Macro Environmental Analysis of Target Corporation

MARK804

Contents
Introduction............................................................................................................... 2
Macro environmental analysis........................................................................................ 2
Conclusion................................................................................................................ 4

Introduction
Target Corporation was established by George Dayton, which is headquartered in Minnesota.
The company has been renamed in 2000 with total employees of 341000. The company has
earned a total revenue of 69.495 billion dollars (Target Corporation, 2019). This description
is based on macro environment analysis, which will include social factors, technological
factors, legal factors, political factors, economic factors, and environmental factors (Tarighi,
Sajjadi, Hamidi, and Khabiri, 2017).
Macro environmental analysis
Political factors
Political factors act an important role while determining the factors, which can affect
profitability of Target Corporation. The company associates with policymaking, which is
beyond political activities. The company contributes to the company`s success at state and
national level (Saridakis, Lai, Mohammed, and Hansen, 2018). The organisation has been
affected by taxation, costs, trade restriction, and tariffs, especially when expanding over US.
Changes and alteration overtime with rules and share of retail stocks in healthcare bill. In
case of changes, political aspects can have impact due to regulations in retail industry that can
change beyond established limitation that will affect business adversely (Tarighi, Sajjadi,
Hamidi, and Khabiri, 2017).
Social factors
The company takes pride in fostering positive organisation as other supplies deficiency
department. Target ranges its hands to public while providing a portion of it to the individuals
(Bismark, Kofi, Frank, and Eric, 2018). Target offers a wide variety of goods, services and
treat them customers in such a way that they can support its shoppers by giving online access
to the catalogue. The company provides quite diverse products for its ethnicities. People often