managing strategy, operations and partnerships

MANAGING STRATEGY, OPERATIONS
AND PARTNERSHIPS

Table of Contents
INTRODUCTION...........................................................................................................................1
MAINBODY....................................................................................................................................1
Critical evolution of the industrial environment..........................................................................1
Evaluation of the operation of Leon’s Restaurant.......................................................................5
Operation's of Leon's restaurant...................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Leon's Restaurant is the fast food restaurant and it is chain based in UK and was established in
2004 and its headquarter are located in London and United Kingdom. Restaurant are designed to
that are meet desire of health-conscious and also establish reputation for the sustainable
practices. This report highlights the critical evaluation of industry environment which include the
pestle, emerging mega-trends, the summary of industry’s and porter's five forces and the
evaluation of strategy of the Leon's Restaurant and also reveals the Critical evaluation operations
of the Restaurant. In this regard the present report has been prepared that involves the discussion
over managing strategy, partnerships and operation
MAINBODY
Critical evolution of the industrial environment
Pest of Leon’s Restaurants
Political Factors-Changes in the political factors or trends affect the fast food industry.
As the Leon’s Restaurant adding the healthier option in their menu but current policies make the
people more conscious when buying food, through changes in health policies it affects the
purchase of fast food(Perera, 2017).
Economic factors- Fiscal policies of the government affect the business industries, as it
impose a taxes on customer item, because of this the restaurant enhance the rate of food item.
Such changes in inflation rate affect the business of Leon’s Restaurants.
Social factors- Due to changes in the social factors such as now people became educated
and are aware of health conscious and mostly go for quality food and the increase in population
and the restaurant. It affect the industrial environment.
Technological factors- As increment in the use of IT technology By the various
restaurant in the business market. By developing the website and mention the food detail in that
and using many other technology to grab attention of customer towards the restaurant. So to
sustain in the market the restaurant has to keep update with client. Such changes in the
technological factors that affect the business environment of Leon’s Restaurants(Fozer and et.al.,
2017).
Emerging mega trends:-
Sustainability-It is one of the trend that are running in the business where the Resturant
responding by making an sustainability more than buzzword. By implementing more eco-
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friendly process to save the cost and using the renewable energy to reduce the waste by recycling
water & source from local farms' restaurant realizing value for more sustainable. By using the
sustainability in the Leon’s Restaurants by localize the supply chain, recycle the food scrape etc.
that can used to make the Leon’s Restaurants more sustainability.
Expansion of global flavors- To increment the global flavours such by ringing the
varietis of new favourite dishes like harissa hailing from Africa, guests preferences can
spreading into the global region. By expanding the global flavour in the Leon’s Restaurants it
can increase the sales of the restaurant as the guest looking for more varieties of flavours.
Rise of online Ordering- As rising technology in the market such as online ordering. By
using the various online facilities it can help the Leon’s Restaurants to increase the sales of the
food item in the market and it helps to make more profitability for the restaurant. By providing
the various facilities such as online delivery, online payment, third party delivery app etc.
Porter’s 5 forces
Threat of the new Entrants- As the entry of the new restaurant in the economic or in
the market which crate a issue for the Leon’s Restaurants. As the new entrance considered fixed
operating cost that can make cost advantage and also attain cost advantage by making bulk
purchase & getting the discount price. Through this it can be stated that this forces is high.
Bargaining powers buyers-It is one of the another important factors. As the buyer hold
the power that influence the pricing decision for the company, The Leon’s Restaurants also
affected by the consumer choice and switching behaviour. And some and how it affects the
restaurant such as quality of item etc. Hence, this force is high(Gürses and et.al., 2019).
Bargaining power supplier- The suppliers which provide the raw material to the
restaurant, as the number of suppliers in the industries. As the higher number of the (supplier) of
a similar raw material, supplier have the lower power as compare region where supplier are low.
Hence, the supplier bargaining is moderate.
Threat of substitute- As the restaurant has the various choices, it makes easier for
consumer for make a more choice that make the customer to switch customer to move on another
restaurant. And the low switching cost is other factor that makes easier for customer to shift
loyalty from one to another. It create an issue for the Leon’s Restaurants. Hence, the substitute
force is high(Bojechko and Ford, 2015).
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