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Managing Organizations in Global Environment

10 Pages1677 Words472 Views
   

Saint Leo University

   

Brand Management (MKT 562)

   

Added on  2020-03-07

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In this report, the focus is placed on the theoretical base of organizational culture. The given report helps in understanding various concepts and approaches to different components in detail such as economic and socio-cultural benefits of a business preferably in the hospitality industry, the knowledge about organizational culture and structure in terms of brand image, which targets appealing to the potential customers, is essential. In the end, this report includes some recommendations, which can be practised by an organization to improve its organizational culture.

Managing Organizations in Global Environment

   

Saint Leo University

   

Brand Management (MKT 562)

   Added on 2020-03-07

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Running Head: GLOBAL ENVIRONMENT 1Managing the Organizations in Global Environment
Managing Organizations in Global Environment_1
GLOBAL ENVIRONMENT 2Table of ContentsActivity 1: Culture...........................................................................................................................3Executive Summary.....................................................................................................................3Introduction..................................................................................................................................4Part 1:...........................................................................................................................................4Part 2............................................................................................................................................4Recommendations........................................................................................................................4Conclusion...................................................................................................................................5Activity 1: Thomas Friedman on Globalization..............................................................................6Executive Summary.....................................................................................................................6Introduction..................................................................................................................................7Part 1............................................................................................................................................7Part 2............................................................................................................................................7Recommendations........................................................................................................................7Conclusion...................................................................................................................................8References........................................................................................................................................9
Managing Organizations in Global Environment_2
GLOBAL ENVIRONMENT 3Activity 1: Culture Executive Summary In this report, the focus is placed on the theoretical base of organizational culture. Though, the applied and long run effect of organizational culture and its processes need to be known and understood at each and every level of an organization to become successful. The given report helps in understanding various concepts and approach to different components in detail, which are provided in the e-study link. In order to gain economic and socio-cultural benefits of a business preferably in hospitality industry, the knowledge about organizational culture and structure in terms of brand image, which targets appealing the potential customers, is essential. At the end, this report includes some recommendations, which can be practiced by an organization to improve its organizational culture.
Managing Organizations in Global Environment_3

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