Managing Successful Business Project

This project examines the impact of digital technology on small business growth and innovation, focusing on Continental Consulting Limited. It analyzes the transformation of organizational activities and performance through digital technology, examines the significance of Customer Relationship Management (CRM), and provides recommendations for improvement. The project utilizes qualitative research methods, including surveys and thematic analysis, to gather and analyze data. Desklib provides past papers and solved assignments for students.

MANAGING SUCCESSFUL
BUSINESS PROJECT

TABLE OF CONTENTS
Background of the study .................................................................................................................1
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P.1 Aims and objectives of the report. .......................................................................................1
P.2 Project management plan......................................................................................................2
P.3 Gantt chart and work breakdown structure...........................................................................5
LO 2.................................................................................................................................................6
P.4 Qualitative and quantitative research method.......................................................................6
LO 3.................................................................................................................................................8
P.5 Analyses of research data......................................................................................................8
P.6 Recommendation................................................................................................................14
LO 4...............................................................................................................................................14
P.7 Reflection............................................................................................................................14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

Topic – “The impact of digital technology supporting small business growth and
innovation”
Background of the study
Digital technology has been changing and developing the business activities or functions
performed by each and every organization or company. Technology plays a major role in
transforming business operations, various models used traditionally had changed in last many
years. Optimum utilization of digital technology can help businesses to improve their
performance by increasing effectiveness and efficiency within organizational functions. It assists
companies in developing existing products or services as well as introducing new products in the
market (Boyle, 2017). Thee digital technology influence different departments or functions of an
organization as discussed below -
 Operations
 Marketing
 Accounting
 Human resource management
INTRODUCTION
Business environment is changing rapidly which brings various challenges to business
functions and operations. The organizations or companies requires overcoming these challenges
with help of various innovative tools and techniques (Crane and Matten, 2016). An organization
needs to make effective change, management system for minimizing negative impact of changes
within business environment. The present report is in context to Continental Consulting Limited,
which is a research and business consultancy organisation.
LO 1
P.1 Aims and objectives of the report.
Aim – To analyse the impact of digital technology supporting small business growth
and innovation - A study on Continental Consulting Limited
Objectives
 To determine the transformation of organizational activities and performance of
Continental Consulting Limited by utilizing digital technology
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 To understand significant of Customer relationship management(CRM) in changing the
functions of business.
 To analyse effect of CRM on functions of cited organisation.
 To recommend effective strategies in order to improve functions and performance of
company.
Research questionnaires -
 What is significance of CRM in transformation of organizational functions?
 What are modifications in business activities and performance of Continental Consulting
Limited after implementation of digital technology?
 What are the effect of Customer relationship management on functions of Continental
Consulting Limited?
P.2 Project management plan
It will be focused on three most important factors are time, cost and level of quality.
There are many changes faced by overall development of team members or current economic
factors may be changed inside the workplace. On the other hand, it will be depending on
different kinds of project are as follows:
2

WBS Task Mode Task Name Duration Start Finish Predecessors
1
Auto
Schedule
d
Managing Successful
Business Project 103 days Thu
8/30/18 Mon 1/21/19
1.1
Auto
Schedule
d
Determining title of
project 5 days Thu
8/30/18 Wed 9/5/18
1.2
Auto
Schedule
d
Constructing
statement of problem 5 days Thu 9/6/18 Wed 9/12/18 2
1.3
Auto
Schedule
d
Establishing deadlines
for sorting research
resources
15 days Thu
9/13/18 Wed 10/3/18 3
1.4
Auto
Schedule
d
Literarure review 10 days Thu
10/4/18 Wed 10/17/18 4
1.5
Auto
Schedule
d
Selecting techniques
for research 5 days Thu
10/18/18 Wed 10/24/18 5
1.6
Auto
Schedule
d
Calculating costs 5 days Thu
10/25/18 Wed 10/31/18 6
1.7
Auto
Schedule
d
Collection of data 25 days Thu
11/1/18 Wed 12/5/18 7
1.8
Auto
Schedule
d
Analysing data 10 days Thu
12/6/18 Wed 12/19/18 8
1.9
Auto
Schedule
d
Interpretation and
evaluation of data 10 days Thu
12/20/18 Wed 1/2/19 9
1.10
Auto
Schedule
d
Generating findings
and results 5 days Thu 1/3/19 Wed 1/9/19 10
1.11
Auto
Schedule
d
demonstrating
conclusion and
recommendations
5 days Thu
1/10/19 Wed 1/16/19 11
1.12
Auto
Schedule
d
Documenting results 2 days Thu
1/17/19 Fri 1/18/19 12
1.13 Auto Submission of report 1 day Mon Mon 1/21/19 13
3

