Digital Technologies and Their Impact on Society

This assignment delves into the far-reaching effects of digital technologies on various aspects of society, including education, youth research, professional responsibilities, and more. It provides a detailed analysis of the impact of digital distractions in classrooms, networked youth research for empowerment, and the role of digital technologies in shaping modern marketing strategies. The assignment also touches upon the use of digital media among individuals with schizophrenia and the exposure to mobile media devices by young children. With a focus on understanding the complexities of digital transformations, this comprehensive study is essential for students and researchers seeking to grasp the evolving dynamics of our increasingly digital world.

Managing successful business
project : Part 3 – Performance
Review

Table of Contents
PART 3............................................................................................................................................1
P5 Data analysis of the research using appropriate tools and techniques. (M2).........................1
P6 Communicating appropriate recommendations as a result of research and data analysis.....5
P7 Reflection on my own professional learning (D2).................................................................6
Conclusion ......................................................................................................................................9
REFERENCES .............................................................................................................................10

PART 3
P5 Data analysis of the research using appropriate tools and techniques. (M2)
1. How long have you been working in Starbucks, UK?
Less than a year
1-5 years
5-10 years
more than 10 years
2. Do you agree that digital technology affect the functions of Starbucks, UK?
Strongly agree
Agree
disagree
strongly disagree
3. Do you think digital technology can help in development of innovation?
Yes
No
4. What kind of technology Starbucks, UK can adopt?
WiFi
Computers
Social media
Mobile phone
5. What can be the potential issue in implementing new technology in the organization?
Financial issues
Customer dissatisfaction
Improper knowledge
Others.
6. What department will get the maximum benefits by implementing digital technology in the
organisation?
Operational department
marketing department
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Human resource department
financial department
7. Do you agree that digital technology can help the company in achieving growth and
development?
Strongly agree
Agree
Disagree
Strongly disagree
Interpretation
Theme 1: Employees working within Starbucks, UK
How long have you been working in Starbucks, UK? Frequency
Less than a year 1
1-5 years 6
5-10 years 1
More than 10 years 2
Interpretation – The above questionnaire is developed by the researcher in order to identify
employment period of the employees within Starbucks, UK. The sample of 10 employees is
selected which concluded that 6 employees are working since 1 to 5 years, 2 employees
completed more than 10 years in the company, 1 employee is working since 5 to 10 years and 1
employee not completed a year yet in Starbucks, UK.
Theme 2: Impact of digital technology on the company
Do you agree that digital technology affect the functions of Starbucks,
UK?
Frequency
Strongly agree 5
Agree 2
2

Disagree 2
Strongly disagree 1
Interpretation – The employees were asked another question related to their thoughts regarding
the impact of digital technology on the functions of Starbucks, UK. 5 employee said that they
strongly agree with the statement, 2 employees said they agree a bit, 2 employees said they do
not agree and 1 employee strongly disagree. This analysis concluded that digital technology
affect the overall functioning of Starbucks, UK.
Theme 3 : Role of digital technology in developing innovation in the company
Do you think digital technology can help in development of innovation? Frequency
Yes 8
No 2
Interpretation – Another question asked to the employees in present report was to identify the
role of digital technology in development of innovation in Starbucks, UK. 8 out of 10 employees
said yes they believe that digital technology can help in bringing innovation in the company. 2
employees said that they do no think so. This analysis concludes that implementation of digital
technology can help in developing new methods and innovative techniques within the business
functions of Starbucks, UK.
Theme 4 : Best technology for Starbucks, UK
What kind of technology Starbucks, UK can adopt? Frequency
WiFi 2
computers 0
social media 6
mobile phone 2
Interpretation – The another questionnaire developed by researcher focus on identifying which
is the best type of technology Starbucks, UK can adapt to improve its performance and
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productivity. 6 out of 10 employees said that they think social media is the best technology, 2
employees said that WiFi is good for the stores, 2 employees said that they mobile phones
technology can be effective in the organisation. Therefore, it can be concluded that using social
media platform can be very beneficial for Starbucks in order to increase the profitability of the
company.
Theme 5 :Issues and challenges faced by Starbucks, UK
What can be the potential issue in implementing new technology in the
organization?
Frequency
Financial issues 4
Customer dissatisfaction 2
Inadequate knowledge 3
Others. 1
Interpretation – Researcher also tried to identify various issue or challenges which Starbucks
can face while implementing digital technology in their organisational functions or activities. 4
out of 10 employees said that they think financial issue will arise while adopting digital
technology in the organisational activities, 3 employees said that employees will need proper
training development to adapt new technology, 2 employees said customers will not be satisfied
if digital technology is implemented, 1 employee thinks that there will be other issues. This
concludes that Starbucks, UK may face financial issue while implementing or adopting digital
technology in their organisational functions.
Theme 6 :Department with best benefits
What department will get the maximum benefits by implementing digital
technology in the organisation?
Frequency
Operational department 3
Marketing department 4
4

