Digital Transformation and Sustainability

This assignment delves into the world of digital transformation and its implications for sustainable growth across multiple sectors. It presents a collection of papers and articles that discuss innovative approaches to managing global sourcing risk, product lifecycle management, building information modeling, and sustainable business models. The studies also examine the adoption of business intelligence systems in Indian fashion retail, workplace innovation for better jobs and performance, and driving green supply chain management performance through supplier selection and value internalization. Additionally, it touches on creating employee champions for sustainability engagement training and designing company digital transformations. Overall, this assignment provides a comprehensive understanding of digital transformation strategies and their impact on sustainable growth in various industries.

Managing Successful Business
Project

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Explain project aims and objectives......................................................................................3
P2 Making project management plan..........................................................................................4
P3 Breakdown structure and Gantt chart....................................................................................6
D1 Reflection on project management plan................................................................................7
TASK 2............................................................................................................................................7
P4 Carry out Small scale research...............................................................................................7
M2 Accuracy and reliability of different methods of research applied.......................................9
TASK 3..........................................................................................................................................10
P5 Research analysis and data using appropriate tools and techniques...................................10
P6 Recommendation.................................................................................................................14
M3 Performance review............................................................................................................15
D2 Critical evaluation of project outcomes..............................................................................15
TASK 4..........................................................................................................................................15
P7 Reflective Reports................................................................................................................15
M4 Evaluate the value of project management procedures......................................................16
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
Digital technology is creating various changes and alternation is the working system of
an organisation availing companies various benefits and profits along with consumer number
increment etc. The organisations utilise digitalisation in order to meet the process of
communication and advancements of system. Kensington college of business is creating a 'global
campus' after the period of “Brexit” in order to enhance the number of students in their
institution (Bruce, Malcolm and O’Neill, 2017). This report will analyse the usefulness of digital
technology in operating the key challenges in the business environment for which whole
business project would be managed.
TASK 1
P1 Explain project aims and objectives
After the period of Brexit, there are various business organisation who have faced the
business loss and fall due to the break in consumer chain. The companies with the EU and
Eastern European consumer will have to struggle with the new consumer building procedure.
This is essential for each firm to set the certain goals and objectives for implementing advanced
digital technologies for growth and process of business expansion (Sullivan, 2017). Through the
assistance of involvement of digital disruption, an organisation can meet the required mission
and meet a new as well as potential consumer base. These techniques can be used for resolving
various business issues and manage which is barrier in success. An organisation can meet their
determined objectives of campaign, mission and other goals with the help of specific technology.
Background of Project
In order to adopt various changes in the business environment, an organisation need to
make various alternation and modification in their working structure and system in order to face
challenges and solve the problems in business environment. In United Kingdom, after the
introduction of Brexit, the country has been facing fall in the consumer base. KCB need to
