Digital Impact on Small Business Growth

This assignment examines the influence of digital technologies on the growth and development of small businesses. It requires a thorough analysis of how various digital tools and strategies can contribute to increased profitability, market reach, and operational efficiency in SMEs. Students are encouraged to explore successful case studies and provide practical recommendations for small businesses looking to leverage digital advancements.

Managing Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aims and objectives..........................................................................................................1
P2 Aspect related to cost, time, quality, communication, risk and resources for project
management plan....................................................................................................................2
TASK 2............................................................................................................................................4
P3. Produce a work breakdown structure and a Gantt Chart..................................................4
................................................................................................................................................6
P4 Application of qualitative and quantitative method in order to accomplish all aims and
objectives................................................................................................................................6
TASK 3............................................................................................................................................9
P5 Analyse research and data by using appropriate tools and techniques.............................9
P6 Recommendation on the basis of collected data.............................................................15
TASK 4..........................................................................................................................................16
P7 Reflect on value of understanding the research to meet objectives................................16
CONCLUSION..............................................................................................................................17
REFRENCES.................................................................................................................................18

INTRODUCTION
Projects considered as integral part of organisation which help in increasing productivity
and trust factor among customers. Projects which are running on large scale need to considered
all the positive and negative factors in order to make it effective and successful in nature. In
order to manage successful business project company need to research all the important elements
for maximise growth and development. Under this assignment the company which is prefreed
I.e. Jon Vincent Watchmaker which is UK based small scale industry work on adopting
digitalisation process in working culture for growth and innovation. Management team of this
company put an efforts to formulate such policies and programmes which easily helpful in
implementing new corporate culture (Baden-Fuller and Haefliger , 2013). For successful project
management plan better planning and all the factor that impact on working performance of
organisation. This project discuss about aims and objectives, factor consider for project
management, Gantt chart for work breakdown structure and learning outcomes from whole
experiences.
TASK 1
P1 Aims and objectives
Business runs in environment and it is unpredictable so that there is important role
organisation to give remarkable image in industry. There are many aspect which has to taken into
consideration to make good brand in market. There is important role digitalisation in growth of
business. It is important that change has to be applied in most effective manner. These days
digitalisation is not for big organisations small companies can take concept of digitalisation and
this will impact their growth in positive manner. It is important to take essential steps which will
help to improve economy of society also. In this report those steps are discussed and company
can make changes in its workings style as well. Digitalisation is important because these days
consumer also prefer to use updated technology.
Jon Vincent is a medium sized watch making organisation who sell luxury watches at
affordable good prices. To make good image in mind of customer they also provide after sale
services from different workshops. Customer has of Jon Vincent are satisfied and hence image of
this company is good in market. There is need of technological up-gradation in watch making
company also, they can use this update in watch making as well to keep various records.
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(Chaffey , 2015). It is important to be popular in market to reach as more as cust9omer, so this
organisation use various mediums for it. This will help manager of Jon Vincent to analyse
market and adopt measures to achieve them.
Topic: Impact of digital technology supporting small organisation growth and innovation-
Case Study on Jon Vincent
Background of project- this project discuss about different changes which has to be taken in
digital medium. Manager has to take acre of business operations has to be adopted in best and
optimal way. There is important role of manager to firstly analysis situation and then accept
changes. Digitalisation is important for company to make long run operations in industry. If there
are changes in technology and management of Jon Vincent does not accept it then customer will
switch to other brand which provides latest quality product. Social medium is a way through
which company can make large number of people are about features of product. Aims and
objectives of project are as follows-
Aim: To analyse effect of digitalisation to develop and innovate small business – Case study
on Jon Vincent
Objectives: Some policies are required to undertake for smooth running of research work.
Objectives are as follows-
 Impact of digitalisation for growth and development of Jon Vincent.
 Influence of technological updation in order to innovate new ideas.
 Need of digital technology for Jon Vincent.
Research questions:
There are requirement of some questions for successive development of research. These
questions are based on objectives of Jon Vincent
 How digitalisation help Jon Vincent to develop its growth in positive manner?
 How technological changes implement new ideas and policies?
 Why Jon Vincent need digitalisation in their operations?
P2 Aspect related to cost, time, quality, communication, risk and resources for project
management plan
Every project need proper planning, procedures which need to consider by management
of company in order to get best and appropriate results. It is vital for organisation to prepare an
appropriate planning related to project in order to enhance growth towards all concern activity.
