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Impact of Digitalisation on Business Growth of Small Firms - Report

   

Added on  2020-09-03

22 Pages4709 Words34 Views
MANAGINGSUCCESSFULBUSINESS PROJECT

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P 1. Project aims and objectives..................................................................................................1P2. Project management plan......................................................................................................2P 3. Work break down structure and Gantt chart........................................................................4P 4. Small scale research by using quantitative and qualitative research methodologies...........6TASK 3............................................................................................................................................9P 5. Analysation of research and data using appropriate tools and techniques...........................9P 6. Recommendation for the project.......................................................................................13TASK 4..........................................................................................................................................13P 7. Self reflection.....................................................................................................................13CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15

INTRODUCTIONDigital technology simply refers to those processes that take use of electronics andcurrent media methods in order to communicate messages to the specific audience by usinginternet. This has now become an eminent part of present era as whole work is dependent on themodernised machineries and equipment that are needed to be adopted by each and everyorganisation (Sheffield and Lemétayer, 2013). These help in enhancing the production in fewdays in very less investment. Current report is made on the grounds of 3Com which is providingcomputer network based products and services to their customers. It is a small sized venture thatwas set up in the year 1979. They are popular for computer network goods or services. Theymanufacture several types of products such as IP voice systems, routers, network interfacecontroller, wireless access points and controllers. Key purpose of this report is to understand theimpact of digitalisation on business growth of small firms and the way it helps in creatinginnovative goods. For this, aim and objectives have been designed that are needed to direct allactivities of this research project. TASK 1P 1. Project aims and objectivesTitle: “ The impact of digital technology in supporting small business growth andinnovation”. Back ground of the study :The current globe has changed into battle ground where every entrepreneur wished tomaintain a leading position in market place. This is the ain reason of the rise of competition andits level is increasing day on day. 3Com also participated in this race and desires to run quicklyin comparison to their challengers. For making a strong presence in market, they have to makealternation in their current business plans and the ways they have been using to manufacture theirgoods or services (Schaltegger, Lüdeke-Freund and Hansen, 2012). For example, they can takeuse of new machineries for the purpose of creating innovative products. Besides this they canalso utilise social media such as Face book, Twitter, You tube, What's app, etc. in the field ofadvertisement or for doing promotional activities as it is very less expensive in nature and alsotakes few time period in doing the same. Apart from this, they can introduce cloud technology intheir sales and accounting department as well as save important data on the server or cloud for1

more time period as information here are kept by providing it more safety and security. Inaddition to this, they can use artificial intelligence as well as Big Data Analytics for makinginnovation based products and services. By adopting this, they can attract a large number ofpeople towards their corporation and improves their selling rate even in a month. Aim: “The impact of digital technology in supporting small business growth and innovation”Objectives: 3Com comes under one of the leading organisations which is offering suchcommodities that are based on computer networks. This venture desires to manufacture theirproducts at a fast rate in order to increase their level of productivity and as a result, it is earninglarge amount of profitability in less time interval (Morrison, 2013). By examining the scenario ofpresent project, some of the objectives are formulated that are listed as below:To find out the effect of digitalisation at the working place of 3ComEvaluating the importance of digital technology in 3ComTo earn more profit by enforcing digital tools and techniques within 3ComThus, 3Com needs to focus on the stated aims and objectives as this direct them tocontinue their work in right way. P2. Project management planProject management plan is a formal approved document by superiors in organisation andthus, it includes control and execution. It is used in every organisation where some projects aregoing on. Project management plan includes planning, controlling, monitoring, initiate tocomplete work (Sahin, 2011). Purpose of making this is to complete project efficiently andeffectively on time with less cost. Simply, it is a blueprint of project from starting to ending of it,that how it will start and end. Various area involves in this are explained below:Project scope-It includes all the things which will be performed in a project. This isblueprint of 3com project it help organisation in achieving their desired goal. In projecteach area related to digitalisation is explained. So project scope will help the respectiveenterprise in improving productivity and turnover of company also. In the given companytheir each and every area related to digitalisation are discussed and rules, regulationrelated to these are mention. Modernisation in organisation develop scope of theirbusiness.Cost control-This helps in controlling extra cost that is occurring in project so thatresources and money of enterprises can be saved. 3Com introduce digitalisation this help2

in cost controlling by using latest techniques and there is no chances of errors. Latestsoftware like Ms-excel, power point, Microsoft word etc. are used by employees thesehelp in controlling cost and in time saving also. With the help of this, many departmentsof organisation are improved like sales, accounting, etc. and employees in organisationcomplete their respective project on time. 3com introduces digitalisation and thus, it helpsin taking online interviews that are taken in enterprise for hiring new employees. Itreduces the cost of conducting face to face interview. Thus, cost is controlling mainlywith the help of modernisation. Quality control-Maintaining good quality of products and services providing tocustomer will help organisation in building relationship with customers and they alsobecome loyal towards their services and products. These also helps in creating a strongbrand image in market that helps 3com in easy capturing market and in maximisation ofprofit. This also reduces the complaints and negative feedbacks from customers (Kew,and Stredwick, 2017). For quality control, companies take support of digitalisation so thatconstant quality of products will be produced with less utilisation of resources that alsohelp in time saving. In some machines, there is no need of workers they can work bythemselves. Workers in organisation should be trained for using the latest technologiesand machines so that these equipment would not affect their health and companyproperty. Quality control helps 3com in immediate answer of their customer’s problemwith the help of social media and they are connected with their clients. With the help ofthis demand for the product and services are increasing day by day. Risk management- It is mainly concern with elimination of risky factors involved invarious business task. It is the work of risk manager in company because they are awareof coming risk and different ways to extenuate them. 3Com can use digitalisation toperform their task properly and free from risk (Matos and Silvestre, 2013). With the helpof modernisation there is less chances of risk and work complete on time with lessnumber of employees their will we less use of resources or fund and help in maximumrevenue generation. It will help in avoiding big disaster, provide mental satisfaction tomanager, gives competitive side over others.3

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