Sustainability and Hospitality Management

This assignment examines the critical intersection of sustainability and hospitality management. It explores the environmental, social, and economic impacts of the tourism sector and analyzes best practices for implementing sustainable operations within hospitality businesses. The assignment encourages critical thinking about current challenges and future trends in sustainable hospitality.

Managing Successful Business

TABLE OF CONTENT
INTRODUCTION.....................................................................................................................................3
TASK 1....................................................................................................................................................3
P1 Devise project aims and objectives...............................................................................................3
TASK 2....................................................................................................................................................4
P2 Project management plan with covering the aspects of Cost, time and communication.............4
TASK 3....................................................................................................................................................5
P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and stages for
completion.........................................................................................................................................5
TASK 4....................................................................................................................................................7
P4 Small scale research by using qualitative and quantitative methods............................................7
TASK 5..................................................................................................................................................10
P5 Appropriate tools and techniques which help in analyse research and data..............................10
TASK 6..................................................................................................................................................11
P6 Communicate appropriate recommendation.............................................................................11
TASK 7..................................................................................................................................................11
P7 Reflect on the value of research to meet stated objectives........................................................11
CONCLUSION.......................................................................................................................................12
REFERENCES.........................................................................................................................................13

INTRODUCTION
The business entity having different aims as well as objectives and by using
appropriate strategies they have to achieve those goals. The employees of the firm have to use
correct tools and techniques so that they can manage all the business projects whether it is
complex or not (Ajmal, Helo and Kekäle, 2010). Corporate social responsibility refers to the
different practices which involve the initiatives for the society so that they can attain
maximum benefits. It includes the distinctive tactics along with the company proceedings to
charity and for that they have to implement proper business operations so that they can reap
targets and attain maximum advantages in the society. The firm have to manage all the
projects by doing planning, executing and controlling the distinct projects. Moreover,
employees of the business entity have to do appropriate work so that they can attain the goals
and objectives. The present report is based upon Charlotte Street Hotel which helps in
providing best and qualitative services to their consumers (9 Secrets to Project Management Success,
2014). In the below mentioned report discussion based on different aims and objectives of
company and the project management plan which helps in reducing cost in specific time by
maintaining quality. For providing the time frame how firm can use work breakdown
structure and Gantt chart.
TASK 1
P1 Devise project aims and objectives
Topic of research: “Impact of CSR activities in the different functional areas in the
organisation so that they can promote profitability and meet sustainable objectives”.
Background of the study:
CSR refers to the different business practices which involve the initiatives so that they
can attain maximum benefits in the society. It is a most important consideration in the
organisation in the present days. While implementing the CSR activities, Charlotte Street
Hotel can reap maximum advantage in the competitive market. Corporate social
responsibility assists the stakeholders as well as employees to accomplish the targets and
attain benefits. The present study s based on the CSR activities of a chosen small and medium
enterprise named as Charlotte Street Hotel which helps in doing daily operation of the
company in a different way (Asif and et.al., 2013). Charlotte Street Hotel has to fulfil their
CSR responsibilities which help in developing the special rooms for the special or disable
person. The company have to provide wheelchairs and other accommodative amenities. It
assists the firm in attaining competitive advantage in the market. In the hospitality industry,
staff members have to do the changes to meet the preferences of the consumers. For fulfilling
this, such resourceful activities of CSR are best which succour in accomplishing the goals
which are taken into consideration.

Aim: The aim of Charlotte Street Hotel is to develop the special rooms for the special or
disable person. Along with this they have to provide the wheelchairs and the other facilities in
the terms of accommodation (5 Easy Tips for Successfully Managing Your Projects, 2014).
Objectives:
 The company have to determine the potential target market so that they can do proper
segmentation of the market.
 To identify the desires and requirements of service users and the costs which involve
in developing the rooms.
 They have to ascertain the demand before doing the developments and if it justified
then it make to the concern which is related to market.
TASK 2
P2 Project management plan with covering the aspects of Cost, time and communication
Project management plan is a formal document and it is used by Charlotte Street
Hotel so that they can manage the execution of the projects. It helps in planning, integrating
along with the coordinating of the different activities so that they can attain the success at the
time of high competition. Project management plan is necessary as it focuses on the cost,
time as well as quality and communication (Bititci, U.S., 2016). The employees of Charlotte
Street Hotel have to do effective communication with the consumers as it helps in building
and maintaining trust. In the plan employees have to do work and manage all the complex
projects in specific time. They have to provide the qualitative projects so according to that
cost will be reduced. Manager has to describe the plan to their shareholders and also define
their roles and responsibilities. They have to conduct kickoff meeting which is an effective
way to discuss whole project which helps in managing tough projects. After that they have to
develop or improve their scope statement which is a most important part of the project plan.
By using work breakdown structure or Gantt chart, manager of Charlotte Street Hotel have to
develop all the projects by the effective conversation. The staff members have to make
appropriate budgets which helps in reducing cost. Then managers of the business entity have
to create a baseline management plan which succour in reviewing whole process and all the
projects are managed accordingly (Dumay and Cai, 2015). Then they have to expand the
growth by using staffing plan and by that time can be managed. Along with this manager has
to evaluate or analyse the quality of project along with the risk with proper and effective
conversation.
Task Name Duration
Planning 15 days
Finding a research topic 5 days
Creating a problem statement 5 days
Setting a time frame for allocating resources 5 days
Implementation 40 days
Conducting literature review 10 days