improve the amount of their students as the numbers of EU students is going to dissolve from
college. When an organisation need to evolve according to changes, the digitalisation have
become more effective and appropriate term in the business industry (Christopher and et. al.,
2011). Thus, through the help of such technology alternation, the company has been able to meet
competitive edge in effective manner.
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Topic: “The key challenges to business that operates in an environment where digital technology
is under-utilised: A Case study of KCB”.
Aim: The major institution purpose is to increase the consumer base in the organisation and
enhance the system through executing the campaign of “Global Campus” (Sople, 2016). The aim
of project is 'The key challenges to business that operates in an environment where digital
technology is under-utilised: A Case study of Kensington College of Business.'
Objectives:
 To identify the major challenges which an organisation operates due to under-utilised
technologies.
 To assess the impact of transformation of new digital technology in 'Global Campus' in
KCB.
 To investigate the utilisation of digital technology in key challenges resolution in
environment.
Research questions:
 What are the challenges that KCB due to under-utilised digital technologies?
 How the transformation of new technology can impact on Global Campus in KCB?
 How to investigate the use of new digital technologies in resolving issues and challenges
of organisation?
P2 Making project management plan
This is paramount for an organisation to evolve the managing project plan for a tea for
proper management of the respected project (Harmaala, 2015). This aid in conducting the certain
systematic research through properly determine time, quality, risk, scope etc. The process of
project management plan can help in saving time, cost, risk and quality of the project in order to
cope-up with the projects. Here are mentioned some of those elements which is mentioned as
below: Scope: It is one of the major essential elements which help in understanding the
organisational scope after the analysis of challenges and making proper planning and
work execution in effective way. Through the help of new technologies, the organisation
can meet new students base from UK. This require to adopt effective and appropriate
methods for digital technology formation. Thus, the scope of project is very high.
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 Cost: Each and every activities require a proper fanatical support and budget planning in
order to save the cost of whole projects. As the project will exercise various activities,
such as data interpretation, questionnaire, Gantt chart formation etc. along with the help
of new IT system disruption, the determined cost of this assignment is £30000 Euros.
This cam save organisation from over-costing and meeting the final outcome. Quality: This is fundamental for an organisation to meet the desired outcome set by an
organisation. For which this is essential to maintain the project quality of a project. KCB
is implying new digital technology in their organisation in order to meet 'Global Campus'
aims and objectives in ideal way (Jupp, 2016). This projects is linked with the digital
technology involvement and analysis of issues which environment of KCB business is
facing in due to under-utilised digital technologies. In order to manage the quality of
work which is determined, the company is adopting various activities in effective way. Risk: When a company organise a business project, there are various risk and danger
which an organisation faces. There are various types of risk which KCB may face while
developing this project which is over-costing, communication barrier, resources
management, time management etc. Time: Time is major asset while developing a business projects which needed to be
managed for an organisation in order to meet the outcome in most effective way, the
organisation have determined the time of 45 days for completion of the projects in
effective way. Resources: There are several resources which are require for an organisation which is
essential for a company. Here are the major resource which an organisation would be
need i.e. human resources in order to implement new plan and strategy, financial
resources for managing and arranging modified technologies, technical resources for
introducing and forming new technologies etc.
 Communication: Communication is paramount for meeting desired outcome and success
of a project in ideal way (Keeble and Wilkinson eds., 2017). Kensington College of
Business can use various marketing and media tools for promotion and communication
with stakeholder for meeting the determined objectives of project which can aid in the
success of evaluation as well.
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P3 Breakdown structure and Gantt chart
6

M1 Comprehensive project management plan
The plan of project management determine those techniques and methods that aid in the
consideration of digital technology which is essential for functioning of 'Global campus' in KCB.
For managing this, entire main aspects of project management plan such as scope, cost, work,
time management, communication, resource requirements are identified in this process. There
are wide range of opinions and ideas which can aid in meeting the high efficiency of project
(Roehrich, Hoejmose and Overland, 2017). Hence, this can be predicated that entire strategies
and tools can enable the enhancement of project effectiveness in idea way. Through this,
scheduling, controlling and administration of assignment can be done and one can be meet the
aims and objectives set in the beginning of work in effective way.
D1 Reflection on project management plan
According to .. after the evaluation of the plan of project management, entire technique
which is required can be understood as research as well as implement the activities in effective
way. This can be recognised in which entire planning and strategy methods can b used in
effective manner (Kregor, Breslin and Fountain, 2012). Therefore, the management of time in
systematic way, resources, cost and project management can be executed for the digital
technologies in maintaining operations and business activities. This can be considered that entire
strategies must be equipped in ideal way.
TASK 2
P4 Carry out Small scale research
It is paramount for a researcher for analyst for conducting research by effectively using
the methodologies of research in order to meet the factual and effective project finding. Here are
mentioned some of the major collection process of information and types of research which is
used for the respected project which is mentioned as below: Qualitative Research: It is one of major research technique that concentrate over the
attitude and behaviour of people which seek or focus over the quality of the project in
effective manner. This is helping an organisation in reviewing and investigation of
opinions, thoughts and ideas of people related to the challenges cause of under-utilisation
of technology. Various types of methodologies can be used for collecting information for
this methods such as observation, questionnaire, interview, survey etc. This is majorly
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preferable process of an organisation in order to understand the quality of a project within
a company (Pot, 2011). This one of effective and suitable approach or type of research
which can help in analysing influence and effectiveness of regarding tittle. Quantitative Research: This is based on the statics and numerical of collected
information and data which can be gathered and used for understanding facts and statics.
This can increase the process of production of an organisation. This undertakes various
tools of investigation such as interview, questionnaire, observation, survey etc. This most
credible and reliable method of research which can aid in gaining logics and facts linked
with a subject. Primary Data: This is one of the techniques of gathering data and content linked with a
research topic. This consist of collection of new and fresh information collected and used
for the first time through using various tools of investigation such as survey,
questionnaire, observation, interview etc. This can be used for both research types i.e.
quantitative and qualitative to meet new facts and outcome by analyst (The digital utility:
New opportunities and challenges, 2016). This is essential for an organisation to build the
alternation who can measured by the assistance of information gathering method. This
data accumulation techniques would be used in this research to meet the desired outcome
of Kensington College of Business.
 Secondary Research: This can be defined as the evaluation of information and data
which have been examined in the previous studies or already used or published by
someone. The information resources for this information are books, websites, articles,
newspaper editorial, diaries, audio tapes journals etc. This is the most effective and
quicker process of information and data. The analyst can utilise this process for gaining
information and knowledge as well as finding the manner through which they can make
the performance and work more efficient.
QUESTIONNAIRE
Name:
Gender:
Age:
Q.1. Does the process of digitalisation is assisting of business of KCB?
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a) Yes
b) No
Q.2. What are the major challenges that KCB faced cause of under-utilised digital technology?
a) Lack of data security
b) More cost less productivity
c) Slow system functioning
Q.6. In what fields, KCB felt major issues in their business environment within and outside of
organisation?
a) Big data & ineffective leveraging
b) Dearth of determined goals and vision
c) Organisational resistance
Q.3. What are the probable activities and operation that Kensington College of Business can
be adopt for achieving 'Global Campus'?
a) Marketing and Promotion
b) Introduction of New and advanced technologies
Q.5. According to you, is the use of new technologies is assisting for KCB growth and
development in United Kingdom?
a) Yes
b) No
Q.7. Which digital technology is more useful for Kensington College of Business to attract
consumer?
a) AI
b) Virtual Reality
c) IT software and technology
d) Hybrid Wireless technologies (How To Design Your Company’s Digital Transformation,
2015).
Q.8. Recommend your opinion in regard of new technology disruption of achieving the aims of
''Global Campus?
M2 Accuracy and reliability of different methods of research applied
The company have used the primary data analysis method in order to meet new data and
authentic facts linked with the issues and disruption of digital technologies in the business of
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KCB. Through using quantitative and qualitative research method, organisation can help itself in
finding the effectiveness of disputation as well (Piscicelli, Ludden and Cooper, 2018). Thus,
these tools of research is entirely appropriate for the research project.
TASK 3
P5 Research analysis and data using appropriate tools and techniques
In this project report, investigator have accumulated data from 20 testee including in
order to analyse the faced issues and problems from using under-utilised technologies and how
the Global Campus can implement new technologies for meeting new students base for their
institution. Here is the interpretation of gathered responses have mentioned:
INTERPRETATION
Theme 1: The digitalisation support to business growth
Q.1. Does the process of digitalisation is assisting
of business of KCB?
Rate
a) Yes 12
b) No 8
According to graph, 12 out of 20 responder believes that digital technologies support the
growth whereas 8 of them disagree with this fact.
10
a) Yes b) No
0
2
4
6
8
10
12
Rate

