Strategic CSR Implementation for Competitive Advantage

The study highlights the importance of Corporate Social Responsibility (CSR) for Blue age company to gain a competitive advantage in the market. It suggests that management should develop a new team to undertake CSR activities, such as developing environmental-friendly products, and provide training and development facilities for employees. The company can focus on making environmentally friendly products, recycling waste instead of disposing it, and promoting green environments. Additionally, the study recommends developing a CSR strategy, building support with CEO, senior management, and employees, deciding on direction and focus areas, and implementing CSR commitments. The researcher also emphasizes the importance of evaluating performance, identifying opportunities for improvement and development, and designing and conducting training programs for employees.

Managing successful business

Table of Contents
Task 1...............................................................................................................................................3
P1 ................................................................................................................................................3
P2.................................................................................................................................................3
P3.................................................................................................................................................4
Task 2...............................................................................................................................................5
P4.................................................................................................................................................5
Task 3.............................................................................................................................................16
p5................................................................................................................................................16
Research Methodology .................................................................................................................16
P6...............................................................................................................................................19
Task 4.............................................................................................................................................20
P7...............................................................................................................................................20
References......................................................................................................................................21

Task 1
P1
Project aim and objective for Blue age
Topic: “Implementing CSR activities within organisations to meet sustainable objectives”.
Background of the study
Corporate social responsibilities is very important for the organization as well as for
community and society. CSR help organization in building the image in market. Every
organization has some responsibilities toward the society and community in respect to fulfil it
companies need to implement it within organization. Along with this it also needs to encourage
employee to participate in implementation of CSR activities (Mackey and Gass, 2015). The
Present study is conducted so that importance of CSR can be understand for the Blue age. In
order to gain competitive advantage and sustainability. Further the issues which are faced by
company due to ignoring the CSR activities is also discuss in conducted study. There are many
benefits of implementation of CSR which firm need to understand and apply it within the
organization so that it can easily initiate for its own and society benefits. Blue age company is
man clothing store which now focusing on implementation the CSR activities for gaining
competitive advantage. It also face issues related to environment protection which it need to
improve by implementing different Corporate social responsibility activities.
Aims: To analyse the value of CSR activities in order to gain competitive advantage and
sustainability- A study of Blue age
Objectives
 To determine the importance of implementation of CSR activities for ORGANISATION
 To analyse the impact of implementation of CSR activities on organization image in
market
 To recommended ways for improving CSR activities in order to gain competitive
advantage.
P2
Project management plan-

P3

Critical path
The above chart show that there activities which are highlighted in pink colour that is 1,2,4,7 and
11 are important and cannot be delayed. While activities which are highlight in 3, 5,6,8,9,10.
Activities which are highlighted in pink is delayed then it need to complete on time otherwise it
will lead to increase cost and time
Task 2
P4 Questionnaire
Questionnaire is prepared so that on the basis of this deep information can be gather from 7
manager related to the CSR.
Name:
age:
gender:
1.) Is Corporate social responsibility are beneficial for Blue age organization?
Yes
No
2.) Do you think there is any relationship between CSR activities and competitive advantage?

Yes
no
3.) Do you think CSR activities are important for your Blue age company?
Yes
No
4.) Do you agree implementation of CSR is responsibility of Blue age company?
 Strongly agree
 agree
 neutral
 disagree
 strongly disagree
5.) What CSR activities will need to undertake by Blue age?
 Green Environment
 employee benefits
 Women authorization
6.) Do you agree training facilities help in encouraging the employee to take part in CSR
activities?
 Strongly agree
 agree
 neutral
 disagree
 strongly disagree
7.) Do you agree implementation of CSR create strong brand image in market of Blue age?
 Strongly agree
 agree
 neutral

 disagree
 strongly disagree
8.) At Blue age who is responsible for implementing CSR activites?
 Manager
 Administration
 HR department
9.) Which area of social responsibility is more significant for Blue ages?
 Policy for employees
 Environment protection
 Relationship with community and society
10.) Which action is taken by Blue age for reducing the environmental impact?
 Energy saving
 management of environmental system
 waste recycle
 Developing environmental friendly product
Theme 1: Corporate social responsibility are beneficial for Blue age organization
1.) Is Corporate social responsibility are beneficial for Blue age organization?
respon
dent
Yes 5
No 2
7

