Digitalisation Impact on Small Businesses

This assignment examines the positive impacts of digitalization on small-scale businesses. It focuses on a company named 4COM, highlighting the need for them to improve product and service quality based on customer demands. The report argues that digitalization can lead to increased profitability and loyal customers by enhancing business operations, attracting new clients, and satisfying existing ones.

Managing Successful
Business
Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Devise aims and objectives for project..................................................................................1
P2 Creation of project management plan....................................................................................2
P3 Work break down structure and Gantt chart.........................................................................4
TASK 2............................................................................................................................................4
P4 Small scale research...............................................................................................................4
TASK 3............................................................................................................................................7
P5 Research and data using appropriate tools and techniques....................................................7
P6.Recommendation.................................................................................................................12
TASK 4..........................................................................................................................................12
P7 Reflection.............................................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES .............................................................................................................................13

INTRODUCTION
Digitalisation is growing fast in the modern businesses as it refers to conversion of
analogue informations in various form such as text, photographs and voices into digital form
with technologies or suitable devices including scanner and specialised computer chip for the
purpose of processing, storing and transmitting by using digital circuits, equipment and networks
with sin the firm. It is an essential to achieve competitive advantages in digital world. Digital
technology is very important for a business organisation that helps to attain their business goals
and objectives in effective manner (Zott, Amit and Massa, 2011). Through this process a small
scale organisation can easily attain higher growth and desired outcomes easily. This project
report is based on 4COM Which is a small scale organisation and want to attain digital
technology for getting higher business growth and business advantages easily. This report
includes aim and objectives, Project management plan, work break breakdown structure and
Gantt chart representation to understand its valuation. It also includes small scale research,
appropriate representation for data and analysis through various tools and techniques. At last it
includes Recommendation and self reflection for this project plan.
TASK 1
P1 Devise aims and objectives for project
Digitalisation has various impact on a business organisation that used to provides
effective growth and desired outcomes to them easily. For 4COM it is required need to adopt
digital technology improve quality of their products and services easily. Through this digital
technology they can attract more customers toward their effective services. Advance technology
is not only helping to build quality of products but also manage different activities as accounting,
marketing, research, manufacturing and communication activities as well. For them it is also
required to implement all these activities in their planing and strategic process. This activity
requires a appropriate research that consider what are needs of digital technology and its future
impact on firm (Teece, 2010). For a small scale organisation it is hard to implement advance
technology in their business procedure because it has vast procedure that needs experienced
employees who can utilize it easily without any conflicts and barriers. This process required cost
management procedure and trained staff as well. There are different aim and objective of this
project are given below
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TOPIC: Impact of digital technology in supporting small business growth and innovation – a
case study based on 4COM .
Background of this Project: This project report is based on digital technology that 4COM wants
to attain in their operational and functional activities. Digitalisation is a used to provides
effective growth and productivity in business to attain their objectives easily. After adopting this
technology 4COM will grab desired growth and appropriate valuation of their products and
services (Stokes, 2010). Through this process organisation can easily build their own image and
goodwill in market to attain competitive advantages effectively. Main objective of this technique
for organisation is to renew their existing products quality and services to provide higher
satisfaction to customers.
Research Aims: To determine effects and impact of digitalisation on the development of 4COM.
Research Objectives: There are respective objectives of 4COM are given below as -
 To analyse effect and impact of digital technology on organisation growth.
 To attaining business objectives and future goals easily.
 To analyse whether digital technology will helping to attain long terms benefits and
growth. To analyse benefit and disadvantages of advance technology for different business
activities.
Research Question: There are various questions are determine below which are based on
objectives of organisation such as -
 What are the impacts of digital technology on organisational growth ?
 How business attaining objectives and future goals easily after adopting digitalisation ?
 Does advancement of technology helps to attain long terms benefits and growth ?
 What are the advantages and disadvantages of advance technology for different business
activities ?
P2 Creation of project management plan
Project management methodology is used for data collection which provide a platform
for attaining organisation objectives and goals and making working environment more healthy
and suitable (Porter, 2011). This approach is adopt and implement by 4COM for examine and
analyse company's strategies, policies, products and services which directly or indirectly
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connects with its customers and employees. Through this techniques, company's want to enhance
