Talent Management Strategies in Primark

This document discusses the talent management strategies used by Primark to attract and retain employees. It explores the concept of talent management, analyzes its impact on staff retention, and determines various strategies in talent management. The document also includes a project management plan and a work breakdown structure for conducting research on talent management.

Managing the successful
project
1

Table of Contents
LO 1.................................................................................................................................................3
P1 Devise project aims and objectives.........................................................................................3
P2 project management plan........................................................................................................4
P3 work breakdown structure and a Gantt Chart.........................................................................5
LO 2.................................................................................................................................................7
P4 Small scale research for aims and objectives.........................................................................7
LO 3.................................................................................................................................................9
P5 Analyse research and data......................................................................................................9
P6 Communicate appropriate recommendation.........................................................................17
LO 4...............................................................................................................................................17
P7 Reflect on the value of undertaking research.......................................................................17
REFERENCES..............................................................................................................................19
Appendix........................................................................................................................................20
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LO 1
P1 Devise project aims and objectives
Every organization recruit and hire talented and experience people. For that they apply
various types of recruitment strategies. It is because strategy enable in hiring right candidate for
right job role. Moreover, staff must possess relevant skills and knowledge so that job roles are
performed by them. Besides that, HR is main pillar of an organization. They need to retain and
attract a lot of people so that goals are attained. However, retaining of staff is necessary as it
helps in gaining competitive advantage in industry and also positive culture is developed. The
use of strategy depends on company needs. Moreover, concept of talent management consists of
many things such as hiring, motivating, performance appraisal, retention, etc. of staff. So, it is
responsibility of HR to apply different practices of talent management. Besides, it is important to
attract more people as it brings in new talent and creativity (Claus, 2019).
It is important for firm to hire right people a right place. Also, they need to give training
to them so that tasks are performed in effective way. There is also need to encourage staff
continuously so that they can be retained for long term. Talent management is a wide scope and
area which is entirely based on employee management. Furthermore, TM plays significant role
for firm as it results in increasing employee performance and efficiency. In addition, it results in
enhancing overall organization productivity. There are many companies who invest a lot of
amounts in TM. This enables them to attract new talent and retain them. Apart from it, TM
strategies include doing job description, specification, etc. Here, strategies must be aligned with
company goals so that it becomes easy to achieve it. Besides, overall success of business
depends on HR as they perform tasks and accomplish goals. Furthermore, there is a particular
process which is followed in TM. The stages are planning, attracting, selecting, developing and
retaining. Each step is dependent on one another and it makes things easy to recruit the best
talent. It entirely focuses on evolution of individual staff. Also, there is need to provide benefit as
well to staff. The strategy is developed on basis of needs of firm. It has become an integral part
of business. Within strategy there are certain practices included in it as well. This enables to
identify which staff is best suited for job role. Also, it shows that what step is to be followed and
where. Then, further process is based on that strategy (Krishnan and Scullion, 2017).
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Aim — What talent strategies do the companies used to attract and retain people? A case study
on Primark.
Objectives –
 To evaluate concept of talent management
 To analyse impact of talent management on retention of staff
 To determine various strategies in talent management
Research questions
 What is concept of talent management?
 How talent management impact on retention of staff?
 What are various strategies in talent management?
P2 project management plan
For carrying out research there is need to identify various elements of project which will
help in conducting it in effective way. Thus, the elements are defined as below :
Cost – this is an essential component that enables in allocation of resources. Cost is required to
travel, stationary items, etc. increase in cost also results in increasing time of study. For this
project total cost required will be. €2500.
Time –It is also crucial element as it provides an estimation of time in which research will be
completed. The schedule is developed and roles are assigned. Hence, here project will be
finished in 2 months.
Scope – this study will show what are recruitment strategies which is followed by companies.
The project will only focus on it and will not discuss any other topic or subject in it (Pandita and
Ray, 2018).
Quality – It is necessary for scholar to maintain quality of data so that effective outcomes are
generated. Also, it helps in securing of data and information. Hence, data is stored in database
and quality is maintained by setting standards.
Communication – An effective communication is required to conduct study. For this e-mail and
meeting will be used in formal communication.
Risk – The risk assessment will be conducted to identify risk. Then, accordingly proper
measures will be taken to mitigate it. Here, risk can be delay in completion, lack of resources,
etc.
4

