Managing Successful Business Project Assignment - (MSBP)

MSBP

Table of Contents
INTRODUCTION...........................................................................................................................3
P1 Project aims and objectives for the chosen scenario. .......................................................3
P2 produce project management plan that covers cost, scope, time quality, communication
and risk. .................................................................................................................................4
P3 Work breakdown structure and Gantt chart to produce time frame and stage of completion.
................................................................................................................................................5
................................................................................................................................................7
P4 Small research scale by applying the qualitative and quantitative research methods
appropriately...........................................................................................................................7
P5 Analyse research and data using appropriate tools and techniques..................................8
P6 Communication of the appropriate recommendation with valid and meaning full
conclusion.............................................................................................................................19
P7 Reflection on the value of the undertaking the research activities effectively................19
REFERENCES..............................................................................................................................21
REFERENCES................................................................................................................................2

Topic- “To determine economic, cultural and ethical impact of globalisation on different
marketing functions . A case study on Tesco, UK”.
INTRODUCTION
Globalisation has become focal point of all businesses. The enterprise has to respond to
changes in rapidly mode. It is term that is becoming more interconnected as forces like
technology, media, transportation and global finance. It is effective in terms to offers both
opportunities and challenges (Shi and et.al., 2018.). The present research report is based on firm
as Tesco. It is leading supermarket brand in retail sector. Furthermore, in this report researcher
has to determine economic, cultural and ethical impact of globalisation on the different
marketing activities. The main aim of this research report is to determine cultural and ethical
impact of globalisation on differed functions of marketing.
P1 Project aims and objectives for chosen scenario.
The present report is based on determining economic, cultural and ethical impact of
globalisation on different marketing functions. It can be termed out as free movement of goods,
services. Thus, globalisation leads to have huge impact on Tesco, as strong demand for Food and
energy has caused a steep rise in prices of products. In addition to this, it has number of factors
that increased awareness among challenges of consumers from climate change and wealth and
inequality (Kim, Hallsworth and Kim, 2018).
Aim-
“To determine the economic, cultural and ethical impact of globalisation on different marketing
functions . A case study on Tesco, UK”.
Objectives-
 To understand concept and significance of globalisation.
 To explore importance of globalisation on differed marketing function function of Tesco.
 To examine negative and positive impact of globalisation on business activities of Tesco.
 To recommend ways to promote a sense of culture awareness, international cooperation
and global economic inter-dependency.
Research questions
1. what is ethical importance of globalisation on differed marketing function of Tesco?
2. What are negative and positive impact of globalisation?

P2 Produce project management plan that covers cost, scope, time quality, communication and
risk.
The project management plan is a formal, approved that helps to defined that how project
is executed, monitored and controlled. Thus, it has been defined in following manner -
1. Cost- The cost means total amount incurred to conduct research properly. The cost is
need to be estimated so that researcher can able to carry out all functions effectively. The
estimated cost for this project is 50$.
2. Scope- The present report is based on determining impact of globalisation on business
activities of Tesco. The main aim is to understand opportunities and challenges so that all
out things can be taken into effective and efficient manner. With help of this goals,
deliverables, features and actions can be decided so that all things can be taken
effectively and efficiently (Epstein, 2018.). The main scope is to determine the
implication of globalisation on the overall performance of Tesco.
3. Time- The present report is based on determining impact of globalisation on working of
Tesco. In this, it can be stated that proper deadline should assigned to each task so that
research assignment can be deliver on timely manner. The report will be completed
within the given period.
4. Quality- This is one of crucial element in terms to frame project activities in efficient
manner. The quality of all things are needed to be maintained so that things can be
undertaken effectively and efficiently mode.
5. Communication- In this present research activities are needed to be carried out
effectively. To make this project effective, it is essential to make proper communication
with all other participants so that things can be carried out in effective manner.
6. Risk- In this, it can be said that risk related to project are needed to be determined so that
big risk can able to be evaluated at previous stage only. The risk can be threat and it has
potential impact on overall working of research report.
7. Resources- To carry out the research activities effectively it is essential to have the all
kind of the resources as are man, labour, capital etc. In order to accomplish the project
effectively it is essential to collect the information from the sources as journals, articles
and books etc.

P3 Work breakdown structure and Gantt chart to produce time frame and stage of completion.
The work breakdown structure is one of chart that work as to segregate all activities of
research project from initial to end result. This is key variable that organize the team into
manageable sections (Prashantham, Eranova, and Couper, 2017). It is one of effective terms in
order to carry out research activities in expertise manner.