Table of Contents INTRODUCTION...........................................................................................................................1 TASK 1............................................................................................................................................1 P1 Project aims and objectives....................................................................................................1 P2 Prepare a project management plan.......................................................................................3 P3 Gantt chart and Work breakdown structure to provide stages and time frames....................4 TASK 2............................................................................................................................................6 P4 Small scale research by implementing quantitative and qualitative research methodologies .....................................................................................................................................................6 TASK 3............................................................................................................................................8 P5 Analysing data and research by using techniques and tools..................................................8 P6 Recommendation for valid conclusions...............................................................................19 TASK 4..........................................................................................................................................19 P7 Self reflection.......................................................................................................................19 CONCLUSION................................................................................................................................1 REFERENCES................................................................................................................................2
INTRODUCTION Digitaltechnologyisusedbybusinessesfordevelopingnewvalueininternal capabilities, buyers experience and business models which assist its core operations(Alvarez- Jimenez and et. al., 2014). This will aid in transforming enterprise operations and activities in an proper way. Digital technology is branch of scientific knowledge which help in dealing with practical and developing of digital methods, systems and so on. It involve all types of electronic equipments and applications which use numeric data information. Continental Consulting Limited works on enterprise Re-engineering Process as well as potential buyers which consists small and medium size manufacturing firm situated in London. They are upgrading their system for building strong relations within their clients. In this assignment it involve objectives and aim of project. It also prepare a plan of project management which involve several aspects like as resources, quality, time and cost which are discussed in this report. In this, conduct a small scale research by adopting quantitative and qualitative methods of investigation for achieving aims and objectives of project. TASK 1 P1 Project aims and objectives In current era, execution of digital technology is very useful as well as important in transforming enterprise. Digitalization has modified the living standard of people and way of working by using latest technology it will help in accomplish their work within given period of time. Organisation can grow their business by upgrading their system in order to enhance strong relations with their clients. In this, there are various latest technologies like artificial intelligence, social media, mobile technology and many more(Brownand Green, 2012). These assist in enhancingefficiencyaswellaseffectivenessofanenterpriseformanditsInformation Technology operations. In present competitive market, there is requirement of using latest technology to enable manpower and engage buyers. By adopting digital technology, company can accomplish their business activities within span of time. It improve employees effectiveness and engage higher number of buyers towards firms within the market. Additionally, upgradations are important in order to maintain competitiveness and achieve performance objectives within organisation. As mobile technology and social media is very much beneficial for small and large organisations. These tools will aid management to make connection with international as well as 1
national buyers in a very easy way. But, it is important to conduct research and make report before using any technology. Topic:“The impact of digital technology supporting small business growth and innovation”. Background Large as well as small companies are using social media and mobile technology in order to provide information about their services and products to clients. In a firm, there are various divisions which are organising enterprise activities for giving effective goods and services to buyers. Under this, social media aid top authority to attract higher numbers of consumers towards the organisation(Evans, 2014). Employees are informed about work that need to accomplish by themselves in order to achieve enterprise objectives. These techniques are adopt by management of Continental Consulting Limited to inform about their services to clients. These tools assist in finding out needs and wants of their buyers in order to satisfy them in an effective way. It also help in maintaining long term relations with buyers which is very helpful for