Schedule
d 1/21/19
 Handle operation of management to meet customer satisfaction level: In this context,
customer satisfaction is one of the most important part to cover cost and increase
organisation’s performance. There are some major changes for increasing current level
and management can concentrate on every customer’s needs and demands. Operations
management must be focused on the internal working environment for managing
employees. It will also help to increase levels of profitably and so on. Project must be completed on time: The project must be completed on time and manage
resources for improving successful business report. Time constraints refer to the
limitations on start and end times of each task in a project's critical path, which is the
sequence of tasks that cannot be delayed without delaying entire project. The
investigation project must set time limit for each and every task, which is beneficial for a
research report. The time determined by the researcher is 50 days. Set budget: The research work will be based on amount of budget allotted for a particular
task. It is the most important part to achieve research’s aim on time. It manages some
successful factors and budgets will help in distribution of activity as per the needs of
current market share. Risk: Research report is based on different kind of risk to manage resource and
development of other potential factors. There are many factors, which will give negative
impact on the overall working environment and reduce value of research project.
 Communication: In this context, communication plays a most important role for guiding
people about internal activity. Communication is the act of conveying the right message
to the right people and the right place. It must be focus on culture, lifestyle, behaviour
and motivation of employees to cover the cost. The communication methodology is used
to create and implement the communication plan. On the other hand, research report uses
4

different level of connection and face-to-face communication roles of the sender and
receiver are not distinct as both parties communicate with each other.
P.3 Gantt chart and work breakdown structure
There are some useful factors it is helps to improve quality of management and find out the
duration of time to complete project. It will be identify the time period for each and every task.
In this way, particular time is set to complete task. This tool makes it possible to have a fast look
at all the tasks and current conditions of research work. It is also a good technique to identify the
level of time limit of every single activity.
 It is good to identify the start and completion time of each activity, which is helping to
improve current as well as financial position. In addition, duration of particular stage is
more important to cover it and manage resource according to them.
 Gantt chart is the most useful tool for project management team of research worker. In
this, chart, there is a calendar time scale enabled to determine the project’s duration,
including not only the working days, but also holidays and weekend.
5

