Project Performance Review and Self-Reflection

This assignment is a project performance review and self-reflection report. It outlines the objectives of a digitalisation implementation project in a business setting, evaluates its success, and identifies areas for improvement. The report also discusses challenges faced during the project, such as time and finance constraints, and highlights lessons learned from the experience. A team-based approach was used to complete the project, and the learner reflects on their performance as a management consultant leading the project. The report concludes with an assessment of strengths and weaknesses and provides recommendations for future development.

Managing Successful Business
Projects

INTRODUCTION
Digital technology are use of various electronic tools which helps to generate, store or
process information. It includes various elements such as multimedia, mobile device, internet
connection, etc. which helps to ease business operations. There is use of various approaches
which is significant for reducing time and cost of organisation. Through online sources there is
requirement of various approaches which are effective for growth. Through this managers are
able to satisfy demand of customers (Assegaff and Hussin, 2012). Profits and production also
gets improved. This report is based on Continental Consulting Limited which is business
consultant firm. They have clients of small and medium manufacturing companies in London. In
this report there is discussion about projects aim, objectives and time of project. In this small
scale research is conducted through data collection and recommendation is given. At last it
describes reasons behind conducting such research. There are some findings and
recommendations which are concluded from research.
TASK 1
P1 Devise project aims and objectives
Digital technology is most essential component which helps to perform business
operations in effective and efficient manner. As there are many changes which are taking place
in business environment, so it is essential to accept them and take corrective measures.
Continental Consulting Limited has objective to provide best services through which customer
gets satisfied and image gets improved. Digital technology is aspect through which managers of
Continental Consulting Limited can perform business operations properly and possibilities of
mistakes will gets reduces. As Continental Consulting Limited deals in consultancy services, so
through digital technology it is easy to store data and provide when needed.
Managers of Continental Consulting Limited are thinking to conduct research which help
to know where there working with digital technology is beneficial or not (Chang, 2016). As there
are many business related activities, so it is essential to work according to it which is effective
for making changes in roles and responsibilities of employees. There is requirement of training
of employees which help them to work in efficient manner. There are various departments in
Continental Consulting Limited which are working to perform business operations in appropriate
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manner. Facebook, You Tube, Instagram, Twitter, etc. are some media through which marketing
of Continental Consulting Limited is possible. So these are also part of digital marketing.
Topic: Impact of small business on the growth and innovation
Background of project: As there is increment in trends of digital equipments, so research is
conducted to know worthiness in Continental Consulting Limited. There must be some positive
impact on business operations so this helps to make changes in roles and responsibilities of
workers. As Continental Consulting Limited deals in providing services, so digitalisation is
effective for performing business operations (Cuijpers, Guenter and Hussinger, 2011). With the
use of digital tools and techniques there will easy in providing solutions to clients with minimum
time. There will ease in storing data about clients. With the help of digitalisation, it is easy to
compete with external factors of business. When managers of Continental Consulting Limited
wants to expand their business, then through digitalisation it is easy to contact with clients
situated in various parts of country.
Aim: Main aim of this research is “To apply digitalisation in business operations to promote
growth and development of business”.
Objectives:
 To analyse impact of digital technology in achieving company's targets.
 To determine which departments of Continental Consulting Limited get affected with use
of digital technology. To ascertain whether there is requirement of training and learning program for workers of
Continental Consulting Limited.
Research questions
 What is the impact of digital technology in achieving company's targets.?
 Which departments gets affected with use of digital equipments?
 Is there is requirement of training and learning program for employees of Continental
Consulting Limited?
P2 Project management plan with aspects of cost, scope, time, quality, communication, risk, and
resources
Project development plan is the tool which is prepared before starting project. There will
discussion about resources which are required to perform research. Through project development
plan, it is essential to work according to this plan, so resources are used optimally and targets are
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achieved on time. As managers of Continental Consulting Limited are thinking to come with
digital tools and techniques which are effective for their growth and development. As there is
requirement of various elements to perform research for digitalisation, so this will help to know
which activity has to be performed at what time. Digitalisation involves positive results but there
are many aspects which has to be considered. While dealing with changes there are possibilities
that employees do not favour use of digital technology in business operations so manager has to
motivate them (Hill, 2013). Factors which are considered by managers of Continental Consulting
Limited are as under-
Cost- Cost is one of the essential component which has to be considered by managers of
Continental Consulting Limited while accepting technological changes. If cost is more then this
measures must be taken to reduce it so profits does not get affected. With use of digital
technology there is reduction in cost and reduction in manual work will be there.
Scope: Scope of digitalisation is increasing with rapid speed. As in consultancy sector
competition is increasing, so providing satisfaction to customers, it is essential to work with
digital techniques. Marketing of services are possible with the help of social media. This is cheap
as well as can be accessible 24*7. With this project it is clear that scope of digitalisation is much
more. With the help of online application of Continental Consulting Limited it is easy for client
to post there problem and gets resolution (Harrison and Lock, 2017).
Time and Quality: Digitalisation is the best mean through which time can be saved and
quality of services increased. As with the help of digital equipment world wide reach is possible
and this helps to know what can be improved in services of Continental Consulting Limited
(Espiner, 2015). When customers gets services on time with good quality then there gets
satisfied and this to improve image of Continental Consulting Limited in industry.
3

Communication: As there are various departments in business organisations which help
to achieve business objectives. There are many activities which are related with each other, so it
is essential to communicate with one another. With the help of digitalisation technology, it is
easy to communicate. When Continental Consulting Limited business gets expand, then with the
help of mailing, etc. It is easy to communicate information. With the help digital technology it is
easy to communicate with client also and analyse their problem.
Risk: There is up-gradation in digital technology, so sometimes there is risk of updating
techniques. This is time as well as cost consuming process. There are many changes which are
required to be taken according to business environment, so adopting digitalisation is a bit risky.
Resources: There is use of many resources which are significant for adopting digital
techniques. E.g. There is requirement of training so it is essential to select approach which is
significant for all workers. Financial resources must be used in proper and efficient manner
(Nicholas and Steyn, 2017).
P3 Work breakdown structure and Gantt chart to provide time frames and stages for completion
While adopting digitalisation, it is essential to plan activities and work accordingly. This
helps to perform business operations in effective and efficient way. There is requirement of some
pathway through which employees are clear about direction of business operations. Managers of
Continental Consulting Limited can use must use Gantt chart and work break down structure
which is significant for setting goals and targets with specified time.
Gantt Chart- Gantt Chart is effective approach which shows work done in specified time.
Through this comparison is done as per set targets (Doherty, Horne and Wootton, 2014). This
chart is effective as it helps to know about progress rate of work done. In research related to
digitalisation, it is essential to perform various steps such as formulating aims and objectives,
research questions, methodologies, etc.
4

