Managing Successful Business Projects

This project analyzes the impact of social media on the growth and development of Continental Consulting Limited, a UK-based research consultancy organization. It explores the use of social media tools, examines the benefits and challenges of digital technology implementation, and provides recommendations for improving business operations. The project utilizes quantitative and qualitative research methods, including surveys and data analysis, to provide insights into the effectiveness of social media in business.

Managing Successful
Business Projects

INTRODUCTION
Small enterprises operate their functions and activities by using effective technology
within workplace (Eckerson, 2010). Digital technology is used by each and every firms in order
to run their business operations in an efficient and effective way in the market. Small as well as
medium sized business are adopting digital technology for running business functions properly.
Along with this, it is also monitored that latest technology will help in manufacturing a products
and services effectively. Continental Consulting Limited is an enterprise as well as research
consultancy organisation i.e running within UK market. Headquarters of this company is in
London. Major functions of this firm include re-engineering which is provided to medium as
well as small manufacturing organisation. In this report, it involves the aims and objectives of
the project report. Along with this, it also analyse several tools which can be used by firms as
Gantt chart, work breakdown structure and many more. This project will also involve project
management plan and interpret the findings to reach determined outcome.
TASK 1
P1 Project aims and objectives
Digital application is a aggregation of different processes as well as abilities that help in
manufacturing a new good and service within the organisation. In current times, digitalization
are making lots of changes in the process of producing a products. Small firms has taken an
initiative to take the help of latest technology. So, this benefits top personnel to establish
competitive benefits to maintain its position in market. In modern era, digital technology is
rapidly taking place in the market which influence enterprise functions. It is the demand of
organisation to make its operations as well as production process more effectual. In order to
make sure about property within approaching marketplace, digital application will assist small
organisation to heighten its process of manufacturing and communicating by using different
utilise like websites, texting, e-mails, personal digital etc. By processing application,
organisation can meet higher position in the market (How digital technology could benefit your
business, 2016). Corporal origin like as techniques and function are attached with latest
application. They are mechanically operational their actions in an correct manner through saving
their time. This will help in attracting large numbers of customised towards their company for
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accelerating sales of the administration. Firms whether small or medium after implementing
latest technologies can gain competitive advantages in the market.
Continental Consulting Limited is consultancy organisation which provide skilled as well
as talented human resource in others company which take an benefit in the context of
engagement, holding, sales presentation, profitableness and many more (Gebauer, Edvardsson
and Bjurko, 2010). This firm also conduct the market research which will help various
organisation in order to take an important decisions effectively. They are adopting a latest
technology within the workers. It will also assist business in increasing its productivity and sales
efficiently. Therefore, its main aims as well as objectives of project research are given below:
Aims: “To analyse the impact of social media in growth and development of a company. A case
study based on Continental Consulting Limited ”
Objectives:
 To analyse operations of social media for business organisations
 To determine the factors by which firms can attain development in their business
operations. To examine importance of social media in enhancing image and development of
Continental Consulting Limited
Research questions
 How to analyse operations of social media for business organisations?
 How to determine the factors by which firms can attain development in their business
operations?
 What are the importance of social media in enhancing image and development of
Continental Consulting Limited?
P2 Project management plan
Project management plan refer to formal as well as approved documentation i.e. managed
by the team supervisor of an organisation. Making a program of project administration defines
how a project of organisation is executed, managed and contained. Primarily, these
representation which are planned are utilized to specify the methods of projection unit (Incelli,
2013). Therefore, plan of managing a project will set tools and tactics which are used for
accomplishing a business activities with amended results. When some modifications are adoptive
in the organisation, sometimes it become a very big cause of business activity failure. Some of
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the essential factors are discussed here to ensure that their should be very less chances of
function failure are given below:
 Cost: This factor mention the expenditure of firm i.e. incurred at the time of executing a
research project (Jones and Lubinski, 2012). In Continental Consulting Limited fixed and
variable cost are incurred for running business functions effectively. This process involve
education, training and development, making of new practices and policies and many
more. The cost determined for the project is 5500Pound to perform the business
operations.
Cost budget on Cloud Technology
Particulars Amount
Initial investment £21000
Expenses:
Research and developmental activities £2800
Operational expenses £5100
Cost to IT experts £2500
Maintenance £3600
Licensing fee £7000 Risk: This factor involve at the time when modifications take place in technology. In
order to use technological modifications, it need to complete a task in a new manner
which can be implement in whole firms. In this, if changing technology is not
implemented successfully then it will disturb the whole enterprise action. In order to
remove risk, if firm have to present current application then they have to provide their
employees learning and training in an proper way. It will help in proper accomplishing of
business activities. There are various possibility of arising risk and uncertainties while
completing the project that is required to identify different factors to reach with potential
goals and targets. This the factor which is directly affect business organisation at the time
of using advanced digital technology. Continental Consulting Limited that are delivering
updated techniques, methods and equipments to their customers and also promote various
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services at global level. Some risk occurs that involves inaccuracy, lack of funds and lack
of efficiency. Quality: Every firm require to manage quality of their project in an effective manner.
Therefore, quality supervisor have to plan all the activities by concerning research project
quality at first level. Continental Consulting Limited have to ensure better setting of
workers in the organisation in order to maintain project quality. Scope: In this, it is the process of business activities which are used to complete research
project effectively and successfully. For maintaining productive workers in the working
environment, company have to take various steps such as inform as well as discuss about
modifications in employees, adopting latest technology, organising factors and so on.
Scope of firm is to enlarge their enterprise in different locations. The project scope is
wide due to effective digital technology in an organisation. With the help of adopting this
technology, firm is capable for upgrading all business operations and functions. For
developing effective plan, researchers have to identify main impact and benefits that
main purpose is to promoting different goods and services. Along with this, the project
support in operating administration, production, storage and distribution so firm can grow
and increasing their business image in the large market place. Time: Effective management of time is essential for every concern to utilize in their
research project plan for carry out a project aims and objectives effectively as well as
successfully. Therefore, managers require to motivate workers for implementing these
functions in its workplace properly (Kankaanranta and Planken, 2010). These activities
are going to get accomplished in 3 months.
 Resources – In this, resources are main factor which help in developing and formulating
appropriate research project in proper manner. For implementation of social media for
attracting large number of customers towards company goods and services. There are
various resources used for executing social media within an organisation that includes
funds, effective marketing functions, techniques and method and so more. It is used for
maintaining and managing all resources that are required for smoothly implementation of
social media method within an organisation.
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It is required for Continental Consulting Ltd to make modifications so that plans of
managing a project is accomplished effectively. It render correct choice of preparation and
learning level which will assist in keeping attribute of research project.
P3 Gantt chart and work breakdown to give time frames
An organization integrated various techniques and tools such as work breakdown
structure, Gantt chart and many more in their research project plan (Ahmed Dine Rabeh,
Jimenez-Jimenez and Martínez-Costa, 2013). It include several kinds of complexity while
executing a research project. In this, work breakdown structure will aid in meeting a success of
project plan. Continental Consulting Limited is selecting this tools or tactics in order to supervise
as well succeed the program of sub-activities in a correct way.
Work Breakdown Structure
In this work breakdown structure, it includes hierarchy which distribute important plan of
business functions within the employees in order to accomplish the task effectively. This tool
give an outline by functioning its sub-functions and identify essential activities in order to
accomplish the research project in the given span of time (Chesbrough, 2010). This work
breakdown structure is adoptive for dominant and estimation its value in an appropriate manner.
By using it at functional level, Continental Consulting Limited will be capable to investigation
its task packages. It correspond the to-do-list which employees need to complete within the
limited period of time. It will help in changing firms culture as given in figure below:
(Sources:Work Breakdown structure, 2018)
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Illustration 1: Work Breakdown structure