 The Continental Consulting Limited’s project manager should predict and analyse the
network diagram.
Work breakdown structure
Work breakdown structure is plays a most important role to cover cost and manage successful
resources. Moreover, it is improves internal infrastructure, which is help to possible to manage
resource according, costs and focus on work is to be completed on time. The project player will
work together for development of working environment structure.
There are three most important stages like planning, implementation and projection. On
the first stage, planning will be focused on each and every activity of Continental Consulting
Limited to manage resources at work place. The system should provide effective level of
planning for further development of plan and other activities.
There are different kinds of stages to cover the cost and solve different kinds of problem
during execution of the project. On the other hand, it does not show execution task from
Continental Consulting Limited’s internal working environment. In addition, project managers
will make sure to reduce the level of conflict in workplace, attract and control task of processing
line. It must be changed for long term improvement as well as planning is essential to control and
cover task on time. Therefore, it is easy to understand every activity about each task in the
research project.
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LO 2
P.4 Qualitative and quantitative research method
The research methodology is based on collection of primary data which will be oriented
by research work. It is specific process and techniques used to identify select, process and
analyse the correct information about particular topic (Research methodology, 2017). It will help
to manage the growth rate and find out some data top cover the cost. On the other hand, critical
evaluate some factors, which will be provide by at the time of collection of data. There are
different types of data are primary and secondary data. Primary analysis is one of the original
study of data and applications of different kinds of presentations and information should be
found by a different source. On the other hand, information required are already available from
different published sources. Moreover, secondary information will be collected form books,
journals, industry reports and other information. It will help to improve current as well as
changes for internal and external working environment (Jeston, 2014). With the help of such
kind of methods, objectives will be achievable and increases the level of performance of
Continental Consulting Limited. There are many kinds of methods that are used in research
methodology which are as follows: Research philosophy: In this context, testing theories and providing different kinds of
materials to help the development of laws are involved. In addition, the focus of research
philosophy is time factor which is most important to cover cost and legal information
must be used to increase market share. This view is refereed as a quantitative approach
and is based on different kinds of inductive research. In this way, research philosophy
direct link to inductive research and adopt new measurement techniques. Research strategies: A research strategy is a plan for conducting an inquiry and finding
out fact about particular investigation strategies. The main advantages of positive
research strategies are achieving growth rate in short period (Larson and Chang, 2016). In
this context, case study will help in detail observation for finding new facts about digital
technology and customer relationship management. In addition, strategies help to manage
growth rate and new changes for Continental Consulting Limited’s benefit. Researcher
will collect the data form test, hypothesis and based on conclusion. Data collection: In this stage collecting the data from different sources and managing
resources on time are included. It is one of the most crucial part of overall research
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project to manage all data. There are many methods to collect the data and gather correct
information about digital technology and evidences on other factors. On the other hand,
primary data can be gathered from anywhere with the help of a questionnaire and
interview methods. Sampling: Samples can be considered as the total number of population that are taken in
order to get appropriate information in relation with the research topic. There are two
different type of methods which are probabilistic and non-probabilistic sampling.
Probabilistic is also known as random sampling in which the research will randomly
chose individuals. On the other hand, non-probabilistic sampling is the type of method in
which investigator will choose individuals as per their preferences. In other words, they
have proper understanding of the samples that has to be chosen. Among these methods,
the researcher has made use of probabilistic sampling method. The Population for this
research were all the employees working in Continental consulting limited. Sample was
selected according to the skills and experience of these employees. More specifically, the
research is based on 40 sample size whereby employees of the cited company are
selected. For this purpose, simple random sampling is employed.
 Data analyse: When information is gathered, then it requires to make sure that proper
analysis is done so that interpretation of the findings is possible. These are of two types
which are qualitative and quantitative method (Muller, 2017). Qualitative method is
focused on determining the theoretical aspects and the findings that are already being
done by some other researchers. On the other hand, quantitative method includes making
use of statistical data by using SPSS. Among these, the investigator has made use of
qualitative method in which thematic is used. This tool is used for analyses as it enables
to present the information in form of tables, graphs, charts, etc.
 Benefits of SPSS - It is a preferred data analysis software among students and
professional researchers due to its numerous SPSS software importance in examining
data since it is capable of analysing a big amount of data.
The research methodology is the only way to solve any kind of problem and cover the cost
form different use and manage risk at the right time and the right place. Moreover, reflect and
collect the meaning full data to the measurement value of customer relationship management and
innovation are useful for overall development.
8

LO 3
P.5 Analyse of research data
Questionnaire
Name
Age
Gender
1.Does Continental Consulting Limited group uses digital technology for improving future
performance?
 Yes
 No
 Not sure
2. What kind of digital technology are used by Continental Consulting Limited?
 Multimedia
 Social media
 Online application
3. Does digital technology beneficial for Continental Consulting Limited?
 Yes
 No
 Not sure
4. Will the level of customer satisfaction increase with digital technology?
 Yes
 No
 Not sure
5. Does small business employees' performance high with use of digital technology?
 Yes
 No
 Not sure
6. Does profit and productivity level high, with the help of innovation and customer satisfaction
level?
9