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Thus, team management need to divide the whole procedures into systematic manner so that
profitability can be obtained.
Various components need to consider at the time of project management which include
cost, quality, time, risk, communication. Thus managers of Jon Vincent watchmakers have to
considered all the point in business properly in order to get effective results. Jon Vincent project
management need proper planning of above factors which stated below:-
 Cost: It considered as total expenditure incurred during whole project processing so it is
duty of finance department to arrange optimum funds for the project. If digitalisation is
adopted in order to increase business operation and improve performance leads to heavy
cost. So strategic management at the time of adopting digital technology require high cost
which enable manager to manage funds at optimum level.
 Scope: One of the important point which management has to consider is the scope of
project in which lot of time, money and efforts are incurred by whole team. Professional
managers need to analyse the success and scope of project at first priority and then put
efforts for better and effective outcomes in future. Digitalisation in Jon Vincent has
wider scope because it is UK based organisation and changes liked by customers due to
modern lifestyle.
 Time: This factor decide the success factor of company because vision and objectives are
determined after predicting the time period. Company require to designed time
framework for better success in digitalisation system. Jon Vincent do all the research
related to the time framework needed for digitalisation in project work so chances of
failure reduces and productivity increases.
 Risk: In every new project risk measurement must be done by risk management
department before implementing new innovation in project. When there is more risk then
more is the profit so appropriate evaluation of all the factor associated with the risk in
order to attain growth and efficiency in project framework. In every project hedge against
risk element are always planned for accomplishment of objectives. (Christensen and
Raynor ,2013).
 Communication: Jon Vincent UK based watchmaker work as small enterprise so at the
time of making changes in policies, procedures and strategies of organisation. In such
situation company manager need to communicate all the digital technology methods they
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adopted in their working style. Effective communication chain between management and
project team leads to higher growth and development.
All the above factors need to consider by Jon Vincent Watchmaker for successfully
implementing the innovative changes in organisation.
TASK 2
P3. Produce a work breakdown structure and a Gantt Chart
In every project, it is vital for organisation to properly adhere with all the proper plans in
their working style for achieving project effectively. The most important aim and objective of
organisation to designed proper project framework after doing research about all the internal
external factor for better outcomes and profitable results. Thus, for Jon Vincent, there are two
techniques need to be implemented for implementing digitalisation for growth and innovation
which described below:-
 Gantt chart: It is a process which divided the whole project into different time and day
schedule. Further it is essential for organisation to include all the factor which makes all
the activities of project more convenient and easy. In order to divide the work according
to specialisation of task and activities every project require to undertake Gantt Chart in
their working style which support in accomplishment of organisational objectives. Time
limit is fixed in every Gantt chart on the basis of which project is successfully achieved.
Jon Vincent at the time of designing action plan which include all the important
operational activities which researcher has to take for better and good results. Apart from
above description Gantt chart is also used from better project planning which stated
below:-
1. Under this case company need to prepare flow chart which is used to understand
thoroughly each step of process under project planning.
2. Once company have list of all the process they need to follow which help them to know
in advance sequence of events perform in project management.
3. Every project of company is successful only when all the workforce work properly in
cohesive manner. Further in Gantt chart proper use of email and add each of team
member in that chart so they express their opinion which prove successful at the time of
implementation of project.
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 Work Breakdown structure: This is a technique which divides the whole projects into
different manageable segments so team work become effective. It shape is just like a tree
in which work subdivided into various task and targets which become easy for workforce
to accomplish activity diligently. Apart from this description following point also
consider under workforce structure are described below:-
1. Jon Vincent company also divided activities into different department like sales,
marketing and production and also segregate the workers according to their specialisation
which leads to effectiveness in working environment.
2. Workforce structure also help in reducing cost by establishing cost organization that
shows perfect picture of inventory maintain by organisation according to demand of
products.
Both these techniques lead to use by researcher of Jon Vincent Watchmaker appropriately so the
goals are achieved effectively. It is important to synchronise or subdivided every task and
procedures properly so productivity and efficiency of organisation at the time of working in any
project increased. (Christensen , 2013).
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P4 Application of qualitative and quantitative method in order to accomplish all aims and
objectives
Objectives and goals are considered as important phenomena in every research or a study
on the basis of which better and profitable outcomes can be obtained. At the time of introducing
something innovative in existing product line it is significant for investigator to research all the
factors which gives the idea about the success and failure in particular decision making. For
example Jon Vincent UK based watchmaker has to considered all the qualitative and quantitative
method for adopting digitalisation in their product segment in order to enhance growth and
innovation which leads to accomplishment of objectives.
Qualitative approach generally used in research department in analysing recent market
conditions in which data are measured in terms of quality not in numerical terms. So this method
is not useful in case when company need to distinguish between two or more variables. On the
other hand, in case of quantitative approach all the things are measured through variables which
also promote ethical working practices as well as interpretation become viable. Apart from it the
two famous approaches are used for gathering and collecting data another two method for
collecting information can be utilised by Jon Vincent Watchmaker which described below:
 Primary data
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 Secondary data
The above two method used at the time when the owner starting their own venture or at the time
when company need to analyse the impact of internal external environment due to costumer
frequent change in taste, preference. Although primary data is done for collecting initial
information in relation to raw material which never exist in market or in case of secondary data
information collecting are not original but taken from magazines, journals and various scholar
articles. Primary data: Under this case information are collected for first time I.e. original without
including any published data. These data are collected from various source under which
face to face interaction is done between researcher and respondent. Door to door method
is the common method under which form is filled by respondent in which some questions
were asked related to product so that proper opinion can be obtained from audience.
Further, company use questionnaire method is used for marketing and social research in
which set of questions has been asked from particular individuals who give their
suggestion regarding the quality, price and features of products. This information
differentiate between actual and standard plan and also depth understanding. Secondary data: it is another method in which information collected from another person
or from published content. This is modern approach which save time, efforts and money
and also helpful in collecting the opinion and view point of experienced personality.
Although management of successful project is not easy task because there are many
hurdles and difficulties arises due to thoughts and distinct principles of society and other
internal factors also. Hence, Jon Vincent watchmaker can apply questionnaire techniques
into concern in order get deeper knowledge. (Epstein and Buhovac , 2014).
QUESTIONNAIRE
Name of individual:
Age:
Gender:
Address:
Email ID:
Mobile No:
Q1. According to you whether digitalisation helpful in growing small businesses?
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a) Yes
b) No
Q2. Whether digitalisation leads to innovation and growth in Jon Vincent Watchmakers?
a) Yes
b) No
Q3. Will digitalisation provide long term advantage to Jon Vincent?
a) Yes
b) No
Q4. Is digitalisation is providing advantages to employees in corporate culture?
a) Yes
b) No
Q5. Digitalisation will affect small company in what manner?
a) Positive
b) Negative
Q6. Whether varieties in watch including digitalisation is successful or not?
a) Yes
b) No
Q7. As per your opinion digital methods will help Jon Vincent to take advantages from their
competitors?
a) Yes
b) No
Q8. Is collaboration in business activities is important for Jon Vincent in reduction of red
tapism?
a) Yes
b) No
Q9. What type of mode should be adopted by Jon Vincent Watchmakers?
a) Traditional mode of market
b) Modern and new mode of market
Q10. Any recommendation for Jon Vincent Watchmakers that is related to implementing
digitalisation.
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Under this questionnaire following things has been asked related to digitalisation in which set of
things has been asked to target audience in which they recommend whether using innovative
techniques and method is useful for organisation or not. This will help in predicting whether Jon
Vincent working at small scale touch the path of success or accomplish targets of company.
Further, it allow them to test in market their experiment and make changes if needed.
TASK 3
P5 Analyse research and data by using appropriate tools and techniques
While making decisions it is mandatory for management to have proper sort of
information in regards to set objective or target. In context of Jon Vincent Watchmakers detailed
data which is related to desired goal is essential to have. This data can be collected by an
investigator by doing researches so that better results can be gained in a specific time period.
Theme 1: Digitalisation helping in growing small businesses
Q1. According to you whether digitalisation
helpful in growing small businesses?
Respondents
Yes 17
No 3
Yes No
0
2
4
6
8
10
12
14
16
18 17
3
Interpretation: As per above graph, it has been concluded that 17 respondent are in favour of
adapting digitalisation and apart from this, 3 responders stated that it wont put any impact on
small business enterprises. (George , McGahan and Prabhu , 2012).
