Managing Strategic Resources & Operations

Effective strategic planning has become necessary for every organizations for getting the proper directing towards achieving its goals and objectives. Through the effective strategic management initiatives, it becomes easier for the company to gain the competitive advantage as well as achieve the long term benefits.

Running head: MANAGING STRATEGIC RESOURCES & OPERATIONS
Managing Strategic resources & operations
Name of the student
Name of the university
Author note

1MANAGING STRATEGIC RESOURCES & OPERATIONS
Table of contents
Introduction......................................................................................................................................2
Background of the company............................................................................................................2
Mission statement for next 5 years..................................................................................................2
External and internal environmental analysis..................................................................................3
PESTLE and SWOT........................................................................................................................3
SWOT analysis................................................................................................................................4
Value chain analysis........................................................................................................................5
RBV analysis...................................................................................................................................7
VRIO analysis..................................................................................................................................8
Marketing and promotional technique for next five years...............................................................8
Recommendation.............................................................................................................................9
Action plan.....................................................................................................................................10
Five years strategic plan for Wiser................................................................................................10
Financial budget for coming 5 years.............................................................................................12
Conclusion.....................................................................................................................................12
Reference list and bibliography.....................................................................................................14

2MANAGING STRATEGIC RESOURCES & OPERATIONS
Introduction
Effective strategic planning has become necessary for every organizations for getting the
proper directing towards achieving its goals and objectives (Hill 2017). Through the effective
strategic management initiatives, it becomes easier for the company to gain the competitive
advantage as well as achieve the long term benefits. By highlighting the situational analysis of
Wiser, business environment of the company has been analyzed. After identifying the strength
and weakness of the company, the study will provide different recommendations that can be
beneficial for the company to achieve its strategic goals for coming 5 years.
Background of the company
Wiser constructs creative homes for the young people, which prepare homes for the
young people (B.co.uk 2019). It aim of the company is to introduce creative designs in the
market for gaining the market position. In order to introduce its creative design in the market the
Wiser Company has developed different web and film designs. In order to maintain strong
organizational culture, the company maintains correlation between employees by providing them
opportunities to enhance their skills (B.co.uk 2019).
Mission statement for next 5 years
Mission of the company is to increasing its business revenue 12% within coming 5 years.
It also aims to provide standard quality of service for being the popular construction organization
in UK market. Being a creative designing company, it also aims to manage the
External and internal environmental analysis
PESTLE and SWOT
Situation Analysis

3MANAGING STRATEGIC RESOURCES & OPERATIONS
Political Due to Brexit vote, unstable political situation in UK has stopped the trade
connection between the European countries (Lichten et al. 2015). In this
situation the risk of political environment for the local organizations lie Wiser
is low, as the threats from the foreign organizations is low.
Economic Analyzing the economic situation in UK, it can be said that the country has
started overcoming the financial crisis, however, the growth rate is still in
struggling position (Karran 2016). Hence, it can be said that, the economic
risk is moderate for Wiser company.
Social Analyzing the socio cultural situation in UK, it can be said that living
standard of the UK people is quite high and creativity is being highly
appreciated by the people (Panayotou 2016). In that case, it can be said that
socio cultural risk of Wiser company is low as it designs creative and
innovative houses that can help to grab large numbers of customers’
attention.
Technological Technological contribution of the country is quite impressive that can bring
various opportunities in the market (Lichten et al. 2015). Therefore, it can be
said that using the technological advancement, marketing as well as
innovation can be introduced by Wiser company.
Legal The employment standard regulation as well as customer safety rules are
being strictly followed by the UK government (Karran 2016). In that case, the
trade regulations in this country can be beneficial for the company.
Environmenta By following the Environmental Protection Act, waste management Act is

4MANAGING STRATEGIC RESOURCES & OPERATIONS
l strictly being followed. As the company manufacture its products with
environmental friendly materials, in that case, the environmental risk is low.
(Created by the author)
SWOT analysis
Strength Weakness
 Creativity and innovation are the
major strength of Wiser Company
(b.co.uk 2019).
 Employees are well trained and good
quality of products are being
developed in the market
 Cost effective products are being
introduced in the market by adding
creative designs (B.co.uk 2019).
 Improper customers’ relationship and
increasing demands of the customers
are the major weaknesses of the
company.
 Internal conflicts regarding the
decision making process, influencing
the future direction of the company.
Opportunities Threats
 The creative construction designing
market is the fastest manner. In that
case, it can be assumed that the
growing business opportunities in the
market, Wiser will get benefited.
 Changing taxation policies in the
market are the biggest threat for the
company.
 Increasing numbers of competitors
and substitute products in the market
can create pressure on the company.

