Managing Corporate Citizenship and Sustainability

This assignment delves into the realm of corporate citizenship and sustainability, emphasizing their significance in today's globalized world. It examines different business strategies and models, providing insights into effective management practices. By understanding these concepts, businesses can navigate complex challenges and thrive in a rapidly changing environment.

Managing Successful
Business

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK1.............................................................................................................................................1
P1 Project aim and objectives.....................................................................................................1
P2 Project management plan.......................................................................................................3
P3 Explain a work breakdown structure and a Gantt Chart .......................................................4
TASK 2............................................................................................................................................1
P4 Research tools and techniques...............................................................................................1
TASK 3............................................................................................................................................3
P5 Research analysis...................................................................................................................3
P6 Recommendations of research and data for a valid conclusion.............................................1
TASK 4............................................................................................................................................1
P7 Self performance and learning of the work undertaken.........................................................1
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
Digitalisation is a process for converting data into digital format, in this information in
organized into bits. The output is in the form of image, sound, signal, document by generating
series of number. It is called digital representation. By this firm achieve high market share. In
current environment. In this assignment Nail salon is selected, it is a speciality beauty salon thus
offers nail care services to their customers like manicures, nail enhancement, silk or fibreglass
wraps, polish and pedicures (Lai and Ong, 2010). They also provide skin care services to their
potential consumers. Industry estimates almost 40% nail salon technicians are work in United
State and Vietnamese women. Under this report covers project aim and objectives and
conducting small scale research for know digitalisation impact on salon. Develop a project plan
in order to understand research cost, time, communication and resources or many more.
P1 Project aim and objectives
Digitizing mean analogue source material converted into numerical format. This is very
important for an organisation for data processing, transmission and storage because it allow all
kind of information formates to be carried with same efficiency and intermingled. Through
digitalisation company has gain competitive advantages at market place. Through this,
management of company are able to improve employees performance and their productivity in
order to achieve goals and objectives in given time frame. They create awareness about
transformation phase which use to come up with changing strategies and plan for driving growth.
Big company use latest technology at their work place but the small company can not afford
innovative new technologies, so it is very important for small-scale company to run their
business activities in innovative way thus provide competitive advantages to them. Also small
business unit rely on technology for completing daily activities in an effective manner.
Management of an organisation promote innovation at their work place, for this they
empower their employees and motivate them for participation in firm decision making process.
Through this, they are able to enhance workers capabilities and productivity which help them to
produce quality of services for their clients (Lin and Chen, 2012). It is a human resource
manager responsibility to conduct training and development program for their employees in
order to increase their knowledge and skills. By this, skilled employees easily understand latest
technology and machinery at work place and completing their task according. So that , it is very
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important for an organisation to manage employees capabilities and performance which affect
their business performance. Human resource manager organise event for their staff member, in
which they provide information related to latest technology and innovation. Nail salon follow all
these activities at their store which help them to provide quality of services to their customer
which increase market share. Through this, company build strong positive image in clients mind
and enhance their perception positively (Introducing Research Methods, 2017).
Salon manager use some technology like collective couponing, appointment filling
program, QR code, mobility, geo location program, automated loyalty program, online client
survey, hair colour management, integrated marketing, webcams and many more at their work
place. Thus affect salon performance and profitability for long period of time. All these
technology can use by company to manage their operation, marketing, accounting, human
resource activities or many more. Manager of Nail salon can develop strategies and plan in order
to select appropriate digital techniques which increase employees productivity. Company use
social media platform for promoting their product and services offers, because on this large
number of clients are easily available (Shang, 2012). So that, firm has easily approach their
potential customer. This promotion mode save time and resources of the firm. Nail salon use
various marketing activities activities like selling, distribution, pricing, promotion, information
management etc. for increasing their profitability.
Aim: “ How digital technology has transformed business activities”.
Objectives:
 Identify digitalisation impact on company performance.
 Analyse relations between employees and technology.
 Implementation of latest technology at work place. Recommend how digitalisation transform company activities in order to enhance their
performance and profitability.
Research question:
 Does innovation affect firm internal environment?
 Identify various digital technology method used by Trenky Flenky Nail Salon?
 Does digitalisation can affect marketing, finance, human resource and operational
activities of an organisation?
 Does firm provide high quality of services to their clients?
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 How digitalisation can improve customer's satisfaction?
P2 Project management plan
Management plan is a formal document which are used by company for manage project
implementation at work place. It provide a way, how project should be execute, control, monitor
and completed in an effective manner. It is like communication vehicle that help to completing
task in specify time period (Gebauer, Edvardsson and Bjurko, 2010). Project management plan
does not include schedule and list of activities for conducting research. Some important main
point which consist are as follows:
 Develop management plan of configuration and changes.
 Management plan for process improvement and requirement.
 In this plan include schedule, human resource, project scope, cost and quality.
Trenky Flenky Nail Salon provide skin and nail care services to their customers, for this they
preferred skilled and professional employees. Thus help them to provide better services in order
to gain high marketing. Trenky Flenky Nail Salon use project management plan as a tool which
ensure that all activities are underlying change with in an organisation. These plan involve
various factor like cost, scope etc. that deals through skilled and experienced workers (How
digital technology could benefit your business, 2016). Some important factor which cover in
project management plan are detail as follows: Cost: For implementation of project, money is primary requirement for effectively
completion of work. So that, company think about this and develop budget accordingly.
They make list and allocate resources according to needs and wants in order to gain
competitive advantage at market place (Eckerson, 2010). Trenky Flenky Nail Salon also
consider this factor and develop plan for investing money. On every step of research,
different type of requirement has been occur thus affect overall performance and outputs.
This procedures include investment in formulation of strategies and plan, education,
training and development program etc. Scope: It is refers to business goals, objectives and purpose of an organisation. Trenky
Flenky Nail Salon identified their scope which help them in implementing research
activities in an effective manner. Trenky Flenky Nail Salon develop project plan for
changing their store culture and implemented it at their work place in order to enhance
employees productivity and overall performance.
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 Time: Time is a very crucial factor of the whole project management plan. Task are
completed in given time period are very important for an organisation. Through this they
are able to manage all activities effectively. Trenky Flenky Nail Salon need to execute
latest technology at work place in an appropriate time through this they are able to
achieve project scope and achievements in an effective manner. Risk: Use of new technology at work place increase risk of uncertainly which affect
company performance and their profitability (Den Hertog, Van der Aa and De Jong,
2010). Digitalisation can affect marketing, financing, human resource, operation
activities in an organisation in two ways positively and negativity. It required many effort
by management in order to completing task in specific time period. New technology
increase risk of fail implementation process, unskilled employees, change barriers and
many more.
 Quality control: It is a very important factor for an organisation in order to satisfy clients
needs and want. Company want to produce quality product and services in order to
enhance customer's satisfaction. A project planner must be consider quality of
performance as well as outcomes. For planing project management plan, they need to
understand all requirement in order to produce quality product and services. Trenky
Flenky Nail Salon ensure quality performance of all workers which help them to build
positive brand image at market place. For successful obtain it, company need to provide
training to their workers.
P3 Explain a work breakdown structure and a Gantt Chart
A work break down structure is organize work into manageable sections. It is define as
deliverable oriented hierarchical which decomposition work to be executed by project team
member in specific time period. It is a graphical representation of all product task in an organise
chart. A Gantt Chart is create for track project work in respect of time. For this researcher
prepare bar chart to analyse, which task use how many time for completion. Gantt chart is a
mostly used chart in project management. It is useful in planing, defining the all sequence of
work that required completion (Ahmed Dine Rabeh, Jimenez-Jimenez and Martínez-Costa,
2013). Mostly the chart display horizontal bar chart. Different lengths of horizontal bar represent
the project timeline which include work sequences, start and end time, duration and many more.
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The horizontal line also represent how much time taken by task for completion. The horizontal
line is proportional to time. Also project work are visible on vertical bar.
Work-break down structure(WBS): WBS is a mainly use to divide complex project
activities into manageable part, so that it can be completed in given period of time. In work break
down structure various elements are include some are information, product, services and many
more. By using this method, management of the company know about cost estimation and
control it in an effective manner in order to manage all businesses activities. Project planner
managing,controlling, monitoring all hierarchy division rather then supervising whole project
activities. Thus, for Trenky Flenky Nail Salon work break down structure can be used in order to
breakthrough all business activities into manageable unit (Chesbrough, 2010). This help
company in implementation of new technology at work place. Through this, they executing
changing in their organisation culture and performance. All these helps in workers development
and make then capable to except changes which are executed at work place. Below has given
work break down structure of Trenky Flenky Nail Salon project plan by forming it in several
forms. All these form are responsible for completion of project in given time frame in desired
manner.
llustration 1: Work break down structure
(Source: Work break down structure, 2018)
A Gantt Chart: It is a graphical depiction of all project activities schedule. It is a type of
bar chart, that shows start and finish dates of several element of research project plan, thus
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includes dependencies, resources, task and milestones. A Gantt chart is a easily to understand
and construct. These method are used for complex project those are not easy to execute within
specific time period (Crane and Matten, 2016). Following are some suggestions for Trenky
Flenky Nail Salon in order to create Gantt chart are mansion below:
 Use weeks as a unit of time.
 They are include all activities like mid task review and final task due as milestones.
 They are to show some detail about their work related to new technology implementation
at workplace.
 Prepare appropriate delays and include that in planning chart.
 They must update and review its Gantt chart after certain period( two weeks).
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TASK 2
P4 Research tools and techniques
Business research is conducted for getting more data and information on a provided topic.
Collecting of data and information on the context of enterprise is necessary for making a
decisions. Services quality of HR can measure by collecting information and data (Smith, 2011).
Research for collecting a data by using various sources like as primary and secondary data which
are mentioned below in detail: Primary sources: It is a way of original data collection by a researcher for study.
Process used while gathering a information are experimentation and observation.
Collected data is a original used for the purpose of study.
Questionnaire
Name:
Age:
Gender:
Occupation:
E-mail:
Contact number:
Q1) According to your opinion, does digital technology affect company performance?
 Yes
 No
Q2) How digital technology create impact on Trenky Flenky Nail Salon?
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 Better treatment
 High customer satisfaction
 Time management
Q3) Does innovation effect internal environment of the organisation?
 Yes
 No
Q4) What digital technology tools or methods can Trenky Flenky Nail Salon use for their
marketing and promotional activities?
 Social media
 Broadcasting
 Internet
 Blogs & Articles
Q5) How does human resource promote innovation at their workplace?
 Training and development
 Motivation
 Communication
 Event organise
Q6) Does Trenky Flenky Nail Salon are providing quality services to their customers?
 Agree
 Disagree
Q7) How can Trenky Flenky Nail Salon improve their accounting system?
 Digitalization
 Innovation
 Manpower resources
Q8) In which functions, digitalization is supporting Trenky Flenky Nail Salon?
 Marketing
 Accounting
 Human resources
Q9) Through digitalization company can improve their customer satisfaction?
 Yes
 No
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Q 10) Recommend how digital technology transform business activity in order to enhance their
performance?
 Secondary sources: Collecting of data by magazines, data surfing, newspapers and other
external sources are known as secondary data. It is a process which is very easy and saves
time along with that it is cost effectiveness (Smith, Binns and Tushman, 2010). But this
information is not reliable because this data is gathered by primary sources which is
already obtained by someone.
TASK 3
P5 Research analysis
Theme 1 Effect of digital technology on Company performance.
Q1) According to your opinion, does digital technology affect company
performance?
Frequency
Yes 22
No 8
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Interpretation: In this digital technology effect the performance of an organisation. As
per above bar graph, 22 respondents are saying yes to digitalization which affect the performance
of Trenky Flenky Nail Salon as well as 8 respondents are saying that through digital technology
performance of company is not improved in a effective manner. Hence, there are maximum
responses are agree. Peoples who are not agree for that organisation have to need more
improvements in their performance. So, that Trenky Flenky Nail Salon can run in a effective and
efficient manner for achieving their goals and objectives of Salon.
10
Yes No
0
5
10
15
20
25 22
8
Frequency