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Theme 2: Innovation with growth of Jon Vincent Watchmakers.
Q2. Whether digitalisation leads to
innovation and growth in Jon Vincent
Watchmakers?
Respondents
Yes 14
No 6
Yes No
0
2
4
6
8
10
12
14
16
14
6
Interpretation: According to above graph, 14 respondents stated that yes Jon Vincent
Watchmakers can go to new heights at competitive market by adapting digitalisation in a proper
manner. Away from this, various sort of changes that they can make by utilising digitalisation in
proper manner.
Theme 3: Long term advantages to Jon Vincent.
Q3. Will digitalisation provide long term
advantage to Jon Vincent?
Respondents
Yes 15
No 5
10

Yes No
0
2
4
6
8
10
12
14
16 15
5
Interpretation: As per graph which has been given above, it has been concluded that
digitalisation can give advantages to Jon Vincent watchmakers. Here, 15 responders were in
favour and on the other hand 5 were not.
Theme 4: Digitalisation is giving advantages to employees at corporate culture.
Q4. Is digitalisation is providing advantages
to employees in corporate culture?
Respondents
Yes 14
No 6
Yes No
0
2
4
6
8
10
12
14
16
14
6
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Interpretation: As per graph which is given above, 14 respondents were in favour of this and
stated that employees can improve skills and knowledge of employees from time to time. Apart
from this, 6 people stated that it won't affect staff members in any sense.
Theme 5: Affect of digitalisation on small business enterprises.
Q5. Digitalisation will affect small company
in what manner?
Respondents
Positive 17
Negative 3
Yes No
0
2
4
6
8
10
12
14
16
18 17
3
Interpretation: From the above mentioned graph, it has been examined that digitalisation can put
positive impact on small business enterprises. Under this, 17 people were in favour and 3 were
not.
Theme 6: Digital varieties of watches of Jon Vincent.
Q6. Whether varieties in watch including
digitalisation is successful or not?
Respondents
Yes 14
No 6
12

Yes No
0
2
4
6
8
10
12
14
16
14
6
Interpretation: Graph which has been comprehended above, it is showing that inclusion of
digitalisation in watches can improvise sale of products of Jon Vincent Watchmakers. Under
this, 14 persons answered with a yes that it can put positive impact on profitability of the
company
Theme 7: Jon Vincent gaining advantages at competitive world.
Q7. As per your opinion digital methods will
help Jon Vincent to take advantages from
their competitors?
Respondents
Yes 14
No 3
Can't Say 3
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Positive Negative Can't say
0
2
4
6
8
10
12
14
16
14
3 3
Column C
Interpretation: Above, mentioned graph is showing positive results in this context, where 14
people answered as it can create favourable conditions for Jon Vincent Watchmakers. Away
from this, 3 were not in favour and left respondents did not knew how it will affect the company.
Theme 8: Reduction of red tapism and impact on Jon Vincent Watchmaker.
Q8. Is collaboration in business activities is
important for Jon Vincent in reduction of
red tapism?
Respondents
Yes 14
No 6
14

Yes No
0
2
4
6
8
10
12
14
16
14
6
Interpretation: From above mentioned report, Collaboration of business activities can help
organisation in different context. Where 14 people said yes and away from this, 6 respondent
stated that it do not make any sort of sense.
Theme 9: Effective mode should be adopted Jon Vincent Watchmakers.
Q9. What type of mode should be adopted
by Jon Vincent Watchmakers?
Respondents
Traditional mode of market 3
Modern and new mode of market 17
Traditional Modern
0
2
4
6
8
10
12
14
16
18
3
17
Column B
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Interpretation: Graph is clearly showing that modern mode of marketing can lead Jon Vincent
Watchmakers to gain many sort of advantages at competitive world. This can give benefits in
different context which are related to operations, profits, productions and etc. Under this, more
than 70% of people said that this organisation should adapt modern mode of marketing rather
than traditional. Away from this, 3 people said that it won't put any impact on activities of the
company. (Ghobakhloo and et. al., 2012).
