Hilton Hotel CSR Analysis and Report

This assignment involves analyzing the Corporate Social Responsibility (CSR) practices implemented by Hilton Hotel. The learner is tasked with examining various CSR techniques used by the hotel, such as job creation and employee motivation, to assess their impact on the company's competitiveness and sustainability. The report includes a literature review, data analysis, and the establishment of project objectives. It also addresses the project's timeline, supervisor feedback, and a self-evaluation of the learner's performance.

MANAGING
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Devise aims and objectives for a chosen scenario...........................................................3
P2. Project management plan.................................................................................................4
P3. The Breakdown structure and Gantt chart........................................................................6
TASK 2............................................................................................................................................9
P4. Small scale research by using various methods...............................................................9
TASK 3..........................................................................................................................................11
P5. By using the Tools and Techniques Analysed the research data...................................11
P6. Appropriate suggestions.................................................................................................15
TASK 4..........................................................................................................................................16
P7: Reflect crucial value for undertaking research to accomplished aims...........................16
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18
APPENDIX....................................................................................................................................19
Log book...............................................................................................................................19

INTRODUCTION
The project assignment is all about managing successful business project is the simple
term which explain management of particular project and activity of an organisation to achieve
the goal and objectives by fixing the basic standard to the project (Achtenhagen, Melin and
Naldi, 2013). Also, managing the business project the company should considered various
relevant facts and images that estimate cost of total project by proper use of data and
information.
In this assignment, I will reference regarding to a company called Margot Bakery which
is a small organisation, a local bakery making delicious bread and beautiful cakes on site from
scratch for the neighbours. The fact that I choose Hilton Hotel is the willing of their work which
is giving me more motivation in my work too and in my life according with managing business
project. The potential in this company is very high as they have good reviews, products, quality,
warm stuff, putting their hart in what are they doing. Most of the production are organic
especially the eggs and the flour they are using to make the cakes and the bread.
The customers are truly happy with their products and they are trying very hard to
satisfied them in the best way they can. A manager or team leader has to draw breakdown
structure and Gantt chart to avoid mistakes and errors. In the context of this the manager needs to
make certain recommendation. However, in the final hand, without the steps that can guide,
projects should be able to sell outcomes. As for getting in the business planned scheme for sure
this goal won’t be possible.
TASK 1
P1. Devise aims and objectives for a chosen scenario.
Being a management consultant in a small size organisation is very important to process
very well the scheme and problems of our project plan. All external and internal factors are to be
taken into consideration to achieve the organisation motive by fulfilling the individual goals and
group goal as a whole (Cohen, 2010). As the small size projects is based on low budget because
of less funding or capital given to their projects although they require various indispensable
things to manage the project to get our objectives and achieve the aims. There is various target
of a project that require so many things at one time:
4

 A project need a knowledge person who can perform all the activities and event of
project as per the plan set.
 Research methods can be used to take effective and attractive action from using data and
information to attain healthy outcome by achieving their objectives.
 Challenges and risk should be come across the project planning that has to be properly
manage and evaluated.
 Goal oriented strategies should be adopted by the manager to get best possible result.
 Make the employees motivated towards their goal to achieve the organisation mission
and maximise the productivity of the Hilton Hotel.
 Having all the resources, especially if we have the effective and efficient manners of
allotting right persons for proper exercise in the project will provide all the goods that
we need (Crane and Matten, 2016).
Topic: “Implementing CSR activities within organisations to meet sustainable objectives”
Aims: “To implement CSR activity in an organisation in order to attain sustainable objectives”.
Objectives:
 To determine the CSR plan in attaining upcoming sustainable objectives.
 To identify positive relationship among CSR in order to gain competitive advantage for
the company.
 To measure positive implication related with CSR on business performance.
 To evaluate different method for attaining better growth and future sustainability.
P2. Project management plan
As the manager has to plan effective management that includes various factors by
implement a project plan to achieve their goals and set targets by using all information’s that is
based on a good estimation of cost. All the factors in this project are scope, cost, time, quality,
risk, communication and resources. Manager having the own roles and responsibilities under the
project. Project management is about internal and external factors, implementing and planning
the scheme of the project.
As per the desire management plan these things must be considering while preparing plan for
a project or a small size business organisation:
 Cost: For any project cost play a dominant role in planning because as we know capital is
a very important for any business. Most of the objectives and tasks are mostly depending
5