5MANAGING STRATEGIC RESOURCES & OPERATIONS
Value chain analysis
Value chin analysis is the process that can help to manage internal activities so that the
inputs can be properly transformed as effective outputs (MUSTAPHA 2016). Through value
chain analysis, the company primary supply chain of the company can be managed.
Figure: Value chain analysis
(Source: Mudambi and Puck 2016)
1. Primary activities
Inbound logistics: Product distribution, receiving of the orders and construction material
handling activities are being managed by Wiser.
Operation: Operation department of Wiser manages machining, packaging, assembling of
materials to the location.
Outbound logistics: Collection of materials, designing and delivery processes are being handled
by this department.

6MANAGING STRATEGIC RESOURCES & OPERATIONS
Marketing and sales: Promotional activities of Wiser are being done through social media
website and handled by the creative marketing department.
Service:
In order to improve its services, training and development program have been introduced by
wiser.
2. Support activities
Procurement: Wiser needs to focus on improving its supply chain process, as dealing with the
competitive business environment, it needs to focus on improving its raw materials supply
system (MUSTAPHA 2016).
Technology department: Promotion and marketing related issues are being managed by
technology department. Wiser has developed its attractive website with creative designs for
grabbing large numbers of customer attention.
Human resource management: Analyzing the human resource department, it has been
identified that retention, appraisal and employee engagement related functions are being handled
by this department.
Infrastructure: Information management, quality control of the creative homes and the others
legal formalities regarding the construction are being handled by thee infrastructure department
of Wiser (MUSTAPHA 2016).

7MANAGING STRATEGIC RESOURCES & OPERATIONS
RBV analysis
Resource based view is being considered as an important managerial framework that
helps for determining the strategic resources by delivering the potentiality of competitive
advantage (Wu and Chiu 2015).
Figure: Resource based view analysis framework
(Source: Hitt, Xu and Carnes 2016)
Tangible assets: Analyzing the tangible resources of Wiser, it can be said that building, capital,
machinery products are the physical resources of the company. In order to compete with the
current business environment, it needs to focus on improving its physical resources.

8MANAGING STRATEGIC RESOURCES & OPERATIONS
Intangible assets: brand reputation and intellectual properties are strong intangible assets of
Wiser, which can help the company to sustain in the market for long time (Hitt, Xu and Carnes
2016).
Heterogeneous: Skills and capabilities of the employees are the important heterogeneous
resources of wiser (Hoskisson et al. 2018). In order to maintain the employee collaboration,
Wiser provide enough space to the employees so that the creativity can be successfully
introduced in the market.
Immobile: Strong immobile resources such as brand equity, intellectual property and loyalty of
the employees are the immobile resources of Wiser.
VRIO analysis
Valuable Rare Imitable Organized
Product Yes Yes Yes Yes
Service Yes No Yes Yes
Technological
factor
Yes No Yes No
Employee
collaboration
Yes No Yes Yes
(Created by author)
Marketing and promotional technique for next five years
Analyzing the current marketing tactics in Wiser, it has been identified that by
developing the creative websites, the company aims to maintain the transparency with its
customers (B.co.uk 2019). The company introduces, generous commission structure for

9MANAGING STRATEGIC RESOURCES & OPERATIONS
maintaining the fare deal. In order to grab the attention of the customers, it can focus on
contributing in social media. On the other hand, by following the marketing trend of UK, if the
search engine optimization as well as pay per click initiatives will be adopted by the company,
it can help to increase its popularity in the market. In order to develop its strong brand image,
Wiser can focus on adding more graphic designs in its website (B.co.uk 2019). Different interior
designs can be introduced through the company website, so that large numbers of customers can
get attracted. On the other hand, it can be said Facebook, twitter and Instagram can be
effective media platforms for promoting the products to the customers.
Recommendation
Analyzing the current situation of Wiser, it has been identified that the company needs to
focus on improving its supply chain management process. In case of analyzing both the internal
and external environment, it has been identified that competitive business environment and
customer relationship have become the major concern for the company. However, it cannot be
denied that proper wages structure, employee engagement and creativity are the major strength
of the company. In that case, it can be recommended that in order to improve the operational
activities, training and development process need to be introduced. On the other hand,
standardized supply chain management practices as well as machinery equipment needs to be
improved. As a result, it supply process of the company can be improved. In order to develop the
customer relationship, different discount offers need to be introduced. In case of improving
supply chain management process, real-time inventory management can be introduced by Wiser.
On the other hand, it can be suggested that in order to increase the profitability rate, cost
effective strategies need to be implemented.

