Market Assessment | Management | Case Study

Running Head: MANAGEMENT
MANAGEMENT

MANAGEMENT 2
Table of Contents
Product description.................................................................................................................3
Competitive information........................................................................................................3
Environmental scanning.........................................................................................................3
Demand forecasted.................................................................................................................5
Specific market segmentation, targeting, and positioning statements....................................5
References..................................................................................................................................7

MANAGEMENT 3
Product description
Coles is planning to launch the organic food delivery app, which would be practiced for
delivering organic food to Australians. This kind of app would be beneficial in terms of
offering organic food products within the minimum amount (Hashem, et. al., 2018).
Competitive information
Throughout the assessment of the market, it is observed that Woolworths, Wesfarmers, Asda
as well as, Aldi is a key rivalry of this company. Throughout the assessment of market share
related to Cole’s competitors, it is addressed that about 31.8% of market share is obtained by
Coles in the year of 2017-18 whereas Woolworths and IGA have created 35.7% and 9.3%. It
depicts that Coles has chances to get competitive benefits in the market (Padel, 2017).
Environmental scanning
In order to assess the environmental condition regarding organic food delivery app, the
company can consider micro with macro factors. It would be supportive for comprehending
several components that can influence the achievement of organic food delivery app
(Thøgersen, et. al., 2017). It is described as given below:
Microanalysis
The microanalysis is beneficial for understanding about the internal factors, which may
influence the business performance like a competitor, customers, market intermediates as
well as, public. The company can deeply gain their comprehension about such elements in
order to increase the profitability of the company (Hashem, et. al., 2018).
Macro analysis
PEST assessment could be practiced for assessing the macro factors as it is supportive for
understanding several factors that can influence the performance of organic food delivery app
such as social, political, economic, social as well as, technical factors (Song, et. al., 2017).
It is shown through the given table: