Managing Strategy, Operations, and Partnerships in Leon's Restaurant

MANAGING
STRATEGY,OPERATIOS
AND PARTNERSHIPS

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Critical evaluation of the environment of the industry in which the Leon’s Restaurant operates...1
PEST Analysis............................................................................................................................1
Mega Trends................................................................................................................................2
Porter's Five Force Analysis........................................................................................................2
Industry Environment..................................................................................................................3
Critical evaluation of the strategy of Leon’s Restaurant.................................................................3
Resources of the organisation.....................................................................................................3
Capabilities of the organisation...................................................................................................3
Evaluation of resources and capabilities (VIRN)........................................................................4
Compare sustainable resources and capabilities with the industry success factors as per Mega-
trends...........................................................................................................................................4
Critical evaluation of the operation of Leon’s Restaurant ..............................................................5
Operation of Leon Restaurant.....................................................................................................5
Vision of Leon Restaurant..........................................................................................................5
Critically assess the extent to which the operation supports
the delivery of the vision.............................................................................................................5
Evaluation for sustainability of business operations...................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
APPENDIX......................................................................................................................................8

INTRODUCTION
Business organisations are evolving in the complex environment and management
strategy, operations and partnership in business needs to be managed effectively in order to
achieve business operations. To understand the concept of management strategy and operations
Leon Restaurant is considered in this project report. It is a private organisation founded in the
year 2004 by John Vincent, Henry Dimbleby and Allegra McEvedy. The organisation is serving
food which is organically prepared for consumers who prefer healthy and quality food (Adner,
2017). Headquarter of the organisation is situated in London, United Kingdom and business is
expanded at international level. The project report consist of evaluation of industry environment,
strategy and operation of the business against vision and industry success factors. Emerging
issues and their impact in the industry with potential vulnerability faced by Leon restaurant.
MAIN BODY
Critical evaluation of the environment of the industry in which the Leon’s
Restaurant operates
PEST Analysis
Evaluation of the business environment and impact of the various external factors that
affects business operations in Restaurant industry needs to be analysed though PEST analysis. In
relation of Leon's Restaurant is defined as follows-
Political: Health policies that are introduced in political context are adding healthier food
options on the menu of various restaurants. Health menu choice act now making it compulsory
for operators of fast food industry to post number of calories for food and drinks. This political
change will have a impact on sales of Leon's Restaurant (Al-Tabbaa, Leach and Khan, 2019).
Economic: State of the economy in which business is operated affects business of
restaurants like Leon serving healthy foods. As healthy food is served with higher price and
negative economic condition will influence the organisation.
Social: Trends in the food industry keeps on changing as per taste and preference of the
targeted consumer group. As Leon's re is serving food which is health and social environment in
UK, USA, Spain and other countries when demands healthy food. Then a positive impact will be
created on the business.
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