Table of content •Introduction •SWOT Analysis •Porter five forces •conclusion
Introduction Managementisaprocessofplanning,organizing, implementation and controlling various resourcesand individuals in the organisation. The report is based on M&M food market that is going to introduce beverages in the market. The study will explain the rationale for new product. Furthermoreitwilldescribe,strength,weakness, opportunities and threads of M&M food market.
SWOT Analysis Companyhavegonethrough various challenges in past that its product arefilled with allergens that claimed by various customers. by using companyproduct they are suffering from lots of allergies. Due to these reason it may take timetoachievethetrustofthe people in the market. The have better presence in many countries that works as opportunity for them.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Porter five forces Thebuyerscanalsoimpactto margin of the company. With the presenceoffollowingreasons- smallnumberofbuyers,price consciousconsumer,bargaining powerofpeople,availabilityof existingsubstituteproducts, availabilityofinformationto buyers.
Marketing plan of M&M food market Themainmarketingobjective ofcompanyistogainhigh 10%marketshareby introducing healthy beverage in the market within a year.” The company have strength of itshugepresenceinmany countries. companys is use marketing mix strategyinordertomake strategyforproduct,price, place and promotion.
Conclusion By developing new health drinks , the company wants increase the number ofpotentialcustomeroffirmandgaincompetitiveadvantageinthe marketplace. Sample testing will help firm in knowing the reactions of the people towards beverages and by knowing that they can add new features in their beverages
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.