 Yes
 No
 Not sure
Theme: 1 Continental Consulting Limited group using digital technology
Does Continental Consulting Limited group uses digital technology for
improving future performance?
Yes 30
No 6
Not sure 4
Total 10
Theme: 2 Social media marketing used by Continental Consulting Limited group
What kind of digital technology is used by Continental Consulting
Limited ?
Multimedia 30
Social media 6
Online 4
Total 40
Theme: 3 Innovation and digital technology is beneficial for Continental Consulting Limited
Does digital technology beneficial for Continental Consulting Limited ?
Yes 27
No 7
Not sure 6
Total 40
10

Theme: 4 Digital technologies will help to increase level of customer satisfaction
Does level of customer satisfaction increase with the help of digital
technology ?
Yes 30
No 6
Not sure 4
Total 40
Theme: 5 Digital technology increase the level of employee performance
Does small business employees' performance high with the use of digital
technology ?
Yes 25
No 8
Not sure 7
Total 40
Theme: 6 Profit and productivity level must be improving with the help of digital technology
and innovation
Does profit and productivity level is high, with the help of innovation
and customer satisfaction level ?
Yes 32
No 3
Not sure 5
Total 40
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Theme: 1 Continental Consulting Limited group using digital technology
Interpretation: From the above graph, there are 40 respondents, out of which 30 agreed
with this kind of statement and 6 respondents are not aware about any such problem and 4 are
not sure about organisation’s performance is changing with the help of digital technology. As per
the above chart most of the people are agreeing with digital technology which plays an important
role in small sector business. It will help to increase the number of customers and manage
successful resource for increasing market share. There are some changes of particular sector
managing resource for improving overall development of market share.
Theme: 2 Social media marketing used by Continental Consulting Limited group
Interpretation: From the above chart out of 40 respondents, 30 agreed with multimedia
online technology plays a most important role to cover the cost. 6 respondents approved with
social media and only 4 respondents agree with online market is important for small business
organisation. There is some change made to improve current as well as some future conditions
must be changed for long periods. Multimedia is helpful for small business to improve the ratio
of customers and other factors. It will manage current as well as future performances which will
be changing as per the needs of levels of environment. Social media marketing used to manage
the overall environment must be change for overall improvement and increase current level of
changes.
12
30
6
4
Yes
No
Not Sure
Illustration 1
(Source : Self)

Theme: 3 Innovation and digital technology is beneficial for Continental Consulting
Limited
Interpretation: From the above chart out of 40 respondents, 27 agreed with this
statement of innovation and digital technology plays a more important role and covers the cost to
manage work. In addition, 7 are not aware about such innovation and digital technology is
helping to improve the current level of position inside the organisation. As per the above chart
out of 40, many respondents agreed with digital technology and other factors to manage growth
rate and increase level of small business enterprise. This is beneficial for long term improvement
and such change for managing the growth rate.
Theme: 4 Digital technologies will help to increase level of customer satisfaction
13
27
7
6
Yes
No
Not Sure
Illustration 2
(Source : Self)
Yes
No
Not Sure
0 5 10 15 20 25 30
30
6
4
Frequency
Illustration 3
(Source : Self)

Interpretation: From the above chart out of 40 respondents, 30 agreed with such
statement, 6 disagreed with such kind of issue and 4 are not aware about digital technology. On
the other hand, digital technology helps to manage resources and improves the growth rate of
overall development of market share. It must focus on each and every factor of organisation to
cover the cost. As per the above chart digital technology will help to improve performance of
small business and increase level of customers.
Theme: 5 Digital technology increase the level of employee performance
Interpretation: From the above chart out of 40 respondents, 25 respondents are agreed
to the employee’s performance must be improved for long periods. In this context, 8 respondents
are not agreed with such kind of statement and 7 are not aware about what is a digital technology
and their work in small business. There are many positive respondents are helping to give
positive volume and manage the resource on time. In this context, many respondents are work
with other organisation to manage resource and implementing new factors for increase
performance of employees.
Theme: 6 Profit and productivity level must be improving with the help of digital
technology and innovation
14
Yes No Not Sure
0
5
10
15
20
25
25
8 7 Frequency
Illustration 4
(Source : Self)

