Managing Strategy, Operation and Partnerships

MANAGING STRATEGY,
OPERATION AND
PARTNERSHIPS

Executive summary-
The current report is based on Leon restaurant, it has been justifies impact of
external environment on food industry and companies work under this sector.
Furthermore, it also explains the operation of company and strategies which they used
to sustain for longer in market.

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Environmental analysis of food and beverage industry in which Leon's restaurant operates.....4
Strategy evaluation of firm........................................................................................................10
Operation of Leon's restaurant...................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
Appendix-......................................................................................................................................16

INTRODUCTION
Leon is large chain of fast food restaurant in UK, opened their first outlets in
Carnaby street. They operate 57+ restaurants in the world effectively with strong team,
company operates their business in Dublin, Oslo and other place in order to spread their
business all over the world. They chose the most populated area into new market to
expand business, Leon mostly established their restaurant nearby railways stations and
airports. They published several cookbooks, tableware line with John Lewis and
developed cookware, all these are the additional activities of business. Along with this,
the purpose of this report is understood the impact on different factors on Leon
restaurant and its operations within food industry. The present report is based on Leon
restaurant, it explains the environment of food sector in which company operates by
applying different types of tools and methods. Furthermore, it justifies strategy of
business, abilities and resources and also define the operations of organization along
with vision statement.
MAIN BODY
Environmental analysis of food and beverage industry in which Leon's restaurant
operates
PESTLE analysis-
This framework is used to analyse the different types of factors and its impact on
specific industry growth within marketplace for short term or long term period. It helps to
monitor the external environment and how it influences upon businesses.
Political factor-
Foreign trade policy, labour law, political stability and instability, and trade
restrictions include in political factors, these elements is all about to what and how
degree government influence in certain sector or economy (Baum and Fisher, 2014).
Public health policies is one of the political factors that affects on food industry in
which Leon's restaurant operate their business for longer and able to increase profit
margin. This element force sector for preparing food with lower sugar and sodium
intakes because it is not good for the health of people. Fast food chain of business face
criticism when lack of healthy options does not include in their menu. This policy
required to make changes in existing menu and the way food is being produces for