Digital Technologies and Business Growth

This assignment examines the impact of digital technologies on businesses. It highlights how these technologies facilitate effective customer interaction, brand attraction, operational efficiency, marketing strategies, and administrative improvements. The focus is on demonstrating how digital tools contribute to increased profitability and long-term market presence for firms.

Managing Successful Business project

Contents
Introduction......................................................................................................................................3
Part 1................................................................................................................................................3
P1 Aim and Objective..................................................................................................................3
P2 Project Management plan.......................................................................................................5
P3 Work breakdown structure and Gantt chart............................................................................6
Part 2................................................................................................................................................9
P4 Small scale research................................................................................................................9
Part 3..............................................................................................................................................11
P5 Research methods.................................................................................................................11
P6 Data Analyses...........................................................................................................................13
P7 Reflection..............................................................................................................................16
Conclusion.....................................................................................................................................17
REFERENCES..............................................................................................................................18

Introduction
Digital technology has changed the scenario of business. Over a period of time changes
in technologies have helped companies in transformed business activities (Laudon and Laudon,
2015). These digital technologies has improved business performance of companies and has
supported in managing their operations well. Present study is based on Nisa retail firm which is
small size retail firm. Company operates its business at limited area but it is offering high quality
retail products to consumers. Current report will frame aim and objective for the present topic.
Furthermore, it will explain research methods for conducting study in smooth manner. It will
analyses the data and will give necessary recommendation
Part 1
P1 Aim and Objective
Background of the study
Digital transformation has improved performance of companies, it has supported in
making changes in operational, marketing, human resource and many other activities of business.
There are various technologies that are used by the firm in order to enhance their performance/.
These are such as Mobile technology, social media tool etc. All these techniques help the entities
in gaining new opportunity to grow well (Westerman, Bonnet and McAfee, 2014). Digital
transformation is helping companies in expanding their business and reaching to mass audience.
That is why now small size firms are able to earn high profit and develop their products in order
to satisfy needs of consumers. Cloud technology is the best technique that helps in sharing
information so that administrative function can be improved. Internet has improved structuring
of business and supported in raising sales volume
Aim: To identify impact of digital technologies on business activities: A study on Nisa retail
firm.
Problem statement
Technological Updation are helpful for firm it helps them in improving operational
efficiency. Most of the firm are unable to implementing these digital technologies due to various

reason. This study will help in making them are with the benefits of implementing digital
technologies.
Project strategy
In order to conduct this project researcher has chosen qualitative project strategy. All
theories have been included in order to address research question. Digital technologies are the
effective tools that help in raising performance of business thus, this topic has been taken into
consideration. With the help of this strategy scholar will be able to address problems in effective
manner.
Project Objectives:
 To understand use of digital technology in organization.
 To explain factors that impact on business activities and create issue for business to
implement digital technologies.
 To analyses impact of digital technologies on business activities.
 To suggest ways to improve performance of business by implementing digital
technologies.
Deliverable
The purpose of the project is to enhance quality of products by using diogital
technologies. Furthermore, objective of the entire study is to offer quality services to consumers
and communicate well with them.
Project scope statement
The main scope of this project is that it will help in improving business activities of
organization. It will support in finding benefits of digital technologies and identifying issues in
the business. The work will not include any specific technology.
Success criteria
In order to measure the success, time, cost will be taken into consideration.
Project assumptions

The main assumption is to improve efficiency of business activities.
P2 Project Management plan
Project management plan is the scheduling of all activities so that project can be
completed on time. Proper planning can assist the firm in managing operations well and meeting
with the objective. . It is essential for the project manager that to incorporate cost, scope, time,
quality, communication and resources in the project planning so that it can get required results. It
is responsibility of project manager that to align business activities so that overall operation can
be finished on time (Kehoe and Mateer, 2015).
 Cost: It is considered as one of the most important element. It is responsibility of project
manager that to ensure that effective allocation of funds take place in the project so that
no issues can get created. This will help in managing cost well. If manager utilize
resources well then entire project will completed on time (Goyal, 2017).
 Scope: This project has high scope, as this will support small business units in finding
ways to implement digital technologies in workplace so that they can get influenced
business operations positively. Scope statement supports the positive aspect for the
proposal that can be get with the help of this project. By conducting the entire project in
smooth and systematic manner manager can be able to meet with scope (Herterich and
et.al, 2016).
 Time: It is another essential part of project management planning, manager of project
needs to divide task into sub activities in such manner so that overall project can get
completed within stipulated period of time. Proper scheduling, effective time
management helps in managing operations well and completing it on time (Laudon and
Laudon, 2015).
 Quality: It is the most essential part of any project. Project manager ensure that quality
data is being involved and proper research methods are being applied so that quality of
project remain maintain. This will help the manager in meeting with objective of project
and drawing valid conclusion.
 Communication: It is essential to coordinate information of project with all involved
person. In the present project impact of digital technology on business activities there are

many stakeholders associated (Herterich and et.al, 2016). These are team members,
quality team, project sponsor etc. It is essential to communicate each detail about project
proper so that confusion can be minimized and all people can perform their work
effectively.
 Resources: In order to complete this project researcher is required human resource,
technical resources, Physical resources, time resource. With the availability of these
resources entire project will be completed on time with quality (Kehoe and Mateer,
2015).
P3 Work breakdown structure and Gantt chart
Work break down structure
Implementation plan

Gantt Chart
Activities 1st
week
2nd
week
3rd
week
4th
week
5th
week
6th
week
7th
week
8th
week
Framing aim

and objective
Scope statement
Resource
management
Data collection
Research
methods
selection
Data analyses
Conclusion and
recommendation
Final edition
and submission
Communication plan
Purpose Attendees Location Meeting
agenda
Deliverable
Status of
meeting
Discuss on
project
progress and
receive
feedback from
project team
members
Entire project
team
Conference
room
Identify issues
and measure
progress
Meeting
minutes
Management
review
Monitoring
success of
project
Project
manager and
sponsor
Conference
room
Compare
actual and
expected
results
Meeting
minutes
Part 2
P4 Small scale research
There are two main methods to conduct the research. These are as following:
 Qualitative research methods: It is the type of tool that involves theories, models in order
to carry out investigation. With the help of qualitative research scholar becomes able to
manage the research in effective manner. Qualitative research does not involve statistical
tool and figures.

 Quantitative methods: It is another type of method that involves statistical data, figures,
numbers in order to find out accurate results. This supports the researcher in gaining
authentic and scientific detail about the topic.
Questionnaire
Name
Age
Gender
Do you think that digital technologies are effective for the organization?
 Yes
 No
Does Nisa retail firm are applying any digital technology presently?
 Yes
 No
What kind of digital technologies are present in the market that can be beneficial for an
organization?
 Mobile technology
 Cloud computing
 Social networking sites
 Internet
Do you agree that mobile technology can enhance profit of business?
 Strongly agree
 Agree
 Disagree

 Strongly disagree
According to you which digital technology would be better for Nisa retail firm?
 Mobile technology
 Social networking sites
 Internet
 Others
What is the factors that negative impact of applying digital technologies in organization?
 Enhance cost
 Maintenance requires
 Up-gradation create difficulty
 Poor knowledge
What is positive impact of digital technologies for business?
 Enhance profitability
Better communication with consumers
 Improve business efficiency
 Minimize administration, operational errors
Project Log Book
Week Date Update on
weekly
research
Identified
risk
Impact Effect Risk
reduction
Plan for
next week
!st and 2nd
week
1/06/2018-
14/06/201
8
Informatio
n has been
collected
regarding
digital
technologi
es and its
Selecting
practical
issue
related to
digital
technolog
y, human
high This can
impact on
entire
project
I have
taken
guidance
from my
senior and
teacher.
I will
include
books,
journals in
order to
develop
my

impact on
business
activities.
Transmissi
on of
informatio
n helps.
Research
aim and
objective
has been
framed
resource
risk
understand
ing.
3rd and 4th
Week
14/06/201
8-
28/04/201
8
In this
review of
literature
has been
done and
research
methods
have been
selected
It was
challengin
g for me
because
wrong
section of
method
can spoil
entire
project.
High This can
lead to
project
failure.
Exploratio
n of books
can help
me in
minimizin
g risk.
I will have
to select
correct
sample in
this
project.
5th and 6th
Week
29/06/201
8-
13/05/201
8
Data
analysis
has been
done in
this week.
Improper
selection
of sample
size and
sampling
technique.
High It can
spoil
overall
project
aim.
I took
assistance
from my
teachers
and tutors.
I will have
to develop
understand
ing
regarding
rationale
of the
research.
7th week 14/05/18 Conclusio
n and
recommen
dations
have been
given
Poor
drawing of
conclusion
can create
confusion.
moderate It can
impact on
overall
accomplis
hment of
objective.
I took
guidance
of
previous
studies.
I will read
more
books so
that I can
understand
way of
drawing
conclusion
8th week 23/06/18 Edition
and final
submissio
Incorrect
correction
can create
Moderate It can
spoil
overall
I took
guidance
of
I will read
more
books so

