Impact of Digitalisation on Small Business Enterprise: A Case Study on 3COM

Managing a Successful
Business Project

Contents
INTRODUCTION.....................................................................................................................................3
TASK 1....................................................................................................................................................3
P1: Aims and objectives....................................................................................................................3
P2: Project management plan............................................................................................................4
P3: Work breakdown structure and Gantt chart.................................................................................5
TASK 2....................................................................................................................................................7
P4: Small scale research....................................................................................................................7
TASK 3....................................................................................................................................................9
P5: Data analysis...............................................................................................................................9
P6 Recommendation........................................................................................................................18
TASK 4..................................................................................................................................................18
P7: Reflection..................................................................................................................................18
CONCLUSION.......................................................................................................................................19
REFERENCES........................................................................................................................................20

INTRODUCTION
Digitalisation refers to a process of transmitting important and material information into
digital form which can further used by an organisation in order to make an effective decision
and plans regarding achieving desired goals and objectives. Moreover it implies the adoption
of digital technology such as electronic media and tools in order to perform various business
functions such as marketing process, production process etc. Thus, all organisations whether
small, medium or large tried to adopt advanced and updated technology within an
organisation in order to gain competitive advantage and sustain in competitive market world
for longer period of time. The present assignment report is based on the importance of
digitalisation and their contribution in achieving growth and success in competitive
environment. In addition with this, the role of an effective management plan which is formed
by an organisation with a motive of executing business activities in an effective and efficient
manner. The project report also covers the data accumulation which is done with the help of
suitable tools and techniques (Awais Ahmad Tipu and Manzoor Arain, 2011). An effective plans
and strategies made by the management to eliminate hidden barriers which affect the growth
and success of an organisation are also discussed under this report.
TASK 1
P1: Aims and objectives
Topic: “Impact of digitalisation on development on small business enterprise: A case
study on 3COM”
Aim: The main motive of “3COM” is to create and introduce new and advanced technology
in order to provide innovative products or devices to people in future and thus always
focusing on promoting digitalisation. Therefore, the company’s main aim is “to introduce and
implement updated digital technology in order to achieve growth and success of small
business organisation (Basu, 2014). Basically adoption of digital technology brings beneficial
result to an organisation as well as help in improving the standard of living of people. It will
also contribute more in the economy of the nation which make huge impact on people as
well. Thus, the major objectives of this project are described as under:
 To introduce digitalisation in 3COM as well as entire industry to develop society.
 To consider the changes required in existing tools and techniques which were used by
3COM in order to get profitable result in near future.
 Evaluation of the effectiveness of adoption of digitalisation in business organisation.
After identifying the aims and objectives of this project and selected organisation then it
is important for management to conduct research on the effectiveness of implementing digital
technology. The relevant questions which need to be asked in research related with
digitalisation are listed as below:
 What is the main purpose of 3COM to implement modern technique?
 Are there any changes required in existing technology used by 3COM?

 How the adoption of modern and latest equipments will bring beneficial result to
company?
After collecting and analysing all answers, learner need to be aware pre-decided aims and
objectives and accordingly make an effective plans and strategies in order to achieve them
within pre-determined period of time. Thus, management also play an important and crucial
role in growth and success of an organisation (Geraldi and Lechter, 2012).
P2: Project management plan
Planning is an essential requirement for every business organisation if they want to
achieve competitive advantage and survive in competitive market environment for longer
duration. In order to execute project activities in an effective and efficient manner, a suitable
planning is essentially required to be made by management of an organisation after
considering all relevant information and figures collected from different sources. But on the
other hand, it becomes difficult to make and implement an effective plan that ensures in
getting positive result as it requires specialised skilled and knowledgeable person who are
able to perform specific and crucial roles and responsibilities in an effective and efficient
manner. Along with this, there are several factors which make pre-determined plans more
successfully. Such factors are mentioned as below:
Cost: Money is considered as backbone of every business thus it is important to have
enough financial resources so that the management are able to invest in execution of business
activities with a hope of getting profitable result in near future. Therefore, before
implementing pre-determined plan, the management should required to prepared budget in
order to allocate cost to different departments after identifying the important areas that will
ensure an organisation to recover invested amount.
Scope: The management of “3COM” need to first identify the possibilities of making
plans and strategies more successful that will ensure an organisation to bring beneficial result
in future. And it can possible only when the company fulfils customer’s needs and
requirements with the help of using advance digital technology. Thus, it is important to create
new and innovative ideas and devices for gaining maximum benefits (Harish and Kumar, 2014).
Time: 3COM is one of the fast growing business organisation as they always focuses
on creating new and innovative products and tried to make changes in their current devices
according to the customer’s needs and requirements. Thus, time is an important factor which
forces every business to comply with it and adopt changes in exiting business activities on
regular basis. The management is required to define roles and responsibilities to their
employees and motivate them to perform their roles within given time frame so that the
company can able to grab competitive opportunities and gain strong image in market.
Quality: 3com offers quality devices to their customers with the help of management
which always tries to give extra efforts in enhancing quality and maintain their standard in
order to attract large number of customers. Therefore, it is also become an important part of
project management plan as producing quality products can easily grab an attention of