Implications of Digital Technology on Marketing : Case Study on NISA Store
Added on 2020-07-23
14 Pages4926 Words41 Views
RESEARCHPROJECT
ContentsINTRODUCTION...........................................................................................................................1Background of research:..............................................................................................................1Overview of organization............................................................................................................1Research aim:...............................................................................................................................1Research objectives:....................................................................................................................1Research questions:.....................................................................................................................1Rational:.......................................................................................................................................2Significance of the study.............................................................................................................2LITERATURE REVIEW................................................................................................................2Meaning and importance of marketing department for SME......................................................2Importance of digital form of technology for SME business activities.......................................4Impact of digital technology on marketing department...............................................................6METHODOLOGY..........................................................................................................................6Research approach:......................................................................................................................6Research philosophy:...................................................................................................................7Research approach:......................................................................................................................7Data collection:............................................................................................................................7Sampling:.....................................................................................................................................8Data analysis................................................................................................................................8Ethical consideration:..................................................................................................................8Limitation....................................................................................................................................8TIMELINE OF RESEARCH ACTIVITIES...................................................................................9REFENECES.................................................................................................................................10
INTRODUCTIONBackground of research: Digital technology has transformed the technique we comportment commercial. Over thelatter era it has intensely reformed outmoded corporate representations and altered businessevents. The practise of digital moveable technology has providing businesses thru a capital ofexcellent and chance. This takes allowed standing products to develop more gainful andadvanced new products to be industrialised, leading to progressively varied creation portfolios.Its influence is obvious at the core of all key professional systems. There are many ways inwhich the organisations of world are performing and using this digital technology now they arebeen able to administrate their function with the use of cloud technology and this is enablingthem to store and share the information.Overview of organization In this present research which is aiming at providing impact and influence of digitaltechnology into SME business activities like that of marketing researcher is taking NISA generalstore. This is very well known retail store in UK which is operating now in whole of UK havingabout more than 200+ employees in overall stores of company. They are been giving theirservices to customers of UK for more than 41 years. The use of digital technology is very muchimportance in SME of UK which is helping them all to operate and grow into markets. They aredoing marketing of their products and services through the use of digital marketing is makingthem lots of profits from it. With the use of digital technology NISA store opened their generalretail store in Scotland in year 2011 which is for increasing their profits.Research aim:The implications of digital technology on marketing department of SME: A case study onNISA general storeResearch objectives:To determine the importance of use of digital technology in SME of UK.To ascertain effect of use of technology on the marketing department of NISA generalstore.To recommend the ways in which company would be able to use technology in betterway.1
Research questions:1.What is the importance of use of digital technology in SME business of UK?2.How could the effective use of technology be helping marketing department of NISA?Rational:This topic which is focusing on the use and effective implementation of technology isvery much important at the present time as this is the age of digitalisation. To ascertain what isthe use and importance of digital technology into the small retail business of UK this researchproject would be taken into account. In the current era which is regarded to as mostrevolutionized age where every firm of world are using technology to ease up their complex lifestructure. The research on what is the implication of digital technology on the use of this on themarketing department of any Small scale business of UK. The use if digitalisation is veryimportant on the bases of practical implication as this would be helping them to involve intomore clear marketing of their products and services so that they are gaining profits. So in thisproject the topic which is used in is very good and suitable based on current scenario.Significance of the study This research project is very good on the point of view of learning from it as this wouldbe including meaning, importance and impact of digital technology on marketing department ofSME business of UK. Thus it is significant for those who are researching on the same topicwhich are some other researchers as this becomes easy for them to do their study upon this that isincluding the impact of digital technology on marketing department of SME business of UK. Theimportance of this study is also for those students who are studying in university and taking theirdegree of Ph.D. on this digital technology only. Furthermore this topic is also important forcompany on which research is been done as they could be easily including that why they shouldbe using digital technology in their business.LITERATURE REVIEWMeaning and importance of marketing department for SME.Marketing department of any organisation is that which is giving them access to greaterparts of market which would not be possible of anyone to do. This section of company isenabling them to engage with outside world in much simpler manner which is helping them tosave their time and cost. In this marketing department use of technology is very much importantas this is improving their style and type of marketing selling of products and services.2
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