Critical Path- This is the way through which path is determined with the help of know
about minimum time which required t perform business operations. As in case of Continental
Consulting Limited with the help of critical path they can complete research in minimum time.
Work break down structure- As there are many departments working in performing
business operations. Work breakdown structure help to perform make relations between them in
appropriate way. Through this there will not confusion in activities and job responsibilities of
various departments can be performed in efficient way (Straub and et. al., 2013). So work break
down structure is effective for project of Continental Consulting Limited.
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(Source: WORK BREAKDOWN STRUCTURE, 2012)
TASK 2
P4 Carry out small-scale research by applying qualitative and quantitative research methods
Research is not one night process. There is requirement of various approaches which are
effective and significant for organisational growth and development. Research can be done with
proper process. It is essential to make policies which provides appropriate knowledge about
respective topic. Continental Consulting Limited is thinking to conduct research related to
digital technology, so information must be collected from effective and relevant sources (Berger,
2015). Mainly there are two sources of collecting data, they are primary and secondary. These
are discussed as under-
Primary data: Continental Consulting Limited make research effective and efficient with
the help of Continental Consulting Limited. In this method data is collected through people
which are part of association. Questionnaire, personal interview, etc. are some ways through
which primary data is collected. Information collected through primary data is relevant and
reliable for research related to digitalisation (Jeannerot, 2013).
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In this research, qualitative source is used for collecting information. Primary data is used
in order to information from respondents. Questionnaire is the source which provides in-depth
knowledge about respondents view. Questionnaire is filled by 50 employees to know impact of
digitalisation in business operations.
Questionnaire is created by the Continental Consulting Limited company. It is described
below:
QUESTIONNAIRE
Name
Gender
Age
Q.1 What is the impact of digital technology in achieving company's targets.?
 Positive
 Negative
Q.2 Which departments gets affected with use of digital equipments?
 Marketing
 HR
 Operations
 Accounts and Finance
 IT
Q.3 Is there is requirement of training and learning program for employees of Continental
Consulting Limited?
 Yes
 No
Q.4 Does employees favour digitalisation?
 Yes
 No
Q.5 Is working with digitalisation is beneficial for company?
 Yes
 No
Q.6 Is training and learning program required regularly?
 Yes
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 No
Q.7 How much cost is incurred in adopting digitalisation?
 $2000
 $4000
 $6000
Q.8 Whether there is improvement in qualities of services provided by Continental Consulting
Limited?
 Yes
 No
Q.9 Do use of digital equipments is beneficial for growth of association?
 Yes
 No
Q.10 Any suggestion regarding digital services used by company?
Secondary data: Secondary data is less relevant as compared to primary data. This source
is used for the purpose which is not so essential for organisation. Sometimes there is
modifications ion data collected through this source. This data may be old and irrelevant as
compared to current market (Jugend and Leoni, 2015).
TASK 3
P5 Analysis of research and data using appropriate tools and techniques
Research is performs with the help of questionnaire by managers of Continental
Consulting Limited. There are various approaches which has to considered with the help of
following tools.
Research design: There is some design to perform research. It is important to make
policies which are significant for growth and development of research operations. Mainly there
are three types of research design, they are- descriptive, exploratory and experimental. Managers
of Continental Consulting Limited use exploratory research (Khayun, Ractham and Firpo,
2012).
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Research philosophy: Research philosophy is effective which is essential to make
changes in effective and efficient manner. There are many changes which occur while
performing research. In this research positive philosophy is used.
Data collection: This is responsibility of research to collect data. It is mandatory to
collect data which is essential for getting up-to some single decision. In this method there is use
of primary method to collect data (Mena, Van Hoek and Christopher, 2018).
Data analysis: Data collection is essential component which help to results are given
related to research. Questionnaire is used in research of Continental Consulting Limited. There is
use of theme which is essential for knowing reason of conducting research.
Data Sampling: It is not to examine whole population, so researcher take some people as
sample base which helps to make conclusion on the basis of whole population. There are two
methods of data sampling- probabilistic sampling and non- probabilistic technique (Reschke and
Schelle, 2013). Managers of Continental Consulting Limited use probabilistic technique. There
are 60 respondents.
DATA ANALYSIS
Theme 1: Impact of digital technology
Q.1 What is the impact of digital technology in
achieving company's targets.?
Respondents
Positive 50
Negative 10
9

Interpretation: As per the above graph it is clear that majority of respondents are ready
say that association is able to achieve targets with accepting digital technology. Out of 60
respondents 50 says that there will positive results remaining 10 says there will negative result.
Theme 2: Departments affected by digital equipments
Q.2 Which departments gets affected with use
of digital equipments?
Respondents
Marketing 15
HR 5
Operations 10
Accounts and Finance 10
IT 20
10
Positive Negative
0
5
10
15
20
25
30
35
40
45
50
50
10
Column B

Interpretation: As per above pictography, digitalisation has impact on various
departments of Continental Consulting Limited. According to it marketing is one of the major
sector for which digitalisation is beneficial i.e. 15. Apart from this out of 5 respondents favour
for HR, 10 for Operations and accounts, remaining for IT departments i.e. 20.
Theme 3: Requirement of training and learning program
Q.3 Is there is requirement of training and
learning program for employees of Continental
Consulting Limited?
Respondents
Yes 40
No 20
11
Marketing
HR
Operations
Accounts and Finance
IT
0
2
4
6
8
10
12
14
16
18
20
15
5
10 10
20
Column B