Resources- There are various resources required like HR, finance, computer system, etc. in
research. Thus, better and efficient resources aids in doing study in better way (McDonnell and
et.al., 2017).
P3 work breakdown structure and a Gantt Chart
Activity 1 to 2
Week
2 to 3
Week
3 to 5
Week
5 to 6
Week
6 to 7
Week
7 to 8
Week
8 to 9
Week
9 to 10
Week
10 to
11
Week
11 to
12
Week
Identify
research topic
Review of
Literature
5

Drafting
Methodologies
Complete
Proposal
Designing
questionnaire
Collection of
data
Analysing data
and
interpretation
Discussion and
Conclusion
Submission
Task Name Duration Start Finish
Identify research topic 3 days Tue 2/2/21 Thu 2/4/21
Review of Literature 4 days Fri 2/5/21 Wed 2/10/21
Drafting Methodologies 3 days Thu 2/11/21 Mon 2/15/21
Complete Proposal 2 days Tue 2/16/21 Wed 2/17/21
Designing questionnaire 4 days Thu 2/18/21 Tue 2/23/21
Collection of data 7 days Wed 2/24/21 Thu 3/4/21
Analyzing data and
interpretation 9 days Fri 3/5/21 Wed 3/17/21
Discussion and
Conclusion 6 days Thu 3/18/21 Thu 3/25/21
Submission 3 days Fri 3/26/21 Tue 3/30/21
6

LO 2
P4 Small scale research for aims and objectives
For carrying out study there is need to have some methods in it. This is because method
help in collecting data and doing research in systematic way. It provides framework that what
method is to be used. Similarly, it is defined as:
Research philosophy: It is the framework of entire research. It shows how overall study is been
conducted and purpose of research. There are different philosophies available that can be used
such as positivism, interpretivism, realism, etc. Pragmatism uses concepts to develop knowledge
about it. However, in interpretive quantitative data is evaluated which is based on topic. The
researcher will use interpretivism philosophy to find out what strategies is used in TM by
Primark.
Research strategy- It refers to procedure followed in collecting data. Generally, there are two
common research strategies used. In qualitative, only data related to topic is collected and
analysed to get more depth understanding. It is a very easy and simple one. Also, in qualitative,
the data and information collected can be either facts or figures or theory. On the other hand, in
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quantitative, only recent facts and figures are collected and interpreted. For present study,
qualitative strategy will be used by scholar.
Research approach- It defines how data is gathered and analyses. This will help in conducting
the research in smooth way. Generally, there are three approaches which can be used. It includes
deductive, inductive and deductive approaches. In inductive, there is emergence of innovative
theories and concepts. In deductive approach, some facts and figures are evolved. In inductive no
hypothesis is there. Hence, for current study inductive approach will be used.
Data collection – This is a process in which information is used from other related sources to
search answers of problems and examine the results. It can be divided into two parts: primary
and secondary data. Primary gather fresh data and info through various ways such as
questionnaire, survey, interview, etc. However, in secondary articles, books, etc. are used to
collect data. Therefore, for present study scholar will use primary data collection method. Thus,
here questionnaire will be used (Gallardo-Gallardo, Thunnissen and Scullion, 2020).
Sampling method- It is done to filter population for gathering data. This can be done by using
two techniques that is probability and non-probability. In probability chance of selection is equal
but in non probability chance is unequal. There are many sub methods as well in both these
techniques. Therefore, for current study the scholar will use simple random sampling method.
So, sample size will be 20 employees of Primark.
Data analysis- It is a vital element in research as results are based on it. It is a process of
interpreting and analysing data to obtain accurate outcomes. The scholar must be able to analyse
data in effective way so that aim and objectives is achieved. Moreover, to get the desired
outcomes, proper analysis technique must be used. There are various techniques available for
data analysis. Here, thematic data analysis technique will be used (Narayanan, Rajithakumar and
Menon, 2019).
Ethics- There are certain ethics to be followed in study. Here, first of all, the consent of people
have been taken who are involved in research. Also, each individual dignity was maintained, and
they were respected and treated in equal manner. Alongside it, data collected and results obtained
have been protected and secured in database.
LO 3
P5 Analyse research and data
Literature Review
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As per the view of Tafti, Mahmoudsalehi and Amiri (2017), talent management refer to the
process of developing the talent into the management in organization and also to increase the
process of developing the talent into workplace. Talent management is the management of
human resource talent in the organization. It is one of the crucial factor of the organization and
every organization works on the talent management to increase the overall performance of the
business as that they can achieve the business objective and goals. This is very crucial for the
business and it can be done through various practices from the HR team and the talent
management team of the organization to make sure that they are working in the best
development of talent and the retention of the employee in the organization.
According to the Sheehan, Grant and Garavan, (2018), it can be concluded that the organization
are working in the development of the talent management in the organization because they
understand that retention is one of the most important factor to increase the performance of the
business. They need to make strategies by providing the employee with better process and
practices improving their motivation and confidence so that they can rely on the organization to
increase performance. Talent management help in understanding the employee point of view and
it also helps in increasing the trust of the employee on the company which also increase thee
retention rates. Better talented employee works with quality performance in the organization and
it helps the business in quality performance which is beneficial for the organization in
development and achievement of business objective and goals. Talent management helps the
organization in increasing the overall performance of the business and also in detailed specific in
the process of development in the employee performance and also in the motivation of the
employee which help them in increasing the business goals,
Van Zyl, Mathafena and Ras, (2017), suggested that the impact of the talent management and the
strategies of the talent management is very different as they are working on different ways. The
impact of talent management shows the result and the strategies and practices are the ways in
which the talent management to f the organization develop to increase the performance and
result. It helps in increasing the business result and also to make the business grow it is crucial
for the business to increase the performance. The impact of the talent management in the staff
retention is very high because the talent management increase the staff retention by providing the
different rewards and the appreciation to the employee which help them in increasing the trust on
the organization and develop the process of working.
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Data Analysis
THEME : majority of respondents agree to that organization specific talent management
maiden in its place
Q 1. Does the organization have specific
talent management maiden in its place?
FREQUENCY
No 8
Yes 12
TOTAL 20
INTERPRETATION
From the above pie chart it can be interpretative that the Primark are providing the talent
management practices in the workplace. The graph is interpretative that majority of the
respondents are agreed to the fact that they are having the talent management practices in their
workplace. The organization is keen and are focused in providing the practices so that they can
develop the process of retaining the employee for a longer period and can utilized the talent for
10
40%
60%
No
Yes

the better performance of the organization. Marks and Spencer are having the low practices
related to the talent management as compared to the Primark (Collings, Mellahi and Cascio,
2017). They need to make sure that the organization are making them aware about the practices
of the talent management and the Marks and Spencers are not providing the enough talent
management practices in their organization.
THEME :
Q 2. Are you aware of the concept of training
and development?
FREQUENCY
Yes 15
No 5
TOTAL 20
INTERPRETATION
The above chart interpretative that the respondents are aware about the training and development
program in the workplace, and they are expecting the organization to make sure that they are
getting the training and development in the regular basis. The chart explains that the majority of
11
75%
25%
Yes
No

respondents are providing the exact situation off the organization giving the 75% to the yes as
they are well-known about the training and development program of the organization. The
remaining 25% of the respondents are not agreed to the fact that the company is using the
training and development or the people in the organization are aware about the practices or not.
Marks and Spencer are lacking in the training and development in the organization which is
causing them in loss of employee and low retention rate which they are facing due to insufficient
development of the employee working for them.
THEME : Majority of respondents feels training and development is best method.
Q 3. Which is the best method of providing
TM in the workplace?
FREQUENCY
Work force planning 8
Training and development 9
Performance management 7
All the above 6
TOTAL 20
12
27%
30%
23%
20%
Work force planning
Training and development
Performance management
All the above

