Strategic Management Style of Mark Zuckerberg for Facebook

This report analyzes the strategic management style of Mark Zuckerberg, the CEO of Facebook. It discusses the business and corporate strategies used by Zuckerberg, the external and internal environment analysis, strategic techniques and models used, and the designed strategic planning for Facebook. It also examines the different strategy levels and contemporary strategic issues faced by the company.

Individual Report
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Table of Contents
INTRODUCTION......................................................................................................................4
Task A........................................................................................................................................5
Business and corporate strategies used by Mark Zuckerberg, the CEO of Facebook...5
Task B........................................................................................................................................6
External and internal environment analysis...........................................................................6
Task C........................................................................................................................................7
Strategic techniques and models............................................................................................7
Task D........................................................................................................................................8
Designed the strategic planning for Facebook.......................................................................8
Task E.......................................................................................................................................10
Analyse the different strategy level......................................................................................10
Corporate examples and literature...........................................................................................11
Recommendations....................................................................................................................13
References................................................................................................................................14
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INTRODUCTION
The report is based on the strategic management style which is mainly involves analysing the
current competitive environment, internal performance and ensuring that management style
or strategies used by enterprise. Strategic leadership is based on the practice in which
managers, leaders using different management styles. Strategic leadership can be referred as
utilizing and analysing corporate strategic approach in terms of management style (Wegwu,
2022). It is also influenced the staff members of Facebook to execute business changes,
allocate resources and express a specific strategic vision. It is also developing a specific
vision for enterprise that enable it to keep remain maintain and gain competitive advantages.
In this documentation, it will describe that Facebook uses the cost leadership competitive
strategy. It involves reducing the price or cost of business. In this report, it is clearly indicate
that Facebook should use desirable strategies management to meet the expectation level of
consumers.
In this report, it focuses on the describing, analysing significance of management style which
is used by Mr Mark Zuckerberg, he was the leader or CEO of Facebook. The documentation
will examine the enterprise, corporate strategies used by CEO and improve the performance
of business. Furthermore, analysing the external as well as external environment analysis to
determine the complex problems face by Facebook and managed through effective enterprise
framework. In additional, it is emerging the specific needs of different stakeholders and
addressing complex problems. Conducting extensive research on the Facebook, analyse the
specific challenges, issues and complex problems such as organisational performance by
Facebook. The report should be covered corporate strategies and used by leader or CEO in
order to gain the value of market share.
On the other hand, it will discuss the strategic tools or technique such as blue ocean strategy,
VRIO and porters. In order to examine the current performance of organisation. The report
will describe the importance of strategic planning tool for Facebook. Moreover, critically
evaluate the several kind of contemporary strategic issues and differentiating level of
strategy. At last, it will describe different theories of strategic planning such as resource
strategy, innovation & technology strategies.
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Task A
Business and corporate strategies used by Mark Zuckerberg, the CEO of Facebook
A business and corporate strategy is mainly focused on how an enterprise plans to complete
its business process in marketplace. Mark Zuckerberg, the CEO of Facebook focuses on the
current market condition and try to implement a suitable strategic approach in the business
expansion. The CEO of Facebook has been used the generic and intensive growth corporate
strategies in their business (Agarwal and Rani, 2022). It helps to keep maintain the position,
reputation of enterprise in competitive marketplace. In some cases, it is also supporting to
gain competitive advantage on the basis of accessibility as well as efficiency.
Based on the Michael porter’s model, the CEO of Facebook will try to focus on the strategic
direction and increased the demand of business in marketplace. In the context of corporate
strategies, the CEO of Facebook can be used the generic strategy approach ensure
competitive advantage and growth through features of social media networks. This kind of
strategic approach is helping to capture, monitor the bigger share of market, addressing the
level of competition. The face book’s generic corporate strategy and intensive growth
approach align with positive contribution of business. It enabled the enterprise to keep
maintain market position. Facebook is one of the most popular social media networking
organisation.
The positive contribution of Facebook generic strategy supports the entire business through
efficiency and operational performance. According to the intensive corporate growth, The
CEO of Facebook grow enterprise and maintain a market position. Additionally, business and
corporate strategy has been supported to increase the revenue by making a dynamic
networking website. This can be accessible for people in different regions. The positive
impact of intensive and generic strategy to the organisation.
The CEO of Facebook uses the cost based leadership competitive strategy. it helps to reduce
the price or cost of business. By using cost leadership competitive strategy, the company
enables to minimise the level of price. It also provided the online social media services in
affordable price range. This can be possible through nature of enterprise. For example-
Facebook has focused on using computing technique to increase the level of efficiency and
performance of social media networking. This kind of business nature enables the demand of
internet services across global world. With the help of generic competitive strategy, it has
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been increased the business objective to expand the online users. This kind of approach is
directly affecting the revenue of enterprise and increased 35% annually.-
Task B
External and internal environment analysis
Facebook enterprise operates in complex environment, the CEO of enterprise focuses on
implementing a powerful strategies, models. At every level, environmental factor is always
influenced the business in different manner. The CEO of Facebook concern about the
opportunities and also experienced the business complexities. However, there are some
threats, problems, weakness that have directly affecting the performance of enterprise.
External environment analysis
Porter’s five force model is based on framework for analysing a competitive environment of
Facebook. The external analysis of Facebook is identifying where power lies in an enterprise
situation. In most of cases, it is useful for business to understand core strength of company’s
competitive position in marketplace.
Competitive Rivalry is high in terms of internet business. Although most of business
strategies implemented in past decade. Facebook should try to implement a suitable strategic
plan to handle level of competition (Alam et. al., 2022). In some situation, enterprise do not
appeal to every group or people. Many professional users are using LinkedIn, Facebook
pages. This kind of page will be attracting more people and increased the demand of social
media networking.
Threat of Substitutes is low. The CEO of Facebook should be used the enterprise model and
emerging with modern technologies, trends. This kind of model can be improved the demand
of Facebook platform.
Internal environment Analysis
Threat and opportunities
Facebook faces major complex problems or threat related to the entire business performance.
The first one is related to the replication. The emerging companies are trying to develop
smart application and platform. Another threat is related to cybercrime and phishing (Wyer
et. al. 2022). This kind of complex problem have been increased complex problem for
enterprise. In this way, many people have concerned about security issues or problems.
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The CEO of Facebook should address the seriousness of complex threat through emerging
techniques. It can be applied the competitive growth strategy and improve the business
popularity in marketplace.
Figure: 1 SWOT Analysis
(Source: SWOT Analysis, 2022)
Strength and weakness
The internal strength of Facebook is its brand image or equity. The brand image of enterprise
encourages people to use social media networking platform. It is directly impacts the revenue
of enterprise (Wyer et. al. 2022). On the other hand, the internal weakness of enterprise is
related to the inability in business approach. In this way, it will be increasing the possibilities
of failure and arise several challenges, risks from tough competitors.
Task C
Strategic techniques and models
Strategic tools, techniques and models that help Facebook to create appropriate strategies in
terms of business growth and development. In order to enhance the business performance
which requires to focus on managerial decision. It allows manager to make an important
decision and finding better results or outcomes.
Blue ocean strategy – This type of strategy is referred to market for an item where there is
less competition level. That’s why, The CEO of Facebook can be used blue ocean strategy in
their business. For example- Facebook has been used blue ocean strategy in their business to
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reduce price or cost of hard disk, DVD functionality (Árpád and SZŰCS-KIS, 2022).
Moreover, it is also considered the innovation concept wireless motion control approach. It
provide for enterprise to offer a wide range of new features in the online platform. By using
blue ocean strategy, The CEO of enterprise to enhance and improve the performance of
organisation.
Strategic planning tool- it is defined the mixture of both intangible as well as tangible process
used to formulate approach of marketing. In this way, The CEO of Facebook will be trying to
implement new features in social media networking platform such as new privacy, messaging
and groups.
VRIO analysis (strategic planning tool) - The leader of Facebook focuses on the internal
resources one by one and improved the performance or efficiency of enterprise accordingly.
Valuable- The leader of Facebook focuses on the different financial resources and fulfil all
essential requirement of enterprise (Bene et.al. 2022). Mainly, it is targeting the valuable
resource as these are differentiated in proper manner.
Rare- the staff member of Facebook are a rare resources which is mainly identified by VRIO
analysis. In the enterprise, each and every employees are trained, skilled to handle business
operational activities.