Gantt Chart
Gantt chart method will aid in maintaining a research task effectively. This tool is a
graphic demonstration which will aid in following specific preparation parts and also analysed
that the research projection is accomplished on given time or not (Crane and Matten, 2016). It
make a list of sub-activities of research project on horizontal and vertical axis which demonstrate
the interval of period. Dimension of flat line find out the time continuance participating in all
function. Continental Consulting Limited make its chart through using Microsoft project For
example: Each MSP and task is shaded in dimension to examine the level of carry out a
investigation work. This Gantt chart will assist in observing time duration of accomplishing a
whole research project. Through this it will easy to know that which part of activities are
overlapping with one another, research project of every sub-activities involve its staring and
ending of time and kind of activities involved in this schedule (Den Hertog, Van der Aa and De
Jong, 2010). The diagram of this tool is given below:
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TASK 2
P4 Small scale research by implementing quantitative and qualitative methods of research
Continental Consulting Limited organisation research is contribute for gathering a
effective collection and data on given topics. Their are two types of methods which are used in
this research projection activity are qualitative and quantitative methods in order to achieve
project aims as well as objectives in an effective way. Quantitative method: This approach is a manner of gathering and accessing information
which is acceptable from several sources. This formulation of task include the use of
statistical as well as mathematical tools in order to meet effect. Its aim is to definitive as
research project mainly focusing on determining problems in order to achieve better
outcomes. It is exploitatory in quality as well as it is supported on assembly verbal and
behavioural data (Introducing Research Methods, 2017).
 Qualitative method: This method is a systematized manner of completing a research
project. In this, it observe to collect data which are not in the form of numerical. This
research project is a long request for investigating which allow organisation to analyse
the real meaning of people actions, behaviour and communication. Mainly, it is adopted
to find out the relations between two variables.
Along with this, researchers also collect information through various sources like primary
and secondary. Primary Data: In this regard, primary data methodology helps in gathering information
by conducting survey, questionnaire and interview methods. It will aid in obtaining
reliable data but consumes much time also.
 Secondary Data: While secondary methods give sources like internet, magazines,
newspapers and more which provide published data of other authors.
In this context, present research has been conducted through primary research of methods
by taking a sample of 50 respondents.
CONTINENTAL CONSULTING LIMITED QUESTIONNAIRE
Name:
E-Mail Address:
Age:
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Gender:
Q1) What are the main reasons of using social media within the business?
 Brand awareness
 Sales
 Community engagement
 Other
Q2) Is social media beneficial for company to increase their profitability level?
 Yes
 No
Q3) What are the major benefits of using social media and mobile technology within the
business organization?
 Increase Profitability
 Customer Base
 Brand Image
Q4) Which tools of social media are used by Continental Consulting Limited for interacting
with customers?
 Twitter
 Facebook
 Instagram
Q5) What are the issues faced by Continental Consulting Group by implementing social media
and mobile technology?
 Less Time
 Insufficient Fund
 Capable Workers
Q6) What are the major disadvantages of implementing social media and mobile technology in
the business activities?
 Not secure
 Defamation
 Networking exhaustion
 Hacking
Q7) Is social media and mobile technology increase customers awareness towards company
9