Theme 2 Digitalization impact on organisation.
Q2) How digital technology create impact on Trenky Flenky Nail Salon? Frequency
Better treatment 12
High customer satisfaction 14
Time management 4
Interpretation: Digitalization create impact on company in this as per above pie chart, 14
respondents are saying that with the help of this technology they will able to meet higher
satisfaction of their customers, 12 respondents are saying that organisation will able to provide
best treatments for their consumers with that they will come again and again within the company
and 4 respondents are saying that impact of digital technology will help in proper management of
timing which will aid in saving a time while providing services to their consumers. Here,
maximum respondents are saying that through digitalization impact on organisation is that they
can provide higher satisfaction to their customers.
11
12
14
4
Better treatment
High customer
satisfaction
Time management

Theme 3 Innovation impact on internal business environment.
Q3) Does innovation effect internal environment of the organisation? Frequency
Yes 20
No 10
Interpretation: Innovation effect the internal environment of Trenky Flenky Nail Salon.
20 respondents say yes that innovation will effect companies internal environment as employees
working in firm will resist the change and 10 respondents say no to the innovation that it will not
effect internal surroundings of Trenky Flenky Nail Salon. Hence, maximum respondents are are
saying that innovation will effect a intrinsic environment of enterprise because adopting a
innovation they have take initiatives for changes which workforce will resist to accept the
changes made by company. Company environment will affect a lot by innovation.
12
Yes No
0
2
4
6
8
10
12
14
16
18
20
20
10

Theme 4 Tools and techniques used by company for marketing and promotional activities.
Q4) What digital technology tools or methods can Trenky Flenky Nail
Salon use for their marketing and promotional activities?
Frequency
Social media 13
Blogs & Articles 5
Internet 9
Broadcasting 3
Interpretation: Digitalization use tools or methods for marketing and promotional
activities. 13 respondents are saying that company should adopt social media for promoting and
marketing activities, 9 respondents say that internet tool is much effective for promoting their
organisation, 5 respondents said that Blogs & articles is a method which Trenky Flenky Nail
Salon can use and 3 respondents are saying to use a method of broadcasting for promoting and
marketing activities within their firm. Hence, maximum respondents are agree for using a social
13
Social media Blogs & Articles Internet Broadcasting
0
2
4
6
8
10
12
14 13
5
9
3

media is a best way for promoting the company as well as internet is also a good source for
marketing and enhancing the enterprise.
14

Theme 5 Human resources initiatives for promoting innovation.
Q5) How does human resource promote innovation at their workplace? Frequency
Training and development 11
Motivation 7
Communication 7
Event organise 5
Interpretation: Human resource promote innovation at their working environment. 11
respondents are saying that for promoting innovation within their organisation have to conduct a
training and development program so that it will help in motivating their employees too, 7
respondents are saying that motivation and communication will help in promoting innovation
within a workplace by HR and 5 respondents are saying that through event organise they can
enhance innovation within the working environment by human resource. Hence, maximum
responses are saying that training and development is a best way to promote innovation in a
working place by HR of Trenky Flenky Nail Salon.
15
11
7
7
5
Training and
development
Motivation
Communication
Event organise

Theme 6 Organisation provide quality of services to their consumers.
Q6) Does Trenky Flenky Nail Salon are providing quality services to their
customers?
Frequency
Agree 23
Disagree 7
Interpretation: Organisation are providing quality services to their customers in this
above bar graph shows that 23 respondents are agree that firm is giving a quality services to their
consumers through that it lead to maintain their customers for a long time within the company
and 7 respondents are not agree that firm is not providing a quality of services to their customers
it will lead to loss of their consumers within their company. Hence, maximum are saying that
Trenky Flenky Nail Salon are providing quality services to their customers along with that they
should improve their services for better performance.
16
Agree Disagree
0
5
10
15
20
25 23
7
Frequency

Theme 7 Improvement of accounting system in company.
Q7) How can Trenky Flenky Nail Salon improve their accounting system? Frequency
Digitalization 14
Innovation 10
Manpower resources 6
Interpretation: Company can improve their accounting system as per above pie chart 14
respondents say that digitalization will help in improvement in accounting system will make
their work fast and save their time, 10 respondents are saying that innovation will help in
improving organisation accounting system which will lead to give their best within a workplace
and 6 respondents are saying that manpower resources can help in maintaining proper accounts
of firm. Hence, maximum respondents are saying that through digitalization they can improve
their accounting system so Trenky Flenky Nail Salon can adopt this technology for better
performance.
17
14
10
6
Digitalization
Innovation
Manpower resources

