logo

Managing Successful Business Project Assignment - Continental Consulting Limited

   

Added on  2020-10-22

20 Pages4611 Words274 Views
MANAGING SUCCESSFULBUSINESS PROJECTS
Managing Successful Business Project Assignment - Continental Consulting Limited_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................1P1. Aim and Objectives of the project.........................................................................................1P2. Producing a Project Management Plan..................................................................................2P3. Gantt chart and Work Breakdown Structure (WBS).............................................................4P4. Qualitative and quantitative research methods for achieving project aims and objectives...7LO 3.................................................................................................................................................9P5. Analyse research and data using appropriate tools and techniques.......................................9P6. Appropriate recommendations on the basis of research and data analysis........................16LO 4...............................................................................................................................................17P7. Reflective on the value of undertaking this research...........................................................17CONCLUSION..............................................................................................................................17REFERENCES..............................................................................................................................18
Managing Successful Business Project Assignment - Continental Consulting Limited_2
INTRODUCTION It is important to manage business projects successfully for any company as it can have ahuge impactwith reference to business functions. It is essential to follow important steps that isrequired for the project to make it effective. This report will focus on topic- “The impact ofsocial media marketing supporting small business growth and innovation”. It will focus onContinental Consulting Limited for understanding the influences of social media marketing.Study will be going to reflect the goals and objectives of this report and will also produce aproject management plan based on scope,time, cost, quality, communication along with risk, andresources. On the basis of this, a work breakdown structure and Gantt chart to provide timeframes and stages for completion will be created. There will be development of variousrecommendation which were based on qualitative and quantitative research methods andcommunication as per analysing the impact of digital technology. This report will reflect on theunderstanding in meeting the aim and objectives effectively.LO 1P1. Aim and Objectives of the projectInternet has a huge impact on the business. One of the main platforms which is mostlyused on internet is use of social media for promotional activities of products or services inmarket. Social media marketing has a huge impact on the business as it can help in improvingbusiness performance and can increase their sales and productivity as well. This technology hasbeen drastically changed in terms of traditional business models and transformed activities frompast years. Using digital technology by mobiles, laptops, etc. has provided company with variousopportunities that is available for them in that industry (Baumann and et.al., 2015). This will alsohelp Continental Consulting Limited to bring some innovative changes in their products andservices by introducing some good quality products. Social media marketing has a huge impact on various departments of organization, suchason production, where digital technology such as artificial intelligence, big data analytics etc.has a huge impact on the products to make some new merchandise, which driving withinnovation and commodity growth (Ward, 2016). By using social media platform and mobiletechnology, effective communication can be made with their customers to enhance their businessas well. In administration, technologies like, cloud technology benefits in enabling effectivefiling, storage and sharing of information in an organization.1
Managing Successful Business Project Assignment - Continental Consulting Limited_3
Main aim and objectives of the project through which Continental Consulting Limitedcan achieve their targets are explained below:Aim: To analyse impacts of Social media marketing in operational efficiencies- Casestudy on “Continental Consulting Limited”Objectives: These are as follows:To analyse the impact of digital technology on the business environment of organization.To implement some new technologies for improvement.To study the effects of social media marketing in an organization in promoting theirservices in market.P2. Producing a Project Management PlanFor any business, project management plan plays an important role in managing thewhole project assertively to understand each aspect correctly. These management plans arecritical to make any project successful. It includes various plans and strategies that will beimplemented to achieve their aim and objectives effectively (Brillo and et.al., 2015). Thesetechniques are used to focus on areas of project such as cost, scope, time, quality,communication, risk, and human resources. When creating a plan, the project manager mustthink ahead of time on all the activities to carry this task step by step. Various aspects of this project management plan is explained below:Cost: This will help to control their cost which is being invested in this project. Cost is anestimation of the amount of money that will be required to complete the plan. This has tobe managed carefully by Continental Consulting Limited in spending their money onfactors such as resources needed for the project, labour rates for contractors, riskestimation of plan, bills of materials etc. to complete the project (Kumar and Yakhlef,2016). Scope: There is a huge scope of this project as nowadays social media marketing iswidely used for promoting services and products in market. This helps an organization toincrease their branding effectively. Due to the impact of social media, the relationshipbetween brands and consumers have changed a lot (Kasuma and et.al., 2017). There arevarious social media platforms such as Facebook, Twitter, LinkedIn etc. This has hugeadvantages, as it will help in improving customer insights through which it becomes easyto perform their functions effectively. The main advantage of this technology is that it2
Managing Successful Business Project Assignment - Continental Consulting Limited_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Managing a Successful Business Project - Continental Consulting Limited
|23
|4234
|122

MANAGING SUPERCCESSFUL BUSINESS PROJECTS TABLE OF CONTENTS INTRODUCTION 1 LO 1 1 P1. Project Management Plan 2 P3. Work Breakdown Structure and Gantt Chart 4 LO 2 6 P5
|22
|4782
|439

Managing a Successful Business Project Assignment - Continental Consulting
|23
|4965
|228

Managing a Successful Business Project: Impact of Digital Technology supporting Small Business Growth and Innovation
|23
|5215
|197

MANAGING SUCCESSFUL BUSINESS TABLE OF CONTENTS BACKGROUND AND PURPOSE OF PROJECT 1
|25
|4900
|179

[PDF] Managing Successful Business Projects : Assignment
|26
|5023
|55