on the finance (De Visscher, 2016) so appropriate estimation of fund is to analysed
before planning any project.
Total forecasted budget
Particular 2017-18($)
Implementing technology cost 17000
Promotional expense 7000
Advertisement expense 5500
Catalogues 1800
Training charges 7500
Total cost 38800
 Scope: The project vision should be clear to every person are team so that organisation
must aware about the scope of project before selecting various resources to manage and
control the wastage and error by choosing right person and staffs. In order to get
complete the project, company need to adopt CSR activity successful in their business.
This will help them to attain predetermined time duration and objectives at the same point
of the time.
 Quality: As from my point of view quality means everything because people are looking
for the best products, quality and it helps in identify the product of the project, it’s the
sigma of the organisation to know the quality planning, staffing, control, coordinating for
desire result. It is the role and duty of business manager to make better quality of their
activities that will be provide maximum benefits to them. Manager need to conduct
effective market research to examine preferences of audience, market trends, planning
and policies of competitors etc (Crawford and Nahmias, 2010).
 Time: The most important for any project is to complete it on time without making any
delay for future, it help to bring best result to Hilton Hotel. In the mentioned company
critical path method is needed to be taken into account. This will be providing specific
timeframe that a project is taken to get completed.
6

 Communication: There should be proper communication between all the level of the
department. The project manager all interact with every person about their work
performance and management (Hertog, Jong, 2010). Through proper focus given on
generating more reliable outcomes it is vital for the company to always implement CSR
activity by communicating with media, internet and many other resources.
 Resources: Proper allocation of resources should be organised by the manager to attain
the objectives. They are valuable for the Hilton Hotel growth and help in increasing
productivity also.
P3. The Breakdown structure and Gantt chart
The breakdown structure: It is the project management system as an activity of the task
is divided into small units. It will help to easy the work load of every project manager and the
employees. They feel motivated in calculating the cost and maximising the productivity of the
company. The most important things of the breakdown structure are to organise the team
members to work into directed section or units (Hull and et. al., 2011). Also, it helps to guide the
stuff in a better way and providing a great structure in Gantt Chart. It consists of various data,
product and services which are related to the cost estimation of our projects. As per the demand
of project terms and condition work breakdown structure is being deigned to achieve the
objectives of the Hilton Hotel.
7

A situation of work breakdown in the business of this project is introducing stylish
projects and for that, the entire work is categorised as various department as per their
requirement.
Under this first steps are collect fund from various sources.
 Equity.
 Preferences shareholder
 loan from bank
 Debentures.
Second stage is combines the activities
 Financial department – fund manager-accounts manager- treasury officer.
 Marketing department -promotion -advertisement-sales manager -retailer - wholesaler
 HR department -manager- recruitment-selection - scrutiny of candidates
Gantt Chart: It is very common used in the administration for UK businesses and that is,
as we know, they always would like to verify the time what they need for every product of the
bakery production and then to be sold to the customer using Gantt Chart (Eckerson, 2010). Also,
this thing is more like the scheme chart as using activities and events on a plan scale with exactly
8

the time they need. It is a combination of various activities performed during the project duration
(Giesen and et. al., 2010). The duration of each unit is estimate by using the Gantt chart.
9

The above used image indicate that all the activity is with their time duration is being allotted
time is completed that is indicated with blue colour and the one which is white is not completed
work under the allotted time duration (Keller, Parameswara and Jacob, 2011).
As the project is comprising of various plan and activities for the manager they need to
have a proper monitoring system which will help to control the project. Each project must have a
good value estimation of costs showing the goals and objectives as is requested in the project.
According to Kindström, 2010 every project management process must analyse various
process and procedure in completing the requirement of project to overcome the mistakes, apart
from this various related research method can be used to collect exact and accurate information
for making useful decision regarding the project.
TASK 2
P4. Small scale research by using various methods.
For verifying the proper research regarding small scale business, we need to have a good
knowledge by using qualitative and quantitative methods (Kowalkowski, Kindström and
Brehmer, 2011). The data collection is gather from by filling questionnaires from the people:
Name: Email:
Age: Contact No:
Gender:
Q1. Do you know if any relationship that exist between competitive benefits and CSR
activities?
1. Yes
2. No
10

Can't say
Q2. Do you agree to implement the CSR activities as primary role of small scale organisation?
l Agree
l Disagree
l No comment
Q3. Which is the problem faced by small scale organisation?
1. Regarding customer satisfaction
2. Health and social care
3. Exploitation of right
4. Employment
Q4. Who is more reliable for plan execution regarding CSR activities?
 HR Administrative
 Top management
 Manager and supervisor
Q5. Is this beneficial for the small-scale businesses?
1. Yes
2. No
3. Neutral
Qualitative methods are the proper tool for analysing the quality data and information in
literature review and making blue print for the organisation with effective result by applying
good research (Kumar, Petersen and Leone, 2013).
Interpretation: under this quantitative method of research by using appropriate
information about the Corporate social responsibility (CSR) by using primary data this will help
to get first time feedback from the responded. From the collected information primary source, we
have already seen that most of the people are in the favour of following the CSR activity has to
be taken as important part of the Hilton Hotel as small scale unit. From this try to provide
accurate and reliable data and information so that company would be able to take decision on
that basis (Mathur, Mathur and Kenyon, 2012).
11

TASK 3
P5. By using the Tools and Techniques Analysed the research data
On the basis of above research done on small scale business project we have decided to
complete the research by proper findings and suggestion regarding the project activity for the
business that whether they are doing any kind of CSR activity. If they provide positive response,
then it will help to generate maximum output as profit that should be utilised in development of
the society. As we know in some cases, data is like a calculating form and that is to control and
to check the products that have been discussed as a decision of the business in the future for the
growth or not of the project.
Here we can find various tools and techniques which are available in our knowledge:
 Regression Analysis: It is made as a way of saying the relationship between one or more
variety of analysis. Under this independent variable are bring desire outcome for the
company.
 Trend Analysis: It is said to be technical methods that identify the position of the
inventory in the future and fast growth potential (Matos and Silvestre, 2013).
Research philosophy: Under this, it is essential for Hilton Hotel to make appropriate
decision in order to present the research more reliable.
Data collection: In this particular research work they need to use various data collection
sources which can help in examine the performance Hilton Hotel during the time. Mainly two
sources are best accountable such as primary and secondary. But primary sources are more
reliable as they are fresh and free from any biases.
Data analysis:
Theme 1: Essential use of CSR for the society.
Q1: Is it necessary for the society deal with CSR activities? Frequency
YES 65
NO 35
12

YES NO
0
10
20
30
40
50
60
70 65
35
Frequency
From the above information, it has been seen that out of 100 respondents 65% of people
think that CSR would be vital for the development of society.
Theme 2: Did CSR activity provide benefits to gain competitive advantages?
Q2: Did It will be vital for Hilton Hotel to gain competitive benefits? Frequency
Yes 75
No 25
Yes No
0
10
20
30
40
50
60
70
80 75
25
Frequency
From the above graphs, it has been seen that CSR activities can generate maximum
benefits to Hilton Hotel. 75% of total people think that it would be vital to gain future benefits
for an organisation.
13