products?
 Agree
 Disagree
Q8) Is social media and mobile technology maintain relationship with customers in order to
retention them for a long time?
 Yes
 No
Q9) Recommend ways for implementing social media within business activities?
 Agree
 Disagree
Q8) Is social media and mobile technology maintain relationship with customers in order to
retention them for a long time?
 Yes
 No
Q9) Recommend ways for implementing social media within business activities?
10

Q1 What are the main reasons of using social media within the
business?
Frequency
 Brand awareness 25
 Sales 15
 Community engagement 8
 Others 2
Q2 Is social media beneficial for company to increase their
profitability level?
Frequency
 Yes 35
 No 15
Q3) What are the major benefits of using social media and
mobile technology within the business organization?
Frequency
 Increase Profitability 20
 Customer Base 30
 Brand Image 10
Q4) Which tools of social media are used by Continental
Consulting Limited for interacting with customers?
Frequency
 Twitter 10
 Facebook 25
 Instagram 15
Q5) What are the issues faced by Continental Consulting Group
by implementing social media and mobile technology?
Frequency
 Less Time 28
 Insufficient Fund 10
 Capable Workers 12
Q6) What are the major disadvantages of implementing social Frequency
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media and mobile technology in the business activities?
 Not secure 7
 Defamation 12
 Networking exhaustion 18
 Hacking 13
Q7) Is social media and mobile technology increase customers
awareness towards company products?
Frequency
 Agree 32
 Disagree 18
Q8) Is social media and mobile technology maintain
relationship with customers in order to retention them for a
long time?
Frequency
 Yes 35
 No 15
Q9) Recommend ways for implementing social media within
business activities?
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TASK 3
P5 Analyse research and data by using proper techniques & tools
Theme 1: Main reasons of using social media
Q1 What are the main reasons of using social media within the
business?
Frequency
 Brand awareness 25
 Sales 15
 Community engagement 8
 Others 2
Interpretation: As per above pie chart it has been concluded that what are the main reasons of
using social media in the enterprise. Here, 25 respondents are saying that brand awareness is a
reason of using social sites, 15 respondents say that sales are the reason of using social
networking sites, 8 respondents are said that community engagement is the main reason of using
social media. Therefore, brand awareness is the main reason because of higher respondents are
agree with this factor.
13
25
15
8
2
Brand awareness
Sales
Community engagement
Others

Theme 2: Social media is beneficial for company
Q2 Is social media is beneficial for company to increase their
profitability level?
Frequency
 Yes 35
 No 15
Interpretation: As per above graph it is shown that social media is beneficial for the organisation
for increasing productivity. Here, 35 respondents are agree with the statements and others
remaining 15 respondents are saying that social media will not increase the level of productivity.
14
Yes No
0
5
10
15
20
25
30
35
35
15 Column D

Theme 3: Major benefits of using social media and mobile technology
Q3) What are the major benefits of using social media and
mobile technology within the business organization?
Frequency
 Increase Profitability 20
 Customer Base 30
 Brand Image 10
Interpretation: As per above graph it shows that 30 respondents are saying that customer base is
the advantages of using social media and mobile technology in business, 20 respondents are
saying that social media and mobile technology will help in raising profitability and remaining
10 respondents are saying that these both factor give advantage of company brand image.
15
Increase Profitability Customer Base Brand Image
0
5
10
15
20
25
30
20
30
10 Column J

Theme 4: Social media tools which are mostly used by company
Q4) Which tools of social media are used by Continental
Consulting Limited for interacting with customers?
Frequency
 Twitter 10
 Facebook 25
 Instagram 15
Interpretation: As per above pie chart it shows that 25 respondents said that company is using
Facebook, 15 respondents are saying that Instagram is used by the Continental Consultancy
Limited and remaining 10 respondents are said that company use Twitter within their business
activities.
16
10
25
15
Twitter
Facebook
Instagram

Theme 5: Issues faced by the organisation by using social media
Q5) What are the issues faced by Continental Consulting Group
by implementing social media and mobile technology?
Frequency
 Less Time 28
 Insufficient Fund 10
 Capable Workers 12
Interpretation: As per above bar graph, where 28 respondents were in favour of less time as
implementation of social media and mobile technology on organisation. 10 respondents said that
there were insufficient funds for using social media websites and 12 respondents said there was
insufficient workforce and this can be considered as an issue for company.
17
Less Time Insufficient Fund Capable Workers
0
5
10
15
20
25
30 28
10
12 Column F

Theme 6: Disadvantage of implementing social media
Q6) What are the major disadvantages of implementing social
media and mobile technology in the business activities?
Frequency
 Not secure 7
 Defamation 12
 Networking exhaustion 18
 Hacking 13
Interpretation: Above pie chart shows the disadvantages of applying social media in the
business activities. Here, 18 respondents are saying that networking problems is an main
demerits of using social media, 13 respondents are said that hacking is an main issue, 12
respondents say that defamation is an main problem and remaining 7 respondents are said that
main issue is that social and mobile technology is not much secure.
18
7
12
18
13
Not secure
Defamation
Networking exhaustion
Hacking

Theme 7: Social media and mobile technology increase customers awareness
Q7) Is social media and mobile technology increase customers
awareness towards company products?
Frequency
 Agree 32
 Disagree 18
Interpretation: As per above bar graph it shows that social media and mobile technology
increase the customer awareness of firm goods. Here 32 respondents are agree with that
statement and other remaining are saying no that these factors do not make aware about
companies products.
19
Agree
Disagree
0 5 10 15 20 25 30 35
32
18
Column G

Theme 8: Social media and mobile technology maintain relationship with customers.
Q8) Is social media and mobile technology maintain
relationship with customers in order to retention them for a
long time?
Frequency
 Yes 35
 No 15
Interpretation: As per above bar graph it shows that social media and mobile technology
maintain relation with customers. Here, 35 respondents said that yes, it maintain the relations
with customers in order to retain them for a longer time and others remaining 15 respondents are
saying no to this statement.
20
Yes No
0
5
10
15
20
25
30
35
35
15 Column E