INTERPRETATION
The above chart is interpretation the information of the given respondents as the best method for
talent management in the workplace the training and development. The majority of the 30% of
respondent are agreed to the method of training and development as best in talent management.
Remaining 27% are agreed to the work force and planning and the 23% to the performance
management in the organization at Primark. 20% of the respondents agreed to all the above
option as they are ready and are agreed to all the option in the given question. Primark are
providing different ways of development and training programme on regular basis which help
them in increasing the business and achieving the business objective. Marks and Spencer are
facing a huge loss due to the lack of training and development which is causing them a lot of
issues in the retail industry and are making them loosing a lot of employees (Whysall, Owtram
and Brittain, 2019).
THEME : majority of the respondents agreed to develop the level of business by using the
latest techniques
Q 4. Which is the reason behind providing of
training to employees?
FREQUENCY
To educate the latest trend to employees 2
To motivate the employees 3
To retain the employees in company 7
To develop the level of business by using the
latest techniques
8
TOTAL 20
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INTERPRETATION
The pie chart interpretative that there are a lot of reason for the organization in providing the
training and development to the employee so that they can get develop and increase the business
performance so that the organization can improve the process of developing the objective and
achieve the business goals which they want to achieve with the help of the employee. The
majority of the 40% respondent have agreed to the option to develop the level of business by
using the latest techniques in the workplace. On the other hand 35% of the respondents are
agreed that it is to retain the employee in the company for a longer period and to make them stay.
15% to motivate the employee so that they remain in the organization and also work better with
improved performance in the Primark. Marks and Spencer are developing different strategies to
changing the process of training and want to improve the performance of the business.
THEME : majority of the respondents strongly agreed that creating a culture that helps in
valuing of work of individuals and employees
Q 5. Does Talent management help in
creating a culture that helps in valuing of
FREQUENCY
14
10%
15%
35%
40%
To educate the latest trend to
employees
To motivate the employees
To retain the employees in
company
To develop the level of
business by using the latest
techniques

work of individuals and employees?
Strongly agree 7
Agree 5
Neutral, 6
Strongly disagree, 2
Disagree 0
TOTAL 20
INTERPRETATION
From the above chart in can be interpretative that Primark are creating a culture for the working
of the employee so that they can develop a better performance at the workplace and also in
increasing of business performance by the employee which are working for them. The majority
of the respondents strongly agreed with 35% that the organization culture is helping the
organization in development and better performance. The organization value the work of the
working of the individual and team in the workplace which help the Primark in increasing the
employee confidence in relying on the organization where the employee are not relying on the
15
35%
25%
30%
10%
Strongly agree
Agree
Neutral,
Strongly disagree,
Disagree

Marks and Spencers. 25% are agreed to this and it shows the impact of organization n the
employee and the ways in which they are developing the strategies which help them in retaining
the business by retaining of the employee through better talent management.
THEME : Majority of respondents agree that learning habits are the challenges being faced
by employees at time of providing Talent management.
Q 6. What are the major challenges being
faced by employees at time of providing
Talent management?
FREQUENCY
Resistance of employees 5
Different learning habits of employees 11
Increase in cost 4
TOTAL 20
INTERPRETATION
The above chart interpretative that it can be seen in the graph that the people are thinking that it
is a major challenge for them to accept the talent management strategies as it include different
16
25%
55%
20%
Resistance of employees
Different learning habits of
employees
Increase in cost

type of learning and changes which they need to accept and develop. The majority of the 55% of
the respondents agreed to that they are thinking that the different learning habits of the employee
is a major challenge for them. On the other hand the 25% of the respondents feel that the major
challenge for the Primark is to resistance of the employee and the 20% is the increased cost. It is
crucial and the organization thinks that they need to make sure that they keep working into the
talent management of the organization so that they can increase the performance and make the
organization in increasing the business and reach business goals.
Q 7. Are there any suggestion to improve the Management within the Retail industry?
P6 Communicate appropriate recommendation
To recommend it is very important for the organization to make sure that they are having the
variety of talent management activity in the organization and are following the regular strategies
to increase the retention rate with different ways. It is important for the organization to make
sure that they are developing the business by increasing the retention and selection of the
retained employee so that they can save a lot of money of the training and development.
 They need to make sure that they are providing the benefits to the organization employee
who are giving the inputs as a work and demand a proper output in terms of rewards and
other bonus. The appreciation is a major factor in retaining the employee working of the
organization.
 To recommend it is important for the employee to get the bonus and rewards for the work
they are doing for the organization and also to improve the performance by motivation to
others.
 They need to increase the technologies in the organization so that the people working in
the organization improve their performance and also in increase of working in the inputs
they are giving to the business (Crane and Hartwell, 2019).
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LO 4
P7 Reflect on the value of undertaking research
By undertaking this research I learned a lot of things. As this was my first project, so I
got to know how overall study is conducted, data is gathered, analysed, etc. first thing I did is
framing objectives and research question. Then, I identified cost, time, risk, etc. that can occur in
doing study. I identified various research methods to be used in it. I used interpretivism
philosophy. It is because I want to find out different strategies used in talent management.
Besides, I used inductive technique as there were no hypothesis in it. Thus, I can easily gather
data in it. Furthermore, I selected primary method as I want to obtain fresh data. As I was not
having any idea of framing questionnaire, so I took help of expert and search on internet. Then, I
started drafting one by one question. It was difficult for me to design it but I did it by taking
time. I was able to attain goals and objectives in effective way but it hindered my performance as
well. However, there were some challenge as well which I faced in it. I was not able to analyse
data and info through thematic analysis. I did not know how to do interpretation of data. This
impacted my performance and led to ineffective accomplishing of goals.
I learned a lot of things from project. I got to known how to access cost and time of
project. Besides, I identified what are methods used in research, types of design, approach, data
collection, etc. I learned criteria of selecting of methods in it. It helped me to gain knowledge
about different things which include the time management skills and the working in different
team with different people all together. It is very helpful for me to know the new skills and
knowledge to increase thee efficiency of myself working on different research. This helped in
increasing the various skills including the management of operation and taking the leadership to
next level by making other work in good direction. I learned to understand the perspective of
other people working so that it helped in increasing the understanding with good communication
and also by changing the process f development through different online classes and also by
practising on regular note.
While working on the research I understood that the searching skills are very important and it is
very crucial while working on the research to make sure that the process of searching the sata
and the collection of data is done in the proper manner. I realized that I need to increase the
performance in the research and I worked on it by developing the research through different
online process and tuition. It also helped me as it will help me in future research with better
18

