Conducting Research on Globalisation

The assignment involves conducting research on globalisation using primary sources and systematic approaches. The researcher reflects on their experiences and challenges faced during the process, highlighting the importance of globalisation in business and providing a clear view of report through project management plan. Tools such as work breakdown structure and time scale were used to facilitate the research.

Managing successful Business
Project
AN INVESTIGATION ON GLOBALISATION OF TESCO

Table of Contents
INTRODUCTION...........................................................................................................................1
ACTIVITY 1 ...................................................................................................................................1
Project aims and objectives ..................................................................................................1
Project Management Plan .....................................................................................................2
Breakdown structure and Gantt chart ...................................................................................3
ACTIVITY 2 ...................................................................................................................................5
Small scale research by applying qualitative and quantitative research methods.................5
Analysing research data ........................................................................................................6
......................................................................................................9
Logbook................................................................................................................................10
ACTIVITY 3..................................................................................................................................14

Recommendation..................................................................................................................14
Reflection ...........................................................................................................................14
CONCLUSION .............................................................................................................................15
REFERENCES .............................................................................................................................16

INTRODUCTION
Globalisation is the process by which organisation develop international influence or the
organisation start operating on an international scale so to increase the profit and sales of the
business. This report is based on the topic of positive affect of cultural, economic and ethical
impact of globalisation on different business function. In this research report is taken on Tesco as
it is one of the leading British supermarket retailers in UK. The company was found in 1919 as
one of the oldest retailer. Also provide many products and services to the customer. It has 6569
shops all over the world.
Research Background
Globalisation is lead to positive impact on different business function. In this report it has
discussed the aims and objective of the report. And also it has developed the project management
report which help the researcher to the large extent. Also, will prepare a Gantt char and work
breakdown structure which provides time frames and stages for completion. Further it will
discuss qualitative and quantitative research methods for meeting aims and objectives. It will use
different type of tools and techniques in the research project. And at last it will discuss various
recommendation and also include reflection of the report (Rupert and Smith eds., 2016).
ACTIVITY 1
Project aims and objectives
RESEARCH PROJECT TITLE : Positive affect of economic, cultural and ethical impact
of globalisation on business marketing function.
Research Questions :
 How to analyses the economic benefit by which firm can expands business at
international level?
 What are the significance of business ethics in context of globalisation ?
 What are the ways that company can enter into competitive market?
 How to identify the affect of global culture on marketing activities of the firm?
AIM : To investigate the positive affect of economic, cultural and ethical impact of globalisation
on business marketing function.- case study on Tesco
OBJECTIVE :
1

 To analyses the economic benefit which firm can gain by expanding business at
international level.
 To identify affect of global culture in marketing activities of the firm.
 To indentify the positive impact of globalisation on business marketing function within
organisation
 Significance of business ethics in context of globalisation.
Introduction to Globalisation
Globalisation is the process by which organisation develop international influence or the
organisation start operating on an international scale so to increase the profit and sales of the
business.
Advantages
1. helps in innovation
2. helps in expansion and diversification
Disadvantages
1. heavy investment
2. hinder operation
why globalisation growing ?
It is because as it give chance for technology advancement and innovation.
Background of company
Tesco was founded in 1919 by Jack Cohen. It is a British multinational retailer. As it
offer wide range of products and services to the customers.
Rationale for selecting the topic :
Continuous Increase in expansion of retail companies at global level has encouraged
researcher to facilitate investigation on particular topic. In addition to this, researcher has interest
in identifying the economic benefit gained by retail firm by expanding business at internal level.
Project Management Plan
Project Management plan is basically an approved document in which it states that how
the project is monitor and control. In the present research, researcher has created the project
2

management plan to identify the aspect of scope, cost, resources, quality, communication and
risk involve in the project.
Cost – In research, cost is considered as one of the most important tool that the
researcher has to prepare the budget and allocate the cost in systematic manner. Cost is
considered as the base of the research project as if the allocation of the cost is done in the proper
manner then the report will lead to be an effective and efficient one. And if the cost is not in
control than it will impact the report in the negative manner. In this report £8000 cost will be
required to complete the research report. In this it will have expenses of travelling and other
items. (O'Leary, 2017).
Resource – it is very important to allocate the resources in right manner so that research
is done in adequate way without any hinder. It is very important to allocate resources as per the
task or as per the requirement. In the present study researcher will require proper resources such
as human resource, stationary items, laptop, etc. as it is very essential for conducting research
(Krugman, 2017).
Risk – Risk is one of the most important element that the research must consider and
have proper knowledge of it to minimise the risk in the research report. In this present report
there are many factors of risk which is associated in the report such as pain, injury that affect the
continuity of the research. And also there is risk of privacy of data and security by which
researcher has to take measures to minimise it. Also there will be risk of ethical that the risk is
conduct in the ethical manner or not and also the risk of plagrism as the data is collected from the
secondary data (Sharp, Peters and Howard, 2017).
Time – it is important to complete the work on time and also the researcher has to mange
the work according to time so that desired result will be obtain. Researcher has to plan the whole
report according to time so that there will be no delay in completing the activity. If the work
properly completed it will make report more effective. This present report is completed in approx
170 days.
Communication – communication plays a key role in the research report as effective
communication helps to achieve the goals and objective of the research in effective and efficient
manner. In this research, researcher has use personal communication, different questionnaire and
emails for collecting information.
3

Scope – it is important that the scope of research must be wide and board. So that it help
the researcher to conduct the research at wide manner.
Quality – it is important for the researcher to collect the data and information which is
relevant to the report (Flick, 2015).
Breakdown structure and Gantt chart
Gantt chart
4
Illustration 1: time scale

ACTIVITY 2
Small scale research by applying qualitative and quantitative research methods
Research Methodology is basically a systematic plan for conducting a research in
effective way. It is the particular plan and procedure which is used to analyses the information
about specific topic. As there are many techniques such as research philosophy, research
approach, research design , data collection , data analyses , sampling which are describe below -
Research philosophy – it is a belief by the way in which data are gathered , analysed and
used. It deals with the source , nature and development of knowledge. Basically there are two
type of research methodology such as Positivism and Interpretivism. The first one is highly
structure with large sample. And the later one use small sample in death. In this researcher will
choose the interpretivism because it helps to attain the aims and objective in effective manner
which other element did not support (Nash and Browne, 2016).
5
Illustration 2: work break down structure

Research Approach – it is an plan and procedure which consists of the steps of broad
assumption. Basically there are two type of research approach such as deductive approach in
which it is base on true conclusion and also data collection is used to evaluate propositions. In
inductive approach it is used to generate untested conclusion. Data collection is used to identify
the themes and pattern and create conceptual framework. In this report the researcher will choose
deductive research approach as it help to conduct the research in specific manner .
Research Design – it is basically a sketch how research will should be prepared in the
systematic manner. The research design should be reliable and valid and understand by other.
There are basically two type of research design such as Descriptive research design in this the
researcher is interested in describing situation and also it created by gathering , analysing and
presenting data. The second one experimental research design in which it establish cause and
effect relationship of a situation. In this researcher will use descriptive research design as it will
help to give desire result and describe each and every situation in effective manner (Kawakami,
Barczak and Durmuşoğlu, 2015).
Data collection – it is the procedure of collecting and measuring accurate data. Basically
data are are collected by two type the first one is primary data which is also known as fresh data
and collected for the first time for the specific purpose. The second one is secondary data in
which it is very accurate data. In this research report the researcher will use secondary data
which is very effective as it gather by survey , questionnaire , books and journal which help to
give desired result.
Data analyses – the process of evaluating data using analytical and logical reasoning to
examine each component of data. Data can be analyse by two types such as quantitative data and
qualitative data. Quantitative data include numbers , statics which help to give accurate data on
the other hand qualitative data are the data which gather from questionnaire , survey etc. in this
present report researcher will use qualitative data as it is very easy to used and gather very easily
and give effective results.
Sampling – in this report simple random sampling will be chosen in which 20 employees
of Tesco are randomly selected which help to conduct the research in effective manner.
6

Analysing research data
QUESTIONNAIRE
Q1 How long you are working in Tesco ?
 1 to 5 years
 5 to 10 years
 10 to 15 years
 15 and above ?
Q 2 Do you know the actual concept of globalisation ?
 Yes
 No
 Not sure
Q 3 What do you recommend Tesco for increase profitability in global business
environment ?
 Boost productivity
 Manage the cost
 Concentrate on sales
Q 4 Do you think globalisation helps to increase Tesco performance?
 Yes
 NO
 Not sure
Theme 1 : Maximum manager are working for more than 5 to 10 year
Particulars Participants
1 to 5 years 5
5 to 10 years 8
7

10 to 15 years 3
15 years and above 4
Interpretation: From the above survey which is concluded from manager as it was
identify that the maximum participant are working for 5 to 10 years. As 5 manager are employed
for 1 to 5 years , where as 3 are working for 10 to 15 years .
Theme 2 : Maximum manager known the concept of globalisation .
Particulars Participants
Yes 12
No 6
Not Sure 2
8

Interpretation: From the above survey it has interpret rated that maximum employees
known the meaning of globalisation as only 6 employees don't known the meaning of
globalisation and 2 not sure .
Theme 3 : Tesco can increase its profitability by managing cost .
Particulars Participants
Boost productivity 6
Manage the cost 8
Concentrate on sales 6
Interpretation: From the above survey it has interpreted that by managing cost can
increase the productivity of Tesco while 6 employees were in favour
of boosting productivity and concentrate on sales.
9
Boost productivity
Manage the cost
Concentrate on sales
0 1 2 3 4 5 6 7 8
Column B