Theme 3: Different factors those are useful in choosing CSR activities
Q3: What are the factors those are chosen as CSR activities for Hilton Hotel ? Frequency
Women empowerment 20
Safe and secure environment 30
Political factors 35
Technology 15
Women empowerment
Safe and secure environment
Political factors
Technology
0
5
10
15
20
25
30
35
40
20
30
35
15 Frequency
From the above information, it has been seen that out of various factors political factors
are more affecting the performance of CSR activity. However, 20% of factors are related with
women empowerment and 30% are associated with safe and secure environment.
Theme 4: Uncertainties and problems deal by Hilton Hotel
Q4: Various uncertainties and issues faced by Hilton company? Frequency
Finance 30
Worker safety 50
Other issues 20
14

Finance Worker safety Other issues
0
10
20
30
40
50
60
30
50
20
Frequency
There are various issues related with the operations of Hilton hotel in every day business
activities. The maximum issues are arises from Worker safety which is about 50%. finance
related issue are 30% and 20% are related with other.
Theme 5: CSR activities increase performance as well as goodwill of an organisation
Q5: Does CSR activities can enhance goodwill of an organisation ? Frequency
Yes 75
No 15
Can't Say 10
Yes No Can't Say
0
10
20
30
40
50
60
70
80 75
15
10
Frequency
15

From the above chart, it has been seen that 75% of people think that CSR activities can
increase reputation of Hilton company.
P6. Appropriate suggestions
The most researching is made with taking proper use bye techniques and tools required
by the analysis. This various suggestion had been made. For the good of the company’s project
plan, we must implement productive strategies and objectives concerning with adopting and plan
to do the tasks and roles. In most cases is very critical for a team of the business to grow what
they already have for the CSR to adopt the most programs for protecting the precise of our
customers. The most predictable ways and decisions of the small-scale business projects is that
the team project needs to implement a better way for critical situations of customers by planning
good ways and better doors for the world (Pekuri and et. al., 2014).
There are following recommendation has been find out from the above research
analysis:
 The company should create vision for the company by changing its policies according to
the objectives set by the company.
 Another important suggestion that motive of the company is to generate more
employment opportunists for the capable people.
 The target of the company is to maximise the profit by achieve proper utilisation of the
resources and the manpower.
 The available data must be flexible because it should be easily understandable to each
and every employee of project.
 Some of suggestions could be for using some of the knowledge by putting and controlling
new methods (qualitative and quantitative) no wasting any more (Shattock, 2010).
 The ideas of the persons and expert could be interpreted in the plan because they can
exactly that the planning could be switched in the business for better productivity and
forecasting.
 It is vital to make use of CSR related activities such as charity and donations. This would
help in welfare of the society as well as increase in goodwill of an organisation.
Taking the help from the tools and techniques used in the research we have come to know
that project is only get successful if proper coordination and communication network is
16

developed within manger and employees. The future reliability of the project is depending on
decision made by the company.
TASK 4
P7: Reflect crucial value for undertaking research to accomplished aims
Most of businesses projects get success because they know their values and norms which
are forced them to work in a team. It will come from regular learning from the experience person
and taking help from the sub ordinates, because all the us are working as team or group in the
organisation that will help us to get motivated in our field. By using the proper research method,
we can shape up our business performance by applying our skills and knowledge’s. The
researcher has made certain research on the basis of asking questionnaire from various responded
to know the response regarding the CSR activity which are performed by the company in their
project are beneficial for them or not.
A project business needs and should have a good state performance for changing if it will
be asked to control different problems, learning how to resolve them with calm as we need to use
our business values, as we need to meet the criteria objectives and fulfil the requirement for our
project with positivity and the help of our social information’s statistics. Every unit of our
business must provide concerned problems by solving them and must promote different ideas
with the business goals and achievements to approve effective polices providing the quantitative
and qualitative of the business production.
 As for increasing the productivity: The small objectives of the knowledge is depending
on our profit and for the company it is generated from increasing to the productivity of
our organisation.
 Customer satisfaction: The objectives of every business is get better quality of services
as by retaining the employees in the project for long period of time.
 Core values: All the employees and the manager should work as a team unit so that core
values of every one should be achieved equally (The Work Breakdown Structure,2015).
The business needs to create their own possibility value by implementing different
activates which are in the management scheme plan. All this should have the fallowing: monitor,
plan, organise, control, perform and direct the employees in the knowledge of project. A better
way to keep the research in the better hands is to have good planed objectives, a few ideas about
17

this and keep the aims for the safe of the company. The corporate social responsibility needs to
cover cultural value of an organisation and to develop skills for staffs to treat them at their
workplace. It is essential for Hilton hotel to make use of CSR activity in more positive and
ethical manner.
CONCLUSION
This assignment project concludes that for managing our successful business project of
small and medium size business various planning and research has to be done that will help to
increase the profitability of the company. The ideas, problems and resolving them are proper
given examples for our company and have been explained in details and the most researching
knowledge is to keep the business with an eye open and to control the aims and objectives given
for this business project. As it does have the management plan of the requested project plan and
it has been explain and given example about resources, time, date, purpose, scope, and most
important thing given a better understanding of the objectives for this project.
18

REFERENCES
Books and journals:
Achtenhagen, L., Melin, L and Naldi, L., 2013. Dynamics of business models–strategizing,
critical capabilities and activities for sustained value creation. Long range planning.
46(6). pp.427-442.
Cohen, S.L., 2010. Effective global leadership requires a global mindset. Industrial and
Commercial Training.42(1). pp.3-10.
Crane, A and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Crawford, L and Nahmias, A.H., 2010. Competencies for managing change. International
journal of project management.28(4). pp.405-412.
De Visscher, F.M., 2016. Financing transitions: Managing capital and liquidity in the family
business. Springer.
den Hertog, P., van der Aa, W and de Jong, M.W., 2010. Capabilities for managing service
innovation: towards a conceptual framework. Journal of Service Management. 21(4).
pp.490-514.
Eckerson, W. W., 2010. Performance dashboards: measuring, monitoring, and managing your
business. John Wiley & Sons.
Giesen, E and et. al., 2010. When and how to innovate your business model. Strategy &
Leadership.38(4., pp.17-26.
Hull, R and et. al., 2011, July. Business artifacts with guard-stage-milestone lifecycles: managing
artifact interactions with conditions and events. In Proceedings of the 5th ACM
international conference on Distributed event-based system (pp. 51-62). ACM.
Keller, K. L., Parameswaran, M. G and Jacob, I., 2011. Strategic brand management: Building,
measuring, and managing brand equity. Pearson Education India.
Kindström, D., 2010. Towards a service-based business model–Key aspects for future
competitive advantage. European Management Journal. 28(6). pp.479-490.
Kowalkowski, C., Kindström, D and Brehmer, P.O., 2011. Managing industrial service offerings
in global business markets. Journal of Business & Industrial Marketing. 26(3). pp.181-
192.
Kumar, V., Petersen, J. A and Leone, R. P., 2013. Defining, measuring, and managing business
reference value. Journal of Marketing. 77(1). pp.68-86.
Mathur, S.S., Mathur, S and Kenyon, A., 2012. Creating value: successful business strategies.
Routledge.
Matos, S and Silvestre, B. S., 2013. Managing stakeholder relations when developing sustainable
business models: the case of the Brazilian energy sector. Journal of Cleaner
Production.45. pp.61-73.
Pekuri, A and et. al., 2014. Managing value creation: the business model approach in
construction. International Journal of Business Innovation and Research.8(1). pp.36-51.
Shattock, M., 2010. Managing successful universities. McGraw-Hill Education (UK).
Online
The Work Breakdown Structure. 2015.[Online]. Available
through:<http://2020projectmanagement.com/2013/10/the-work-breakdown-structure-
wbs/>.
19