Interpretation: There is requirement of training and learning program for employees, so
they can perform business operations in effective and efficient manner. Out of 60 respondents 40
says yes to training while 10 says no need of training.
Theme 4: Employees engagement
Q.4 Does employees favour digitalisation? Applicants
Yes 35
No 15
12
Yes No
0
5
10
15
20
25
30
35
40
40
20
Column B

Interpretation: To apply digitalisation, it s clear that employees must ready to work
under changed environment. There must be use of techniques which are effective for growth of
association. Out of 60 employees 35 favour to work with latest techniques while reaming 15 does
not favour digitalisation.
Theme 5: Working with digitalisation
Q.5 Is working with digitalisation is beneficial
for company?
Respondents
Yes 55
No 5
13
Yes No
0
5
10
15
20
25
30
35
35
15 Column B

Interpretation: As there is competition in the field of marketing consultancy, so it is
essential to work according to external market. As per above graph, it is clear that major
respondents says that that digitalisation is beneficial for business organisation. Out of 60,
according to 55 respondents digitalisation is beneficial. While for remaining 5 it is not worthy.
Theme 6: Training and development program
Q.6 Is training and learning program required
regularly?
Applicants
Yes 40
No 20
14
Yes No
0
10
20
30
40
50
60 55
5
Column B

Interpretation: Training is requirement to make employees aware of technological
changes. As changes are taking place in technology very frequently. So as per above graph it is
clear that out of 60 respondents, 40 needs training regularly to upgrade knowledge. While for
remaining 20 feels does not need of training.
Theme 7: Cost incurred in digitalisation
Q.7 How much cost is incurred in adopting
digitalisation?
Respondents
$2000 10
$4000 35
$6000 15
15
Yes No
0
5
10
15
20
25
30
35
40
40
20
Column B

Interpretation: There is requirement of cost which is associated with accepting digital
technology. As per up-gradation of software there is requirement of upgrading it. So as per 10
respondents it costs $2000, as per 35 it costs $4000, as per 15 respondents $6000.
Theme 8: Qualities of services
Q.8 Whether there is improvement in qualities
of services provided by Continental Consulting
Limited?
Applicants
Yes 45
No 15
16
$2000 $4000 $6000
0
5
10
15
20
25
30
35
10
35
15 Column B

Interpretation: Digitalisation is fruitful in improving quality of services offered by
Continental Consulting Limited. There is satisfaction among customers and this helps to make
up-gradations in consultancy services. As per above graph 45 respondents says that there will
improvement in services, while remaining 15 said no improvement can be possible.
Theme 9: Growth of business enterprise
Q.9 Do use of digital equipments is beneficial
for growth of association?
Respondents
Yes 54
No 6
17
Yes No
0
5
10
15
20
25
30
35
40
45
45
15
Column B

Interpretation: Growth of Continental Consulting Limited is possible with working
under latest techniques. As per above pictograph out of 60 respondents 54 says that there will
growth and development of Continental Consulting Limited. While 6 respondents says that there
will not improvement in growth rate of Continental Consulting Limited.
P6 Communicate appropriate recommendations with conclusions
From the above research there is conclusion which is based on market and hence take
actions which are relevant for growth and development of Continental Consulting Limited. There
is requirement of various techniques which are signifiant for growth of association. Continental
Consulting Limited is a small business, so it is essential to adopt digital technology which are
important for making business at heights. Marketing is one of the important segment which gets
affected because of digital technology. From the above discussion it is clear that employees of
Continental Consulting Limited are not ready to work under environment, so manager must use
techniques which are fruitful for growth of business. There are some recommendations which
has to be followed by managers of Continental Consulting Limited-
18
Yes No
0
10
20
30
40
50
60 54
6
Column B

