Managing Service Relationships in Management Systems

Running head: MANAGING SERVICE RELATONSHIPS
Managing service relationships
Name of the Student
Name of the University
Author note

1MANAGING SERVICE RELATIONSHIPS
Table of Contents
EXECUTIVE SUMMARY.............................................................................................................3
Introduction: the characteristics of the nominated company...........................................................4
Findings...........................................................................................................................................5
Identify, and briefly assess the relationships with key stakeholders...........................................5
Determining the key strategic issues that have impacted on the relative success/failure of the
company and assessing the external environment and the customer portfolio............................7
External environment (PESTLE analysis)...................................................................................9
Customer portfolio.....................................................................................................................11
Target customers........................................................................................................................11
Age group..................................................................................................................................11
Visitors for business trips..........................................................................................................11
30 to 50 years old.......................................................................................................................11
Family vacation.........................................................................................................................11
12 to 50 years old.......................................................................................................................11
Regular customers for business trips.........................................................................................11
30 to 40 years old.......................................................................................................................11
Visitors who visit the hotel annually for recreational purposes................................................11
20 to 40 years old.......................................................................................................................11
Personnel management of Marriott hotel..................................................................................11

2MANAGING SERVICE RELATIONSHIPS
Recommendation:..........................................................................................................................13
Conclusion.....................................................................................................................................14
References......................................................................................................................................15

3MANAGING SERVICE RELATIONSHIPS
EXECUTIVE SUMMARY
The purpose of this report is to highlight numerous factors of Marriott Hotel and identify the
management’s relation with all the stakeholders of the business organization. In this report the
details regarding the business and their mode of operations are incorporated and along with that
the key strategies opted by the management of Marriott hotel has been mentioned. The hotel’s
external environment has also been explained in this report and the customer portfolio has been
incorporated. Finally in the report the personnel management of the business organization has
been described in relation to its current performance in both domestic and international market of
operation.