its productivity and performances and find out bugs which are present in their existing
strategies , products and services. So that they can improve more customers satisfaction and
enhance employees retention rate within their organisation. There are various elements which are
discussed below-
Cost: In today's competitive marketplace, cost is most important factor for any
organisation to compete with its rivalry's as well as maintain and enhance its customer
satisfaction level. 4COM has to adopt and implement latest innovation in technology and
equipments for reducing its cost of products and services which ultimately impact on company's
future financial as well as sales growth and customer satisfaction level.
Scope: Their is enormous scope in market as well as within company for adopting new
innovation in technology equipments. By applying and implementing new innovation within
their company, working style of employees as well as customer perception towards firm will
change in a positive manner which helps in company future growth.
Time: In today's high tech modern world, company can easily save its time and capital
fund by using innovation within company and make modification within their existing strategies
and equipments. Which give positive attitudes and creates fruitful environment for working
employees within organisation (Peppard, 2016).
Quality: For customers, quality of products and services is most important factor than
price. 4COM has to maintain its quality and also improve its existing products and services by
using modern innovation and technologies. Which helps in organisation productivity and
performance.
Communication: This is most essential and crucial tool within organisation for working
effectively and efficiently. This tool helps in builds working environment in a more healthy and
fruitful by creating an platform of solving conflicts and concerned of employees regarding
products and services as well as company's policies and strategies. Communication between
employers or higher management authority as well as ground level employees or working force
always builds motivation level among employees and its platform through which workforce is
able to knew about new methodologies and processes. This approach impact positively on
4COM productivity and performance which indirectly affect company's financial and market
growth which promote employees and employers towards their roles and responsibility.
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Risk: Before adopting and implementing any new innovation, methodology in strategy,
policy as well as product and service within 4COM, all employees will knew priorly about each
and every new methodology and innovation which is implement within organisation. Because if
employees are not known about new innovation and strategies then these new strategies will
impact negatively rather than positively and it reduce company's performances and productivities
which badly impact on market values of organisation (Laudon and Laudon2, 016).
Resources: natural or man-made resources are key elements of organisation for
achieving desirable goals which helps in enhancing productivity and improving performances of
employees.
P3 Work break down structure and Gantt chart
Work break down structure is an activity done in company for dividing work which help in
reducing work load of employees. This is kind of hierarchical tree structure that frame entire
project and then divide it into the group as per skills and knowledge of members of that team.
With this process leader and manager of organisation easily divide task between employees so
that, project will complete on time with minimum uses of resources. Main purpose of applying
work break down structure in organisation is to easily achieve large project and can be
manageable as well as employees also get comfortable atmosphere to work in it. In some
difficult task when this process is applied it also help in accomplishment of the same with the
high productivity and on time work done in proper manner. This is mainly presented in graphical
form for managing all business activities, task, project in proper manner.
In 4COM this process is applied so that employees don't feel extra pressure of work load
and this is implemented in from top level to middle level. For this various methods are
implemented in company for evaluating employees skills, knowledge, capability and abilities to
divide several task. The same structure assist in reducing extra cost which occur in production or
other activity, time factor is important and project requires work to be done on time instead of
this extra efforts of personnel for a particular task. As per the expertise area of employees work
are assigned to them. This is important for every kind of firm to identifies qualities and
effectiveness of employees working with them and this is the work of human resource
department. This process motive and encourage personnels when they as per work break down
structure. 4COM is an small scale business for them this process is beneficial and essential
because it divide work of staff as well as bring many opportunities for company.
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Gantt chart is an graphical presentation of various task and their time of completion. This
help in reducing extra cost which occur by extra time consumption while production or other
activities. This is a sub part of project management which is used to control extra not necessary
activities and large task which require divination and on time completion. In this chart each
activity is represented by bar; length and position of bars shows start date of project, duration
and closing date of the task.
4COM apply this strategies for bringing effectiveness in their project as well as quality of
the same. This help them in saving resources as well as time which improve productivity of
company and help in generating revenue.
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TASK 2
P4 Small scale research
For every kind of company whether they are small scale and large scale both require
market research for collecting information about their target market and customers. With the help
of this research process company gather data and information about customers needs and wants
from a particular company as well as current market trend also. This entire process results in
making several changes on the basis of market and customers demand. For this there is research
team in company which do work and then bring data as per the collected data and information
changes and modification is done in the existing product or if there is requirement of new
launching then it will also done. In this feedbacks are taken from customer about existing goods
