Managing Strategy, Operations and Partnerships

MANAGING STRATEGY,
OPERATIONS AND
PARTNERSHIPS

TABLE OF CONTENT
• Strategies of Leon's restaurant
• How these strategies differ from other competitors
• Issues faced by Leon's restaurant in its operations
• Advertisement issues
• Logistic and other related issues
• Analysis
• Implementation of plan

• Leon’s restaurant is founded in 2004 and is located at Carnaby Street and is started with the
initiatives of John Vincent and the Henry Dimbleby and significant efforts are also made by the
chef Allegra McEvedy. The company is having specialisation in making healthy fast food
options. The main strategy of Leon’s restaurant are as follows:
• Steps and strategies are made by Leon’s restaurant to have decrease on sodium content and
sugar content in its food menu so that more healthy as well as tasty food can be offered to
customers.
STRATEGIES OF LEON'S RESTAURANT

The strategies formed by Leon's restaurant are different from its competitors in following
ways:
• Its competitors are mainly having their focus on fast and ready cook food which are
mainly unhealthy while main strategy of Leon's restaurant is focused on providing
healthy food items to its customers with low sugar and sodium carbonate.
HOW THESE STRATEGIES DIFFER FROM
OTHER COMPETITORS