Managing Service Innovation: A Conceptual Framework

This assignment focuses on understanding and developing a conceptual framework for managing service innovation. It examines various aspects related to service innovation, including business model innovation, knowledge management strategies, the impact of service orientation on corporate culture, political risk in global business, and successful supplier integration in manufacturing. The goal is to synthesize these concepts and propose a comprehensive framework for effectively managing service innovation within organizations.

Managing Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aims and objectives of the project.........................................................................................1
P2 Project management plan.......................................................................................................3
P3 Work breakdown structure and a Gantt chart........................................................................4
TASK 2............................................................................................................................................6
P4 Small scale research by applying qualitative and quantitative research methods..................6
TASK 3............................................................................................................................................9
P5 Research and data using appropriate tools and techniques....................................................9
P6 Appropriate recommendations as a result of research.........................................................15
P7 Reflection of undertaking the research................................................................................15
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17
........................................................................................................................................................18

INTRODUCTION
In today's modern scenario, various number of development of technology are take place
rapidly which change the whole business activities. Basically it provide various opportunities to
the business organization in enhancing their growth at market place. Digital technology is ore
appropriate for company because it provide benefits to business enterprise to share huge amount
of information in which manager of the company take better decision which leads in improving
the productivity level of the company (Eckerson, 2010). Along with this, various tools and
techniques are used by the company to communicate with customers and provide them better
services in appropriate manner. Present report is based on Victorinox, which is watch company
in UK. They wants to expand their business activities on online platform. This report include
various methods of research which helps in determining the valid conclusion as well as
recommendation. Furthermore, project management plan is also mentioned in this assignment
which aid in determining specific aims and objectives. Various methods and techniques are also
mentioned in the project which aid in collecting data about the research topic.
TASK 1
P1 Aims and objectives of the project
It is very important for business organization to adopt new and advance technologies
because in today's time customers needs and demand are change in a fast speed. Wit the help of
this company easily offer quality products and services to its customers and get better
satisfaction by them. In this development of technologies are helps in providing various
opportunities which decline traditional market segments. Basically the main impact of
advancement of technologies on business is that it provide better path in which management of
the company easily take best decision and improve their performance level at market place.
Along with this cloud technology also provide better opportunities to the enterprise in which
manager easily share huge information to one place to another with more security. In this
technology also provide a communication path in which company easily communicate with their
customers and provide them better services. By this firm easily capture larger market share and
also increase their productivity level (Crane and Matten, 2016). Thus, effective use of advanced
technology define better coordination among all the department which aid in attaining positive
outcomes in systematic manner. By this manager of the company easily find out the deviation
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within the business activities. Furthermore, the main benefit of using technology is that it provide
number of opportunities in which company enhance their products quality which aid in satisfying
customers demand as per their requirements (Smith, Binns and Tushman, 2010). Hence,
technology affect business operation in positive manner and also increase the profitability of the
company at market place.
Topic: To implement digital technology for transferring business activities.
Background of project:
Every business needs to make changes within their business activities ass per market
trends and customers demand. In this transformation of digital technologies is more effective
which helps in improving the performance level of the company at market place. Along with
this, is also helps in making featured and quality products and services as per customers
requirements. Furthermore, cloud technology is also adopted by the company to make their data
as well as information secure. With the help of this process of digitalisation is also helps in
improving the performance level of the business. In this context, company manufacture their
watches as per customers demand in which they also offer their services at global level by using
social media and mobile technology (Den, Van and Jong, 2010). Thus, it is important for
business organization to set their aims and objectives before starting a new project which helps
in formulating it effectively within the organization and also improve their performance in
appropriate manner.
Aims: To implement digital technology for transferring business activities – A case study on
Victorinox
Objectives:
 To determine digital technology implementation in business activities.
 To interpret transformation needs in business activities. To measure overall efficiency of advance technology in transformation of business
activities.
Research questions:
 How implementation of digital technology in business and its activities?
 Why it is important to effectively transformed in whole business activities?