and services. Some techniques and tools which help in collecting proper data are explained
below:-
Qualitative research- this is a form of research which is based on historical data this is
gathered in theoretical forms. In this various techniques are used in collecting data perception,
survey, interview and personal experience. The data collected in this research is based on age,
culture, name, need and demand of customers, choice and satisfaction level of them for particular
services and products. Theoretical form of data help in rendering information about current
market trend and need, want of customers. This data proper in manner which help them in
analysing and managing organisation.
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Quantitative research- this research in the form of numerical data which is collected
from customers. Data collected from this is represented in graphical form because this is based
on statistical form. Although for this, quantitative research there is requirement of proper team
who can analyse effective data in proper manner. This data in time consuming and hard to
manage in appropriate manner for getting proper result which is required to meeting day to day
working activities. Instead of this, it gives data for long time period and huge in quantity in the
form of mathematical and statistical. Quantitative research take long time for desirable results
from targeted customers and market.
Primary data- this kind of data is totally based on fresh and new research which is
conducted by researcher team of company. This is first hand data there is no requirement of third
party for collecting data person of research team directly contact with the targeted customers.
After collecting this data company can easily modify their products and services as per need and
demand of customers or for the requirement of current market. When company directly contact
with customers they can easily take feedbacks of their existing product and services in market or
ask if their any need of innovation or creativity. This research help in increasing productivity of
company and also in generating revenue more and more as much as possible.
Secondary Data- this is the data which is already published or collected by someone.
Simply it is the old data which is again used by company for satisfying customer needs and
wants. This is less expensive work because is was already done in advance and reused by
enterprises. For effective results in this company have to use their funds and data in proper
manner. But this not gives effective result because taste, fashion, preferences, need and wants
these all are dynamic in nature. So for effective results fresh and first hand data should be used.
Sampling- for collecting data there is requirement of sample among large population for
taking feedback about goods and services. This use several method for collecting data from
decided sample interview, feedbacks, needs and wants many more. From this researcher get both
kind of response negative and positive, negative help in improving and positive help in
motivating to do more. Sampling research is based on particular topic or for a particular product
which requires customers opinion.
As per sampling method this research is done among large population and 30 candidates
who are selected to get appropriate information and feedback about digitalisation that affect
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overall activities of business and its products. There are some questions are based on this
research are given below such as-
Questionnaire
Name-
Email ID-
Contact No.-
Q1. Do you think that digitalisation will helping to improve business activities of 4COM
organisation ?
A. Yes
B. No
Q2. Is there any need of conducting training and learning session for employees to use advance
technology effectively ?
A. Yes
B. No
Q3. Does advancement of technology helps to attain long terms benefits and growth ?
A. Yes
B. No
Q4. Which type of digital techniques is more effective for different type of organisations ?
A. Modern technology
B. Traditional technology
Q5. Do you agree that digitalization is helpful for providing higher customers satisfaction
through advancement of products ?
A. Yes
B. No
Q6. Do you agree with this statement that digitalisation will helping to attain competitive
advantages easily ?
A. Yes
B. No
Q7. Do you think that advance technology will helping to build appropriate changes in
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organisational activity of 4COM ?
A. Yes
B. No
Q8. Are you contented with the new products and services of 4COM ?
A. Yes
B. No
Q1. Do you think that digitalisation will
helping to improve business activities of
4COM organisation ?
Frequency
A. Yes 20
B. No 10
Q2. Is there any need of conducting training
and learning session for employees to use
advance technology effectively ?
A. Yes 25
B. No 5
Q3. Does advancement of technology helps to
attain long terms benefits and growth ?
A. Yes 18
B. No 12
Q4. Which type of digital techniques is more
effective for different type of organisations ?
A. Modern technology 22
B. Traditional technology 8
Q5. Do you agree that digitalization is helpful
for providing higher customers satisfaction
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through advancement of products ?
A. Yes 21
B. No 9
Q6. Do you agree with this statement that
digitalisation will helping to attain competitive
advantages easily ?
A. Yes 25
B. No 5
Q7. Do you think that advance technology will
helping to build appropriate changes in
organisational activity of 4COM ?
A. Yes 20
B. No 10
Q8. Are you contented with the new products
and services of 4COM ?
A. Yes 24
B. No 6
TASK 3
P5 Research and data using appropriate tools and techniques
Theme 1. Improvement of business activities of 4COM organisation
Q1. Do you think that digitalisation will
helping to improve business activities of
4COM organisation ?
Frequency
A. Yes 20
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B. No 10
Findings – Digital technology has vast structure and it is used to improve various business
activities of 4COM organisation. In this process 20 individuals are in its favours and 10
individual are in its against.
Theme 2. Requirement of training and learning program to attain higher growth
Q2. Is there any need of conducting training
and learning session for employees to use
advance technology effectively ?
Frequency
A. Yes 25
B. No 5
Findings – For a business organisation it is required to provides appropriate training and
learning to their employees who will utilize all business resources in appropriate manner.
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Yes No
0
5
10
15
20
25
25
5
Column C
Yes No
0
5
10
15
20
20
10
Column C