Interpretation: From the above chart it can be analysed that there are 5 Respondent in 7 who
state that corporate social responsibility is important for the organization. On the other hand 2
participant state that there are CSR is not beneficial for the Blue age. Hence it show that more
then half respondent admit that CSR is very beneficial for the organization, so Blue age need to
implement it within the organization for achieving success.
Theme 2: There is relationship between CSR activities and competitive advantage
2.) Do you think there is any relationship between CSR activities and competitive
advantage?
respon
dent
Yes 6
no 1
7
Yes No
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
5
2 Column C

From the above report it can be concluded that there are 6 respondents who state that there is
relationship between CSR activities and competitive advantage. On the other hand 1 respondent
who not think that there is relationship between CSR activities and competitive advantage.
However, the answer proof that there is link between both CSR activities and competitive
advantage. It is so because if company works for benefit of the society then it will improve the
image of company in front of customer. So company need to effectively implement the CSR
activities so that it can gain competitive advantage and become one of the successful company.
Theme 3: CSR activities are important for your Blue age company
3.) Do you think CSR activities are important for your Blue age company?
respon
dent
Yes 5
No 2
7
Yes
no
0 1 2 3 4 5 6
6
1
Column C

Interpretation: Aforementioned chart show that it is important for the organization to
implement the CSR activities. There are 5 respondent who state that play significant role within
the organization while 2 state that it is not important for the organization. Hence, it more than
half respondent agree that it play crucial role because it companies work for the welfare of
society then it can easily create a good image which help in survive in competitive advantage.
Theme 4: Strongly agree that implementation of CSR is responsibility of Blue age
company.
4.) Do you agree implementation of CSR is responsibility of Blue age company?
respon
dent
Strongly agree 2
agree 1
neutral 1
disagree 1
5
2
Yes
No

strongly disagree 2
7
Interpretation: From the above chart it shows that there are 2 respondents who state that
implementation of CSR is responsibility of Blue age company. While 1 strongly agree with this
statements. On the other hand there are 2 participant who state that it is not responsibility if
organization to implement CSR activities. On the other hand it there is one respondent who is
disagree. Hence, it proves that company must implement the CSR activities because it is
responsible to work for the benefit and welfare of society and surrounding environment.:
Theme 5: Green environment CSR activities will need to undertake by Blue age.
5.) What CSR activities will need to undertake by Blue age?
respon
dent
Green Environment 4
employee benefits 2
4 2
1
Green Environment
employee benefits
Women authorization

Women authorization 1
7
Interpretation: From the above chart it shows that there are 4 respondents who state that green
environment is one of the CSR activities which Blue age need to undertake. On the other hand
there are 2 respondent who state that employee benefit is one of the best CSR activities. While 1
in 7 state that women authorization is CSR activities which company need to implement. Hence
from the above result it clear that there are high number of respondent who agree that green
environment is CSR activity which company need to implement for achievement success.
Company can focus on keeping its surrounding environment neat and clean. Along with this it
also needs to make product which not harm the environment.
Theme 6: Strongly agree that training facilities help in encouraging the employee to take
part in CSR activities.
6.) Do you agree training facilities help in encouraging the employee to take part in respon
Green Environment employee benefits Women authorization
0
0.5
1
1.5
2
2.5
3
3.5
4
4
2
1
Column C

CSR activities? dent
Strongly agree 3
agree 2
neutral 0
disagree 1
strongly disagree 1
7
Interpretation: From the above report it can be stated that there are 3 respondent who agrees
that training facilities help in increasing the warns of CSR activities and encourage them to
initiate in CSR activities on the other hand there are 2 respondent who only agree with the above
statement. On the other hand there is 1 respondent who disagree with the above statements. It
think that training facilities not help in encouraging employees. This show that majority of
participant agree that company need to organized training and development facilities its
employee so that it can encourage them to participate in CSR plan.
3
2
1
1
Strongly agree
agree
neutral
disagree
strongly disagree

Theme 7: Strongly agree that implementation of CSR create strong brand image in market
of Blue age
7.) Do you agree implementation of CSR create strong brand image in market of Blue
age?
respon
dent
Strongly agree 4
agree 1
neutral 0
disagree 1
strongly disagree 1
7
Strongly agree agree neutral disagree strongly disagree
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
4 1
0
1 1 Column C