research and detailed, it also helped me in understanding the topic in the best ways and the
importance of the talent management into the workplace for the organizations.
REFERENCES
Books and journals
Claus, L., 2019. HR disruption—Time already to reinvent talent management. BRQ Business
Research Quarterly. 22(3). pp.207-215.
Pandita, D. and Ray, S., 2018. Talent management and employee engagement–a meta-analysis of
their impact on talent retention. Industrial and Commercial Training.
Whysall, Z., Owtram, M. and Brittain, S., 2019. The new talent management challenges of
Industry 4.0. Journal of management development.
Krishnan, T.N. and Scullion, H., 2017. Talent management and dynamic view of talent in small
and medium enterprises. Human Resource Management Review. 27(3). pp.431-441.
Gallardo-Gallardo, E., Thunnissen, M. and Scullion, H., 2020. Talent management: Context
matters.
McDonnell, A., and et.al., 2017. Talent management: a systematic review and future
prospects. European Journal of International Management. 11(1). pp.86-128.
Crane, B. and Hartwell, C.J., 2019. Global talent management: A life cycle view of the
interaction between human and social capital. Journal of World Business.54(2). pp.82-92.
Narayanan, A., Rajithakumar, S. and Menon, M., 2019. Talent management and employee
retention: An integrative research framework. Human Resource Development Review, 18(2),
pp.228-247.
Collings, D.G., Mellahi, K. and Cascio, W.F. eds., 2017. The Oxford handbook of talent
management. Oxford University Press.
van Zyl, E.S., Mathafena, R.B. and Ras, J., 2017. The development of a talent management
framework for the private sector. SA Journal of Human Resource Management. 15. p.19.
Sheehan, M., Grant, K. and Garavan, T., 2018. Strategic talent management. Worldwide
Hospitality and Tourism Themes.
19

Tafti, M.M., Mahmoudsalehi, M. and Amiri, M., 2017. Critical success factors, challenges and
obstacles in talent management. Industrial and Commercial Training.
20

Appendix
QUESTIONNAIRE
NAME :
ADDRESS:
JOB POSITION:
DATE:
Q 1. Does the organization have specific talent management maiden in its place?
 No
 Yes
Q 2. Are you aware of the concept of training and development?
 Yes
 No
Q 3. Which is the best method of providing TM in the workplace?
 Work force planning
 Training and development
 Performance management
 All the above
Q 4. Which is the reason behind providing of training to employees?
 To educate the latest trend to employees
 To motivate the employees
 To retain the employees in company
 To develop the level of business by using the latest techniques
Q 5. Does Talent management help in creating a culture that helps in valuing of work of
individuals and employees?
 Strongly agree
 Agree,
 Neutral,
 Strongly disagree,
 Disagree
21

Q 6. What are the major challenges being faced by employees at time of providing Talent
management?
 Resistance of employees
 Different learning habits of employees
 Increase in cost
Q 7. Are there any suggestion to improve the Management within the Retail industry?
22