Human resource department 2
Financial department 1
Interpretation – In order to identify which department in the company will obtain maximum
benefit with implementation of digital technology in the business functions, researcher asked
another questions to the employees. 4 out of 10 employees said that Marketing department will
get maximum benefits by adopting digital technology, 3 employees said that operational
department will get more benefits, 2 employees said human resource management and 1
employees thinks that financial department will get more benefit. This analysis concluded that
Marketing department will obtain the highest benefits with the implementation of digital
technology in the organisation. Marketing department can use internet of things, social media
platform to promote or market their products and achieve the best results.
Theme 7: Achievement of Growth and Development
Do you agree that digital technology can help the company in achieving
growth and development?
Frequency
Strongly agree 5
Agree 2
Disagree 2
Strongly disagree 1
Interpretation – The last questionnaire developed by researcher was to identify whether digital
technology assist or support in achieving growth and development. 5 out of 10 employees said
that they strongly agree, 2 employees said they agree a bit, employees said they do not agree that
digital technology helps in achievement development or growth of the company and 1 employee
strongly disagree. This concluded that digital technology can support Starbucks in the
achievement of growth and development.
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P6 Communicating appropriate recommendations as a result of research and data analysis
The above report expresses that the Starbucks, UK has embraced the different advanced
advances viably. Yet at the same time the organization needs to viably actualize the distinctive
digital technology. It can be effectively controlled by the exploration contemplate that there are
various components and parts inside the computerized change and disturbance. The distributed
computing is used in the authoritative division, versatile technology and online networking
which might be utilized as a part of the association and correspondence procedure to connect
with the clients. The Internet of things, that alludes to the allotment and capacity of the data,
enormous information analysis and additionally the counterfeit consciousness inside the creation.
The four parts that are extremely fundamental for an association or business are correspondence,
organization, dissemination and creation(Kabali and et.al, 2015).With the assistance of these four
components the business association successfully fulfil the necessities and needs of a client.
The following conclusion made by the research report is that there are different openings
and difficulties for the association that emerges in view of the changing technology in the
commercial centre. The helpful open door that emerges before the associations is the reception of
new technology to accomplish effectiveness and increment the profitability of the business. The
different advances cause an association to get development and innovation in the generation
procedure which prompts improvement and change of the general execution of the business
association(Fenwick and et.al, 2016).
Recommendations
There are different proposals that can be recommended by breaking down the report. These
proposals that can help the Starbucks, UK to pick up points of interest and defeat the different
difficulties looked because of changers in the workplace or commercial centre.
 The business association ought to embrace different computerized innovations inside
every last elements of the organization like human asset administration, promoting,
client's administrations, creation and some more. It gets adequacy and productivity every
one of the territories of an association.
 The Business streamlining and computerization can be executed with the assistance of
most recent innovations(Lamberton and et.al, 2016).
 The new technology can be utilized to execute and perform different hierarchical
capacities that can bolster an association to create more benefit and generation.
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 Successful utilization of online networking, The association can adequately use the
different web-based social networking instruments, for example, enormous information
examine, portable system's administration, web of things and so forth. Because of this the
association can reach to a vast crowd and advance their items and administrations.
P7 Reflection on my own professional learning (D2)
Competency and task How I have done in this area What to do in order to
develop myself further in
these area
Project initiation Firstly I was very interested in
this area I wanted to do work
on this project thus, I took
initiation immediately then I
went to complete in this task
smoothly way.
This project is very help full
for me and I have learned so
many things. To study this area
I have gain knowledge and
develop to my skills.
Research skills This project extremely well, I
have enjoyed researching into
this task. I have developed my
research skills through my
activities involved with this
project
To study the history behind of
this research in more depth and
I have used various method
and techniques on my project.
Scope definition &
management
The scope of this project is
proven it is very important
and useful in future it was very
care full thought and great idea
To develop my self further
understanding how to
breakdown or crack a project
and its scope.
Project planing Planing of the project went
better than expected but it was
time consuming process
This project developing my
planing skill as well as learn
time management(Charlesworth
and et.al, 2018).
Communications and
reporting skills
The communications plan
executed superbly.
To experiment with other ways
of communicating result is
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very effective and the way of
conducting studies result is
also very impressive.
Observation skills One hour observation went
very despite I was observing
this project having
