Strategic Management in Marks and Spencer

Strategic management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
External environment is completely dynamic as it is affected by many different factors
that is leading to requirement of several internal changes by organisation. Industry structure,
market position and factors of a country are some of the aspects that lead to changes taking place
in a organisation (Ambarwati and Fathurochman, 2019). Present report is based on Marks and
Spencer that is a multinational retail brand having its headquarters in London. They have 959
stores across U.K and dealing in wide range of products such as food, beverages, merchandise
and many more products. Present report is discussion of the industry structure, innovation,
governance practices and ethical practices that are part of this organisation.
MAIN BODY
Company background: Marks and Spencer is a retail brand across UK with 1380 stores
across different parts of world, they are operating in two segment that is international and UK. It
is engaged in clothing, food and home products having presence both offline and online (Chen
and Cheng, 2019). They are also providing wide range of financial services that consist of
current accounts, credit cards, mortgages and insurance. According to data of 2019 there were
1043 stores of M&S across different parts of UK & 444 stores in other locations across different
parts of world.
Marks and Spencer has partnered with True that is innovation and consumer investment
firm where there can be access to high quality products. It is helping M&S to create a network of
2000 enterprise ready technology every year. It is also going to help M&S in transforming their
business to become digital first retailer. Explicit focus of M&S is on getting better ROI with their
partners.
There is use of SWOT analysis to understand the internal factors that posses impact on
the functioning of organisation and their future innovation strategies. Strength: M&S is a brand
that is having strong e commerce infrastructure, focus on enhancement of customer experience
through their products. Use of brand image to enhance their digital marketing position.
Weakness: There is reliance on markets of UK that may lead to vulnerable conditions. There
have been instances of product recalls that can lead to loss of customer confidence.
Opportunities: M&S is planning to enhance their Indian markets by reshaping their merchandise
segment and simplification of operating model is a opportunity. Threats: There is high threat of
sterling after Brexit scenario. Stiff competition and fast changing trends is affecting preset