Event, Policy and Evaluation

Running Head: EVENT, POLICY AND EVALUATION
Event, Policy and Evaluation
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1EVENT, POLICY AND EVALUATION
Introduction
Mardi Gras is one of the important historical events in the city of New Oreland. The
French word ‘Mardi Gras’ means Fat Tuesday and it is a festival representing religious tradition
as well as welcomes beginning of the season Spring. The festival gains its importance in every
aspect including economic, social and culture. Previously the event was initiated by private
parties that restricted the reach of the event to some elite class especially among men. However,
realizing the growing importance of the economy through various channel state government and
different public organizations are taking interest on the event (Getz & Page, 2016). This is now
considered as the ‘Greatest free show on earth’. The essay aims to evaluate the implication of
free nature of this event on its various stakeholders. In this context, the essay discusses scope of
public policy and the necessity of policy evaluation and different approaches of evaluating an
event in reference to specific Environment Impact Assessment.
Event policy and need for evaluation
Events have important implication for people’s life some way or other. Despite that,
understanding regarding events and their potential outcomes are not developed completely.
Proper knowledge should be there regarding how the events can be organized in a more efficient
and effective manner, marketing plan of the events, and safe management of events and selection
of suitable venue. There is however little knowledge about owner of the events, sources where
the funds come from and how to allocate the resources with special attention on public
investment (Hussain, Rigoni & Orij, 2018). In any events the resources are to be allocated in
such a way that maximize social and economic welfare.

2EVENT, POLICY AND EVALUATION
For any event to be appropriately managed and carried out, such that the welfare of all the
participants as well as stakeholders of the concerned events are maximized, it is of immense for
designing and implementation of a proper policy framework, which can be used by the
management of the various events to carry out the events swiftly and purposely, by following an
appropriate framework and steps to carry out the same (Getz & Page, 2016). However, the
frameworks created for carrying out an event should be regularly monitored and analyzed to
ensure that there is sustainability in conducting the events, for which evaluation of the events are
of immense importance.
Keeping this into consideration, the concerned essay tries to evaluate the structure of Mardi Gras
event in New Orleans and the possible challenges which carrying out the same can be subjected
to.
Various approaches of event evaluation
There are various models and conceptual approaches which are used in the general framework,
to evaluate various events, the primary ones being as follows:
Impact Assessment- This is used for evaluating the environmental, cultural, social and economic
implications of especially those events where significant justifications for the events are
required.
Cost-Benefit Analysis- This is more of an economic approach where the costs and benefits,
positive as well as negative externalities and spill-over effects of the hosting communities are
assessed (Dwyer, Jago & Forsyth, 2016).
Triple-Bottom Line Analysis- This method involves the assessment and reporting of the
performance of an event in the economic, environmental and social parameters, which in turn