 How the advanced technology is effective for business organization?
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P2 Project management plan
Project management plan is one of the important activities for every business
organization to manage their project activities which helps in attaining positive outcomes in an
appropriate manner (Chesbrough, 2010). Basically, it provides better direction to manager at the
time of executing their research activities. In absence of project management plan, company is
not able to accomplish their objectives and set aim. The main advantage of this plan is to
effectively perform all activities of the plan to attain long term benefits in a systematic manner.
With the help of this, company easily enhances their profitability level and also take a strong
position in market. Furthermore, project management plan guides manager in order to determine
the scope, quality risk, cost and resource which involve in whole project of the company. It helps
in making a successful project which leads to improve the performance level of company. In
context of Victorinox, they want to expand their online business by using various tools and
platforms which help in enhancing the productivity level at market place. In this, manager of
company considered important factors before taking any kind of decision towards the final
project. All these factors are as follows:
Scope of project: Under this factors, the scope of this project is very high just because
various opportunities are exist in today's modern world. With the help of this company increase
their profitability level in appropriate manner. Furthermore, company expands their online
business in which they get various opportunities to make as well as offer quality services to
customers which helps in attaining the desired outcomes. Hence, the overall scope of this project
is very high which aids in attaining higher growth at market place.
Management of risk: Every business and project define risk factors so that it is
important for manager of the company to manage as well as assess it effectively before execute
their project activities in effective manner. Management of risk is the core activity for manager
to maintain their performance level and also improve profitability at market. In context of
Victorinox, risk factor of this project is very low because this company offers their quality
services to customers (Ahmed, Jimenez-Jimenez, and Martínez-Costa, 2013). Along with this,
manager has to determine the risk of project to attain positive outcomes which directly contribute
in maximizing profitability level of company in market place
Quality control: Maintaining quality is an important element which helps in attaining the
project goals and objectives. In this, manager has to maintain overall quality at the time of
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executing their project activities. In the current scenario, Victorinox provides as well as offers
quality watches to their customers and at the same time, they get various advantages to attain
higher growth of company in market with capturing a large market share from its rivals
(Gebauer, Edvardsson and Bjurko, 2010). With the help of this, manager easily increases the
profitability level of company and enhances customer base as well.
Cost: Identification of the cost is an essential activity for an enterprise which helps in
evaluating the actual position of company in market place. In this, the cost of project is high in
which they require more investment in tools and equipment. Along with this, it is important for
company to keep enough funds which helps in the execution of activities of project which aids in
attaining set targets in an appropriate manner.
Time: It is very important for company that entire activities of the project complete in
specific time period to make a successful project in appropriate manner. With the help of this
enterprise maximizes their positive outcomes so that time level implementation is more
important for the business organization. In context of Victorinox, managers set the activities in a
specific time frame so that they can easily attain their targets and improve profitability level.
Communication: This factor is more important for business organization to attain their
set goals and objectives. Effective communication is essential among all the departments include
in project and its activities. With the help of this, manager effectively determines all roles and
responsibilities of individuals so that they can easily evaluate positive end results in a systematic
manner.
All these are important elements which are used by the manager of company to formulate
an effective management plan to achieve their targets in an appropriate time frame. It directly
contributes in enhancing positive brand image of the firm (Trimi and Berbegal-Mirabent, 2012).
With the help of these, manager executes all the activities of project in the most effective
manner.
P3 Work breakdown structure and a Gantt chart
Research is an important activity to make a successful project in which manager of
company gathers as well as collects various ideas and opinions towards the topic in an
appropriate manner. With the help of this, manager easily takes the best decision and also,
executes their project activities in a systematic manner. Basically, the main benefit of action plan
is to provide better direction to the manager in which they maximize utilisation of available
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resources (Jones and Lubinski, 2012). In this, manager has to conduct an effective research to
effectively understand the project which helps in resolving all issues which create a negative
impact on the project. By this, manager easily reduce impact and improve their activity of the
research. In this there are various steps which include in carry out the project are as follows:
 Determine the main reason behind conducting the research.
 Literature review
 Clarification of the issue
 Evaluate the main concept of the project.
 Choose respondents in which research activities will be execute.
 Formulate project management plan
 Data analysis.
All these steps are considered in the research which based on transformation of the digital
technologies (Shang, 2012). With the help of these researcher easily collect all the relevant
information as well as data about the research topic. In context of Victorinox, these wants to
expand their business activities at online platform so that manager considered all these steps to
gather data in order to improve their performance level at market place. For this manager select