P6 Recommendation of research and data analysis
As per above report, it is recommended to Continental Consulting Limited to adopt the
use of social networking sites in order to gain higher competitive edge. On other hand, social
media is very helpful in order to manage Continental Consulting Limited through which firm can
give them proper services easily employed by small enterprises according to their needs and
prerequisites. Likewise, it is needed for company to continue completing research project in
distinctive points which are identified through scholars as well as authors related to social media.
It is essential for managers to conduct the sessions of training and development for improving
workers learning and knowledge of digital technology. It will help peoples to know about
various concepts of digitalization in order to apply them in workplace and improve credibility of
activities. Firms are require to keep on upgrading modifications of external surrounding in
working environment for performing activities properly in the market. Making of effective
digital technology will gave advantage to organisation as it will also raise the quality of project
and give consistency in workplace.
Through this, Continental Consulting Limited can able to improve its growth by adopting
digitalization as it will aid in achieving higher position and targets. Likewise, social networking
sites is a way through which company can grab higher numbers of buyers towards the
organisation. It will aid in raising sales and profitability as well. In this, firms set their desired
targets for meeting them effectively as well as efficiently.
In this, managers have to focus on attaining and retaining interest of their targetted
customers. With this, organisation can use several applications such as social media such as
Twitter, YouTube, Facebook and so on. These sites will aid in grabbing attention of large
numbers of potential customers as well as it is important for investigator to make a proper
utilization of workers. Continental Consulting Limited can use social media in an proper manner
and increase the awareness of its goods and services among the higher numbers of customers.
There are several companies which give various offers on social sites and gives discounts to
winners which help in grabbing customers as well as seize its interest for a long time. Along with
this, it is also recommended that company need to analyse all the factors of internal as well as
external which gave influence on market position and also foster goodwill of the firm.
Identifying all these elements can assist in formulating imperative business decisions. Through
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employing these, Continental Consulting Limited can meet its goals and remain superior in
competitive market.
TASK 4
P7 Self reflection
Preparing a plan of managing a task is a very difficult task in order to administrate
required considerations which are involved in it. While doing this report, I mainly like to
complete investigation as it give various benefits to my project. In this work, I had gain lots of
knowledge and learn about several apps of digitalization tools & techniques which play a very
major role in growth as well as success of every business. This will aid in improving my skills
and knowledge in the areas of social media as I never heard about this apps before. The entire
investigator build my confidence level. Along with this, I have better command on management,
communication and leadership. Methods of qualitative as well as quantitative research has
adopted at the time of completing a project along with this I like to use qualitative data and
secondary data which is most suitable to accomplish the research project I learn how these data
are collected and which sources are used to gathers the effective information.
In this research project, I did not have proper experience of research functions. Hence,
problems took place while assigning as well as managing work. Therefore, my mentor provides
me proper guidance and support me a lot on each stage which was helpful for accomplishing the
research project. Along with this, I have faced the issue of having a less timing and finance
which gave impact on my working functions which taught me to manage project in more
efficiently. Due to not having my strong skills of communication, I can't capable to act with
peoples effectual. Thus, I need to accent on rising my communication ability which assist me in
future projects. Therefore, in an short manner the entire research project help me in enhancing
my skills and knowledge of social sites, several tools, digitalization and so on which are used for
improving presentation of business activities.
CONCLUSION
According to above study it has been complete that the tool of social media aid in
enhancing productivity, profitability and effectiveness. Company keep on adopting changes of
technology which take place in the market. Both kind of organisations either small or large they
are reaching in new marketplace of economy and source the enterprise activities at both internal
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and external environment. In small enterprise, digital application will assist in devising their
office work more easy by using different applications like payroll, record keeping, accounting
and many more for correct maintenance of organization data. Along with this, company's
investigator also develops small investigations where they uses different methods like
quantitative, qualitative in order to meet aims and objectives in specific time frame. On the other
hand, in order to meet goals right on time, both Gantt chart and Work breakdown structure have
also taken in use to set time for every single activity. This will provide basic platform which
assist in using and adopting different tools and techniques that help in reaching with potential
goals and targets. This investigation report will support in evaluating the impact of social media
in growth and development of a company. In addition to this, it will help in conducting research
for ascertain the effect of social media in upgrading business operations and activities. The data
analysis aid in collecting and gathering information in increasing business growth effectively.
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24