 There is requirement training so perfection can be achieved. Managers of Continental
Consulting Limited must use techniques which is effective and acceptable by all
employees.
 In accepting digitalisation, there is cost of $4000, so resources must be used in
appropriate and significant way.
 Managers of Continental Consulting Limited must launch online application of their
company which helps to communicate with customers.
 It is essential that managers of Continental Consulting Limited must set budget and time
which helps to perform research in effective and efficient way.
There are many departments working in Continental Consulting Limited such as finance
HR, Finance, IT, Marketing, etc. so there will ease in performing business operations. Out of
these marketing can be done in appropriate and effective manner. There are possibilities that due
to use of social media people are aware of services offered by Continental Consulting Limited.
So there will positive results with the help of digitalisation. With the help of digitalisation,
communication within organisation is easy and this helps to make strategies which are important
for growth and development of business. As use of digital technology is fruitful for growth of
association. Hence major employees are ready to accept digitalisation.
TASK 4
P7 Value of undertaking research to meet stated objectives and own learning and performance
Research is tough to be conduxct6ed within specified time. There are many problems
which is faced by my team. Sometimes employees are not ready to give their views related to
digitalisation. There are many other hurdles which hampers working of research. While research
can be conducted in team, so there are possibilities that due to use of various approach to over
come research problems. Due to research there are possibilities that business operations gets
affected. I take sample of 60 because this is most preferable data for conducting research.
Research is conducted through primary sampling, so it is tough to collect information because of
uninterested behaviour of respondents. I have to motivate them to fill questionnaire and revert in
appropriate manner.
From the above discussion I feel that digitalisation is one of the effective techniques
which is beneficial for growth of Continental Consulting Limited. As my budget for research is
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sert so I can not spend much money. This is the biggest hurdle I feel in research work. I tried my
best to collect information which is reliable and accurate for achieving targets. Plan which is
created for performing research gets failed because of miss communication among team mates.
From this research in learned that to make organisation competent with other forms, it is
important to accept digitalisation and training must be conducted which are beneficial for
expansion of business. I make research in systematic manner which helps to provides ease to
team mates. There is a problem which arise because of language difference with employees.
Hence employees are not able to revert frequently. This is also one reason of dealt in research
interpretation.
CONCLUSION
From the above discussion it is clear that research is effective technique to know what
can be done through which provides growth to business. These days there is requirement of
digital methods which is effective and significant for competing with external parties of business.
It is essential to select research technique which is effective and significant for cost as well as
time of association. Work break down helps to perform business operations in effective and
efficient way because there is proper distribution of activities. Gantt chart makes division of
activities. Primary data is more significant for knowing requirement of digitalisation which are
useful for approaching company. There are possibilities of difference in recommendations and
conclusion of research. From this research I am able to perform operations in effective and
efficient manner which helps to attain research aims and objectives. My team was very
cooperative and hard working which helps me to perform research work in most appropriate
way.
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REFERENCES
Books and Journals
Assegaff, S. and Hussin, A. R. C., 2012. Review of knowledge management systems as socio-
technical system. arXiv preprint arXiv:1212.0387.
Berger, A. A., 2015. Media and communication research methods: An introduction to qualitative
and quantitative approaches. Sage Publications.
Chang, J. F., 2016. Business process management systems: strategy and implementation. CRC
Press.
Cuijpers, M., Guenter, H. and Hussinger, K., 2011. Costs and benefits of inter-departmental
innovation collaboration. Research Policy. 40(4). pp.565-575.
Doherty, T. L., Horne, T. and Wootton, S., 2014. Managing public services-implementing
changes: a thoughtful approach to the practice of management. Routledge.
Espiner, S.R., 2015. Heritage interpretation in New Zealand: Research informing practice in
changing times.
Harrison, F. and Lock, D., 2017. Advanced project management: a structured approach.
Routledge.
Hill, G. M., 2013. The complete project management office handbook. Auerbach Publications.
Jeannerot, L., 2013, May. The efficiency of strategic alignment: Determining the level of
efficiency of the alignment of information systems with corporate strategy: Doctoral