Theme 8 Digitalization support various functions of firms.
Q8) In which functions, digitalization is supporting Trenky Flenky Nail
Salon?
Frequency
Marketing 8
Accounting 4
Human resources 6
Operations 12
Interpretation: Digital technology support different function within their company as
shown on above bar graph, 12 respondents are saying that operations help in supporting
digitalization in organisation, 8 respondents are supporting marketing functions for digital
technology, 6 respondents are saying that digitalization provide support through human resources
and 4 respondents say it is supported by the function of accounting. Hence, maximum
respondents support operations for supporting digital technologies.
18
Marketing Accounting Human resources Operations
0
2
4
6
8
10
12
8
4
6
12
Frequency

Theme 9 Company improves their customer satisfaction through digital technology.
Q9) Through digitalization company can improve their customer
satisfaction?
Frequency
Yes 25
No 5
Interpretation: Digitalization organisation can improve their customer satisfaction as
shown on above bar graph that 25 respondents are agree that by using this technology it will help
in improving their consumers satisfactions and 5 respondents are saying no to digitalization will
not help in improving customer satisfaction. Hence, maximum respondents are saying that it will
help in providing proper satisfaction to their customer by digitalisation it will lead to maintain
customers for a long time.
19
25
5
Yes
No

P6 Recommendations of research and data for a valid conclusion
Trenky Flenky Nail Salon is a small scale company which they are going to start with 20
members within their organisation. They organise various activities of company for that adequate
employees are needed. They had consider different methods such as verbal, written etc. as per
the assignment qualitative method should be selected and prepared questionnaire in order to
gather written information about implementation of technology at workplace. All these medium
help in collecting information by using presentation, online, report etc. these both methods are
used in this research project. Recruiting, change and training management are activities which
have to performed by this company. For making a organisation work efficiently management has
decide to implement digitalization within their firm. All enterprise functions are conducted in a
better manner. Different suggestions for this organisation are discussed below:
 Trenky Flenky Nail Salon should organise a training for their employees. So, that they
can improve their performance which help in givi9ng them better services to their
customers.
 Managers of company should adopt latest technologies so that it will help in properly and
efficiently management.
 Scientific methods should linked with technology and measure that all functions in
Trenky Flenky Nail Salon should properly manage and their results should achieve in a
effective manner.
 They should use best quality product while providing them best services so it will help in
satisfying their customers.
Therefore, Trenky Flenky Nail Salon help in making profits by giving better services
efficiently. Managers should keep their technologies updated it will help in giving better services
to their customers. It will help in promoting goodwill in market and also help in beating
competition.
TASK 4
P7 Self performance and learning of the work undertaken
By this study it help in enhancing my own skills and knowledge by knowing various
concepts which I never acknowledged and covered before. It also aid in gaining abilities and new
ideas. While doing this project report, there are different conditions like as I get so confused,

unaware etc. hence, for accomplishing a project successfully I had given my best. Management
had done typical analysis on implementing digitalization in their workplace. Organisation goals
is to promote business operations with the help of technology applications. Their are various
issues which are faced while doing a research given below:
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 Time of doing a research is very less it is unable to get proper information along with that
sources are not sufficient for doing a research project. Due to that I was unable to make
valid conclusion for assignment.
 I do not have proper knowledge of operations which are to be organise by me, it affect
my study as it made so complex and difficult task.
 Samples are not proper because of new organisation.
Therefore, it is important for Trenky Flenky Nail Salon and its management to take care
of all issues which hinderance of doing a report. Investigator need proper resources and time by
which they are able to collect proper data for their study.
CONCLUSION
Form the above report it is concluded that latest technology and innovation can improve
company performance as well as their profitability. Through this Trenky Flenky Nail Salon able
to produce quality of product and services in order to increase customer's satisfaction as well as
build strong brand image at market place. Technology is rapidly change which affect company
profitability and productivity. So that, it is very important for firm to change or up grand
technology on time to time bases in order to gain high market share and customer's satisfaction.
Researcher set aim and objectives in order to draw valid outcomes. They are use Gantt chart and
work break down structure to analyse time frame stages which provide right path to completing
researcher activities in an effective manner.

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Online
Introducing Research Methods. 2017. [Online]. Available
through :<https://www.skillsyouneed.com/learn/research-methods.html>.
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