Managing Strategy, Operations and Partnerships

MANAGING STRATEGY,
OPERATIONS AND
PARTNERSHIPS

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
1.PESTLE analysis......................................................................................................................1
2.Emerging Mega Trends............................................................................................................2
3.Strength of Porters five forces..................................................................................................2
4.Summarising of industry environment.....................................................................................3
Critical evaluation of the strategy of Leon’s Restaurant.............................................................3
Critical evaluation of operation of Leon restaurant.....................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Strategic operations of company basically consist of those business strategies that can assist
them in achieving their goals and objectives and can also help company in increasing their
operational efficiency. Present report will lay emphasis on Leon’s restaurant. It is a fast food
restaurant chain headquartered in United Kingdom, started and founded in year 2004. Vision of
the café is to provide good food to everyone at affordable prices (Schiuma and Carlucci, 2018).
Purpose of report is to critically evaluate the environment of industry in which restaurant
operates. Study will lay emphasis on merging mega trends and how they are applicable to
restaurant trade. It will also identify resources and capabilities of organization. Evaluation of
same will also be done in report. Assignment will compare sustainable resources and capabilities
of restaurant. It will also Critically assess the extent to which the operation supports the delivery
of the vision.
MAIN BODY
1.PESTLE analysis
In the era of globalization and continuous change in trends and patterns of hospitality
industry, it has been analysed that there are various factors which are affecting business of Leon
restaurant. This includes the following:
Political factor: It consists of those factors that are related to change in political condition.
It includes trade laws, political conditions, etc. So, recession in UK has directly laid impact on
working of restaurant services and hotel industry. There has been a decline the arrival of
customers in cafeteria. Leon restaurant will be negatively affected by this as it directly impacts
their profitability aspects. As per the recent study foreign traveller has seen a downfall of up to
2.8% because of recession.
Economic factor: In this there are those factors of economic change. they consist of change
in GDP, income level, inflation and tax rate, etc. Thus, it has been analysed that after Brexit the
value of pound has fallen down and also there has been an increase in cost of imported goods
which has severely affected restaurant and hotel services (Fozer and et.al., 2017). Restaurants
have also seen an increase in the cost of labour, with the government raising the national
minimum wage to £7.20 from £6.70 earlier in the year. So Leon Restaurant needs to Bring
changes in their strategic operations so that they can adjust in changing environment.
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