Imitable- the financial resources of enterprise are costly to imitate as determined by VRIO
framework. In some situation, the leader of enterprise will try to understand the demand of
business profitability in marketplace (Bene et.al. 2022). The distribution of social media
networking platform is considered costly and imitate by competitors.
Organisation- the leader of Facebook can be organised the financial resources and invest in
right time or places. This kind of approach is supports in future to gain competitive advantage
in marketplace. Facebook is not using patent in their business. But in some cases, it can be
changed the demand of sustainable competitive benefits accordingly.
Task D
Designed the strategic planning for Facebook
The CEO of Facebook is mainly focused on designed the strategic planning for business
growth and development. Strategic planning is based on the process in which enterprise
leaders identify their specific vision for future business expansion. In this way, the leader of
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Facebook focuses on establishing the specific goals and objectives. It enabled to reach its
future vision.
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Mission
The mission of Facebook is to provide the better opportunity for people where they can easily
share information and establishing a connection with other people.
Vision
Many people can use social media platform to stay connected with family, friends and
identify what is going in the world.
Core values
The core value of Facebook is to describe the importance of social networking platform. The
leader of enterprise has followed different approaches such as focus on impact, be bold, open
and build social value.
Be bold is described the concept of risks or threats in the business. In some cases, it is rapidly
changing the entire world. For example- Facebook include new feature such as people you
may know. This kind of feature recommended the suitable friend connections to users.
Focus on impact aim is to resolve the main problem in business and improve operational
efficiency. The CEO of Facebook focus on making as money as soon as possible.
Move fast shows the beliefs of employees because they were trying to express their opinion
regarding new product or services.
Be open shows the decision power of individuals. Facebook will be upgrading privacy
features and protect personal information or data of users.
Build social value can be revealed the collaboration with employees where how they are
focused on the social mission and committed to do work hard.
Establishing KPI (key performance indicator)
The CEO of Facebook should be considered key performance indicator (KPI) that help to
keep track specific details of Facebook page, campaign and content. These kind of KPI
indicators are defining the core value and success of enterprise (Chungyas and Trinidad,
2022). For example- considering the different performance indicators such as action on FB
dashboard, targeted audience, demographic followers and so on.
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Define desired outcome
The desired outcome of Facebook is to inform, persuade and remind the users regarding
products, brands, services, ideas. In some cases, Facebook can be used for purpose of
marking and introduce new items, programs. This can help to educate people about benefits,
advantages and attributes of new products.
Figure: 2 Strategic Planning
(Source: Strategic planning, 2022)
Task E
Contemporary strategic issues are defined the problems, threats and opportunities that are
relevant to the current business situation or condition. The CEO of Facebook focuses on the
implementing different level of strategy and also increased the level of contemporary issue in
the team productivity. Successful enterprise like Facebook is always trying to improve team
productivity remain handle complex situation (Fauzi et. al., 2022). Unfortunately, it is
challenging to manage the resource based and innovation complexity because of continuously
evolving workplace. A new changes have been possible due to modern technology,
globalisation.
In the workplace, diversity and inclusion has become one of the challenge facing today’s
modern firm like Facebook. At some point, it arise the conflict issue among employees in the
workplace.
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Analyse the different strategy level
Resource based strategy and competitiveness- the leader of Facebook has used the resource
base strategy in their business. In Some cases, it provide better opportunity to create or
develop competitive advantage but it turn can help business enjoy more profitable rate over
time. In resource based strategy, The CEO of Facebook is also identifying the contemporary
issues when arise confusion in resource management. It is difficult to create competitive
advantage around some common resources. Resource based theory describe that increase the
level of competition in marketplace. According to RBV, the CEO of Facebook have tried to
access, possess and control essential resources. It allows them to create a strong competitive
advantage.
Innovation & technology strategies- The CEO of Facebook include the innovation strategy in
order to make a world that is more connected with family, friends. The company has already
launched different social media networking platform for users to share information with other
people. Facebook’s leader focus on developing new technology and used in every aspect of
challenges (JACKIE, 2022). According to the innovation theory, it became easier for people
to build a strong coordination with different people. For example- Facebook holds a hack-a-
thongs approach in order to identify specific scope of business. The main approach can be
used by Facebook to implement new changes without approval of its potential users.