20 respondents form whole population in order to carry out the effective research. Along with
this literature review is also conduct to evaluate the views and opinion of respondents. With the
help of collect data as well as information helps manager to take future decision towards the
online expansion.
By considering all these steps helps in formulating an action plan in which research set a
specific time frame in which all the activities will be done in effective manner. It directly
contribute in attaining positive outcomes. In this context, primary source will be used by
Victorinox in which they make as well as formulate questionnaire which asked by respondents to
gather relevant information about the topic (Smith, 2011). Along with this, it is also important
for researcher to evaluating whole activities in order to make an successful research project.
Digitalisation is not a easy process for the business organization so that it is essential duty of
manager to gather relevant information which leads in determining as well as formulating an
effective action plan. As researcher make an action plan towards the digital transformation in
which all the activities are complete as per specific time frame. This process can be understood
by mentioned figure are as follows:
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This plan define by the Victorinox in which they effectively execute their activities by
getting better direction with this plan (Lai and Ong, 2010). With the help of this company attain
their objectives in set time frame. Along with this, it also helps in expanding the business
activities in overall the world by using online platform. In which company easily offer their
products to those customers who have not much time for go to store and purchase watches. So
that company easily reach their customers and improve their performance level in their mind. In
this manager of the company easily take best decision. Thus, this action plan helps in reducing
the risk factors within the company and also provide better direction to successfully expansion of
business activities in new areas.
TASK 2
P4 Small scale research by applying qualitative and quantitative research methods
It is important for researcher to select an effective and right methods for conducting an
effective research. With the help of this they easily attain positive outcomes in systematic
manner (Introducing Research Methods, 2017). By using various methods, investigators easily
convert analytical research which aid in taking best decision is effective way. In this aspect there
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are two type of data collection which is considered by researcher for conducting research such as
primary as well as secondary (Lin and Chen, 2012).
Both are more effective which helps in collecting the relevant data towards the research
topic. These methods also define valid recommendation and conclusion. In this context both
methods are used by Victorinox to gather relevant information which aid in taking best decision.
Along with this, the main methods used by research for executing research are as follows:
 Qualitative
 Quantitative
Along with this, researcher use qualitative and quantitative methods in order to attain
positive results in appropriate way. With the help of this researcher easily collect all the relevant
information which aid in improving the overall performance of the company in market place.
Primary data: It is one of the important method and popular methods which used by
researcher to collect relevant data. Main benefit of using this approach is to gather new and fresh
data which define valid conclusion towards the project (Incelli, 2013). It include survey,
interview and many more. Along with this company prepare questionnaire by selecting 20
respondents which aid in collecting accurate information in systematic manner.
Questionnaire
Name:
Age:
Mobile no.:
Q 1) How digitalisation provide benefits to the business organization?
 Yes
 No
Q 2) Is digital technologies provide long term benefits to the business organization?
 Yes
 No
Q 3) Is digitalisation affect the overall business activities in positive manner?
 Yes
 No
Q 4) Is digitalisations is important for Victorinox according to the business environment?
 Yes
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 No
Q 5) Is it right that, it is important for Victorinox to implement transformation in business
organization and its activities?
 Yes
 No
Q 6) Is Victorinox have enough amount of funds to store their information as well as data?
 Yes
 No
Q 7) What kind of impact of digitalisation on business operation of Victorinox in future time
frame?
 Positive
 Negative
 Can't say
Q 8) Do bind business activities are important for Victorinox reducing the red tapism?
 Yes
 No
Q 9) Which type of marketing methods used by the Victorinox for undertaking promotional
activities?
 Traditional marketing method
 Modern marketing method
Q 10) Any recommendation for Victorinox with effective implementation of digitalisation?
Secondary data: It is also more important method for researcher to collect relevant
information (Kankaanranta and Planken, 2010). It includes books, magazines, articles and many
more by which they gather information about the project and its topic.
All these are effective methods which is used by the researcher in order to gather all the
relevant information. Hence, digitalisation provide various opportunities in which company
easily improve their productivity level at market place.
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TASK 3
P5 Research and data using appropriate tools and techniques
It is one of the important activity of the research to collect all the relevant information
about the research in order to take bet decision. In context of Victorinox, they effectively
interpret all the information for drawing valid conclusion through research activity.
Theme 1: Digital technology provide advantage to business organization.
Q 1) How digitalisation provide benefits to the
business organization?
Frequency
Yes 17
No 3
Yes No
0
2
4
6
8
10
12
14
16
18 17
3
Interpretation: As per above graph, it can be conclude that digitalisation provide various
advantage to the business organization in which they improve their performance level. In this 17
respondents are agree with this statement and rest of are against with this.
Theme 2: Digitalisation provide long term benefits to business.
Q 2) Is digital technologies provide long term
benefits to the business organization?
Frequency
Yes 14
9

