Service Marketing Issues of Mark and Spencer: SWOT Analysis and Recommendations

Marketing issues
affecting an
organisation

Table of Contents
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
Analysis of the strengths, weaknesses, opportunities, and threats (SWOT) facing the
organisation based on properly referenced sources. ..............................................................1
Identification of the organisation’s key service marketing challenges (Weakness and Threats)
for the next 3 years, drawing on secondary research and analysis. .......................................3
Analyses the threats through the lens of theoretical principles of services marketing and
provide recommendations to overcome challenges within the constraints of Strengths and
Opportunities. ........................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES ...............................................................................................................................6

INTRODUCTION
Marketing is the process of researching, promoting, selling and distributing the products
or services to the customers. It plays an important role in disseminating the information
regarding the products or services to the customers. It helps in exchanging and moving the
customers top the customers(Kotler, Kartajaya, and Setiawan, 2021). It is a good source of
generating the income and revenue to the company. In this report, Mark and Spencer is taken
into consideration which is a retailing company with headquartered in London, UK. It involves
the business of selling clothes, home products and food products. The report will cover the issues
and challenge face by an organisation through the swot analysis. In addition to this, it will
discuss the recommendation that will be provided in order to overcome the challenges.
MAIN BODY
Analysis of the strengths, weaknesses, opportunities, and threats (SWOT) facing the organisation
based on properly referenced sources.
SWOT analysis is a strategic planning tool which is used to determine the strength,
weaknesses, opportunities thereat of the business. It provide the solid strategy to grow the
business by analysing the issue which may affect the business of a company. With reference to
the Mark and Spencer, the swot analysis has been done below:
Strength Weaknesses Recognised brand: M&S is a well
known brand in the industry because it
provides products with good quality to
its customers in the market(Djellabi and
et. al., 2021). It is a premium
supermarket which provide its
customers satisfactory premium
products which makes it popular among
the people.
 Variety of products: A business
concern offers wide range of products
 Supply chain scalability: the company
has poor scalability of the supply chain
due to which its products are not
reachable to the customer to many
locations globally. However, it has
online store where one can shop for its
products but these products are
accessible to every location.
 Declining sales: The sale of the
company gets reduced due to the poor
supply chain system and non
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