Managing Successful Business Projects: A Case Study of Continental Consulting Limited

MANAGING SUCCESSFUL BUSINESS PROJECTS
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Table of Contents
Introduction......................................................................................................................................4
Lo1 Establish project aims, objectives and timeframes based on the chosen theme.......................5
P1. Devise project aims and objectives for the chosen topic as specified above in the assignment
brief..................................................................................................................................................5
P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk, and resources.................................................................................................7
P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and stages for
completion.....................................................................................................................................10
Lo2 Conduct small-scale research, information gathering and data collection, generating
knowledge to support the project...................................................................................................12
P4 Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives.....................................................................12
Lo3 Present the project and communicate appropriate recommendations based on meaningful
conclusion drawn from the evidence.............................................................................................15
P5 Analyse research and data using appropriate tools and techniques..........................................15
P6 Communicate appropriate recommendations as a result of research and data analysis to draw
valid and meaningful conclusions.................................................................................................23
Lo4 Reflect on the value from conducting the project and its usefulness to support sustainable
organisational performance...........................................................................................................24
P7 Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance............................................................................................................................24
Conclusion.....................................................................................................................................26
Reference list.................................................................................................................................27
Appendix........................................................................................................................................28
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Introduction
Digital technology is changing the game for business and in the last few years the use of digital
technology has helped in development of the small business tremendously. The technological
advancement has been able to reduce the time in the business operations and the level of
accuracy has increased as well. The customer satisfaction level will increase as well. In this
business project the Continental Consulting limited, which is an eight year old research
consultancy is chosen as a case study organisation. The company has not upgraded their IT
equipments and tools in last eight years and now they are falling behind in this competitive
market. The business research will focus on how upgrade in technology will be helpful in
increasing their business. This study will focus on the impact of digital technology to support
growth and development of small business which especially made-to- measure for Continental
Consultancy Limited, a UK based company.
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Lo1 Establish project aims, objectives and timeframes based on the chosen theme
P1. Devise project aims and objectives for the chosen topic as specified above in the
assignment brief
1. Problem Statement
In the age of globalisation, it is very important for companies to stay updated with the latest
technology relevant to their industry (Weill and Woerner, 2015). Not upgrading technology for
eight years has hampered the business of the Continental Consultancy Limited very much. They
are not able to compete with the technologically advance small and medium business firm in UK
as well. The company has not been able to meet the customer’s expectation or demand lately and
this implies that it is high time to recognise the need of technological upgrade in their business.
The performance and productivity level will increase with the help of correct tools and
technology.
2. Project Strategy
The strategies for conducting this project are as follows.
 The research method utilised for this project is primary and secondary.
 The required information for this research will be collected from published journal and
articles. Authentic information from newspaper and other online sources will be also
utilised as well.
 Qualitative and quantitative data will be also analysed for research as well.
 Surveys and interviews will be also held with employees and managers for better
understanding of the research.
 The data collected from the employees and managers will be analysed and interpreted
properly as well.
 On the basis of the findings of the analysis conclusion and recommendation will be made
as well.
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3. Aim
Aim of this business project will be to determine the impact of the digital technology on the
business growth and development of the company, Continental Consultancy Limited and how
the efficiency in performance will be increased as well.
4. Project Objectives
Project objective of this business report will be:
 To evaluate the existing technology used in the Continental Consultancy Limited
 To implement digital technology for the betterment of the business operation and increase
the competitive edge of Continental Consultancy Limited
 To identify the problems of implementing digital technology in Continental Consultancy
Limited
 To provide the company with appropriate solutions to implement more and more
technology so that they can increase their customer satisfaction level
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P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk, and resources
COST and TIME
Activities Cost per hour (£) Time (in hour) Total cost ($)
Website surveys 50 50 3800
Telephonic surveys 40 20 600
Telephonic
interviews
40 20 2200
Online interview 50 40 3400
Face to face surveys 10 15 200
Face to face
interview
15 20 250
Sum 200 165 10,450
Figure 1: Cost and time structure
(Source: Created by learner)
SCOPE
Included scope
The awareness of the employees of impact of digital technology in their organisation is part of
this study. In addition, the affect of the digital technology on the business operation is also part
of discussion of this business report (Kane et al., 2015). This study will also include the view of
the managers of Continental Consultancy Limited on the topic of this report.
Excluded scope
The customer’s view on the impact of digital technology on the betterment of the product and
service is not included in this study. This study excludes the competitors view on the impact of
technology on the business environment as well.
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QUALITY MANAGEMENT
To manage the quality of the research the data is collected from authentic source. There is also
random source, which has been used in this study. The data and information collected have been
documented properly. The survey questions are made, keeping in mind the aim and objective of
this business project. The information will be helpful for the researcher in conducting a
successful research. A particular period has been maintained for the documentation process of
the data and information. All these have been done in order to maintain the quality of the
research.
COMMUNICATION PLAN
What Who Why When How
Collect
information
from the
company
Manageme
nt of the
company
For gaining
information from
the company
At the beginning of
the project
Face to face
interview
Communicat
e with the
stakeholders
of the
company
Staffs,
managers
and the
higher
authority
To inform the
stakeholders about
the research
During the research Through email and
face to face
interview
For
executing the
business
research
Managers,
subordinat
e, staffs
and higher
authority
For authentic
information
On a fixed time
frame
Emails, face to face
interview or
through website
Documentin
g the
information
Supervisor
of the
research
project
To complete the
project
For a fixed time Authentic journals
and articles
Drafting of Superviso For the completion According to the Through emails,
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