10MANAGING STRATEGIC RESOURCES & OPERATIONS
Action plan
Stage 1: In this stage, the goals of the action plan will be clarified to the employees.
Stage 2: In this stage, cost awareness related knowledge will be transferred so that the redundant
costs can be reduced.
Stage 3: Effective budget plan will be introduced for improving the operational activities of the
company.
Stage 4: In this stage, discounted cash flow (DCF) technique for long time projects will be
introduced by Wiser. This technique can help to understand future cash flow of the company.
Stage 5: After completion of budgeting, legal formalities will be fulfilled after getting the
permission from higher authority.
Five years strategic plan for Wiser
Activities 1st to 9th
Month
s
10th to
19th
Months
20th to
29th
Months
30th to
39th
Months
40th to
49th
Months
50nd to
59th
Months
60th
Month
Identification of the
issue and select
activities for
mitigating the
problems

Clarifying the issue
to the higher
authority and others
 

11MANAGING STRATEGIC RESOURCES & OPERATIONS
participants
Developing a budget
plan and getting the
permission from
higher authority

Promotional
activities will be
done
  
Technological
innovation will be
introduced
  
Training and
development will be
done for improving
the service standard
 
Social media
involvement will be
done for improving
customer relationship

Cost reduction
process will be
adopted by following
discounted cash flow
 

12MANAGING STRATEGIC RESOURCES & OPERATIONS
technique
(Created by author)
Financial budget for coming 5 years
Activities 1st year 3rd year 5th year
Sales and promotion $200.00 $400.00 $600.00
Manufacturing cost $1200.00 $2000.00 $3000.00
Employee wages $600.00 $800.00 $900.00
Infrastructure $400.00 $600.00 $800.00
Bank loans $120.00 $160.00 $200.00
(Created by author)
Conclusion
In this study, depending on the current situational analysis, it has been identified that the
company namely wiser is a small creative home manufacturing company, which has growing in
the fastest manner. Analyzing the internal situation in the workplace, it has been identified that
the company aims to maintain effective employee collaboration in the workplace for improving
the organizational culture. However, it is true that increasing market competitiveness and
changing demands of the customers, it has become tough for the company to provide standard
quality of products within reasonable ranges has become major concern for the company for
sustaining in the market for coming 5 years. In that case, the study has suggested to improve the
supply chain process and improve the transparency with the customers for maintaining sustaining
in the competitive business environment.

13MANAGING STRATEGIC RESOURCES & OPERATIONS
Reference list and bibliography
Abbott, R.J., 2015. Pestle Analysis for Students.
B.co.uk 2019. Retrieved from: https://www.b.co.uk/company-profile/?wiser-103402 [Accessed
on 6th Dec, 2019]
Hammad, A., 2015. Strategic Change and Its Management to Expand Business Through
Implementation of Models: A Case Study of Boots UK.
Hill, T., 2017. Manufacturing strategy: the strategic management of the manufacturing function.
Macmillan International Higher Education.
Hitt, M.A., Xu, K. and Carnes, C.M., 2016. Resource based theory in operations management
research. Journal of Operations Management, 41, pp.77-94.
Hoskisson, R.E., Gambeta, E., Green, C.D. and Li, T.X., 2018. Is my firm-specific investment
protected? Overcoming the stakeholder investment dilemma in the resource-based
view. Academy of Management Review, 43(2), pp.284-306.
Karadag, H., 2015. Financial management challenges in small and medium-sized enterprises: A
strategic management approach. EMAJ: Emerging Markets Journal, 5(1), pp.26-40.
Karran, T.J., 2016. Protection for academic freedom in the UK: The constitutional and legal
situation in a comparative context.
Lichten, C.A., Castle-Clarke, S., Manville, C., Horvath, V., Robin, E., Krapels, J., Parks, S., Sim,
M., van Zijverden, O. and Chataway, J., 2015. The future of anticoagulation management in
atrial fibrillation in Europe: An assessment of today's challenges with recommendations for the
future. Rand health quarterly, 5(2).

14MANAGING STRATEGIC RESOURCES & OPERATIONS
Mudambi, R. and Puck, J., 2016. A global value chain analysis of the ‘regional
strategy’perspective. Journal of Management Studies, 53(6), pp.1076-1093.
MUSTAPHA, Y.I., 2016. Value Chain Analysis and the Performance of Small Scale Agri-
business: Evidence from Cultured Fish Farmers Kwara State. JOURNAL OF MARKETING, 1,
p.2.
Panayotou, T., 2016. Economic growth and the environment. The environment in anthropology,
pp.140-148.
Wu, L. and Chiu, M.L., 2015. Organizational applications of IT innovation and firm's
competitive performance: A resource-based view and the innovation diffusion approach. Journal
of Engineering and Technology Management, 35, pp.25-44.