MANAGING SUCCESSFUL BUSINESS INTRODUCTION

MANAGING
SUCCESSFUL
BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P 1 Project aims and objectives...................................................................................................1
P 2 Project - management plan....................................................................................................3
P 3 Work – breakdown – structure and Gantt Chart ..................................................................5
TASK 2 ...........................................................................................................................................7
P 4 Small scale research by using qualitative and quantitative research methodologies............7
TASK 3............................................................................................................................................9
P 5 Analysation of research and data using proper tools and techniques...................................9
P 6 Recommendation................................................................................................................13
TASK 4..........................................................................................................................................13
P 7 Self reflection......................................................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Digital technology has revolutionised the whole way through which business is being
conducted. It can seen that over the last decade, it has dramatically changed the business models
that were used in previous days and modified the business activities completely (Wahyuni,
2012). This has not only saved the costly time but also provided businesses with a financial
condition of choice and opportunities. In addition to this, this has enabled current products and
services to be more profitable and helps in manufacturing new innovation based goods which
leads to increase diverse portfolios of products. The present report is based on the impact of
digital technology on the business growth of 3Com corporation. It is a small sized venture that is
popular for its digital electronics goods. It was founded in the year of 1979 and are known as
manufacturer of computer network products. They offer goods like network interface controller,
routers, IP voice systems, wireless access points and controllers. In this project, different aims,
objectives and project management plan of the corporation is described. Additionally, primary
and secondary research in context of organisation has been conducted for determining the impact
of modern techniques on its functioning.
TASK 1
P 1 Project aims and objectives
It is very necessary to formulate aims and objectives of the firm before creating any kind
of business strategies and plans so that they will become clear about what they need to do for
attaining the business goals. 3Com corporation can make development in their various activities
of business such as marketing, production, accounting, human resource management, etc. This
earth has converted into a battle ground where every entrepreneur wants to be come first and
occupy strong position in market. And due to this competition is rising day on day (Peters,
Howard and Sharp, 2012). 3Com is also present in this race and desires to run at faster rate in
comparison to their challengers. To hold a better position in the market place, 3Com has to do
some modification in their current ways of doing business. They have to introduce digital
technology in their all operations of business. They have to create something new or innovative
products that makes the work of public very easy. By doing so, they can seek attention of large
number of citizens and can also make themselves a famous brand. This can be made possible by
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utilising advanced technology like artificial intelligence and big data analytics. So, this can be
stated that digitalisation is influencing positively on the growth of small level ventures.
Theme : Impact of digital technology on business growth of small businesses and innovation
Back ground of project :
This project is made by keeping focus on the technological advancement and its impact
on the business growth of small and medium size enterprises. In traditional days, digital
technology was not so developed and that is the reason behind unsuccessfulness of most of
companies. Almost all the ventures were doing paper work or physical works that leads to the
emergence of risk factors. Such factors creates issues at the time of manufacturing and designing
of goods and services. But now the scenario has been totally changed, there has been a
tremendous development in the technology and which is as a result modifying the procedures of
business at greater extent (Wilson, 2014). Technology has become a external or macro factor that
is giving impact on the functioning of all the corporations. Therefore, each and every company
should introduce modern technology in their businesses in order to take its more and more
advantages. 3Com ought to use modernised techniques in their corporation and should improve
their activities like promotion can be done at wider aspect by using social media like Face book,
What's app, Twitter, You tube, etc. This increases the popularity of their computer based goods
and as a result turn over of venture improves a lot. On the other hand, they can also introduce
digitalisation in their human resource department which assists them in hiring skilled and
qualified workers in minimum period of time (Westerman, Bonnet and McAfee, 2014).
Aim : The first and foremost aim of this project is to identify the contribution of modern
technology in small scale business growth and manufacturing innovative goods in context to the
cited firm. Besides this, there are some other aims of this report that is mentioned below :
 This project aims to determine those sectors which needed modernisation in context of
technology within the firm.
 Contribution of advanced technology in business growth by changing the scenarios of
certain activities like advertisement, production, human resource management and
marketing.
Objectives : 3Com is among one of the leading venture that deals with manufacturing of
computer network based products or services. This company wishes to produce their goods at
very faster rate so that they can increase their productivity level and earns huge amount of
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