Hilton Hotel - Managing Successful Business
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Added on 2020-07-22
Hilton Hotel - Managing Successful Business
Added on 2020-07-22
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MANAGING SUCCESSFULBUSINESS
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Objective of business project plan.........................................................................................1P2 Development stages of project plan of company...................................................................3P3 Gantt chart and Work breakdown structure of action plan....................................................5TASK 2............................................................................................................................................6P4 Qualitative and Quantitative analysis of business plan..........................................................6TASK 3............................................................................................................................................8P5 Analysis of collected data for research..................................................................................8P6 Recommendation to finding of data analysis in research project.......................................17P7 Reflective report of produced research project....................................................................18CONCLUSION..............................................................................................................................18REFERENCES..............................................................................................................................19
INTRODUCTIONCorporate social responsibility is defined as various activity that are carried out bymultinational companies to share some part of their profit with the shareholders, employee, to thesociety, with governmental and for sustainability development of healthy environment. This canbe described as the responsibility of an company towards, society, communities, people andenvironment. Accomplishment of all CSR goals by company helps in developing good brandimage in the working business environment and also helps in earn more profit for company.These CSR activities helps in achieving sustainable continuous growth of company to largeextent. Hilton hotel is engaged in delivering its hospitality services to large number of customerin worldwide. This company is continuously efforts for developing good CSR project plan forthe organisation n order to attain higher probability of firm and development of good brandimage in marketplace (Bettencourt and et. al., 2002). The company is following ethical practicesin its operations in order to satisfy the firm employee, customers, stakeholder and society peopleefficiently. In today scenario Hilton is facing huge public backlash which can negatively impactthe profit of firm. So, in order to deal with this respective issue the business entity shoulddevelop effective management plan for an successful business.In this respective report various type of data is collected from the respondents throughdeveloping an questionnaire in order to analyse the data appropriately and can make profitablebusiness plan for growth of hotel. This report also represented with development of wreakbreakdown structure for the business action plan in order to sustainable development ofcompany.TASK 1P1 Objective of business project plan.In this particular research report contribution of CSR activities in the sustainable growthof Hilton hotel in business environment are analysed through data interpretation techniques. TheHilton hotel is developing its some part of profit to the people of society, governmental andrelated people like customers, employees and other stakeholders (Brown and Vessey, 2003). TheHilton is responsibility acting towards the its corporate social responsibility in marketplace toincrease the brand value and enhance goodwill of company among customers and othercompetitors. The Hilton is planing to establish a new establishment in London. So, the company1
is busy in scheduling the major functionality and operations of the company and less focusingupon the CSR activities in London which may negatively affect the brand image. So, in order todeal with this responsibility issue the hotel chain should develop focus on action plan towardsthe company corporate social responsibly towards its employees, customers, society people,government and to the natural environment.Theme: The research report is having theme of implementing CSR activities in operationof Hilton in order to achieve competitive advantage and sustainable development objectives oforganisation.Background: CSR activities are having great importance in development of goodwill ofcompany. The Hilton hotel is an multinational hotel chain delivering its services to largenumbers of countries. In order to maintain profitability of firm continuously Hilton highermanagement have to comply with its corporate social responsibility in actions which will behelpful in maintaining good brand image in marketplace (Chen and Popovich, 2003). The CSRactivity carried put by the Hilton helps in resolving various issues faced in the society byminority and people due to discrimination in communities. The women are also sufferer ofdomestic violence in the countries for which the Hilton is largely developing new plans of CSRactivities in order to help women and people in need. The company is following effectivemanagement approaches in operation to reduce the negative impact of its functionality on thenatural environment and continuously engaged in delivering CSR services to serve a betterhealthy environment.Aim: Aim of the respective research project ins to order various action plan in relation toimplementation of CSR activities in practice by Hilton hotel to achieve all goals and objective offirm to grow sustainably in business environment (Eckerson, 2010).Objectives:Analysis of significance of CSR activities for growth of Hilton hotel.Finding out various factors that can help in achieving competitive advantage over thecompetitors by Hilton.Determining the role of corporate social responsibility of Hilton in gaining competitiveadvantage in commercial environment.Research Questions:2
How implementation of CSR activities can contribute in sustainable growth of Hiltonhotel?Describe the connecting link between the corporate social responsibility of Hilton andcompetitive advantage of the organisation in marketplace?Indemnification of effect of corporate social responsibility action plan of Hilton hotel onits operation and its developmental plans?Interpret the various approaches that can be developed by Hilton in order to gaincompetitive advantage in market through implementing CSR activities in practiceeffectively?P2 Development stages of project plan of company.Task NameDurationStartFinishPredecessorsIdentification of issue that mayaffect sustainable growth of Hilton3 daysMonday8/21/17Wednesday8/23/17Defining the research topic3 daysThursday8/24/17Monday8/28/171Evaluation of objectives and aim ofresearch project2 daysTuesday8/29/17Wednesday8/30/172Reviewing literature5 daysThursday8/31/17Wednesday9/6/173, 2Produce an research methodology6 daysThursday9/7/17Thursday9/14/174Collection of data and analyse theresults4 daysFriday9/15/17Wednesday9/20/175, 4Interpret the collected data3 daysThursday9/21/17Monday9/25/176,5Conclusion over the researchfindings and recommendation toaction plans2 daysTuesday9/26/17Wednesday9/27/177Submission of report1 dayThursday9/28/17Thursday9/28/1783
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