Theme 2: Out-dated technology lead to lack of data security
Q.2. What are the major challenges that KCB faced
cause of under-utilised digital technology?
Rate
a) Lack of data security 10
b) More cost less productivity 8
c) Slow system functioning 2
According to he above graph, 10 responder claimed that due to under-utilised
technologies, company has to face lac of security in regard of information protection. 8 of them
whereas agree with the lesser productivity and 2 of them believes that this lead to slow system in
functioning of organisation.
Theme 3: Under-utilised digital technology lead to various challenges
Q.3. In what fields, KCB felt major issues in their
business environment within and outside of
organisation?
Rate
a) Big data & ineffective leveraging 9
b) Dearth of determined goals and vision 8
11
10
8
2
a) Lack of data security
b) More cost less productivity
c) Slow system functioning

c) Organisational resistance 3
Graph mention that 9 of them agrees that the issues is huge data amount and leveraging
ineffective and 8 of them claimed that this is cause of lack of proper vision and goals. 3 of them
states that it lead to organisational resistance.
Theme 4: Through new technologies and modified technology
Q.4. What are the probable activities and operation
that Kensington College of Business can be adopt
for achieving 'Global Campus'?
Rate
a) Marketing and Promotion 10
b) Introduction of New and advanced technologies 10
12
a) Big data & ineffective leveraging
b) Dearth of determined goals and vision
c) Organisational resistance
0 1 2 3 4 5 6 7 8 9
9
8
3
Rate

10 of them states that through modern marketing and promotion, mission of Global
Campus can be met whereas 10 of them still believes that only advanced technologies
introduction can help in meeting desired objectives.
Theme 5: New technology use support growth of company
Q.5. According to you, is the use of new
technologies is assisting for KCB growth and
development in United Kingdom?
Rate
a) Yes 15
b) No 5
13
a) Marketing and Promotion
b) Introduction of New and advanced technologies
0
1
2
3
4
5
6
7
8
9
10
10 10
Rate

According to graph, 15 responder agrees that though new technologies, Global Campus success
can be achieved whereas 5 them states that there is no changes after digitalisation.
Theme 6: Artificial intelligence and virtual reality can help in development
Q.6. Which digital technology is more useful for
Kensington College of Business to attract
consumer?
Rate
a) AI 9
b) Virtual Reality 5
c) IT software and technology 4
d) Hybrid Wireless technologies 2
14
a) Yes
b) No
0 2 4 6 8 10 12 14 16
15
5
Rate

According to the graph, it can be states that Artificial Intelligence is the best technology
which can lead to digital disruption and attract students for college. On the other hand, 5 of them
claimed for virtual reality, 4 of them IT software, 2 of them Hybrid wireless technologies.
P6 Recommendation
In order to meet new student criteria, Kensington College of Business can utilised
modern or digital marketing technology in order to attract students for the course and study
(Mathew, 2012). Also the organisation can transform their business in more digitalised form
through introducing artificial technologies, virtual reality, IT software in the working system and
hybrid wireless technologies in order to resolve the issues and quicken the procedure which can
enhance the brand goodwill in organisation.
M3 Performance review
Through using the primary data research and managing qualitative and quantitative
research method, the organisation will be able to meet the desired outcome which helps in
suggesting organisation the recommendation part. The institution can use the AI and virtual
technologies for more automatic and advanced system which can attract consumer i.e. students
toward organisation even after the period of Brexit. Thus, this is an effective approach.
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a) AI
b) Virtual Reality
c) IT software and technology
d) Hybrid Wireless technologies
0
1
2
3
4
5
6
7
8
9
9
5
4
2
Rate

D2 Critical evaluation of project outcomes
This can be determined or recognised that entire functions of project have been finished
for setting the effectiveness of cost and time. Each group and team members participate their
efforts in creating teams and groups in effective way (Li, Tan and Hida, 2011). For evaluating
numerous performance of an individual, many other changes can be examined that aid in
stimulation them in regard of the assignment. This can critically be analysed that the
technologies adoption and projects for making business more valuable in effective terms as well
as achieved them within certain period of time.
TASK 4
P7 Reflective Reports
After the evaluation of entire report, this is coherent for an organisation that under-
utilised digital technology can lead to various challenges to an organisation which can help in
meeting the desired objectives. The organisation need to adopt new technologies and make
modification in the system within a period of time in order to meet the success and achievement
in an ideal way. Beside the theoretical apart, I have learnt to conduct a research project in
organised way. The project have taught that in order to enhance quality and authentic research
report, one need to manage and follow entire steps of research conduction that need to imply
Gantt chart development, data accumulation, data interpretation etc.
M4 Evaluate the value of project management procedures
This is essential for the management of a project to set the tools and methods of
Kensington College of Business in effective way. So entire project stages should designing tools
that are executed in the entire systematic manner as well as this should be developing the
services quality in more ideal way.
CONCLUSION
This report summon that an organisation will require a systematic process of research for
managing a successful business project. There are various challenges that can emerge in
environment of business cause of under-utilised digital technologies. These technologies may
make the process more quicker but this does not assist organisation in meeting desired
objectives. In order to resolve such issues, a company need to optimised various new helpful and
advanced technology which can help in increasing the base of consumer of company.
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REFERENCES
Books and Journals
Bruce, F., Malcolm, J. and O’Neill, S., 2017. Big Data: Understanding how Creative
Organisations Create and Sustain their Networks. The Design Journal. 20(sup1).
pp.S435-S443.
Christopher, M. and et. al., 2011. Approaches to managing global sourcing risk. Supply Chain
Management: An International Journal. 16(2). pp.67-81.
Harmaala, M. M., 2015. The sharing city as a platform for a more sustainable city environment?.
International Journal of Environment and Health. 7(4). pp.309-328.
Jupp, J. R., 2016. Cross industry learning: a comparative study of product lifecycle management
and building information modelling. International Journal of Product Lifecycle
Management. 9(3). pp.258-284.
Keeble, D. and Wilkinson, F. eds., 2017. High-technology clusters, networking and collective
learning in Europe. Routledge.
Kregor, G., Breslin, M. and Fountain, W., 2012. Experience and beliefs of technology users at an
Australian university: Keys to maximising e-learning potential. Australasian Journal of
Educational Technology. 28(8).
Li, H. H. J., Tan, K. H. and Hida, A., 2011. Sustaining growth in electronic manufacturing
sector: lessons from Japanese mid-size EMS providers. International Journal of
Production Research. 49(18). pp.5415-5430.
Mathew, S. K., 2012. Adoption of business intelligence systems in Indian fashion retail.
International Journal of Business Information Systems. 9(3). pp.261-277.
Piscicelli, L., Ludden, G. D. and Cooper, T., 2018. What makes a sustainable business model
successful? An empirical comparison of two peer-to-peer goods-sharing platforms.
Journal of Cleaner Production. 172. pp.4580-4591.
Pot, F., 2011. Workplace innovation for better jobs and performance. International Journal of
Productivity and Performance Management. 60(4). pp.404-415.
Roehrich, J. K., Hoejmose, S. U. and Overland, V., 2017. Driving green supply chain
management performance through supplier selection and value internalisation: A self-
determination theory perspective. International Journal of Operations & Production
Management. 37(4). pp.489-509.
Sople, V. V., 2016. Managing intellectual property: The strategic imperative. PHI Learning Pvt.
Ltd..
Sullivan, J., 2017. Creating Employee Champions: How to drive business success through
sustainability engagement training. Routledge.
Online
How To Design Your Company’s Digital Transformation. 2015. [Online]. Available
through:<http://www.digitalistmag.com/digital-economy/2015/10/16/design-company-
digital-transformation-03517622>.
The digital utility: New opportunities and challenges. 2016. [Online]. Available
through:<https://www.mckinsey.com/industries/electric-power-and-natural-gas/our-
insights/the-digital-utility-new-opportunities-and-challenges>.
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