Interpretation: From the above chart it can be stated that there are 4 respondents who state that
implementation of CSR activities help in making brand image stronger. While there are 2
participants that CSR activities not help in creating a strong brand image. This show that there
are different activities which help in making good image of brand. So company need to initiate
the CSR activities.
Theme 8: HR department is responsible for implementing CSR activities
8.) At Blue age who is responsible for implementing CSR activities?
respon
dent
Manager 1
Administration 2
HR department 4
7
Theme 9: Environment protection area of social responsibility is more significant for Blue
ages
Manager
Administration
HR department
0 0.5 1 1.5 2 2.5 3 3.5 4
1
2
4
Column C

9.) Which area of social responsibility is more significant for Blue ages?
respon
dent
Policy for employees 2
Environment protection 4
Relationship with community and society 1
7
Interpretation; From the above chart it show that there are 4 respondent who state that
environment protection is one of the best social responsibility for the Blue age. On the other
hand 2 respondent who state that policy for employees is best area of social responsibility while
one state that relationship with community and society is are for social responsibility. This show
that Blue cage company can work on protecting the environment so that it can gain competitive
advantage. This is one one of the area of social responsibility is more significant for Blue ages
Theme 10: Developing environmental friendly product is action taken by Blue age for
reducing the environmental impact
2
4
1
Policy for employees
Environment protection
Relationship with community
and society

10.) Which action is taken by Blue age for reducing the environmental impact?
respon
dent
Energy saving 1
management of environmental system 1
waste recycle 2
Developing environmental friendly product 3
7
Interpretation: From the above chart it can be analysed that there are three respondent who
state that developing environmental friendly product for reducing the environmental impact. On
the other hand there are 1 respondent who state that energy saving is best while 2 state that
recycling the best way for reducing the environmental impact. On the other hand 1 respondent
state that management of environmental system is best activities Hence it show that different
respondent give different view but majority of participant state that management of making
environmental friendly product is best way to reduce environmental impact. This show that Blue
1
1
2
3 Energy saving
management of environmental
system
waste recycle
Developing environmental
friendly product

age need to focus on reducing the environment impact by making environmental friendly
product.
Task 3
p5
Research Methodology
 Research design: A method for collecting and study measures of the variables specified
in research problem is known as research design. There are different type of research
design which are based on the type of study such as experimental, descriptive, case study
etc. In the present report, exploratory research design is used in relation to analyse the
research problem which rely upon to predict an outcome. Further researcher focus is on
gaining insights or undertake the research problem when it is on preliminary stage of
investigation. This exploratory research help in understanding the way to proceed in
studying an problem and Methodology applied for gathering information about the
problem. It also help in addressing research question of different types which assist
scholar in getting innovative ideas and view about the topic.
 Research Philosophy: The research philosophy help in reflecting the different important
assumption of the scholar because it presumes are based on strategy of research. Along
with this it also help scholar to carry out the investigation in suitable format. This
research philosophy help in understanding the different hypothesises , practices etc. there
are two parts of research philosophy that is positivism and intrpretivism (Flick, 2015.).
positivism research philosophy is highly structured method in which researcher used
statistical techniques for getting the outcome of research. Under this method, objective of
researcher is to analysed the problem with the purpose of collecting the data and for
generating the outcome in order to archive aim and objectives. On the other hand, the
interprivistm research is based on various values and beliefs with the support of clear
justification for carrying out the research. Through the help of interprtivism research
philosophy scholar can easily identify the various aspects of reality. There are different
factor which can be evaluated by researcher which influences the Corporate social
responsibility of Blue age company

 Research approach: Research approach is a method which help in increasing the
understanding of overall study. It is a method of developing new hypothesis and
knowledge in order to achieve aims and objective of study (Clarke, and Fujimura, 2014).
There are two type of research approach that is inductive and deductive. Further,
deductive approach is used for testing the existing theory for analysing the outcome. It is
based on qualitative research and hypotheses need to develop in order to conduct research
while in inductive research new theory is constructed with the support of given
information. In the present report researcher used inductive approach for carrying out
whole research in which qualitative research techniques is used for collecting the
information and data. Further, it help in providing different perspective for
understanding the research through a new way and explore a new theory. This inductive
research is suitable for the conducting whole research because it help in evaluating the
solution of the problem in concern to implementation of Corporate social responsibilities
within a Blue age company
 Data collection method it is used for collecting and evaluating data which has collected
from various sources in order to accomplish aim and objective of the study. There are
two methods which help researcher for collecting the data that is primary and secondary.
In primary data collection researcher used different tools and techniques for carrying out
gathering new information in concern to Corporate social responsibilities. On the other
and in secondary method research collect information which is already published in
books, journals and library. There are different sources of primary data collection that is
survey, questionnaire, interview, observation etc. while sources for secondary data
collection is emails, mobile phone, internet etc. further secondary data collection method
is less expensive as compare to primary method. For the present research which has
accompanying to investigate the significance of the corporate social responsibilities for
the Blue age company in order to gain competitive advantage and for sustainability. Both
primary and secondary research is used by researcher for gathering the information. In
the present investigation researcher used questionnaire for gathering fresh and new
information from management of Blue age company . The main reason behind the
collection of new information in relation to understand different views of management of
Blue age company so that corporates social responsibilities can be implemented in

