Internal and External Analysis of Mark and Spencer

Context of Business

Table of Contents
INTRODUCTION ......................................................................................................................1
MAIN BODY .............................................................................................................................1
Examine internal and external analysis on the basis of considered company:...........................1
Examine how the alteration in pestle components has influenced the possibility and
threats:.........................................................................................................................................4
Retail industry positive points to cut down the impact of threats and weaknesses on
opportunity :................................................................................................................................4
Recommend a suitable leadership style :.................................................................................5
Examine comment on their corporate social responsibility in the process utilising
evidence from your research. ....................................................................................................7
CONCLUSION ..........................................................................................................................8
References:.......................................................................................................................................8

INTRODUCTION
Business is a structure which is being created with the aim of making money and grow
the company in an effective way. The major aim of outlining a business enterprise is to
provide a goods and services in order to satisfy the needs and wants of the users and make
them a loyal consumer so that concern have a long term sustainability in the market place
(Muthukannan, Tan, Tan, and Leong, 2021). For running an organisation in an effective way
it requires a various functional areas so that they can have a systematic working and
effective operations with in a company. The report is based on Mark and Spencer it is UK
based company it was founded in 1884 by Thomas mark and Michele Spencer. They deals
In home based goods, food products and clothing products. The report will cover internal
and external analysis in relation of considered company. Further it will explain different
leadership models and global impact of possibility and threats.
MAIN BODY
Examine internal and external analysis on the basis of considered company:
Swot analysis -
It is a internal analysis which helps in understanding the factors that can effect the business
and its surrounding in both way (Kowalska-Pyzalska, Kott, and Kott, 2020). These factors can
be control and change as per the requirement. This theory is Impactful in the business
concern. The further discussed in below :
Strength
1. The company is well known brand in
global market place. It is treated as luxury
product by the users.
2. Concern has huge amount of outlets in
different regions so that consumers can reach
anywhere easily.
3. Strong concentration on growing user
experience so that they can be a loyal
consumer.
Weakness
1. powerful rivalry with other brand can be
leads to limited market share in the retail
market.
2. Being a well recognised brand they
require to secure their brand from abuse of
false imitations goods.
3. Too much reliable on UK market create
it vulnerable to market conditions in the
domestic country (.Azubuike, and et., al.,
1

2018).
Opportunity
1. Company can develop their networking
sites to spread awareness of the goods and
grow the brand value in the market place.
2. They can establish new stores and outlets
to new market or country that offers more
profit and goodwill.
3. Contour their clothing section with new
design and attractive design that attracts the
users in a influential way.
Threat
1. Other competitors outlets are a threat
because of their discounted values it can
reduce the consumers base of the company.
2. As being a global retailer they are included
with various political facts in nation where
they serve services in global market place.
3. modifying trends of wearable can be a big
threat for the company it can lead to
reduction in the sales volume.
This analysis is a proven management framework which enables a brand like M&S, to
criterion its business and performance as comparison of the rivals. M&S is one of the largest
leading brands in the lifestyle and retail sector (.Nasir, and et.,al., 2022).
Pestle analysis -
It is framework which is being used to analysed the external forces that effect the
business and its operations. Its factors plays an essential role in examine a business strategy
that will assist the organisation in overcoming the issues it is facing presently. The factors
are elaborated in below :
1. Political factors : This is refers to the governing policies and activities that is
occur in economic system of the country. It considers tax policy, trade restrictions,
and many others. In context of M&S, it is the first major retailer to go down the fair
trade way on both the segments, namely clothing and foods. Brexit movement has
triggered a wave of risk for business operations in the UK. This final majorly
change the political landscape of great Britain and consequently effect company
operations.
2. Economical factors : These factors considers a factors like inflation rates,
taxation policy, tariffs and many others. These factors directly effect the business in
normative way. In order to M&S, financial crises can effect the business negatively,
the company has been effected by the crises as the company has to make job cuts of
2 % of their employees. The financial condition impacted the company capability to
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