No 6
Yes No
0
2
4
6
8
10
12
14
16
14
6
Interpretation: From the above mentioned graph, digitalisation provide long term benefits
which aid in enhancing the productivity level at market place. As per this 14 people are favour
with this statement from 20 respondents.
Theme 3: Digitalisation positively affect the whole business activities.
Q 3) Is digitalisation affect the overall business
activities in positive manner?
Frequency
Yes 15
No 5
10

Yes No
0
2
4
6
8
10
12
14
16 15
5
Interpretation: As per above mentioned graph, 70 % people are believes that digitalisation
positively affect overall organizational activities. It helps in maintaining the quality of the
products and services.
Theme 4: Digital technology is important for Victorinox.
Q 4) Is digitalisations is important for
Victorinox according to the business
environment?
Frequency
Yes 14
No 6
Yes No
0
2
4
6
8
10
12
14
16
14
6
11

Interpretation: As per above mentioned graph, 14 respondents are agree with this statements
that digitalisation is more important for company to attain set target in appropriate manner.
Theme 5: Implementation of digitalisation is important for Victorinox.
Q 5) Is it right that, it is important for
Victorinox to implement transformation in
business organization and its activities?
Frequency
Yes 17
No 3
Yes No
0
2
4
6
8
10
12
14
16
18 17
3
Interpretation: As per above mentioned graph, it can be summarised that 17 respondents are
agree that it is important for business to effectively implement the digitalisation activities to
attain positive outcomes.
Theme 6: Victorinox has enough resources and funds.
Q 6) Is Victorinox have enough amount of
funds to store their information as well as data?
Frequency
Yes 14
No 6
12

Yes No
0
2
4
6
8
10
12
14
16
14
6
Interpretation: From the above mentioned graph, 14 people are agree with this statement that
Victorinox have to keep proper amount of funds to store their whole data as well as information.
Theme 7: Digitalisation define their impact on business activities.
Q 7) What kind of impact of digitalisation on
business operation of Victorinox in future time
frame?
Frequency
Positive 14
Negative 3
Can't say 3
13

Positive Negative Can't say
0
2
4
6
8
10
12
14
16
14
3 3
Column C
Interpretation: As per above mentioned graph, it can be concluded that 14 respondents are
agree that digitalisation positive affect the overall performance of the company which aid in
attaining better results.
Theme 8: Bind business operations reduce red tapism
Q 8) Do bind business activities are important
for Victorinox reducing the red tapism?
Frequency
Yes 14
No 6
14

Yes No
0
2
4
6
8
10
12
14
16
14
6
Interpretation: As per above graph, 14 respondents are agree that bind of business activities are
helps in reducing the red tapism.
Theme 9: Victorinox use marketing modes for their promotional activities.
Q 9) Which type of marketing methods used
by the Victorinox for undertaking promotional
activities?
Frequency
Traditional marketing method 3
Modern marketing method 17
15

