Ryanair: Management Functions, External Analysis, and Decision Making

This report provides a comprehensive analysis of Ryanair's management practices. It begins with an introduction to management functions, including planning, leading, organizing, and controlling, specifically within the context of Ryanair's operations. The main body of the report delves into the managerial implications and responsibilities associated with these functions. Furthermore, it conducts an external economic analysis, considering factors such as the global environment, competitor pressures, strategic direction, technological implications, socio-cultural factors, and political obligations. The report then discusses the relevance of managerial decision-making in relation to bureaucracy and accountability within Ryanair. Finally, it explores the importance of addressing informal paradigms within the company and the extent to which a structured approach should be adopted for organizational advancement. The analysis is supported by relevant academic sources and concludes with a summary of key findings.

Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Managerial implications and responsibilities in management functions................................3
2. External economic analysis according to management perspective.......................................5
3. Relevance of managerial decision making insofar as bureaucracy and accountability..........6
4. Informal paradigms in a company be a concern of management............................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Management refers to the process of administrating business activities and operation in
order to attaining set objectives and goals. It can be an interlocking functions of formulating
corporate policy and organising, planning, controlling and directing the resources and origins of
the firm so that it can attain its business aims appropriately and adequately (Ansoff and et. al.,
2018). This assignment is based on Ryanair DAC which is an Irish budget airline and established
in 1984. This firm was headquartered in Swords, Dublin, Ireland and operate and offer its
services in numerous countries. There are 13,000 employees who are making their contribution
in running the business operation and activities of the company. This report will discuss about
management of the company and how a company play is managerial responsibilities to
administrate its business. Further, will define about external economic analysis in context of
global environment, competitors, strategic direction, technological implications, social cultural
factors and political obligations. Bureaucracy and accountability will also explain in context of
relevance of managerial decision making.
MAIN BODY
1. Managerial implications and responsibilities in management functions
Management refers and describes as a social activity which consist the responsivity for
economical and efficient planning and regulating operations and actions of a company to meet its
setted objectives. In Ryanair, management indicates to the administration of goods & services,
resources, employees, activities and operations of the company so that the business of the firm
can run in appropriate manner. The management department of the company is responsible for
various actions and activities, they are mentioned as beneath:
Planning- It is the major function of the management in context of a company. It deals
with future course of action and formulating plans or policies to accomplish the set objective of
the firm. In Ryanair, it is responsible to design strategies and policies so that firm can operate its
business effective manner. The administration of the company make plan regarding the growth
of the firm so that employees of the company can make their contribution regarding the success

of the firm (Fleming and Koppelman, 2016). It is important to insure the proper use of human
and non human origins and it is an intellectual action which assist in minimising and avoiding
confusion, risks, uncertainties which affect the firm in forthcoming.
Source: Management Functions,(2019).
Leading- Basically, it refers to the process of guiding and leading the employees of the
company so that they can understand their assigned work or task and use their skills in order to
meet the objective of them (Waste, 2018). In Ryanair, this management function is responsible to
lead all the functions of the company which are essential for the company in order to
organisational growth. In respective company, the leader use different leadership style to fulfil
employees in term of resolving issues, leading regarding task, motivating them and others.
Organising- This managerial function consist the resoluteness of actions and operations
which require to be completed in order to attain designed organisational goals and objectives
(Hambrick, 2015). In Ryanair, this management function is responsible to find out the task and
work which must be performed by employees and grouping them when it is important. Within
Illustration: Management Functions

this function the management of the firm is responsible to allot work and task as per their skills
and knowledge and coordinate the activities which are performed by the company.
Controlling- It indicates to the process of making control on those operations and
activities which affect the business of the firm and measure the performance of the workers
(Holling, 2017). In Ryanair, this managerial function is responsible for establishment of
standard performance and measure the real performance. It help in making control on irrelevant
actions and activities which are performed by the company. It is also assist in control cost and
budget regarding organisational activities.
2. External economic analysis according to management perspective
External economic analysis
It refer to the process of analysing the economic condition of external environment in
which a company operate and run its business. It consist strategic direction, economic climate,
change in technology, socio-cultural factor s, political implications, presence of competition and
globalization. These all external factor affect the economic condition of the company.
Global environment- Ryanair is well known company and has a good position in the
market because it is a robust brand name of low fare airline, high operating margins, and
economies of scale for being the greatest low price airline. Its low cost strategy offers bigger
profitability and make contribution in economic condition of the company in favourable manner.
New aircraft model permits to save costs on fuel and maintenance which also positively affect
the company in economic term.
Pressures from competitors- The strength of competitors is medium because numbers
have risen in competitors hard to copy Ryanair's cost leadership. This company make command
as a leaders of budget airline sector. The strategy of low cost pricing is beneficial to the firm
because it is not easy to adopt it in easy way.
Technological implication- The administration of the company use different
technologies in its business like internet, online check-in service which help in saving time, new
reinforced website without more of partial promotion and new aircraft model which contributes
to cut emission and cost charges.
Socio-cultural factor- Ryanair's social factors are good relationship with staff. This firm
is also offer services as per it customers needs and demand which are beneficial to effect
economic condition of the firm. Because when customer get service according their needs they