Selection of research techniques 20 days
Calculating costs 10 days
Analysis and interpretation of data 5 days
Evaluating outcomes and results 5 days
Closure of Project 30 days
Presentation of conclusion and
recommendations
10 days
Documenting the results 15 days
Submitting reports 5 days
TASK 3
P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and stages
for completion
Work breakdown structure refers to that the work which is required which helps in
producing the product and also deliver the best projects to their consumers. This structure
represent as a hierarchical structure or subdivision of the project into different areas with a
lowest work package as well as conducting an activity. This structure having lowest level and
that level should be consistent in nature. It provides support in managing all the projects or
work of Charlotte Street Hotel which includes planning, maintaining or reducing cost. Along
with this they have to do effective utilisation of the resources and scheduling so that they can
generate maximum revenue. When Charlotte Street Hotel creating WBS then it enables the
total scope of the work and aids in providing the ability to assign the work to the person who
are responsible for carrying out the work. It helps in measuring the objectives when work is
done. Moreover, it defines, collects or gathers the information as well as data at the
appropriate level which is required. Along with this it also assists in defining the relationship
between work, organisation and cost. This structure helps in attaining the aims of the business
entity and manages all the projects accordingly.

The staff members of Charlotte Street Hotel have to use Gantt chart which assist in
providing a graphical illustration of a schedule that helps to plan, coordinate and track the
specific tasks in a project. A Gantt chart is a simple to use framework which shows the visual
representation of large projects, which broken down projects into smaller pieces with the
other activities in the time. It shows a glance that what are the individual activities are as well
as when the projects are start and end (Flammer, 2015). It also removes the overlaps between
the different activities and also how the project can be completed in a given time. The main
advantage of this chart is having an ability to monitor the progress by the large projects and
also assist in reducing the workload. It helps in doing the effective communication within
Charlotte Street Hotel and by that they can share actual information among others. This chart
also helps in providing encouragement to the project team so that they can push the team for
completing the projects. It helps in providing the flexibility in the firm and also provides the
efficiency to complete the work in specified time. But the main problem is that this process is
too detailed.

TASK 4
P4 Small scale research by using qualitative and quantitative methods
Name:
Age:
Gender:
1.) Does CSR represents the outlook of Charlotte Street Hotel in today’ world of
business?
 Yes
 No
2.) According to your own view, any relationship exists between the activities of CSR
and the competitive benefit?
 Yes
 No
3.) Are you agreed by the fact that in Charlotte Street Hotel implements the CSR
responsibility?
 Strongly Agreed
 Agreed

 Neutral
 Disagreed
 Strongly Disagreed
4.) Which problems faced by Charlotte Street Hotel?
 Employee safety
 Children labour
 Women's right
5.) What initiatives taken by Charlotte Street Hotel?
 Environmental measures
 Health related measures
 Empowering women
6.) How will you refer to enforce the CSR initiatives in a feasible manner?
 Through voluntary organization
 By provisioning fiscal assistance to the community based organizations
 By arranging charity events every year
7.) Who is the most responsible body for the implementation of CSR activities in
Charlotte Street Hotel?
 Administration
 HR department
 Leaders as well as managers
8.) Recommend any strategies of CSR to be applied on Charlotte Street Hotel?
 A distinct department of CSR
 Trust foundation
 Line Department's
1.) Does CSR represent the outlook of Charlotte Street Hotel
in today’ world of business? Frequency Percentage
Yes 6 80
No 4 20