Blue ocean strategy- The leader of Facebook has used the blue ocean strategy in order to
identify challenges of competition. Sometimes, the company should be considered as
irrelevant aspect of stealing from other competitors. The level of blue ocean strategy is
specific in terms of place and time. For example- The leader of Facebook uses blue ocean
strategy in order to differentiate low cost or price. It is all about capturing and creating a
strong market space. In some cases, it is difficult for leader to deal the irrelevancy in the
competitive advantage. In this way, it can be identified that main challenge of blue ocean
strategy is to create unnecessary market space and irrelevant competition.
Corporate examples and literature
According to Kumar (2022) Facebook is the most popular social media platform in current
scenario. Nowadays, it has been rapidly increasing the demand of internet platform across
global world. There are large number of information gathered or collected from different
sources and particular Facebook platform. Based on different companies, there are different
factors that influence attitude, behaviour of consumers towards products and services. For
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example- the potential clients are liking more specific brands and also check availability
through social media platform. In this way, it can be increased the demand of Facebook
platform in marketplace. For potential consumers, who are already known with social media
networking platform. Several marketers are trying to follow Facebook page and also
promoting different products as well as services. Based on the discussion, it has been
identified the advantage and benefits of Facebook.
Murcia et. al. (2022) said that the CEO of Facebook is always focused on the cost leadership
competitive strategy and try to offer same item in lower cost or price. This kind of strategy is
useful for business to manage and control complexities. The use of strategic approach is
unique for different activities. It means that gain more competitive advantage. The main
reason for using unique strategy by Facebook to improve the design, technology and client
services. Furthermore, it is also increased the position of Facebook platform in marketplace.
Apart from that, the generic and intensive growth strategy can be work together and mutually
handle the operational activities of enterprise.
For example- Facebook is one of the best tool in which establish a strong connection between
one or more people. The leader of Facebook is always tried to connect with users and resolve
their common problems through innovative feature. In this way, Company who want to take
more benefits and create Facebook pages.
Recommendations
 Make a clear goal and strategy- It is important aspect to clear goal and objective of
social networking platform. In this way, it has been recommendation that create a post
featuring option for users. This will help to keep track and monitor activities of sales.
On the other hand, it has been suggested to setup a goal and strategy gives a proper
direction for leader of Facebook. Afterward, it is also measured the success of social
media networking platform.
 Promote the demand of Facebook page- It has been suggested that promote the
importance of Facebook page in front of users. On the other hand, it is also
identifying the target audience who are using Facebook page (Schühly, 2022). There
is no doubt that Facebook is great place to hold internet business whether it is
targeting the potential audience or not. To make a sustain position of Facebook in
marketplace. It is important to promote the significance of Facebook page.
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 Maintain and schedule Facebook content- This kind of suggestion help to create a
dynamic content and upload in social media platform. The Company has provided the
option for user to select or choose a specific type of posts, content. The suggestion for
scheduling content, Facebook need to have included both free and paid option. It
would help to control the schedule of post.
 Develop security and privacy community team- it has been suggested that implement
a security strategy approach in the business operational activities. In this way, the
leader of Facebook can be improved the security aspect and create secure or reliable
platform. To make sustain the position of Facebook in marketplace. it would require
to add security control option for IT admin where they can use in different operational
activities. If necessary, it would change business procedure of social media
networking platform. It make it easier for users to use platform
 Navigation facility- The privacy features of Facebook are quite good. It allows user to
control their profile and personal information. At some point. It is difficult to operate
different options at single time. That’s why, it has been suggested that Facebook
needs to work on the data management, privacy or security settings. Therefore, it
provides the better option to their potential users.
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References
Books and Journals
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Schlosser, K. and Wurst, A.K., 2022. Keep Them Engaged! Investigating the Effects
of Self-centered Social Media Communication Style on User Engagement in 12
European Countries. Political Communication. pp.1-25.
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Schühly, A.M., 2022. What Is Strategic Management and Why Do We Need It: Theoretical
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Wegwu, M.E., 2022. DEFENSIVE STRATEGIES AND FIRM’S RESILIENCE IN A
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Wyer, P., Barrett, B. and Biginas, K., 2022. Towards Understanding of Best Small Business
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