Theme 3. Uses of advance technology to attain long term benefits
Q3. Does advancement of technology helps to
attain long terms benefits and growth ?
Frequency
A. Yes 18
B. No 12
Findings – Advance technology will helps to attain long term benefits and growth easily.
Through this process firm can easily attain higher business advantages and desired outcomes.
Theme 4. Effectiveness of advance technology for different organisation
Q4. Which type of digital techniques is more
effective for different type of organisations ?
Frequency
A. Modern technology 22
B. Traditional technology 8
12
Yes No
0
5
10
15
20 18
12
Column C

Findings – It is required to understand which technology is more effective to getting higher
business growth. In this process most of the people are provide their satisfaction with modern
technology rather then traditional.
Theme 5. Role of digitalisation for customers satisfaction
Q5. Do you agree that digitalization is helpful
for providing higher customers satisfaction
through advancement of products ?
Frequency
A. Yes 21
B. No 9
Findings – Digital terotechnology will helping to provide higher satisfaction to their customers
through advancement of new products and services.
13
Yes No
0
5
10
15
20
25 21
9 Column C
Modern technology Traditional technology
0
5
10
15
20
25 22
8 Column C

Theme 6. Digitalisation role to attain competitive advantages
Q6. Do you agree with this statement that
digitalisation will helping to attain competitive
advantages easily ?
Frequency
A. Yes 25
B. No 5
Findings – Digital technology always helps to provides competitive advantages to specific
organisation. Through this process a firm can attain competitive advantages easily.
Theme 7. Role of advance technology for appropriate changes
Q7. Do you think that advance technology will
helping to build appropriate changes in
organisational activity of 4COM ?
Frequency
A. Yes 20
B. No 10
14
Yes No
0
5
10
15
20
25
25
5
Column C

Findings – A organisation uses advance technology to make appropriate changes organisational
activity and business approaches.
Theme 8. Customers satisfaction from new products and services
Q8. Are you contented with the new products
and services of 4COM ?
Frequency
A. Yes 24
B. No 6
Findings – Customers of 4COM organisation want to get more quality products and they get
them easily after utilization of products and services.
15
Yes No
0
5
10
15
20
20
10
Column C
Yes No
0
5
10
15
20
25
24
6
Column C

P6.Recommendation
4COM have to adopt digitalisation in their day to day activities for improving quality of
products and services provided by them. If company implement this then they are capable to
provide good quality of products and effective services. This entire process help in attracting
customers as well as also in satisfying them. Digitalisation is beneficial for company in
enhancing productivity of organisation as well as employees working with them and also in
maximisation of profit. This helps company in many ways if properly implemented so, 4COM
have to take care of its implementation. Uses of everything should be in effective manner same
digitalisation also to be used in same way for this some recommendation are given below:-
 For using of new things there is requirement of skills and knowledge in employees
related to the same. Their is requirement of training and learning program.
 Seminars, conferences are conducted for providing theoretical knowledge of the same.
 For generating revenue 4COM have to focus on product and services provided by them as
well as on their target market and customers.
TASK 4
P7 Reflection
After studying this topic properly I recognise that there is various uses of Digitalisation in
company which help in increasing productivity as well as in attracting customers. This process is
beneficial when it is implemented in appropriate manner in company. I will organise training and
development program for enhancing skills and knowledge of employees so that they can work
properly on new technologies implemented in organisation. I an recommending 4COM to use
digitalisation and latest technologies in their company so that they can create brand image in
market as well as in the eyes of customers. Latest technologies help in saving time and
improving productivity as well as minimum uses of available resources and funds.
CONCLUSION
From above mention report it has been concluded that digitalisation help company in
many ways such as improving brand image and also in increasing productivity. It also help in
attracting customers and satisfying them. This assignment is based on 4COM company which is
small scale business for them there is requirement of improving quality of services and products
offered by them as per needs and wants of customers. Because every company wants profit
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maximisation and loyal customers these can be achieve by Digitalisation and customer
satisfaction.
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REFERENCES
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Teece, D.J., 2010. Business models, business strategy and innovation. Long range planning.
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Stokes, D., Wilson, N. and Wilson, N., 2010. Small business management and entrepreneurship.
Cengage Learning EMEA.
Porter, M.E. and Kramer, M.R., 2011. The big idea: Creating shared value.
Peppard, J. and Ward, J., 2016. The strategic management of information systems: Building a
digital strategy. John Wiley & Sons.
Laudon, K.C. and Laudon, J.P., 2016. Management information system. Pearson Education
India.
Hotho, S. and Champion, K., 2011. Small businesses in the new creative industries: innovation
as a people management challenge. Management Decision. 49(1). pp.29-54.
Fitzgerald, M., Kruschwitz, N. and Welch, M., 2014. Embracing digital technology: A new
strategic imperative. MIT sloan management review. 55(2). p.1.
Eid, R. and El-Gohary, H., 2013. The impact of E-marketing use on small business enterprises'
marketing success. The Service Industries Journal. 33(1). pp.31-50.
Dezdar, S. and Ainin, S., 2011. The influence of organizational factors on successful ERP
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Cavusgil, S.T., et. al., 2014. International business. Pearson Australia.
ONLINE
Work Breakdown Structure (WBS).2017. [Online]. Available through
:<http://www.workbreakdownstructure.com/ >.
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