organisation. Continental Consulting Limited is an research and business consultancy organisation. CEO of this firm is Mario Bindas. Its main business is of process re-engineering for their potential buyers which are medium and small manufacturing organisation. For this company is using social media and mobile technology in order to attract large numbers of clients towards their firm. Aim: “To determine how social media tools help in building strong relationship with clients across the globe” Objectives To identify importance of social media tools for Continental Consulting Ltd To determine the factors which help in maintaining strong relationship with clientsTo evaluate the relationship between social media tools and retaining satisfied clients Research question What are the importance of social media tools for Continental Consulting Ltd? How to determine factor which help in maintaining strong relationship with clients? How to evaluate the relationship between social media tools and retaining satisfied clients? 2
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P2 Prepare a project management plan Project management plan is an formal documents which is adopted by supervisor while executing activities of project. Its main purpose of making project is to find out that how project is monitored and controlled in order to accomplish all the activities of research. It will assist in achieving set outcomes in an appropriate way. Through executing project management plan it will eliminate the chances of arising problems at the time of performing activities(The Project Management Plan (PMP), 2015). It include several elements like quality, scope, time, cost, risk and communication. This willassist manager to accomplish their project plan in an proper manner. Hence, it is necessary for project supervisor to develop an proper plan and follow it accordingly. Through this Continental Consulting Ltd will improve its level of productivity along with this it also make a positive brand image within market. Some of necessary factorsinvolve by supervisor of Continental Consulting Limited which are given below:Scope:In this, introducing latest technology in enterprise bring fast changes which gave impact in a negative or positive way. It will gave affect on operational activities and working system of the business. Thus, it is important for Continental Consulting Ltd to assess the use of mobile technology and social media within enterprise. In this, project scope show all certain activities which help supervisor in an effective way.Time:In order to increasing project efficiencies, it is important that each activity should be accomplished within a time period. If any type of failure will take place then it will gave affect to other activities. It will take more time and funds as well. In this, Continental Consulting Limited need to conduct a research in order to know which technology will be more appropriate. This will help in accomplishing project plan in an effective way(Farman, 2013). Hence, social media and mobile technology will be adopted by company properly which take 3 Months for completing a project successfully.Cost:This element is very much important for every organisation for making a project plan successful. Every firm need proper funds to execute all the activities in an appropriate manner. In small organisation, to transform digital technology in enterprise they need to raise funds in an effective way. In this, Continental Consulting Ltd make a budget of 630 pounds in order to execute project activities successfully. 3
Quality:In this factor, every company mainly focus on quality of providing services without this researcher is not able to achieve set outcome within the time period. If researcher fails to maintain quality of services of social media and mobile technology then it will affect the profits of Continental Consulting Ltd.Communication:In this factor, it is essential for project supervisor to adopt proper channel of communication to interact with their employees and given them effective information of the project. Continental Consulting Ltd manager is using social media and mobile technology in order to interact with their clients frequently. It will help in accomplishing all the activities in an appropriate manner. Risk:Every project involve certain risk which gave negative impact on entire activities of project. Hence, it is essential responsibility of supervisor to concentrate on every activity in order to eliminate risk in the project(Gikasand Grant, 2013). It will help in achieving proper results. Risk of project will be very high if manager of Continental Consulting Ltd will not adopt appropriate technology within their business. P3 Gantt chart and Work breakdown structure to provide stages and time frames Work breakdown structure is a tool that organisation adopt to explain the factor of discrete work in an appropriate way which evaluate to conduct a scope of work. It is a type of hierarchical structure which bound project as well as break them in small parts. This tool is useful in giving requited structure in order to estimate its cost as well as control in an effective way. It will help in providing better direction and guidance for controlling as well as preparing schedule. If project activities will distributed in small parts then it will help workers to accomplish their project without any problems. It will help in improving level of performance. Main aim of Work breakdown structure is to decrease all complex activities which gave influence on work(Verma,Stock and McCarthy, 2012). In term to this, it is important for project supervisor to oversee work over activities properly as compare to complicated activities, it is important that work should be measurable and independent in an appropriate way. 4