Interpretation: From the above research report out of 40 respondents, 32 respondents
agreed with digital technology will change the level of production and profitability must be
improving and manage small sector business. In addition, 3 are not sure about such kind of such
statement and 2 are not aware about such kind of technology in the workplace. In this way,
productivity and profit will be depend on digital technology and innovation, many respondents
are agreed with this statement that digital technology is help to improve customer relationship
management.
P.6 Recommendation
Continental Consulting Limited should expand the utilization of advanced innovation in
advertising which will help in expanding its deals and income age. Advanced well-being ought
to be utilized with goal that information stay sheltered and secured and cheats are diminished.
Continental Consulting Limited should gather client criticism online with goal that this input
information will help in enhancing organization and its strategy. Computerized innovation ought
to be utilized in every one of the offices so by and large organization's goal is accomplished.
All strategy which are to be utilized and connected in exploration venture are
exceptionally dependable and exact (Nicholas and Steyn, 2017). As in the venture inductive
research approach had been utilized which will advise about path which is to be received on
breaking down effect of computerized innovation on showcasing or offers of Continental
Consulting Limited. Poll has been arranged with goal that effect of innovation could be
15
32
3
5
Yes
No
Not Sure
Illustration 5
(Source : Self)

investigated by assistance of 30 representatives of Continental Consulting Limited organization.
The greatest confinement of entire research would be restricted utilization of information and
data isn't being gathered in a precise way.
As per the data analysis done, there are different findings that are being determined. In
this context, employees should be monitored so that the areas in which improvement that has to
be made can be identified. As per the findings made workers should be provided with training
and developed as it enables to develop their skills and capabilities. Further, feedback from the
side of customers should be taken as they are the one who make use of the products and services.
In addition to this, suggestions provided by employees should also be considered as they are the
one who have direct interaction with customers.
LO 4
P.7 Reflection
As digitization in this time is quickly expanding and it has been utilized in relatively all
aspects of the world and in each field of economy. Economies are developing for an extremely
producing stage and advancement and changes are occurring. The effect of advanced innovation
in field of promoting is noteworthy as this was principal field where really digitization was
utilized. I have likewise, shaped this digitization and its utilization in the promoting field. This
computerized innovation will help me in my self-advancement and in the future. If at any point, I
join any organization I can utilize this computerized innovativeness. Digitization will help in
expanding my execution and help me develop my life. I have learned new technology for
improving market share. In addition, manage the successful resource on time, which is beneficial
for organisation performance. Need to take in the negative marks or the disadvantages of
computerized innovation to expand in a number of digital wrongdoings and online chats
(Pellegrinelli, Murray-Webster and Turner, 2015). I have learned that in Continental Consulting
Limited not every one of the representatives is to help of digitization some do contradict this
advanced innovation and simply because of the negative mark. Likewise, learn that how
advanced innovation in showcasing is helping organization to develop its clients base just by
directing on the web overview and planning poll.
This learning will help me in my future work contract and in my own particular learning
and increment in my insight base (Peppers and Rogers, 2016). I have learned that innovation is
most important for research work and managing resource on time. There are some skills to
16

manage resource and overall improvement in research work. All the web based life like
Facebook, Twitter, and so on will keep me refreshed with the world. I can come to realize what
are the most recent innovative changes in my encompassing and will likewise be in contact with
the world outside. All this learning will help me in my execution and will build my output.
CONCLUSION
From the report and survey on the effect of advanced innovation in showcasing at
Continental Consulting Limited it was inferred that, digitization is exceptionally useful for an
organization. At Continental Consulting Limited there was an overview from 40 workers on
effect of computerized showcasing and how does this assist organization. It was reasoned that
digitization increment benefits and income of Continental Consulting Limited, diminish cost of
item to organization, and furthermore help in getting criticism from clients. As per the above
research report it is concluded that overall development and other factors are depended on
technology and customer relationship management. As digitization will expand step by step and
entire world is getting to worldwide market as individual can buy merchandise from
surroundings any place on planet. Yet, this is additionally expanding opposition as each
organization of any nation is contender of each other.
17

