Mark and Spencer: Analysis of Industry Structure, Market Position, CSR, Innovation and Ethics

BUS3005 SM

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Company background.................................................................................................................4
Industry structure........................................................................................................................4
Market position...........................................................................................................................6
Determine innovation and strategic innovation..........................................................................6
Corporate Social Responsibility.................................................................................................7
Governance and ethics................................................................................................................8
CONCLUSION...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
The environment of the organization indicates the behaviour, development of the
organization by which they will evaluate the process and achieve the success in the future. It is
important for the business to enhance the market where they situated by applying such strategy
and implemented and it is also important for the organization by which they evaluate the issue
that they are facing in the environment. This report includes the information about the
organization Mark and Spencer who deals in a clothing and food products. This report includes
the organization background, industry structure and market position of the organization, also the
CSR and innovation and strategic innovation of the company and their ethics practices.
MAIN BODY
Company background
Organization has been in market for approx more than 130 years. The Mark & Spencer
organization this is a British company who deals with the apparel and home products.
Organization main headquarter situated in London and currently company has approx 959 stores
across the country and which include approx 615 food product shop. Company currently
operates in approximately 60 countries, and they handle 45 online websites in different regions,
more than 100 countries they deal with. The M&S net worth is $6.29 billion. M&S enhance their
business growth and expand the resources by expand their business internationally business.
Expand their business internationally because they focused towards the online market and
opportunity and want to set up the business for more recognition and advancement among the
customers they have and new customers as well (Esoimeme, 2020). The quality of their product
that is clothing, homeware and customers by which they stand in the market. They have the
quality of food which they produce, and the clothes that organization has also great quality, even
though organization also has many financial services included in their organization. They also
use renewable source of electricity by which organization and their customer value increases.
Industry structure
Industry structure describe the factor in the organization about the strategy and for competing
with the rivals of the firm and by the strategy formulation as well. For Mark ans Spencer
industry structure the report apply the porter's five force model by which organization analysis