(Work Breakdown Structure, 2017) Gantt chart:This tool is very famous and useful methods of showing all activities which are displayed against time. Each activity are presented by using bar, position and length which reflect time duration, start date and end date. Continental Consulting Ltd is using Gantt chart tool for tracking project schedule. This tool is very helpful which able to show extra data and information regarding different tasks or phases of project. Gantt chart represented by using horizontal bar graph which shows the plan of project, coordinate as well as track specific task within project(Kaplan,2012). For accomplishing a project in an appropriate way, it is important to assure and control activities so that they can complete their project on proper schedule. 5 Illustration1: Work Breakdown Structure
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In this critical path, researcher are choosing a appropriate topic for developing aims and objectivesofresearchproject.Afterthattheyconductaliteraturereviewandresearch methodology. Then investigator collect data and interpret them for drawing proper conclusion and providing recommendation. At last, they submit the final project. TASK 2 P4 Small scale research by implementing quantitative and qualitative research methodologies In this plan of research management, most important parts are its objectives and aims which need to be set in an appropriate way. For conducting an effective research, investigator of organisation need to use several types of research methodologies. It involve quantitative and qualitative methods which help investigator to collect appropriate information. In qualitative method, data and information is collected on the basis of its quality which help in evaluating opinion as well as perceptions of person on certain topic(Larivière and et. al., 2013). Here, data can be gathered by open communication with candidates or by organising an interview process directly. 6
On other hand, quantitative method is mainly based on statistical or mathematical value. In this type of data, further investigation is accomplished by researchers so that set target of project plan can be achieved. Some of quantitative research methodologies are polls, online survey, Questionnaire and so on. Methods to Data Collection:Primary:In this method, it is carry out by project supervisor as they perform several activities for evaluating people opinions(MalthouseAnd et. al.,2013). Primary data include interviews, surveys, observation and so on for collecting data on a given research topic. This will assist in analysing different views and perception of people. So, that better changes can be accomplished within enterprise. In this, researcher of Continental Consulting Limited chosen 50 respondents.Secondary:In this method, investigator gathered information by using various sources such as magazines, internet, literature part, books, newspaper and many more. Hence, this method will help in getting large information which help in analysing data easily. But secondary method will produce unreliable information as compared to primary method. QUESTIONNAIRE Name: Gender: Age: Contact No: Q1) Does Continental Consulting Ltd optimise social media tools for their betterment of business operations? Yes No Q2) In which operations and division, social media is assisting organisation in operating business practices? Communication and marketing Human resource management Sales and promotion Q3) What is theimportance of social media tools for Continental Consulting Ltd? Increase Profits 7
Attract clients Both the above Q4) What are the factor which help in maintaining strong relationship with customer while using social media in organisation ? effective personal relationship Service beyond expectations Offering services at reasonable price Q5) Is social media useful for Continental Consulting Ltd to meet standard determined outcomes? Yes No Q6) What are the challenges faced by organisation while implementing social media and mobile technology within their business? Not having sufficient funds lack of control Improper training to workers Q7) What are the tools of social media that can be used to attract large numbers of buyers towards the company? Facebook Instagram Twitter LinkedIn Q8) Does mobile technology helpful in increasing profitability and sales of the business? Yes No TASK 3 P5 Analysing data and research by using techniques and tools Questions 8
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Q1) Does Continental Consulting Ltd optimize social media tools for their betterment of business operations? Frequency Yes30 No20 Q2) In which operations and division, social media is assisting organization in operating business practices? Frequency Communication and marketing25 Human resource management10 Sales and promotion15 Q3) What is theimportance of social media tools for Continental Consulting Ltd? Frequency Increase Profits9 Attract clients14 Both the above27 Q4)Whatarethefactorwhichhelpinmaintainingstrong relationshipwithcustomerwhileusingsocialmediain organization? Frequency Effective personal relationship28 Service beyond expectations12 Offering services at reasonable price10 Q5) Is social media useful for Continental Consulting Ltd to meet standard determined outcomes? Frequency Yes38 No12 Q6)Whatarethechallengesfacedbyorganizationwhile implementing social media and mobile technology within their Frequency 9