P6 Recommendation on the basis of collected data
Jon Vincent is already providing quality services to consumers in both domestic and
international level. Thus, it is not mandatory for them to implement any changes. But, in modern
era, as competition is getting raised it is vital for them to keep on making changes as per their
needs and wants of consumers. New tools and techniques which are related to digitalisation may
aid them in grabbing attention of most of the consumers at marketplace. Away from this, by
adapting new technologies they can make improvement in their products that they are already
selling at marketplace. In expanding business in a continuous manner organisation can use ample
number of tools like, online promotional activity can be stated as cheap but grabs attention of
most of the people. On the basis of reflective survey, various aspects which need to modify by
business and required to work more properly are signify as follow:
 When John Vincent are going to operate in new market area, they need to determine
various options. Thus, they have to merge their business with some other organisation
which highly recommend to them for managing and operating at vast level. This facilitate
an option to maximise effectiveness and appropriateness of working.
 It facilitate to provide competitive advantage by adopting digitalisation into business.
This will promote and support to generate and provide growth to John Vincent. Although,
these frames need to adopt and facilitate properly for gaining growth and development.
TASK 4
P7 Reflect on value of understanding the research to meet objectives
There are vast number of things are determine which I get learnt from this project and
play a critical role in my life as well. I have learn from this project about the impact of digital
technology on business growth and development through which better suited results and outcome
lead to gain. With such aspect, I better know about formulation of aims and objectives which
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direct to execute the study in an appropriate manner. This process is helpful for me to organise
any investigation as such kind of thing derive as beneficial aspect behind increase of knowledge.
Along with such element, I get aware about various individual and their behaviour by
organising primary data survey. This kind of tool facilitate an option to maintain and manage
things properly and perfectly. This support me to deal with any kind of individual properly and
perfectly. But there are certain limitations get evaluated which I used to aware from this project.
In this aspect, first thing is analysis. It become hard for me to analyse the data properly due to
more respondents opinion. But I learn how to deal with such situation which made direct
reflection on my decision making skills and analytical skill. Hence, all these consideration get
determine and aware by me by conducting this study.
CONCLUSION
From above mentioned report, it has been concluded that while adapting any sort of
changes it is mandatory for management of a company to do proper research so that company do
not face loss after implementing the alterations. Apart from this, researcher is the one who
collects all detailed information for desired objective or aim in which he/she asks questions from
society people so that better decisions can be formed in a short period of time. These
determinations which has been made by them can help them in gaining advantages at
competitive world and can also aid them in enhancing both productivity and profitability of
organisation.
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Chaffey, D., 2015. Digital business and E-commerce management. Pearson Education Limited.
Christensen, C. and Raynor, M., 2013. The innovator's solution: Creating and sustaining
successful growth. Harvard Business Review Press.
Christensen, C., 2013. The innovator's dilemma: when new technologies cause great firms to fail.
Harvard Business Review Press.
Epstein, M. J. and Buhovac, A. R., 2014. Making sustainability work: Best practices in
managing and measuring corporate social, environmental, and economic impacts.
Berrett-Koehler Publishers.
George, G., McGahan, A. M. and Prabhu, J., 2012. Innovation for inclusive growth: Towards a
theoretical framework and a research agenda. Journal of management studies. 49(4).
pp.661-683.
Ghobakhloo, M. and et. al., 2012. Strategies for successful information technology adoption in
small and medium-sized enterprises. Information. 3(1). pp.36-67.
Laforet, S., 2013. Organizational innovation outcomes in SMEs: Effects of age, size, and sector.
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Lin, A. and Chen, N.C., 2012. Cloud computing as an innovation: Percepetion, attitude, and
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Olszak, C. M. and Ziemba, E., 2012. Critical success factors for implementing business
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Onetti, A. and et. al., 2012. Internationalization, innovation and entrepreneurship: business
models for new technology-based firms. Journal of Management & Governance. 16(3).
pp.337-368.
Peppard, J. and Ward, J., 2016. The strategic management of information systems: Building a
digital strategy. John Wiley & Sons.
Priem, R. L., Li, S. and Carr, J. C., 2012. Insights and new directions from demand-side
approaches to technology innovation, entrepreneurship, and strategic management
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Somsuk, N., Wonglimpiyarat, J. and Laosirihongthong, T., 2012. Technology business
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Turner, R., Ledwith, A. and Kelly, J., 2012. Project management in small to medium-sized
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Online
Impact of digital technologies in Small business.2014. [Online]. Available
through:<http://www.smallbiztechnology.com/archive/2016/02/new-survey-finds-
digital-technology-usage-linked-to-small-business-growth.html/#.Wf_3cfF97qM>.
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