Strategic Management Plan for Marks and Spencer

Business Strategy

Table of Contents
INTRDUCTION..............................................................................................................................3
TASK...............................................................................................................................................3
Applying appropriate frameworks analyse the impact and influence of the macro environment
on a given organization and its strategies...................................................................................3
Critically analyse the macro environment to determine strategic management decisions..........6
Analyse the internal environment and capabilities of a given organization using appropriate
frameworks..................................................................................................................................7
Critically evaluate the internal environment to access strength and weaknesses of an
organizations internal capability.................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRDUCTION
Business strategy is defined as an combination of techniques or action which is utilized
by company for achieving their vision, mission and objectives in short duration. It also helps to
increase the revenue of the organization at maximum level for long time (Ge, De Massis and
Kotlar, 2022). The chosen company is Marks and Spencer which is established by Michael
marks in 1884. The headquarter is this organization is located in United Kingdom and it is a
multinational retail based company. The main aim of this organization is to facilitate high quality
product and services to customers in time. The main products of this organization are home
appliances, grocery items, cloths and others. This report will cover applying appropriate
frameworks analyse the impact and influence of the macro environment on a given organization
and its strategies, analyse the internal environment and capabilities of a given organization using
appropriate frameworks.
TASK
Applying appropriate frameworks analyse the impact and influence of the macro environment on
a given organization and its strategies
PESTEL Analysis -
It is a strategic tool which is used by Mark and Spencer for understanding the macro
external forces which are described below -
 Political – It is defined as those factors which effects the organization politically which
includes trade regulations, various policies and others. In context to Mark and Spencer,
management must sincerely follow the trade policies of UK (Grabowska and Saniuk,
2022). Due to following the various policies of UK government operational activities of
the organization are worked in smooth manner and also good relation between
government and organization in long term.
 Economical – It refer to those factor which increasing the impact on organization
economically which includes interest rates, salaries of employees and others. In context
to Mark and Spencer it is necessary for management that they must use some specific
strategies form increasing the sale of their products effectively. It includes beneficial
schemes, discounting offers, providing vouchers and others. With help of these strategies

portfolio of organization are easily increased at maximum level. In this way the economic
growth of Mark and Spencer are sustained in positive manner for long time.
 Social – It is related to those factors which are responsible for influencing changes in
human behaviour which includes culture and subculture, family and social groups
(Hossain, 2022). In context to Mark and Spencer, management must facilitate unique
food products to all customer segments according to the current trend and culture. For
example macaroni cheese, sweet and sore chicken and due to introducing these type of
products in market their productivity are highly increased.
 Technological – It basically refers to advanced equipments and systems which is utilized
by organization for running their departmental functions smoothly. In context to Mark
and Spencer management must use artificial intelligence for enhancing the customer
convenience effectively. With help of this technology firm are able to facilitates unique
features to customers during the time of buying product. It includes self check in and
checkout system, providing digital platforms and others.
 Environmental – It is related with those factors which impact the organization naturally
and it includes pollution, population density, temperature and food (Huang, Savita, and
Zhong-jie, 2022). In context they must use remove, reuse and recyclable plan for
reducing the use of waste products and carbon footprint which is used by company.
Because carbon footprints are highly responsible for increasing pollution in air and
damaging the health of living organisms.
 Legal – It refer to those factor which effects the organization legally and directly and it
includes government norms and regulations. In context to Mark and Spencer,
management must maintain fairness and transparency in their activity. Due to this
goodwill and reputation of organization are sustained between public in long term.
Stakeholder Analysis -
It is method which is used by organization for achieving their economic growth, success
and objectives in short duration.
 High interest, high power - It is defined as those stakeholders have high power for
taking any kind of decisions regarding their business functions. In context to Marks and