Interpretation: In this, there is 6 person are agreed with it and 3person are not in support of
the contending world of business (Wagner, 2015).
2.) According to your own view, any relationship exists between the activities of CSR and
the competitive benefit? Frequency Percentage
Yes 8 80
No 2 20
Interpretation: In correspondence to which, it has been found that 8 out of total 10
respondents are agreed by this where activities of CSR does assist in reaping advantage in the
Yes No
0
1
2
3
4
5
6
7
6
4
Column B
8
2
Yes
No

market. However, it is along with 2 such respondent who do not believes in their interrelated
concept (Weill and Woerner, 2015).
3.) Are you agreed by the fact that in Charlotte Street Hotel implements the CSR
responsibility? Frequency Percentage
Strongly Agreed 4 40
Agreed 2 20
Neutral 0 0
Disagreed 3 30
Strongly Disagreed 1 10
Interpretation: In this 4 out of 10 are in support to strongly agreed and 2 is in support to
clause of agreement and 3 respondents is in support to disagree with this and 1 is strongly
disagree (Vaioleti, 2016).
4.) Which problems faced by Charlotte Street Hotel? Frequency Percentage
Employee safety 7 70
Children labour 2 20
Women's right 1 10
Strongly Agreed Agreed Neutral Disagreed Strongly Disagreed
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5 4
2
0
3
1
Column B

Interpretation: In this 7 employees are facing problems related to safety of employees, 2
respondents are facing child labour and another one is women's right (Wheelen and Hunger,
2011).
5.) What initiatives taken by Charlotte Street Hotel? Frequency Percentage
Environmental measures 6 60
Health related measures 2 20
Empowering women 2 20
Interpretation: In this, 6 respondents out of 10 are in support to taking initiative of
environmental measures and 2 are related to benefits of health and another 2 respondents are
empowering women (Taylor, Bogdan and DeVault, 2015).
6.) How will you refer to enforce the CSR initiatives in a feasible manner?
Frequency Percentage
Through voluntary organization 8 80
7
2
1
Employee safety
Children labour
Women's right
Environmental measures
Health related measures
Empowering women
0 1 2 3 4 5 6 7
6
2
2
Column B

By provisioning fiscal assistance to the community based
Organizations 1 10
By arranging charity events every year 1 10
Interpretation: With reference to which, 8 out of 10 have responded in support of organising
charity events every year with 1 in support of voluntary organisations and 1 in providing
financial help to the enterprises which is based on societies.
7.) Who is the most responsible body for the implementation of CSR activities in Charlotte
Street Hotel? Frequency Percentage
Administration 8 80
HR department 1 10
Leaders as well as managers 1 10
8
1
1
Through voluntary organization
By provisioning fiscal
assistance to the community
based Organizations
By arranging charity events
every year

Interpretation: In this, 8 respondents are in support to administration; only 1 person is in
support to HR department and 1 in support to leaders and managers.
8.) Recommend any strategies of CSR to be applied on Charlotte Street Hotel?
Frequency Percentage
A distinct department of CSR 4 40
Trust foundation 5 50
Line Department's 1 10
Interpretation: In this, 4 respondents are in support to distinct department of CSR, 5 people
are in support to trust foundation and there is only 1 person who in support to Line
Department's.
Administration
HR department
Leaders as well as managers
0 1 2 3 4 5 6 7 8 9
8
1
1
Column B
4
5
1
A distinct department of CSR
Trust foundation
Line Department's

TASK 5
P5 Appropriate tools and techniques which help in analyse research and data
There are several tools and techniques which Charlotte Street Hotel can use for doing
research as well as data or information. Along with this they have to do effective planning in
the proper and efficient manner so that they can attain the goals and objectives (Jeston and
Nelis, 2014).
Quantitative data along with the information or data require various mathematical
instruments along with the formulas so that they can measure the business unit. For example,
Charlotte Street Hotel conducts a research by using quantitative method for their demanded
product in the market at the time of high competition. For this, they can ask to their existing
customer and analyses in an effective manner (Lager, 2016).
Qualitative data can not be measured in the terms of mathematical or deviation form. These
data required the high quality standards which are depends on the firm's need. From these
data ranking can be distributes according to their quality basis. It is helpful in making
difference between two things as well as different between in their qualities. This is also
important form for measuring out the deviations but not as much as quantitative (Mangal and
Mangal, 2013).
Hence, these are the approaches which are useful for the Charlotte Street Hotel. These
instruments or the methods help in calculating the deviations without any error or frauds.
According to that manager of the business entity can make actual decision in the effective
manner which aid in improving the profitability as well as productivity (Mehmetoglu and
Normann, 2013).
The importance of CSR along with their initiatives is relevant as it helps in attaining
maximum growth. CSR activities is a necessary for the firm as well as it is a challenge for
them. In the hospitality industry, there are approx. 350000 employees are working in the
whole world. In this communication is the most challenging factor for Charlotte Street hotel
and also have to do stakeholders which entails, communication by using the motivational
activities and expectations. Employees of the firm are using CSR strategy so that they can
take initiatives to attain the success by completing purpose and also more committed with the
company. In the case study some questions are asked by the managers which helps in making
the changes and also how they can provide training and guidance to their staff members
which will help in providing better services to their service users and attain the success in
competitive market (CSR challenges facing the hospitality industry: a case study, 2017).
TASK 6
P6 Communicate appropriate recommendation
Charlotte Street Hotel has to use appropriate tools and techniques as it is necessary which
helps in attaining goals and objectives which are pre decided by the higher authorities of the
company. Moreover, these tools helps inn identifying the strength and weakness of the

