Critical Evaluation of Strategy and Operations in Leon's Restaurant

Managing strategy,
Operations and
partnerships

Table of Contents
INTRODUCTION...........................................................................................................................3
Critically evaluates the environment of the industry in which Leon operates.................................3
Critical evaluation of the strategy of Leon’s Restaurant.................................................................5
Critical evaluation of the operation of Leon’s Restaurant...............................................................7
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10
Appendix........................................................................................................................................12

INTRODUCTION
Business enterprises develops several strategies in order to manage their operational
activities effectively at workplace so that they can obtain their organisational objectives. In this,
strategies are basically developed by the company on the basis of their core vision as well as
industry that supports in dealing with the situation in effective manner (Uhl and Gollenia, 2016).
The current project is based on Leon's Restaurant, a UK based chain of fast food restaurants.
This restaurant was incorporated in the year 2004 by John Vincent, Allegra McEvedy and Henry
Dimbleby. It basically offers food for health conscious people. This report will critically evaluate
external environment of UK as well as fast food industry in order to explore issues for the
company. It will later develop strategy and operations of company towards its goals. At next, it
will explore emerging issues within the industry that could also influence name of company. In
the last section, different areas of potential vulnerability facing Leon Restaurants will going to be
identified.
Critically evaluates the environment of the industry in which Leon operates
Restaurant sector is regarded to one of the most evolving industries across the globe
owing to the changes that keep on taking place within the confines of its environment. Effective
scanning and examination of external factors provides aid to the concern industry to devise
strong corporate strategies and plans through which it can reach to the top (Moxen and Strachan,
2017).
PESTLE
In this regard, the findings of PESTLE analysis of restaurant sector of UK is presented as
follows:-
Political: Political environment of United Kingdom is stable which supports the growth
of restaurant sector. Thus, it presents opportunity for company operating within the respective
nation to take advantage of the stability of politics to attain growth and development in near
future.
Economical: In relation to economic aspect, it can be analysed that BREXIT is one of
the factors that needs to be taken into consideration by restaurant sector in order to avoid getting
influenced by its negative outcomes. However, the strong and developed state of UK also create

opportunity for the concerned industry to obtain advantage of excellent infrastructural,
transportation, communication facilities.
Social: The changes taking place within social lifestyles and trends in UK tend to
generate a chance for restaurant sector to accommodate diverse types of cuisines and varieties of
meals to appeal to a large base of audience.
Technology: UK being a technologically advanced nation presents opportunity to
restaurant sector to make use of latest and emerging techniques for food production, safety and
preservation.
Emerging mega trends and identify those that apply to the restaurant trade
The passing time is bringing numerous of trends within restaurant industry. This trends
raises due to influence of macro environmental factor over the industry. Some of main trends
which are taking place at marketplace and can also be applied to restaurant trades are described
as below in effective manner:
 The latest emerging trend of this industry which is developed from social factor is the
usage of social media tool for promoting restaurants services through this medium. Along
with this, it is also becoming the part of trend that restaurants should offer online order
facility to its customers at maximum possible locations.
 Thermal food preservation, is also seen as the emerging trend in which restaurants
makes use of technological support for storing their food within the restaurant for longer
period of time.
Strengths of Porter's five force
From the findings developed from industrial analysis done through Porters five forces
framework, it has been analysed that main strength is Bargaining power of supplier and Threat of
new entrants. Influences of both of these forces is low for fast food industry which clearly states
that it will not hamper actual performance of restaurants belonging to this sector. This ultimately
raises higher opportunities for them with in the respective industry.
Summarise the industry environment
As per the overall analysis made in this section, it has been analysed that usage of
technological tools in restaurants will make this industry successful as it supports them in
executing their operational work in smoother manner. Along with this, it can be said that this
industry could also change in the near future because with the passing time taste and preferences