REFERENCES
Books and Journals
Boyle, G., 2017. Design project management. Routledge.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Davies, R. and Wolfert, R., 2016. From Earned Value to Value Realisation: From managing
projects to managing business outcomes in change programmes. Further Advances in
Project Management: Guided Exploration in Unfamiliar Landscapes, p.219.
Duffield, S. and Whitty, S.J., 2015. Developing a systemic lessons learned knowledge model for
organisational learning through projects. International journal of project
management, 33(2), pp.311-324.
Gee, S., Weaver, M.W. and MacKerron, G., 2017. Innovation in Limited Markets: Managing
PCP Projects in the UK Defence Industry. In Case Study of Innovative Projects-
Successful Real Cases. InTech.
Hillson, D., 2017. Managing risk in projects. Routledge.
Jeston, J., 2014. Business process management. Routledge.
Larson, D. and Chang, V., 2016. A review and future direction of agile, business intelligence,
analytics and data science. International Journal of Information Management, 36(5),
pp.700-710.
Muller, R., 2017. Project governance. Routledge.
Nicholas, J.M. and Steyn, H., 2017. Project management for engineering, business and
technology. Routledge.
Pellegrinelli, S., Murray-Webster, R. and Turner, N., 2015. Facilitating organizational
ambidexterity through the complementary use of projects and programs. International
Journal of Project Management, 33(1), pp.153-164.
Peppers, D. and Rogers, M., 2016. Managing customer experience and relationships: A strategic
framework. John Wiley & Sons.
Winter, M. and Szczepanek, T., 2017. Images of projects. Routledge.
Online
Research methodology. 2017. [Online]. Available through: <https://libguides.wits.ac.za/c.php?
g=693518&p=4914913>
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Project Logbook for the chosen
organisation: Continental Consulting
Limited
Name of the learner: Name of the Supervisor:
Project Title: Managing successful business Date: 30-10-2018
Update of weekly research/ tasks achieved
(Account for a minimum of six weeks with
dates)
 What have you completed?
 Did you fulfil Task requirements?
 Are you on track and within deadlines
set?
 Did you need to make any changes to
your project management plan?
Comments
A project on Managing Small Business
Project
Yes
Yes.
No.
Any risks and / or issues identified?
1. Did you identify risks/issues
with a lack of skills required for
undertaking research tasks?
2. Did you identify any additional
risks/issues that have an impact
on the project management
plan?
Issue in research tools and sources.
Lack of technology.
Problems encountered
 What barriers did you face? Lack of interest and resources in
training and development programmes.
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 How did you overcome them? I used the existing technology for the
research effectively.
New Ideas and change of project direction
In project management plan is used
most important top focus on tools and
techniques in work place. Tools and
techniques is increase the level of
performance and maintained the
growth rate in market. I focus on the
project evaluation and review
techniques in work place.
1. What was the Project supposed to accomplish?
To examine the impact of training and development on the performance of employee's at Tesco.
2. Did the project succeed in its aims/ how do you know? Specifically, please outline any
evaluation and assessment undertaken.
Yes. With the help of primary and secondary data collected through survey, books and articles.
3. What things do you think worked well and why? Evaluate all aspects of the project (e.g
initial inception, project activities and project outcomes) from a range of perspectives.
The aims and objectives researcher has developed, proper select research methodologies. The
activities performed on time as per the time scale. Then data is collected from primary and
secondary sources and analysis. Recommendation is also given by researcher for company.
4. What problems emerged during the project and how were they tackled? Was there timely
identification of issues and resolution during the project process?
Lack of initiatives, duplication of data ad in sufficient resources.
5. What did you learn from undertaking the project?
Training and development has great impact on the employees which help to improve the
performance and profitability of company.
6. How would you rate your performance as a management consultant leading the project?
7.5 out of 10.
7. What strengths and weakness of your performance did you identify?
I believed in reliability in collection of data. Good communication skill.
Lack of knowledge related to the topic selected for the research.
8. How will this inform and support your continuous professional development?
This project will help me to conduct further researches for company.
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