consortium paper. In Research Challenges in Information Science (RCIS), 2013 IEEE
Seventh International Conference on (pp. 1-6). IEEE.
Jugend, D. and Leoni, J. N., 2015. Product portfolio management in Brazilian technology-based
companies: case studies in medium and large companies. Procedia Manufacturing. 3.
pp.6528-6535.
Khayun, V., Ractham, P. and Firpo, D., 2012. Assessing e-excise sucess with Delone and
Mclean's model. Journal of Computer Information Systems. 52(3). pp.31-40.
Mena, C., Van Hoek, R. and Christopher, M., 2018. Leading procurement strategy: driving
value through the supply chain. Kogan Page Publishers.
Nicholas, J. M. and Steyn, H., 2017. Project management for engineering, business and
technology. Routledge.
Reschke, H. and Schelle, H. eds., 2013. Dimensions of project management: fundamentals,
techniques, organization, applications. Springer Science & Business Media.
Straub, J. T. and et. al., 2013, December. OpenOrbiter Combined Software Work Breakdown
Structure. In 2nd Annual North Dakota Space Robotics Forum.
Online
Introducing Research Methods. 2017. [Online]. Available
through :<https://www.skillsyouneed.com/learn/research-methods.html>.
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APPENDIX
Template for evidence collection to be attached
with the report by the learner:
Project Logbook for the chosen
organisation: Continental Consulting
Limited
Name of the learner: Name of the Supervisor:
Project Title: Managing successful business Date:
Update of weekly research/ tasks achieved
(Account for a minimum of six weeks with
dates)
What have you completed?
Did you fulfil Task requirements?
Are you on track and within deadlines set?
Did you need to make any changes to your
project management plan?
Comments
Role of digital techniques in order to
get positive impact on small business
growth and development.
Yes
Yes
there is requirement of so,changes
which are essential to attain objectives
of project.
Any risks and / or issues identified?
 Did you identify risks/issues with a lack
of skills required for undertaking
research tasks?
 Did you identify any additional
risks/issues that have an impact on the
project management plan?
Yes, there is lack in leadership skill.
While performing project, team spend
more expenses then specified.
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Problems encountered
 What barriers did you face? How did you overcome them?
Decision making and lack of
confidence are two main barriers.
Views of teams are taken, so project
an be performed in best way.
New Ideas and change of project direction New techniques under digitalisation
are essential for performing business
operations in relevant manner.
What Have I learnt about myself this week?
 How did I feel when I had to deal with
tasks/problems?
 Did I find it useful to complete the
tasks?
 How well have I performed? What did I
contribute?
 What can I improve on next week?
 How might this learning apply in the
future?
While dealing wit problem, there are
some changes which has to be made in
performing project.
Positive
with team work it is easy to perform
project activities.
I work as team leader in performing
project.
I can improve communication channel
so project activities can be conveyed
properly.
This learning is beneficial in future
and concepts and ideas can be
implemented in future aspects.
Tasks planned for next week
 Which tasks are priority?
 Have you set aside sufficient time for
completion?
Framing aims and objectives,
collection of data are main task while
performing project.
Yes, project is completed within
specified time.
Project plan status to date (on, ahead, behind) Up to date
Supervisor comments to address
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Signature of the Supervisor and date:
Template for Performance Review Template to be
attached with the report by the learner:
1. What was the Project supposed to accomplish?
Project was related to implementation of digitalisation in business goals and objectives.
2. Did the project succeed in its aims/ how do you know? Specifically, please outline
any evaluation and assessment undertaken.
Main objective is to implement digital technology at work place to improve
efficiency and growth prospects.
3. What things do you think worked well and why? Evaluate all aspects of the project
(e.g initial inception, project activities and project outcomes) from a range of perspectives.
Data interpretation and preparation of questionnaire is done in appropriate manner.
4. What problems emerged during the project and how were they tackled? Was there
timely identification of issues and resolution during the project process?
Lack of time and finance are two major issues while performing research.
5. What did you learn from undertaking the project?
From this project, I am able to enhance knowledge about digital technology.
6. How would you rate your performance as a management consultant leading the project?
I would like to rate myself 9 out of 10.
7. What strengths and weakness of your performance did you identify?
My major strength is because of my team. Team mates are working with full energy and
strength.
8. How will this inform and support your continuous professional development?
It is important for corporate bodies to convey information properly among various
departments.
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