Theme 4 : globalisation helps to increase Tesco performance
Particulars Participants
Yes 11
No 5
Not sure 4
10
Yes
No
Not sure
0 2 4 6 8 10 12
Column B

Interpretation: From the above interpretation maximum number of manager were agree that
globalisation can improve Tesco performance . While 5 were not in favour of globalisation.
Logbook
Name of the
Supervisor:
Project Title: Dat
What have you completed?
 Topic : AIM : To investigate the positive affect of economic, cultural
and ethical impact of globalisation on business marketing function.-
case study on Tesco
 Did you fulfil task requirements?
YES
 Are you on track and within deadlines set?
Yes
 Did you need to make any changes to your project management plan?
Yes
 Do you achieve your aims and objectives?
Yes
 How will you make chnages?
 Yes, I will make some changes as per feedback.
11

 Issues:
Yes, I faces some issues regarding time management of the project
because I am lacking researching skills regarding collecting the
information from secondary data.
 any additional risks/issues:
Yes, plagiarism is consider an another issue.
Problems encountered
 barriers:
Meeting the deadline is the major barrier.
 Ways to overcome
By making effective time chart.
New Ideas and change of project direction
Using advance technique will helps to meet the thought and alteration the
project way as well.
 feeling Quite nervous Contribution I feel good and I contribute my best efforts to complete the
12

project
 Skills learn research skills. How will you apply in future? I will apply research learning skills for conducting the report in
better an effective manner.
Performance Review
 What was the project supposed to accomplish?
AIM : To investigate the positive affect of economic, cultural and ethical impact of
globalisation on business marketing function.- case study on Tesco
 Did the project succeed in its aims? How do you know? Specifically,
please outline any evaluation and assessment undertaken.
Yes, under the guidance of my supervisor.
 What things do you think worked well and why? Evaluate all aspects of the
project (e.g. initial inception, project activities and project outcomes) from a
range of perspectives.
Initial inception
 What problems emerged during the project and how were they tackled?
Was there timely identification of issues and resolution during the project
process?
13

Ethical issues and it can be tackle by using Data Privacy Act.
 What did you learn from undertaking the project?
I understand the idea of globalization and operational and marketing functions of
Barclays Bank
 How would you rate your performance as project manager?
8 out of 10.
 What strengths and weaknesses of your performance did you identify?
Strength : analytical skills and communication skills
Weakness : Research Skill
 How will this inform and support your continuous professional
development?
These skills will help me for developing my personal and professed skills.
ACTIVITY 3
Recommendation
From the above study it can be recommended that to used inductive research approach as
it is the most effective approach that help to make or conduct the research in the better manner.
As it is the approach where it give untested conclusion and help to give desire result which might
give the desired results. It can also concluded to gather or collect data from primary source as it
is more accurate as compare to secondary data. As it is collected for the specific purposes and it
is more effective and reliable. And it help to conduct the report in systematic manner. Also it has
recommend for the Tesco to concentrate on sales to increase the profitability of the business and
also it is recommend to identify the global culture marketing firm to expand the business.
14

Reflection
From the above study I have learn to work in the systematic manner as before conducting
the research I was quit nervous and I have many question that is I am capable enough to
conduct the research. But the topic of research grab me or attract me to the large extent as the
topic was very interesting. I was feeling very happy to conducting the research and same time
excited to finish the research on time. As by conducting this research I have the opportunity to
meet many people and talk to them and understand their problems. Also in this report I have
many challenges that is to conduct this research on time and also to include systematic
approaches. But I overcome this barrier I completed work on time with systematic fact and
figures. I feel very happy that I get the chance to conduct this research in the systematic manner .
CONCLUSION
From the above research it has been concluded that globalisation plays an important role
in the business. With the emergence of global brands and advance technology, it proves wide
range of audience and also provide cheaper products and services to the consumer with better
quality. In this report it has concluded the project management plan which helps the researcher to
obtain a clear view of report and uses various tools and techniques which helps to conduct the
research. And also it has reflected many challenges that has faced by the researcher in
conducting the research.
15

REFERENCES
Flick, U., 2015. Introducing research methodology: A beginner's guide to doing a research
project. Sage.
Krugman, P., 2017. Crises: The price of globalisation?. In Economics of Globalisation (pp. 31-
50). Routledge.
O'Leary, Z., 2017. The essential guide to doing your research project. Sage.
Rupert, M. and Smith, H. eds., 2016. Historical materialism and globalisation: Essays on
continuity and change. Routledge.
Sharp, J. A., Peters, J. and Howard, K., 2017. The management of a student research project.
Routledge.
Kawakami, T., Barczak, G. and Durmuşoğlu, S.S., 2015. Information technology tools in new
product development: The impact of complementary resources. Journal of Product
Innovation Management, 32(4), pp.622-635.
Nash, C.J. and Browne, K., 2016. Queer methods and methodologies: An introduction. In Queer
Methods and Methodologies (pp. 15-38). Routledge.
16