take benefits of them again and again (Kaplan and Atkinson, 2015). By using low cost pricing
strategy, the administration of the company offer satisfaction ton its target audiences.
Political implications- Political factors of this respective firm is territorial government's
rules on domestic employment contracts with Britain and France (Kotler and et. al., 2018).
Taxes, European Union's regulations and limitations on staff welfare and emission fee interrupts
Ryanair's plan of action.
3. Relevance of managerial decision making insofar as bureaucracy and accountability
Decision making is the process of devising determination regarding the actions,m
operations and activities which are performed by the management of the company in context of
organisational growth. It can be a most critical managerial skill which consist the final execution
of effective idea of plan. In Ryanair, the administrator of the company take decisions and
formulate effective plan, strategies and regulations so that the employees can work appropriately
in context of attaining organisational objectives. The decision which are taken by the managers
are reliable and unfailing or able to attain the established objectives of the firm adequately. With
a granted plan of action, administrators will no longer have any anxiety or scruple in devising
judgement. They will not longer cognizance any discomfort in fetching risks because before
taking decisions they used their managerial skills.
Relevance of managerial decision making regarding bureaucracy and accountability
Managerial decision making is essential for the companies and organisation because the
decision which are taken by the manager of the company in context of organisational growth by
considering managerial skills. These decisions are effective for accomplishing business
objectives of respective firm in set time period and assist in organisational success.
Bureaucracy refers to a company which publicly and privately owned, made up of
number of policymaking divisions or units. Individual who are working in bureaucracies are
known as bureaucrats. It explains the the set methods in large companies. For instant, Ryanair, is
a company which operate its business in airline sector. So the administration of the company can
set a bureaucracy to compel its workers to complete safety checks during the time of performing
their duties. Decision making is relevant in bureaucracy because when the manager take decision
regarding rules and regulations then the person consider the actions and activities of the
company. So the person can take effective decision by considering managerial competencies.
Bureaucracy implies a tangled artefact with aggregate layers and process which form

determination devising dilatory (Laudon and Laudon, 2016). The decision making is relevant
and important for it because by taking effective decision regarding formulation of efficacious
plan of action the manager can favourably influence the firm.
Accountability indicates to a certainty that an individual or a company will be measured
on their execution or demeanour affiliated to something for which they are answerable (Noe, and
et. al., 2015). In Ryanair, it is related to obligation but seen more form the orientation of display.
In another words, accountability means that the employees are answerable to complete their task
and work in affective manner by accomplishing their set objectives in successful manner.
Managerial decision making is relevant in accountability because in Ryanair, for example, if
there is no one to lead and guide the workers and they complete the task by using their own skills
and competencies and perform the work in accurate manner. When management ask them for it
then they are accountable for it. It will assist them more reliable resource of the company and
help in improving their skills and knowledge. Managerial decision making is essential in context
of accountability because when any work or task according to it, it will be assigned to them
because these kind individual are more important and have a justification. It also help in their
personal development as career growth and professional development in term of success,
promotion and others.
4. Informal paradigms in a company be a concern of management
Informal paradigms refers to a informal pattern which sometime fol,low the companies in
urgency. These kind of patter do not follow any structure and not in systematic way. They can
also influence the business of the company due to not have any specific framework. In Ryanair,
the management of they company follow properly developed or designed framework and models
which assist in maintaining administration of the company so that the company and employees
work and perform their responsibilities in systematic manner. For instant, if the company will not
follow in its booking services then there are several issues can be generate which affect the
business of the company in negative manner. If the company will perform their operations and
activities in informal way then the workers will not complete their work on time and the
company will also not attain its set objectives. It affect the brand images of the company,
success, profitability and productivity in unfavourable manner.
In Ryanair, it is essential to the management of the company that they should work in a
systematic way because if they perform their actions and activities in structured way and by

following a specific patter then it will completed in systematic way (Noe and et. al., 2017). The
administration department will also aware and have information about it or will beneficial for the
growth and success of the company in effective manner. For example, if the firm perform any
task then the management have data and information about it and in future when it required then
administrator can analysed it. By working in formal manner, the manager of the company can
use different technologies which help in organisational advancement (SA and Rica, 2016). For
example by offering self check in services, the management can focus on other activities of the
business and help in company's development.
CONCLUSION
As per the defined information it can be concluded that management is an essential aspect
which help in managing, controlling, leading, planning, coordinating and controlling the business
actions, activities and operations in appropriate manner. Different managerial functions like
planning, leading, organising and controlling are responsible to run the business of the company
in adequate way so that the company can accomplish its set business objectives and goals in set
time period. External economic analysis help in considering the impact of external factors of the
environment on organisation's business. There are several external factors like global
atmosphere, competitors, strategic direction, technology, social factors and political obligation
etc. which influence the company. Managerial decision making is relevant fro bureaucracy and
accountability because by taking appropriate decision manager and employees and help in the
growth of the firm. By using a particular structure and pattern, organisation can show
involvement in administration of the firm so that it can run in structured way and manner.

REFERENCES
Books & Journals
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Daft, R. L., & Marcic, D. (2016). Understanding management. Nelson Education.
Fleming, Q. W., & Koppelman, J. M. (2016, December). Earned value project management.
Project Management Institute.
Hambrick, D. C. (2015). Top management teams. Wiley Encyclopedia of Management. 1-2.
Holling, C. S. (2017). Adaptive environmental assessment and management.
Kaplan, R. S., & Atkinson, A. A. (2015). Advanced management accounting. PHI Learning.
Kotler, P. & et. al., (2018). Marketing management: an Asian perspective. Pearson.
Laudon, K. C., & Laudon, J. P. (2016). Management information system. Pearson Education
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Noe, R. A. & et. al., (2015). Human resources management. Instructor, 2015.
Noe, R. A. & et. al., (2017). Human resource management: Gaining a competitive advantage.
New York, NY: McGraw-Hill Education.
SA, P. W. P., & Rica, C. (2016). Forest management.
Waste, F. H. (2018). Hazardous waste management.
Online
Functions of Management. 2019. [Online]. Available Through:
<https://www.managementstudyhq.com/functions-of-management.html>.
Bureaucracy. 2019. [Online]. Available Through:
<https://www.investopedia.com/terms/b/bureaucracy.asp>.