n has been
done
issue. project
aim.
previous
studies.
that I can
understand
way of
drawing
conclusion
Part 3
P5 Research methods
Research methodology is the tool that supports the organization in conducting operations
in smooth manner. There are various tools and techniques that are used in order to carry out an
investigation (Taylor, Bogdan and DeVault, 2015). But it is essential for researcher that to look
at the type of study and accordingly individual needs to involve methods to complete the project.
Tools and techniques are as following:
 Research philosophy: It is essential type of research methodology that define the
researcher the way of collecting information. There are two main types of philosophies
that are used in different type of research project: interpretivism and positivism. Both
these are unique in nature and are applied in different research projects (Flick, 2015).
Interpretivism is the tool that is applies in qualitative type of project. This believes in
involving theories and models in order to collect information. Researcher involves human
being in the research so that real facts can be collected. On other hand positivism is
another method that formulates hypotheses in order to find out the data about the topic. In
the present study scholar has applied interpretivism philosophy. This has helped in
gathering qualitative information about impact of digital technology on business activities
(Vaioleti, 2016).
 Research approach: It is another most important technique that define that way of
conducting research. Inductive and deductive are two main method. inductive is type of
tool that is applies in qualitative type of researches. In this researcher does not formulate
hypotheses, individual just involves theories and models in order to find out facts about
the topic (Panneerselvam, 2014). On other hand deductive is the technique which is
applies in quantitative type of research projects. In this scholar has to formulate
hypotheses. In the present study on impact o digital technology on business activity

researcher has applied inductive research approach. As it is qualitative project thus, use
of this technique was suitable.
 Research design: This is the method that describe outline or a way of carrying out the
research. In the present study researcher has applied descriptive research design. This
helps the researcher in describing each element related to the digital technology and its
impact (Pahwa and et.al., 2015). By this way scholar become able to complete the project
and meeting with objective.
 Data collection: Gathering information is most important aspect for the business unit. If
individual fail to collect adequate information then it may fail the entire project. There
are two main methods of collecting data: primary and secondary. Primary data collection
is the technique in which researcher applies the methods that can help in gathering real
facts about topic. Individual uses interview, questionnaire etc, tool through which real
and current facts can be searched. This information are first hand and are highly related
with topic only. On other hand secondary data collection is another type of method to
collect the details. In this scholar involves already available details in the project. Books,
journals, internet articles etc. are various sources through which such type of information
can be collected (Prescott and et.al, 2015). There are many studies have been conducted
in past on the same topic thus, researcher can use these details in order to develop
understanding about impact of digital technology on business activities. In the present
study researcher has applied questionnaire technique. This has supported in gathering
current facts about the research area.
 Sampling: It is essential part of research methodology in which researcher has to select
appropriate samples those who can give accurate details about the topic. In the present
study researcher has applied random sampling technique (Taylor, Bogdan and DeVault,
2015). Scholar has chosen managers of Nisa retail firm as sample. They are able to give
accurate information about impact of digital technology on business activity of the
company. Random sampling has supported in gathering details without bias.
 Data Analyses: After collecting the data researcher has to analyses all details in order to
find out results. For that researcher has used thematic analyses technique that has helped
in presenting information effectively (Flick, 2015).

 Ethical consideration: It is most important part of research, in the present study to
identify impact of digital technology on business activity scholar has followed these
ethical aspects. Individual has sent consent form to all participants and they have signed
this form. Individual has not forced anyone to share their views on the topic (Vaioleti,
2016). Researcher has taken care of plagiarism and have not copied any material.
Researcher has translated the details into own words.
P6 Data Analyses
Theme 1: Digital technologies are effective for the organization
Yes 8
No 2
Interpretation: From the above data it is analyses that 8 out of 10 respondents have viewed that
digital technologies are effective for the organization. On other hand 2 out of 10 participants
have replied that use of digital technology is not effective for firms. From the data it can be
interpreted that digital technologies are effective for the growth of business unit. It helps in
improving operational efficiency and making effective communication with consumers. By this
way entity can sustain in market for longer duration and can earn high profit.
Theme 2: Nisa retail firm are applying any digital technology effectively
Yes 4
No 6
Interpretation: From the above data it is found that 6 out of 10 answerers have replied that Nisa is
not applying digital technologies. On other hand 4 out of 10 participants have said that cited firm
is using digital technologies. From the above data it can be interpreted that Nisa is small size
firm and it has limited financial resources that is why company is unable to manage digital
technologies effectively. That is no it is not using these tools effectively in workplace.
Theme 3: digital technologies are present in the market that can be beneficial for an
organization
Mobile technology 3