complications, reliability.
It is more beneficial for me on
future projects development on
this area.
Analysis data and report
writing
The qualitative analysis is very
time consuming process if am
doing my research on
quantitative way so may it is
easy for me(Haight and et.al,
2014).
To aim of this study SPSS
system in order to develop
their analysis and improve
reporting skills
Skype interview skills I am feeling nervous at my
first interview was good, I feel
relaxed and natural
environment obtain easy
information from participants.
To develop my skill through
face to face interview and
compare with communication
performances according to this
project as references.
Delegations skills Duties and responsibilities
were also clear the outline of
the work it is aided in every
one knowing how to done this
task. There was a no problem
in delegating the duties and
assigning work with team
member
This research learns that how
to maintain relationships with
team leader and how to study
delegation and team building is
more
With the assistance of this exploration, specialist have picked up the profound
information and comprehension about the subject that is effect of computerized innovations on
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the little and medium scale association. It has been recognized that digital technology have
awesome effect over the Starbucks, UK. With the assistance of this report, I have learned and
pick up information about the distinctive advanced innovations that have been utilized by the
association and how that advances can be execute to make an intense change in the execution
and profitability(Dimitrova and et.al, 2014). With that I have discovered that there are a few different
perspectives where computerized innovations can be actualized instead of promoting, for
example, generation, inventory network, acquirement of assets, gathering and examining money
related data and so on. Other than that I have increased profound learning about the cloud
innovation, web-based social networking and versatile innovation, 'The Internet of Things',
Artificial insight and huge information logical. With the assistance of profound information and
comprehension of these subject I have fond that how does diverse difficulties can be unraveled
identified with digital technology. Other than that I have discovered that each part of the analysis
assumes huge part in leading the analysis. It has been found out that the accompanying analysis
has helped me in building up my exploration and scientific ability since I have utilized different
strategies and idea with a specific end goal to recognize the significance of advanced
qualification and change(Serrano-Puche and et.al, 2015).
Conclusion
The above research project concluded that Digital technology can greatly affect business
functions of Starbucks, UK. A project management plan can help in analyzing various elements
related to the implementation of new technology in the organization. The report identified
various tools and techniques required in developing a project management plan as well as
implementing it to perform effective research. The report concluded that data collection, analysis
and interpretation is essential for a researcher to find out the best results or outcomes form a
research study.
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REFERENCES
Books and Journals
Hill, R., Betts, L.R. and Gardner, S.E., 2015. Older adults’ experiences and perceptions of digital technology:(Dis)
empowerment, wellbeing, and inclusion. Computers in Human Behavior, 48, pp.415-423.
Shifrin, D., Brown, A., Hill, D., Jana, L. and Flinn, S.K., 2015. Growing up digital: Media research
symposium.American Academy of Pediatrics, 1, p.2015.
García-Peñalvo, F.J. and Kearney, N.A., 2016, November. Networked youth research for empowerment in digital
society: the WYRED project. In Proceedings of the Fourth International Conference on Technological
Ecosystems for Enhancing Multiculturality (pp. 3-9). ACM.
Fenwick, T. and Edwards, R., 2016. Exploring the impact of digital technologies on professional responsibilities and
education. European Educational Research Journal, 15(1), pp.117-131.
Serrano-Puche, J., 2015. Emotions and digital technologies: Mapping the field of research in media studies.
Lamberton, C. and Stephen, A.T., 2016. A thematic exploration of digital, social media, and mobile marketing:
Research evolution from 2000 to 2015 and an agenda for future inquiry. Journal of Marketing,80(6),
pp.146-172.
Kane, G.C., Palmer, D., Phillips, A.N., Kiron, D. and Buckley, N., 2015. Strategy, not technology, drives digital
transformation. MIT Sloan Management Review and Deloitte University Press, 14.
Simanowski, R., Schäfer, J. and Gendolla, P. eds., 2015. Reading Moving Letters: Digital Literature in Research
and Teaching. A Handbook (Vol. 40). transcript Verlag.
McCoy, B.R., 2016. Digital distractions in the classroom phase II: Student classroom use of digital devices for non-
class related purposes.
Gibson, D., Ostashewski, N., Flintoff, K., Grant, S. and Knight, E., 2015. Digital badges in education. Education
and Information Technologies, 20(2), pp.403-410.
Gay, K., Torous, J., Joseph, A., Pandya, A. and Duckworth, K., 2016. Digital technology use among individuals
with schizophrenia: results of an online survey. JMIR mental health, 3(2).
Kabali, H.K., Irigoyen, M.M., Nunez-Davis, R., Budacki, J.G., Mohanty, S.H., Leister, K.P. and Bonner, R.L.,
2015. Exposure and use of mobile media devices by young children. Pediatrics, 136(6), pp.1044-1050.
Charlesworth, A., 2018. Digital marketing: A practical approach. Routledge.
Haight, M., Quan-Haase, A. and Corbett, B.A., 2014. Revisiting the digital divide in Canada: the impact of
demographic factors on access to the internet, level of online activity, and social networking site
usage.Information, Communication & Society, 17(4), pp.503-519.
Dimitrova, D.V., Shehata, A., Strömbäck, J. and Nord, L.W., 2014. The effects of digital media on political
knowledge and participation in election campaigns: Evidence from panel data. Communication
Research,41(1), pp.95-118.
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