APPENDIX
Log book
Template for evidence collection to be attached with the report by the learner:
Project Logbook for the chosen
organisation: Hilton Hotel
Name of the learner: Name of the Supervisor:
Project Title: Managing successful
business
Date:
Update of weekly research/ tasks
achieved (Account for a minimum
of six weeks with dates)
What have you completed?
Did you fulfil Task
requirements?
Are you on track and within
deadlines set?
Did you need to make any
changes to your project
management plan?
Comments
This type of project is
completely based on
Implementing CSR activities
within organisations to meet
sustainable objectives
Yes
Yes, all requirements of this
particular task is being to
fulfilled accordingly.
As such no any specific
modifications are required in
project management plan.
That would be altered in case
any changes in legal laws is
seen.
Any risks and / or issues identified?
 Did you identify risks/issues
with a lack of skills required
The procedure of taking
necessary data by the way of
using essential methods is not
20

for undertaking research
tasks?
 Did you identify any
additional risks/issues that
have an impact on the project
management plan?
proper in every time as most of
the respondents cannot
provide complete information.
Accumulative experiments and
risk is linked with task or
project while preparing the
budget.
Problems encountered
What barriers did you face?
How did you overcome them?
Some problems are being
encounter with ethical
activities and trust.
In order to deal with such kind
of issues I have bring self-
assurance between
respondents through well
interactive so as to get correct
and accurate responses.
New Ideas and change of project
direction
CSR activity is complete true
and new way in which the
business directed that could be
absorbed in orderly manner as
well as performance growth
level can obtain as more high.
What Have I learnt about myself
this week?
3. How did I feel when I had to
deal with tasks/problems?
4. Did I find it useful to
complete the tasks?
From my point of view,
approaching problems and
condition used to supply an
effective experience for future
21

5. How well have I performed?
What did I contribute?
6. What can I improve on next
week?
7. How might this learning
apply in the future?
period of time.
Yes
This project and task was
successful done by me with the
assistance of taking support
from experience team
members, director. While
conducting this report or
project I learnt various
creative skills and gain
knowledge.
I can adopt this as major
chance which will increase my
communication power and
ability.
It will be more beneficial in
interpreting data to CEO of
Hilton Hotel in positive ways by
which they can easily be able
to make future decisions.
Tasks planned for next week
 Which tasks are priority? There is various task which are
on high value and they are
literature review, data analysis
22

 Have you set aside sufficient
time for completion?
and setting up of objectives.
Yes, I have sufficient time
period for attaining the tasks
aims and objectives.
Project plan status to date (on,
ahead, behind)
Up to date
Supervisor comments to address
Signature of the Supervisor and
date:
Template for Performance Review
Template to be attached with the
report by the learner:
1. What was the Project supposed to accomplish?
The main purposes of performing this project is to analyse the CSR
activities that is being performed by the Hilton Hotel. Through using of
various CSR techniques such as creating job opportunity, motivating
employees to perform their role. This would assist companies to gain
maximum competitive advantage for longer period of time.
2. Did the project succeed in its objectives/ how do you know?
Specifically, please outline any evaluation and assessment undertaken.
The major aim and objective of this research is acquire positive
situation between their Society living and as well as environment that
challengers due to which decisions made about acceptance of digital
technology in business process.
3. What things do you think worked well and why? Evaluate all aspects
of the project from a range of perspectives.
During the process of project evaluation, I was little insecure to
whole activities which are worried in it and that tracked in reduction of
23

tactics time of a project.
4. What problems emerged during the project and how were they
tackled? Was there timely identification of issues and resolution during
the project process?
Yes, it was difficult to collect actual as well as reliable data from the
research to get effective solution to make future base more profitable.
5. What did you learn from undertaking the project?
By doing this particular task I have obtain role and impacts of
using CSR activities so that overall objective can be attaining in more
effective reliable manner.
6. How would you rate your performance as a management consultant
leading the project?
I rate I personally 9 out of 10.
7. What strengths and weakness of your performance did you identify?
My main strength is superior and effective communication ability
and skills while unfortunate logical ability reduced my potential.
8. How will this inform and support your continuous professional
development?
It is important for corporate level to control, free flow of thought
in company like Hilton Hotel as they can get with together.
24