business? Not having sufficient funds14 lack of control8 Improper training to workers28 Q7) What are the tools of social media that can be used to attract large numbers of buyers towards the company? Frequency Facebook20 Instagram13 Twitter10 LinkedIn7 Q8) Does mobile technology helpful in increasing profitability and sales of the business? Frequency Yes32 No18 10
Theme 1Continental Consulting Ltd optimize social media tools for their betterment Q1) Does Continental Consulting Ltd optimize social media tools for their betterment of business operations? Frequency Yes30 No20 Interpretation:As per above bar graph it shows that Continental consulting Limited optimize social media tools for its betterment of business operations. Here, 30 respondents is saying that organisation optimize the use of social media for its betterment and other remaining 20 respondents said that company is not optimizing the use of social media for their bettermnet of enterprise operations. 11 YesNo 0 5 10 15 20 25 30 30 20 Column B
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Theme 2 Social media is assisting organization in operating business practices Q2) In which operations and division, social media is assisting organization in operating business practices? Frequency Communication and marketing25 Human resource management10 Sales and promotion15 Interpretation:As per above pie chart it shows that in which division does social media help firminoperatingbusinesspractices.Here,25respondentssaidthatmarketingand communication help organisation in operating enterprise practices. 15 respondents is saying that sales and promotions help organisation in operating business practices and remaining 10 respondents said that HRM aid company in operating enterprise practices. 12 25 10 15 Communication and marketing Human resource management Sales and promotion
Theme 3Importance of social media tools for Continental Consulting Ltd Q3) What is theimportance of social media tools for Continental Consulting Ltd? Frequency Increase Profits9 Attract clients14 Both the above27 Interpretation:As per above graph it shows that how social media is important for organisation. Here, 27 respondents said that social media help in making profits and attracting buyers, 14 respondents said that social media aid in attracting clients, remaining other 9 respondents said that social media help firm in increasing their profits. 13 Increase Profits Attract customers Both the above 051015202530 9 14 27 Column B
Theme 4Factor which help in maintaining strong relationship with customer Q4)Whatarethefactorwhichhelpinmaintainingstrong relationshipwithcustomerwhileusingsocialmediain organization? Frequency Effective personal relationship28 Service beyond expectations12 Offering services at reasonable price10 Interpretation:As per above pie chart it shows the factors which assist in maintaining strong relationship with buyers by using social media. Here, 28 respondents said that effective personal relationship help in maintaining relationships, 12 respondent said that service beyond expectation help in maintaining relations and 10 respondents is saying that offering services at low rates aid in maintaining effective relations. 14 28 12 10 Effective personal relationship Service beyond expectations Offering services at reasonable price
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Theme 5 Social media is useful for Continental Consulting Ltd Q5) Is social media useful for Continental Consulting Ltd to meet standard determined outcomes? Frequency Yes38 No12 Interpretation:As per above bar graph shows that social media is helpful for organisation to achieve standard determine results. Here, 38 respondents are saying yes to the statements and other remaining 12 respondents are saying no social media is not useful for firms to meet standard outcomes. 15 YesNo 0 5 10 15 20 25 30 35 40 38 12 Column C
Theme 6 Challenges faced by organization while implementing social media and mobile technology Q6)Whatarethechallengesfacedbyorganizationwhile implementing social media and mobile technology within their business? Frequency Not having sufficient funds14 lack of control8 Improper training to workers28 Interpretation:As per above pie chart it shows the challenges faced by firm while applying digital technology in business. Here, 28 respondents said that improper training to employees is the challenge faced by company, 14 respondents said that not having proper finance is an main issue while applying latest technology and remaining 8 respondents said that lack of control is an major issue faced by business. 16 14 8 28 Not having sufficient funds lack of control Improper training to workers
Theme 7 Tools of social media that can be used to attract large numbers of buyers Q7) What are the tools of social media that can be used to attract large numbers of buyers towards the company? Frequency Facebook20 Instagram13 Twitter10 LinkedIn7 Interpretation:As per above bar graph it shows the social media tools help in attracting higher numbers of clients towards the organisation. Here, 20 respondents said Facebook aid in attracting large numbers of buyers. 13 respondent said that Instagram help in grabbing clients, 10 respondents saying that Twitter is the tools help in attracting higher numbers of consumers and other remaining 7 respondent said that LinkedIn is the tool which assist in grabbing clients towards organisation. 17 FacebookInstagramTwitterLinkedIn 0 2 4 6 8 10 12 14 16 18 20 20 13 10 7 Column I
