Managing a Successful Business Project Sample Paper

MANAGING SUCCESSFUL
BUSINESS PROJECT

TABLE OF CONTENTS

TOPIC:
The positive economic, cultural and ethical impact of globalisation on marketing.
INTRODUCTION
The procedure by which the global exchange of products, services, capital, technology
and knowledge becomes increasingly interconnected. It has led to increasingly competition as
well as economic and financial shift from developing to emerging economies (Parsons, Maclaran
and Chatzidakis, 2017). It boosts a sense of cultural awareness, international cooperation as well
as international economic dependency. The marketing function of companies are increasing their
capabilities to raises the sales, profitability and market share of the company.
This present research is context to Louis Vuiton company as it is a French fashion house
and luxury retail firm. Researcher will use various methods and techniques to reach the aims and
objectives of the study.
Aim:
1

“To ascertain the optimistic cultural, economic and ethical effect of globalisation on the
functions of marketing department of the company with the outgrowth of worldwide brands. A
study on Louis Vuiton”.
Objectives:
 To ascertain the worldwide trends of marketing functions after globalisation.
 To determine the affirmative influence of globalisation on the functions of marketing
department of Louis Vuiton in respect to economic, ethical and cultural influence.
 To identify the challenges faced by businesses after globalisation.
 To render suggestion for flourishing operations of marketing functions of Louis Vuiton as
well as to gain competitive advantages in the business environment.
Research Questions:
11 What are the worldwide trends of marketing functions after globalisation?11 What are the optimistic influence of globalisation on the functions of marketing of Louis
Vuiton in respect to economic, ethical and cultural influence?11 What are the complications businesses faced after globalisation?11 What are the suggestions for flourishing operations of marketing functions of Louis
Vuiton as well as to add competitive benefits in the business environment.
PROJECT MANAGEMENT PLAN
It is the framework that help researcher to carry the research in systematic way (Sharp,
Peters and Howard, 2017). It is a formal document that helps in describing every phase of the
project. Scholar has formulated this document for smooth flow of research.
Cost:
Cost is called as fundamental part of the project management plan as it is the total amount
that is required to conduct the research in desired way. Researcher has distributed the cost
required for each task so that the study can be completed in available cost. The cost requires is
approximately £4000 for this present research (Halcomb and Hickman, 2015).
Time:
2