Managing Successful Business

MANAGING SUCCESSFUL BUSINESS
Page 1 of 17

Table of content
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................3
LO 1 Establishing project aims, objectives and timeframes........................................................3
P1. Devising project aims and objectives................................................................................3
P2. Producing a project management plan..............................................................................4
P3. Producing a work breakdown structure and a Gantt chart to provide timeframes............5
Task 2...............................................................................................................................................7
LO2 Conducting small- scale research, information gathering and data collection, generating
knowledge to support the project.................................................................................................7
P4. Carrying out small-scale research.....................................................................................7
Task 3.............................................................................................................................................10
LO3 Presenting the project and communicating appropriate recommendations.......................10
P5. Analysing research and data............................................................................................10
P6. Communicating appropriate recommendations...............................................................11
Task 4.............................................................................................................................................13
LO4 Reflecting on the value gained from conducting the project and its usefulness to support
sustainable organisational performance.....................................................................................13
P7. Reflecting on the value of undertaking the research to meet stated objectives and own
learning and performance......................................................................................................13
References......................................................................................................................................15
Page 2 of 17

Introduction
The current assignment is aimed to provide a comprehensive overview of the managing a
successful business. The main focus in the assignment is towards the implementation of
corporate social responsibilities which enables a business organisation to function better. The
organisation in question here is 4com. The organisation was established in 1999 and since then
the organisation has been crucial to the developing telecommunication services and hardware
that have been able to help the other growing SMEs in the region. The organisation is the best in
the market category of small and medium-sized business enterprises. The organisation has been
voted for maintaining a corporate environment which is chic, innovative and not to mention
caters the business functions and operations with pride and enthusiasm. In the current context, it
is unclear if the organisation has any CSR strategy which would enable them to go beyond their
obligations to implement sustainable business objectives and hence the necessity to conduct the
research.
Task 1
LO 1 Establishing project aims, objectives and timeframes
P1. Devising project aims and objectives
Project aim and objectives are responsible for understanding the various underlying aspects of
the project which guide the researchers and helps them analyse and interpret the generated data.
This means that a research cannot begin without mentioning the aims and objectives of the
research.
Aim
The aim of the research is to implement the corporate social responsibilities in the business
organisation, 4com so as to meet the sustainable objectives.
Objectives
The objectives are the set targets which are aimed to be achieved during the progress of the
project. In the current research, the main objectives are:
● To understand collaborative working with local community
● To understand the concept of socially responsible investment
● To develop relations with customers as well as employees
● To ensure environmental sustenance and protection.
Page 3 of 17

P2. Producing a project management plan
Cost The aim of the project is to implement CSR strategies and hence, the cost
of the project, as well as implementation of the outcomes, can be a costly
affair. However, the minimum capital investment for business
organisations such as 4com is responsible for spending at least 2% of their
revenues to implement CSR activities. The cost or conducting the research
project is inclusive in the 2% (Johannsdottir and Olafsson, 2015, p.384).
Scope The scope of the project is to understand how the 4com organisation
stands to benefit from the corporate social responsibilities strategies. The
scope of the research is also to identify the means by which the
organisation can develop and meet the sustainable objectives of the
research project. However, the outcome of this project will be dependent
on the transparency of the research protocol (Acquier et al. 2015, p.12).
There is also a scope to understand how the entire project can be helpful in
strengthening the bonds between the company and its customers and
employees as well.
Time The research would be conducted in order to get clarified perception on
the impact of CSR in the short-term objectives and their long-term benefits
as well. The research project and implementation of CSR strategies need
to take place simultaneously and a projected time frame for completion of
the research and implementation of the recommendations can be given a
time frame of 15-18 months (Vveinhardt and Andriukaitienė, 2015, p.57).
Quality The quality of the research is crucial to the overall outcome will be based
on the quality of the conducted research and hence, approved
methodologies and protocols need to be followed in order to maintain the
quality. The research shall be conducted in a deductive methodology with
a positivist approach so as to us qualitative and quantitative data to support
the findings of the research (Michael et al. 2015, p.186).
Page 4 of 17