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Theme 8 Mobile technology helpful in increasing profitability and sales of business Q8) Does mobile technology helpful in increasing profitability and sales of the business? Frequency Yes32 No18 Interpretation:As per above bar graph it shows that mobile technology will assist in increasing sales and profits of enterprise. Here, 32 respondents are agree that mobile technology will help in raising profits and sales of business and remaining 18 respondents are disagree that mobile technology will not assist in increasing sales and profits of enterprise. 18 Yes No 05101520253035 32 18 Column E
P6 Recommendation for valid conclusions Continental Consulting Ltd is a small organisation which give services to their clients. Firm is giving services to small and medium size manufacturing companies. So, it is important for management to fulfil needs and wants of their clients. In marketplace, there is rise in the level of competition which outcomes in declining enterprise revenue. In this, investigator conduct research in order to get information of latest technologies which are mobile technology and social media. These tools and techniques help management to enlarge enterprise in various places effectively. Some of recommendations which need to be followed by top authority which are as follows: According to this research, Continental Consulting Ltd need to make changes in order to maintainitsmarketshare.Organisationisusingdigitalizationprocesstomake connections with their buyers by using social media and mobile technology which help in informing about services. Research is accomplished in order to know the advantages of social media and mobile technology within enterprise. It will help in getting buyers feedback by using both methods of collecting data which are secondary and primary research. Therefore, supervisor recommendations to make a proper plan of management in order to accomplish all the activities in an appropriate manner. TASK 4 P7 Self reflection While organising this research, I had faced several issues at the time of conducting activities as well as carrying out various functions in an appropriate way. For avoiding these problems, I prepare a effective action plan in a written form. This help me in accomplishing every activity in an appropriate way. While executing major project activities, I collected data and information by using secondary and primary methods. In this project, main issue which is faced by me is that I am not having sufficient funds for accomplishing all the activities effectively. Along with this, I also get success in organising an research report that whether small organisation is suitable for using advanced technologies within their enterprise. This will help me in gaining higher numbers of profits and also expand enterprises. In this process, my sample size 19
which is chosen by me is 50 respondents. Along with this I also able to know that how social media are used for making relations with their clients all over the world. 20
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CONCLUSION As per above report it has been concluded that, digital technology is playing very major role in providing higher level of benefits for companies. This will help organisation in achieving objectives and goals within span of time. In this, firms are using social media and mobile technology in order to enhance their business within marketplace. They also conduct a small research in which they had used various sources of collecting data are primary and secondary data. Along with this it also help in enhancing enterprise operations in an innovate manner which assist in increasing profits and sales as well. It also involve questionnaire and analyse them in order to increase efficiency of the business. Organisation is also using tools in order to make their project successful which are Gantt chart and Work break down structure.
REFERENCES Books and Journals Alvarez-Jimenez, M. and et. al., 2014. Online, social media and mobile technologies for psychosis treatment: a systematic review on novel user-led interventions.Schizophrenia research. 156(1). pp.96-106. Brown, B. and Green, N. eds., 2012.Wireless world: Social and interactional aspects of the mobile age. Springer Science & Business Media. Evans, C., 2014. T witter for teaching: Can social media be used to enhance the process of learning?.British Journal of Educational Technology. 45(5). pp.902-915. Farman, J., 2013.Mobile interface theory: Embodied space and locative media. Routledge. Gikas, J. and Grant, M. M., 2013. Mobile computing devices in higher education: Student perspectives on learning with cellphones, smartphones & social media.The Internet and Higher Education. 19.pp.18-26. Kaplan, A. M., 2012. If you love something, let it go mobile: Mobile marketing and mobile social media 4x4.Business horizons. 55(2). pp.129-139. Larivière, B. and et. al., 2013. Value fusion: The blending of consumer and firm value in the distinctcontextofmobiletechnologiesandsocialmedia.JournalofService Management. 24(3). pp.268-293. Malthouse, E. C. And et. al.,2013. Managing customer relationships in the social media era: Introducing the social CRM house.Journal of Interactive Marketing. 27(4). pp.270- 280. Mao, J., 2014. Social media for learning: A mixed methods study on high school students’ technology affordances and perspectives.Computers in Human Behavior. 