Holistic Marketing and Strategic Marketing at Product Level

Marketing Management

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Holistic marketing.......................................................................................................................3
Factors in the global environment...............................................................................................4
Strategic marketing at product level...........................................................................................4
Recommendations.......................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Marketing management is the discipline which focuses on the application of the
marketing techniques and tools within an organization for the purpose of marketing the firms
products and services. This report provides an insight about the holistic marketing concept based
on the Bayer Group. It also includes the environmental factors affecting the organization.
MAIN BODY
Holistic marketing
The holistic marketing has four main components which are analysed below.
Relationship marketing
It focuses on maintaining the long term relationship with the customers. The Bayer Group
aims at targeting the marketing activities on its existing clients in order to create emotional and
everlasting relationship (Soliman, 2016). The organization also focusses on establishing a cordial
relationship with its internal management team at all level.
Integrated marketing
Under this, the seamless experience is created for the customers so that they can easily
interact with the brand. Bayer Group has implemented direct communication so that everyone
works as a unified force.
Internal marketing
Internal marketing treats the staff as the internal customers who are in line with the
organizations mission and vision and are worth the same as the external customers (Herciu and
Ogrean, 2017). It involves implementing the processes which help in making them understand
their role in the entire marketing process.
Performance marketing
The performance marketing involves the marketing concepts which includes a broader
concern with respect to the society. It requires the business to follow certain ethics while
performing business operations. It also accounts for socially responsible behaviour which
encourages positive influence over the stakeholders. The Bayer Group has taken various steps in
meeting its social responsibility along with meeting the other relevant aspects like legal,
environmental, community etc.
Thus, based on above analysis, it can be said that the Bayer Group has met with all the
components which imply that its is a holistic marketing organization.