effective manner (Bryman and Bell, 2014.). On the other hand research secondary data is
used for getting new ideas and view of different author for carrying out present
investigation. For this purpose investigator used previous studies related to factor
impacting the Corporate social responsibility activities in order to gain competitive
advantage within a Blue age company the different sources for collecting the secondary
information of. Blue age company corporate social sustainability report, books and online
libraries.
 Sampling: Sampling is a techniques for selecting the units of given population so that
scholar can conclude the research by analysing the data. It can conclude result from
those population which was chosen for experiment. As from the above discussion it is
clear that primary data is collected through the questionnaire. In for this purpose scholar
has been used simple random sampling method because it is common and easier method
which is used many researcher. The researcher have been selected only 7 respondent
from the Blue age company .
 Data analysis: Data investigation is method for applying the different applied
mathematics tool and method for evaluating the gathered data. This tools techniques help
in providing all information and answer of research question. In the present case
researcher used thematic analysis of data in order to analysis the collected information.
Information collected from different participant is separated into tables and charts and
analysis is undertaken into order to derive outcome.
P6
Recommendation
The present study is carry out by the researcher for analysing the importance of Corporate social
responsibility activity for the organization in order to gain competitive advantage in the market.
CSR play significant role for organization and for society and community. With the help of
present study scholar has been assess with the information which are forms of issues which
company is currently facing. The researcher given following recommendation for improving the
current way of operating the CSR activities in Blue age company
 Management of Blue age company need to develop a new team of employee who should
be responsible to undertake all the CSR activities such as developing environmental

friendly product. This help in implementing the CSR activities in systematic manner in
order to gain sustainability and competitive advantage.
 Employee should be provide training and development facility so that information
relation to CSR can be provided and encourage them to participate in CSR
implementation.
 Further it can be recommended that company can focus making environmental friendly
product and promote green environment. It can also recycle the wastage instead of
disposing it in water.
 They can develop a CSR strategy in which they can build support with a CEO, senior
management as well as employees. . They have to develop ideas for proceeding and
business case for them. Along with this they have to decide on direction and focus areas.
 They can also develop a CSR commitments and implement the CSR commitments. In
this they have to develop the decision making structure for CSR and have to make a
business plan and blue age company have to implement that plan so that they can reap
their goals. Moreover, they have to design and conduct training for the betterment of
employees and have to create a internal and external communication plan.
By using these ways manager of blue age company evaluate the performance and have to
identify the opportunities for the improvement and development.
Task 4
P7
Reflection
From the above conducted study it can be evaluated for carrying out whole research it is
necessary focus on aims and objective in order to reach outcome. Further objectives need to
prepare on basis of aim so that whole study can be carried out in systematic manner without
facing any barriers. I also analysed that proper plan need to make and deadline required to set so
that purpose of carrying out the research can be achieved on time. After preparing the plan it also
need to monitor and changes made if required for different activities Along with this I also
understood the way for preparing Gantt chart and it importance of preparing its. It need to
prepared so that whole activates and stages of completing the project can be framed. Further it
evaluates that there are different method for collecting the information that is primary and

secondary which help I to get appropriate result of entire study. I understand the way of
preparing questionnaire so that view of different manager can be taken in concern to
implementing the CSR activities. There are two techniques for carrying out analysing the
collected data that is qualitative and quantitative which help in analysing the collected
information in effective manner. Apart from this the way of preparing themes, table and chart is
very appropriate in order to present outcome in effective ways. I understood the way for
interpreting the chart for getting result. There are different tools and techniques which can used
for analysing the collected data. However, it dependent on the type of study which is conducted
for carrying out the result.