LOG BOOK
Project Logbook for the chosen
organisation: Continental
Consulting Limited
Name of the learner: Name of the Supervisor:
Project Title: Managing a
Successful Business
Date: 19 September 2018
Update of weekly research/ tasks
achieved (Account for a minimum
of six weeks with dates)
 What have you completed?
 Did you fulfil Task
requirements?
 Are you on track and within
deadlines set?
 Did you need to make any
changes to your project
management plan?
Comments
This work assist in examining
the impact of social media on
business operations and its
functions.
Yes
Yes, I completed this task in
given time period and ensure
that all the goods and services
are deliver in proper manner.
Yes, there is some changes and
modifications in their rules and
regulations of government so
they will develop some changes
in finish the plan.
Any risks and / or issues
identified?
 Did you identify risks/issues
with a lack of skills required
for undertaking research
tasks?
 Did you identify any
additional risks/issues that
have an impact on the
project management plan?
Yes, at the time of conducting
different surveys I need to
analyse that there are various
issues occurs with my
communication abilities.
There are various number of
individual who are not aware
about effectiveness of social
media functions and activities
in better manner. This will
directly effect on business
operations and functions.
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Problems encountered
 What barriers did you face?
 How did you overcome
them?
Some of the issues and barriers
which are faced by me and this
is related to ethical issues and
time.
I develop all the activities and
functions that ensure that all
the work has been finished in
given time period. In addition
to this, ethical issues are
highlighting the correct
content and matter.
New Ideas and change of project
direction
For giving accurate training
and development opportunities
that are provided to an
individual which assist in
upgrading their skills and
abilities in proper manner.
What Have I learnt about myself
this week?
 How did I feel when I had to
deal with tasks/problems?
 How well have I performed?
What did I contribute?
 What can I improve on next
week?
I reached with all the issues
and problems which is the part
of business operations and
growth.
An organisation senior
manager required to provide
guidance to me in accurate way
that will assist in enhancing my
personal performance ad also
gaining contribution level.
There are various analytical
skills and knowledge which are
necessary to be upgraded and
it is possible when I learn
different things on regular
basis.
Tasks planned for next week
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 Which tasks are priority?
 Have you set aside sufficient
time for completion?
Such type of work which has
been conducted in given time
period for achieving with
enhancing efficiency that
includes data collection.
Yes, there are some adequate
time which is keep for
completing the essential task
and also make proper changes
in this.
Project plan status to date (on,
ahead, behind)
Up to date
Supervisor comments to address
Signature of the Supervisor and
date:
Template for Performance Review
Template to be attached with the
report by the learner:
 What was the Project supposed to accomplish?
There are different goals which are associated with social media in
Continental Consulting limited such as achievement of all desired goals
and objectives.
 Did the project succeed in its aims/ how do you know?
Specifically, please outline any evaluation and assessment
undertaken.
Yes, social media assist in acquiring all targets and goals in proper
manner. There are different advantages which includes
improvement in company goodwill and reputation.
 What things do you think worked well and why? Evaluate
all aspects of the project (e.g initial inception, project
activities and project outcomes) from a range of
perspectives.
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Through project management plan, I was capable for evaluate all
the actions and this will allow me in reducing time while
developing project in defined way.
 What problems emerged during the project and how were
they tackled? Was there timely identification of issues and
resolution during the project process?
In this, data collection is very difficult and it is manage and
handle by using various tools and technique which allow me in
gathering all required data in better manner.
 What did you learn from undertaking the project?
It is the new research topic for me so it is required for me is to
learn various new things. Also I learned about social media
technology for gaining desired targets and goals.
 How would you rate your performance as a management
consultant leading the project?
I would rate myself 7 out of 10.
 What strengths and weakness of your performance did you
identify?
My strength includes communication skill that allow me in
interacting with an individual in proper manner. The weakness is
I hindered my technical skills.
 How will this inform and support your continuous
professional development?
In an organisation, it is necessary for developing accurate
communication technique which will allow me in providing
information to all workers.
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