Analyzing Business Strategy of Mark and Spencer

Business Strategy

Table of Contents
INTRDUCTION..............................................................................................................................4
TASK...............................................................................................................................................4
Applying appropriate frameworks and analyse the impact and influence of the macro
environment on an given organization and its strategies............................................................4
Analyse the internal environment and capabilities of a given organization using appropriate
frame works.................................................................................................................................8
Applying porters five forces model evaluate the competitive forces of a given market sector
for an organization....................................................................................................................10
Applying range of theories, concepts and models, interpret and device strategic planning for a
given organization.....................................................................................................................11
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRDUCTION
Business strategy is defined as the group of actions which is utilized by the organization
for increasing the productivity in their business activities. These actions are also essential for
achieving the company's vision, mission and objectives in short duration. Due to the effective
use of marketing strategies, reputation of organization are easily sustained in market for long
time. The chosen company is Mark and Spencer for evaluating the business strategies effectively
(Chen and Hsieh, 2021). The company was established in 1884 and is headquartered in United
Kingdom. This company is specialized in various products which includes home appliances,
food products, fashionable cloths and others. This report will cover appropriate framework and
analyse the impact and influence of the macro environment on a given organization and its
strategies, analyse the internal environment and capabilities of a given organization using
appropriate frameworks.
TASK
Applying appropriate frameworks and analyse the impact and influence of the macro
environment on an given organization and its strategies
PESTEL Analysis -
It is tool which is used by the organization for analysing the macro external factors
effectively. PESTEL stands for political, economic, social, technological, environmental and
legal which are described below -
 Political – It refer to those elements which impact the organization in political manner
which includes government rules and regulation, policies and others (Cosenz and Bivona,
2021). In context to Mark and Spencer, management must use some specific policies
which includes trade, safety and insurance policies of UK government in proper manner.
Policies includes inquiry and complaint policy, insurance policy, safety and security
policy and others. But out of these safety and security policy is the highly effective policy
for organization. It leads to increase the employees productivity level at large scale in the
workplace area.
 Economical – It is concerned with those factors which effects the productivity and
performance of organization economically. It includes interest rate, inflation, salary of
employees and others. In context to Mark and Spencer, currency fluctuations in various