Traditional Modern
0
2
4
6
8
10
12
14
16
18
3
17
Column B
Interpretation: From the above mentioned graph, it can be concluded that company have to use
modern marketing method for inviting large number of customers in appropriate manner.
P6 Appropriate recommendations as a result of research
As per image of the Victorinox is positive in market place in which they does not
required changes within their existing activities. For better expansion of business activities on
online platform it is important to use effective tools and technique which helps in improving the
performance level of the company at market place. The main advantage of using advance
technologies aid in effective utilization of all the resources which directly contribute in
accomplishing its goals and objectives in systematic way. Along with this, cloud technology is
also an effective in which company easily transfer as well as store their data without any hacking
problems. With the help of this company improve their productivity level in most effective
manner and also capture larger market share form its rivals.
P7 Reflection of undertaking the research
Carry out research on the specific topic define various issues and obstacles which faced
by the individuals at the time of formulating the research. During this I also face various
problems and the big cause if time and cost in which didn't have enough time for carry out the
research. For this I use sample size method in which I choose 20 respondents from whole
population. Along with this budget is also not appropriate which also define various obstacls at
the time of research activities. In this I tries to manage entire activities to improve their
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performance level. For attaining better results, I all tries to effective utilise available resources as
well fund to carry out the whole research appropriatly.
CONCLUSION
From the above mentioned report it can be concluded that carry out research is more
important for business organization before executing their project activities in effective manner.
With the help of this manager easily take better decision towards the topic. In this researcher use
sample size in which they select various respondents to carry out the research. By this they get
opinion of the people in to measure the effectiveness of the company in market place. Along
with this, by using analytical tools manager of the company easily analysis in order to take better
decision which helps in improving the performance level of the company. For attaining better
results of the research, it is essential for manager to manage all the limitation which occur during
the research process. By this adequate decisions take by researcher and execute their activities in
appropriate manner. Furthermore, various type of themes are prepare by the manager to make an
effective report in which manager of the company take define better decision in most effective
way.
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REFERENCES
Books and journals
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business. John Wiley & Sons.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Smith, W.K., Binns, A. and Tushman, M.L., 2010. Complex business models: Managing
strategic paradoxes simultaneously. Long range planning. 43(2). pp.448-461.
Den Hertog, P., Van der Aa, W. and De Jong, M.W., 2010. Capabilities for managing service
innovation: towards a conceptual framework. Journal of service Management. 21(4).
pp.490-514.
Chesbrough, H., 2010. Business model innovation: opportunities and barriers. Long range
planning. 43(2). pp.354-363.
Ahmed Dine Rabeh, H., Jimenez-Jimenez, D. and Martínez-Costa, M., 2013. Managing
knowledge for a successful competence exploration. Journal of Knowledge
Management. 7(2). pp.195-207.
Gebauer, H., Edvardsson, B. and Bjurko, M., 2010. The impact of service orientation in
corporate culture on business performance in manufacturing companies. Journal of
Service Management. 21(2). pp.237-259.
Trimi, S. and Berbegal-Mirabent, J., 2012. Business model innovation in entrepreneurship.
International Entrepreneurship and Management Journal. 8(4). pp.449-465.
Jones, G. and Lubinski, C., 2012. Managing Political Risk in Global Business: Beiersdorf 1914–
1990. Enterprise & Society. 13(1). pp.85-119.
Smith, A.D., 2011. Successfully managing manufacturing supplier integration and procurement
issues: case studies in recessionary environments. International Journal of Procurement
Management. 4(2). pp.121-138.
Incelli, E., 2013. Managing discourse in intercultural business email interactions: a case study of
a British and Italian business transaction. Journal of Multilingual and Multicultural
Development. 34(6). pp.515-532.
Kankaanranta, A. and Planken, B., 2010. BELF competence as business knowledge of
internationally operating business professionals. The Journal of Business
Communication (1973). 47(4). pp.380-407.
Lin, A. and Chen, N.C., 2012. Cloud computing as an innovation: Percepetion, attitude, and
adoption. International Journal of Information Management. 32(6). pp.533-540.
Lai, J.Y. and Ong, C.S., 2010. Assessing and managing employees for embracing change: A
multiple-item scale to measure employee readiness for e-business. Technovation. 30(1).
pp.76-85.
Shang, S.S., 2012. Dual strategy for managing user resistance with business integration systems.
Behaviour & Information Technology. 31(9). pp.909-925.
Online
Introducing Research Methods. 2017. [Online]. Available
through :<https://www.skillsyouneed.com/learn/research-methods.html>.
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