competitors and by using that information they can improve their services which assist in
attracting large number of consumers (Nield and et. al., 2012). The owners and managers of
Charlotte Street Hotel have to ensure that they are appropriate and correct for evaluating the
data and by that they are able to fulfil the needs and wants of the employees as well as
consumers. The employees have to use upgraded technology to provide the innovative
services to their services users which succour in generating maximum profit. They have to
analysis and interpret the data and according to that they can make appropriate and actual
decisions for the betterment of the company (Panneerselvam, 2014). The method which
helps in evaluating includes mean, standard deviations, determination of sample size,
hypothesis testing etc. These instruments can aid to Charlotte Street Hotel able to make
proper designs for their market plan as well as strategies which provide the profitable
situation to the business entity. By doing research, managers of Charlotte Street Hotel are
able to understand several rules as well as regulations and on the basis of that they can reap
their targets in a proper and efficient manner. These instruments are providing practical
solution for a problem which is generated in the firm. It is also necessary for Charlotte Street
Hotel is that to upgrade these tools over a specific period of time because the needs of the end
users changes rapidly after a period of time and this required modifying these approaches so
that they can meet these changes effectively (Rossi, Wright and Anderson, 2013).
TASK 7
P7 Reflect on the value of research to meet stated objectives
The goals of Charlotte Street Hotel have a duty as well as responsibility to fulfil the
requirements of the consumers and have to provide an opportunity so that they can show the
potentials of the business entity. The manager of the business entity have to provide proper
training and development programme to their employees which help them in providing best
and qualitative services to their consumers which helps in meeting stated objectives
(Shattock, 2010). The managers have to improve the productivity as well as profitability of
Charlotte Street Hotel. Moreover, higher authorities of the business entity have to provide the
encouragement so that they can perform their task properly. Evaluation of the training
programme describe the systematic process which assist in assembling, gathering as well as
examining the information and data which are used by the managers of Charlotte Street Hotel
to do proper planning and also provide the guidance to staff members which succour in
attaining goals and objectives (Silverman, 2016). In the learning along with the training
programme there is a link and also having a link between the employees and business entity
that they make the appropriate strategy for human resources for executing their plans by
using the different things which are required. In the business entity, human resource manager
has a responsibility that they have to recruit best candidates for the success of company. The
manager of Charlotte Street Hotel has a responsibility that they have to monitor and assess all
the activities and operations on a daily basis which aid in performance of the employees as
well as company also. Along with this it helps in accomplishing the long along with the short
term goals (Tavakoli, 2012). From the above analysis, I get the knowledge about CSR
activities which are beneficial for the members of society as well as employees of firm which

assist in expanding market share. The staff members of firm have to use theoretical concepts
which will aid in increasing knowledge and skills by using CSR activities. I also get the
information or data through secondary sources which includes books and journals. By using
graph along with the thematic analysis, I was able to complete work in a appropriate manner
in a specific time. For me, this was the main factor which succour in attaining the goals and
objectives with the pre-decided time limit.
CONCLUSION
After summing up the above analysis it has been interpreted that there are several
tools and techniques which are used by the managers of Charlotte Street Hotel which helps in
improving or expanding the growth of the business in the competitive market. As these tools
and techniques helps in attaining benefits to their employees, managers as well as
organisation and by that employee of Charlotte Street Hotel will retain for a longer time in
the business entity and improve the performance by managing all the work. By using the
quantitative and qualitative methods, the employees have to do research and by that they can
gather the actual information or data. Along with this it helps in finding the strength as well
as weakness of their competitors which will succour in attaining the goals and objectives.
REFERENCES
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Jeston, J and Nelis, J., 2014. Business process management. Routledge.
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Nield, K. and et. al., 2012. Contemporary Hospitality and Tourism Management Issues in
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Panneerselvam, R., 2014. Research methodology. PHI Learning Pvt. Ltd.
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