33.pp.213- 223. Proulx, M. and Shepatin, S., 2012.Social TV: how marketers can reach and engage audiences by connecting television to the web, social media, and mobile. John Wiley & Sons. Schwartz, R. and Halegoua, G. R., 2015. The spatial self: Location-based identity performance on social media.New media & society. 17(10). pp.1643-1660. Scoble, R., Israel, S. and Benioff, M. R., 2014.Age of context: Mobile, sensors, data and the future of privacy. USA: Patrick Brewster Press. Scott, D. M., 2015.The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley & Sons. Seaman, J. and Tinti-Kane, H., 2013.Social media for teaching and learning. UK: Pearson Learning Systems. Verma, R., Stock, D. and McCarthy, L., 2012. Customer preferences for online, social media, and mobile innovations in the hospitality industry. Cornell Hospitality Quarterly. 53(3). pp.183- 186. Online TheProjectManagementPlan(PMP).2015.[Online].Availablethrough: <http://2020projectmanagement.com/2013/08/the-project-management-plan-pmp/>. 2
Template for evidence collection to be attached with the report by the learner: ProjectLogbookforthechosen organisation: Name of the learner:Name of the Supervisor: Project Title:Date: Updateofweeklyresearch/tasks achieved (Account for a minimum of six weeks with dates) What have you completed? DidyoufulfilTask requirements? Areyouontrackandwithin deadlines set? Didyouneedtomakeany changestoyourproject management plan? Comments This project is made me to determine how social media tools help in building strong relationship with clients across the globe Yes Yes, thisassignmentisaccomplished within given time. No,Iwouldnotmadeanychangesinproject management plan. Any risks and / or issues identified? Didyouidentifyrisks/issues with a lack of skills required for undertaking research tasks? Did you identify any additional risks/issues that have an impact ontheprojectmanagement plan? Each project involve issues which gave impact me in carryingoutresearchactivitiesappropriately. Gatheringofdataisanmajorissuebecauseeach buyers are having differenttheir own opinion and perception which makes my work difficult. Yes Problems encountered 3
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What barriers did you face? How did you overcome them? I faced two main issues while executing research which are shortage of time and funds. I had prepared a project management plan to make proper schedule of activities to achieve targets on time. NewIdeasandchangeofproject directionMobile technology and social media are appropriate for accomplishing of my project within the span of time. What Have I learnt about myself this week? HowdidIfeelwhenIhadto deal with tasks/problems? Did I find it useful to complete the tasks? HowwellhaveIperformed? What did I contribute? WhatcanIimproveonnext week? How might this learning apply in the future? I feel so much stress to complete my project on given timeandmakeeffectiveoutcomeonthetopicof research. Yes I completed my project in proper way by contributing my skills and abilities. I need to improve my level of confidence and skills in order to work more effectively till next week. Various sources which are used in this are primary and secondary data collection will aid me in achieving goals and learning new things. Tasks planned for next week Collection of data is my major priority of me to draw a 4
Which tasks are priority? Haveyousetasidesufficient time for completion? valid conclusion of importance of mobile technology and social media for organisation. No, it was not easy to complete the project on time. For accomplishing on time they made changes in system in order to complete project on time. Project plan status to date (on, ahead, behind)Up to date Supervisor comments to address Signature of the Supervisor and date: Template for Performance Review to be attached with the report by the learner: 5
11What was the Project supposed to accomplish? To examine digital technology which support small firms in achieving innovation and growth 11Didtheprojectsucceedinitsaims/howdoyouknow? Specifically,pleaseoutlineanyevaluationandassessment undertaken. Yes, company is using digital technology which are mobile technology and social media which help enterprise to make innovation as well as growth. 11What things do you think worked well and why? Evaluate all aspects of the project (e.g initial inception, project activities and project outcomes) from a range of perspectives. Data and information collected my me assist in drawing particular outcomes within given time period. 11What problems emerged during the project and how were they tackled?Wastheretimelyidentificationofissuesand resolution during the project process? Problem faced by me is time and I tackle it my making a proper plan of project management. 11What did you learn from undertaking the project? I learn about qualitative and quantitative methods which are used in thisprojectinordertoachieveaimsandobjectivesof research. 11Howwouldyourateyourperformanceasamanagement consultant leading the project? I will give 8 out of 10 11What strengthsand weakness of your performance did you identify? My strength is that I am having strong skills of leadership and good behaviour. My weaknesses are that I am short tempered. 11How will this inform and support your continuous professional development? Byorganisingthisinvestigation,Igainlotsofexperienceand informationwhichassistme inknowingbenefitsofdigital technology in future. 6
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