Managing Successful Business Project: Implementing CSR Activities for Sustainable Objectives

MANAGING SUCCESSFUL BUSINESS PROJECT
(IMPLEMENTING CSR ACTIVITIES WITHIN
ORGANISATIONS TO MEET SUSTAINABLE OBJECTIVES)

Table of contents
Part 1:.........................................................................................................................................3
Introduction:...............................................................................................................................3
Aims of the project:....................................................................................................................3
Objectives of the project:...........................................................................................................3
Project management plan:..........................................................................................................4
Gantt chart of the project:..........................................................................................................5
Part 2..........................................................................................................................................6
Research specification:...............................................................................................................6
Data Collection Method:............................................................................................................6
Data Collection Tools:...............................................................................................................7
Sampling Size and Technique:...................................................................................................7
Accuracy and Reliability:...........................................................................................................7
Part 3..........................................................................................................................................9
Qualitative analysis:...................................................................................................................9
Quantitative analysis:...............................................................................................................11
Recommendation to overcome the challenges of implementing CSR activities:....................14
Linking with the objectives:.....................................................................................................15
Reference List:.........................................................................................................................17

Part 1:
Introduction:
Business management project is a formal plan approved by the development managers in
order to manage a business project successfully. The project defines the methodology of how
a business project is organised in order to maintain sustainable economic accountability and
product quality. A business project can be managed by proper monitoring the project works,
for developing adopting sustainable practices and approaches. This assignment mainly
focuses on the Corporate Social Responsibilities (CSR) of the project. It highlights the aims,
objectives, cost and scope of the project. The current assignment also focuses on the quality
of the project, its risk factors, its resources and its communication systems. Therefore, it is
the overall assessment of a business project for Starbucks working on the corporate Social
Responsibility (CSR).
Aims of the project:
The aim of the current project management plan is to focus on the business activities of
Starbucks in ensuring sustainable development with the practice of corporate social
responsibility (Basu 2014, p. 178).
Attracting partners:
The Starbucks Company has a commitment with the CSR they have lead their company to
the higher typical levels of their satisfaction Beringer et al. (2013, p. 83).
Customer Loyalty:
CSR helps the company to maintain a loyal relationship with the customers by making
perfect criteria (Schmiedel 2014, p. 53).
Strengthening the company for their supply chain:
CSR helps the company to strengthen their power by increasing their supply chain.
Licence to operate:
CSR helps the company to maintain a good reputation as a corporate social responsible
company.

Objectives of the project:
 To promote CSR in order to ensure community involvement of the company.
 To initiate CSR activities in the development of Starbucks and to focus on its
investments.
 To identify the issues faced in implementing CSR activities
 To apply strategies in order to overcome the issues of implementing CSR activities
Project management plan:
Cost of the project:
Estimate cost of the project is 2 billion including recruitment of the staffs, setting project
materials and including consultants. According to Braglia and Frosolini (2014, p. 18), the
entire budget of the project also includes graphic designing, advertisements and mailing
expenses in CSR activities regarding Starbucks Company. The budget also includes work-
study, security management and exhibitions (Cavusgil 2014, p. 56).
Scope of the project:
The scope of the project includes the sustainable developments of Starbucks Company. In
order to organise a good project management plan the CSR is a main point to understand the
sustainable development issues. As specified by Davis (2014, p. 18), the scope of the project
includes the importance of attracting the partners in order to develop their business
management plan. It also includes the behaviour of customer loyalty. In order to fulfil the
scope of the project the CSR activities helps the company to strengthen their power by
increasing their supply chain (Flyvbjerg, 2014, p. 6).
Time taken to complete the project:
In order to complete, the project the company has to maintain many business strategies and
that needs 30 days.
Quality of the project:
To maintain the quality of the project the company needs to develop its product qualities.
Communication:
According to Hesselbarth and Schaltegger (2014, p. 24), in order to improve its
communication system the company has taken the help of many communication systems. It
includes telephonic conversations and electronic gadgets.
Risk: