Impact of Digital Technology on Small Business Growth and Innovation

MANAGING SUCCESSFUL BUSINESS PROJECT: THE
IMPACT OF DIGITAL TECHNOLOGY SUPPORTING SMALL
BUSINESS GROWTH AND INNOVATION

Table of Contents
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................3
LO1..................................................................................................................................................3
P1 Objectives and aims of small-size business project...................................................................3
P2 Plan of project management.......................................................................................................4
P3 Work breakdown structure and Gantt chart of project...............................................................6
Task 2...............................................................................................................................................9
LO2..................................................................................................................................................9
P4 Small-scale research using quantitative and qualitative research...............................................9
Logbook.........................................................................................................................................10
Task 3.............................................................................................................................................12
LO 3...............................................................................................................................................13
P5 Analysis about techniques and tools.........................................................................................13
P6 Recommendation based on data analysis.................................................................................14
Task 4.............................................................................................................................................14
LO4................................................................................................................................................14
P7 Reflection about the research...................................................................................................15
Performance review.......................................................................................................................16
Conclusion.....................................................................................................................................17
Reference List................................................................................................................................18

Introduction
At present, the economic development of a country depends on their business industries like
retail, manufacturing, software developing and many others. If the business organisations are
able to earn huge profit, it ensures the development of the country. Henceforth, digital
technology assists to bring development in the venture in effective way. Digital technology helps
to increase production of venture and based on which, the authority of organisations is able to
hold their position in the contemporary competitive market. In this study, the organisation,
Langland Advertising Design and Marketing Ltd has been selected. It is an advertising industry,
which is established in 1991. The head quarter of venture is at Windsor, UK (langland.co.uk,
2017). The entire study will discuss about the aim and objectives of the venture for expanding
their business in the appropriate way. In order to analyse the study, organisational theory would
be negotiated here. The study will provide the importance of using digital technology for
expanding the business in the merchandise market.
Figure 1: Logo of Langland Advertising Design and Marketing Ltd
(Source: langland.co.uk, 2017)
Task 1
LO1
P1 Objectives and aims of small-size business project
Objectives

● To expand the business of Langland Advertising Design and Marketing Ltd using digital
technology
● To understand the feedback of customers for using digital technology in the venture of
advertising industry
● To draw a new plan for developing the area of the business of Langland Advertising
Design and Marketing Ltd
Aims
The aim of the study is to analyse the impact of using digital technology in the contemporary
competitive market. In the modern era, business enterprises are able to observe their position in
market using digital technology like internet. Henceforth, the study will provide clear conception
on the importance of using digital technology in the competitive market.
P2 Plan of project management
In time of expanding the business of venture, the business organisations draw their planning in
the appropriate way. As commented by Audretsch and Belitski (2017, p.1045), proper planning
can assist to bring success in the society. Effective planning includes the concept of scope, cost,
quality, communication, resources risk and many others. In time of making the plan for
expanding the business of Langland advertising, the authority has focused on the following
matter-
Cost
As per the viewpoint of Brown and Mason (2014, p.754), the advertising media completely
depends on the technology. Henceforth, technology is developed day by day. As Langland wants
to expand their business from Windsor to any other cities, it is necessary to use advanced
technology like machines and modern equipments for presenting their news in the attractive way.
The estimated cost for the project is around $3.5 million helps to bring positive outcome.
Time
As the organisations try to expand their business, they need to make the market research in the
lucrative way. Proper marketing research assists the authority of organisation to understand the
part, where, they need to bring development for expanding their business. Therefore, they use
internet, as digital technology in time of making their research. In order to extent the business,
around 6 months time has been taken.
Quality