Cloud computing 1
Social networking sites 4
Internet 2
Interpretation: From the above data it is found that 3 out of 10 respondents have viewed that
mobile technology is the most common digital technology that is used by companies. 4 out of 10
answerers have replied that social networking site is effective digital technology. Whereas 2 out
of 10 participants have viewed that internet is the beneficial technology for organization. From
the above data it can be interpreted that social networking sites, mobile technologies are effective
digital tools that support business unit in conducting operations in smooth manner. These
techniques support the firm in making strong connection with consumers and providing them
immediate services. This enhances satisfaction level of consumers and they become loyal
towards the brand. Thus, use of these technologies help the firm in increasing firm’s profitability
Theme 4: mobile technology can enhance profit of business
Strongly agree 2
Agree 6
Disagree 1
Strongly disagree 1
Interpretation: From the above data it is found that 2 out of 10 participant have viewed that they
are strongly agreed that mobile technology is profitable for the business. On other hand 6 out of
10 answerers have said that they are agreed that use of mobile technology is good for the growth
of the cited firm. Whereas 1 answerer has viewed that they are disagreed that it can enhance
profit of the entity. From the above data it can be interpreted that mobile technology are
profitable tool because with the help of this, companies can manage their operations well and can
coordinate well with consumers.
Theme 5: digital technology would be better for Nisa retail firm
Mobile technology 3
Social networking sites 6
Internet 1
Other 0

Interpretation: From the above data it is found that 6 out of 10 participants have viewed that
social networking site is beneficial for Nisa because by this way entity will be able to make
strong relationship with potential buyers and will be able to attract them towards the firm. On
other hand 3 out of 10 answerers have replied that mobile technology is effective in order to
conduct business in effective manner. Whereas 1 respondent have viewed that internet is the best
way to attract more people that can be better for Nisa. From the above detail it can be interpreted
that social networking sites and mobile technologies are effective technique that support business
unit in raising profit and making effective communication with consumers. By this way firm can
earn more profit and can sustain in market for longer duration.
Theme 6Factors that negatively impact of applying digital technologies in organization
Enhance cost 4
Maintenance requires 1
Up-gradation create difficulty 3
Poor knowledge 2
Interpretation: From the above data it is found that 4 out of 10 participants have viewed that
implementing digital technology enhances cost of business. On other hand 3 out of 10 answerers
have said that due to changes in technologies and continuous upgradation it becomes difficult for
small size firm to make changes in operations frequently. Furthermore, 2 out of 10 respondents
have said that poor knowledge of employees is the major tool due to which company fails to
implement digital technology effectively.
Theme 7: positive impact of digital technologies for business
Enhance profitability 3
Better communication with consumers 4
Improve business efficiency 2
Minimize administration, operational errors 1
Interpretation: From the above data it is found that 4 out of 10 respondents have viewed that
digital technology support the firm in reaching to mass audience thus, it helps in raising profit of
business unit. On other hand 4 out of 10 participants have replied that it helps in making
effective communication with consumers and attracting them towards the brand. In addition, 2

out of 10 answerers have replied that it helps in raising efficiency level of business. From the
details it can be interpreted that digital technology is effective tool that helps in enhancing
communication with consumers and raising revenues of organization.
P7 Reflection
While carrying out the research I have developed my understanding about project
management plan. Earlier to that I was not having any knowledge about work break down
structure and Gantt chart and how to divide the task into sub activities. But this study has
improved my knowledge about these aspects and now I am able to make work break down
structure by own. I was having poor technical skills but this study has helped me in developing
my technical knowledge and raising my knowledge about various digital technologies and their
uses. Furthermore, I have faced issues like limited financial resources. I was required funds to
collect data and for transportation. Limited availability of financial resources has created issue
but effective management has helped me in completing this research on time with quality. I was
having good communication skill. This skill of mine has helped me in communicating with
respondents and making them comfortable so that they can share their views easily. I have
learned about research methods that are used in different types of researchers. My knowledge has
been developed about these tools and techniques and no I am able to apply correct method in
different type of investigation
Conclusion
From the above report it can be concluded that digital technologies are effective tools that
help the business in making effective interaction with consumers and attracting them towards the
brand. This supports in managing operational, marketing, administration etc. department sand
improving their efficiency level. That helps the firm in gaining high profit and sustaining in
market for longer duration.

REFERENCES
Books and Journals
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project. Sage.
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Laudon, K.C. and Laudon, J.P., 2015. Management Information Systems: Managing the Digital
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Panneerselvam, R., 2014. Research methodology. PHI Learning Pvt. Ltd..
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